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Youth Sports Nonprofit Sample Business Plan

Use this sample business plan to successfully start up your youth sports nonprofit organisation.

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Youth Sports Nonprofit Business Plan

Executive Summary

Twenty-five percent of Richmond Metro youth participated in organized sports last year, compared with 85 to 90 percent in the suburbs, according to a recent State University report entitled Richmond’s Youth Sport Need Assessment. Currently, there are 40,000 children in the Richmond Metro area between the ages of 6 to 14. In contrast to the metro area, the suburbs have a full array of youth sports with strong financial support. This late start for urban children, especially urban girls, in organized sports robs them of the opportunity for physical activity, coaching, being part of a team, learning skills, and substantial time away from “negative recreation” (drugs, violence or sexual activities).

Clinical studies also show that sports and recreation programs can help youth establish lifelong, healthy, physical activity patterns. Regular physical activity can ward off life-threatening diseases; reduce feelings of depression and anxiety; help control weight and obesity; and build and maintain healthy bones, muscles, and joints, according to the President’s Council on Physical Fitness.

The children in the city’s core must have the opportunity for a successful start in education and sport regardless of age, race, gender, family composition, income or community. In response to this significant disparity, YouthSports will be created to provide the sports program necessary for Richmond children to have equal opportunity for organized sports.

Thanks to a three-year matching grant from The John Ford Stevenson Foundation (JFSF), YouthSports and several corporate partners plan to utilize organized sports and physical activity programs to promote healthy development in youth.

The JFSF, based in San Francisco, CA, is the nation’s largest philanthropy devoted exclusively to health and health care. It concentrates its grantmaking in three goal areas: to assure that all Americans have access to basic health care at reasonable cost; to improve care and support for people with chronic health conditions; and to reduce the personal, social and economic harm caused by substance abuse; tobacco, alcohol, and illicit drugs.

Schools and health care centers will host sport registration. The JFSF renewable matching grant is based on the concept that local funding sources have the clearest understanding of their communities’ needs. With matching contributions from local partners, the project will receive substantial funding.

Collaborating partners include:

  • BlueCross/BlueShield.
  • Mayor Linda Hargrove and the City of Richmond.
  • Parks & Recreation Department.
  • Richmond Unified School District.
  • Templex Corporation.
  • A.I. Kaufman and Sons.
  • PriceRight Supermarkets.
  • Avion Computers.
  • The Richmond Mall.
  • Richmond Bank.
  • Rider Corporation.

With this base of support, YouthSports will raise additional money from program sponsors and fundraising campaigns.

1.1 Objectives

  1. To increase participation in youth sports and recreation programs in the Richmond Metro area.
  2. To increase youth access to health care and healthy development.

1.2 Mission

The mission of YouthSports is to create a youth sport program in the Richmond Metro area increasing both sport participation rates and healthy development of the area’s youth.

1.3 Keys to Success

  1. Utilizing the school system to promote the sports program and recruiting team coaches.
  2. Minimize field maintenance and facility costs with the school and city park systems.
  3. Maintaining the City Council’s support to provide scholarship funds for needy youth who want to participate in sports.
  4. Recruiting more corporate support for the sports program.
  5. Maintaining a high approval rate with the area’s parents and youth.

Organization Summary

YouthSports will be a private, non-profit, youth sports program serving children, ages 6-14, in the Richmond Metro area. The focus of the program is to promote youth sport participation, promote healthy development in youth, and increase youth access to health care.

YouthSports has rented office space near the city cent park system. Outdoor sports will be played on public school and park property. Indoor sports will be played in public school gyms.

Services

YouthSports will offer the following sports during the year:

  • Flag Football, August-November.
  • 1st/2nd Grade Basketball, October-December.
  • 3rd-8th Grade Basketball, December-March.
  • Spring Soccer, March-May.
  • T-Ball/Softball/Baseball, May-July.

Market Analysis Summary

There are 40,000 children in the Richmond Metro area between six to 14 years of age. The age group percentages break down as follows:

  • 50% – Ages 6-8.
  • 30% – Ages 9-11.
  • 20% – Ages 12-14.

Currently, only 10% of 6 -11 year olds in the Richmond Metro area participate in organized sports. More importantly, only 5% of girls in that age group are involved in sports. The current age break down provides YouthSports with an excellent opportunity to impact half of our target group at the youngest ages. This will have a tremendous impact on the success of the program over the next five years.

It is also important to note that there are over 25,000 children in the Richmond Metro area between the ages of two to five. These children will be entering the YouthSports program within the next three years.

4.1 Market Segmentation

The 2-5 and 6-8 age groups represent over 70% of the children that YouthSports will serve over the next three years. It is critical that the program is prepared to manage the influx of these young children.

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Sports, Outdoors & Fitness

Lawn And Garden Service Business Plan Sample

This sample will provide you with some of the elements that should be included in your lawn and garden service business plan.

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This sample will provide you with some of the elements that should be included in your lawn and garden service business plan. Use this example to compile your own.

1. Executive Summary

Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. Over the last three years, the prices for homes in the nearby urban area have skyrocketed.

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Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.

Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue. For the last five years, Red has worked as head landscaper at ABC Landscaping. He now has the design and lawn-care expertise, as well as the management experience, to begin his own business. Kikuyu is a graphic designer and master gardener.

Her skills will be extremely useful in creating the look of our marketing materials, from brochures to business cards to newspaper ads. She will continue to work in her current job while Red manages the day-to-day details of the company.

Over the first summer, Red will be the primary employee, with some part-time help from his son, Rye. Rye has worked with Red at ABC landscaping and will continue to help out at Fescue & Sons in the summers.

In the coming spring, we will hire an additional landscaper for seasonal work, and may hire another if demand warrants. In mid-summer of Year 2 we will purchase additional equipment, including a second trailer or used truck.

Related: Lawns and Garden Service Business Ideas

As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. We will have a modest profit in the first year, but expect profits over $8,000 in the second fiscal year and over $10,000 in the third year.

1.1 Objectives

Our objectives for the first three years of operation are to:

  • Create a service-based company whose primary goal is to exceed customers’ expectations.
  • Obtain contracts for yard service in at least 30 different residential homes.
  • Increase our number of clients served by 3% per year.
  • Develop a sustainable home business, being maintained by its own cash flow.

1.2 Mission

The mission of Fescue & Sons Yard Care is to provide top-quality residential and commercial yard care service. We will strive to attract and maintain customers by providing services in the most timely manner to provide 100% customer satisfaction. Our services will exceed the expectations of our customers.

1.3 Keys to Success

  • Experienced landscaper with excellent customer-service skills
  • Commitment to high quality and professionalism in every task and encounter
  • Small size, allowing direct management oversight of every project and employee

2. Company Summary

lawn-and-garden-service-company-summary

Fescue & Sons Yard Care will offer residential and commercial lawn care service, including lawn cutting, trimming, edging, and removal of the clippings.

Most of our customers will use our services once every week or every two weeks, depending on the amount of rain we get.

In this area, lawn care needs vary greatly depending on the weather, and while this year is likely to be dry, future years will probably see a return to normal rain levels, meaning faster-growing grass and weeds and more frequent lawn care.

2.1 Company Ownership

Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue.

Related: SWOT Analysis Samples

As the business grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suit the future business needs.

2.2 Start-up Summary

Fescue & Sons Yard Care’s start-up costs include:

  • Home office equipment: file cabinet, computer system (including printer, scanner, and fax software)

Long-term assets:

  • Vehicle: The owners are contributing a 1998 Toyota pickup to the business

Short-term assets

  • Two commercial mowers
  • Trimmer: used to reach grass around trees and other hard to reach areas
  • Edger: cuts grass that grows over the border of the lawn and driveway
  • Blowers: blasts stray clippings that litter the sidewalk and driveway
  • Hedge trimming equipment
  • Two rakes
  • Two shovels
  • Two pruners
  • Two loppers
  • Safety equipment, including steel toed shoes, goggles, gloves
  • Standard tool box with tools for simple repairs.

3. Services

lawn-and-garden-service

Fescue & Sons Yard Care will provide residential lawn care service which includes lawn cutting, edging and trimming. Optional services will be available upon customers’ requests.

Related: Business Plan Tools

The service is typically offered once a week in season, but we can create a custom schedule for clients if they have beginning of the season projects, or if the weather changes their lawn care needs.


4. Market Analysis Summary

garden-market-analysis-summary

Fescue & Sons Yard Care will target rural middle-class families with larger lawns or parcels of property. This population is the most likely to use a lawn care service such as ours, since they often have more acreage than they can easily care for.

Red will be canvassing neighbourhoods and posting flyers to develop a clientele. We will also place advertisements in the local rural newspaper to develop visibility for Fescue & Sons Yard Care.

In the second year, Red will expand service beyond the small rural town to the urban area located 15 miles east.

4.1 Market Segmentation

Fescue & Sons Yard Care will be targeting families with annual income over $50,000. The median income of $50,000 and above is targeted because they tend to have more disposable income for the care of their lawn, whereas lower income families will tend to provide their own lawn care.

Related: Free Sample Marketing Plan Template

Over the last three years, the prices for homes in the nearby urban place advertisements have skyrocketed. Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.

By targeting customers with large lawns and parcels of property, we will fill the niche created by urban flight, as well as keep our margins higher than we could with small lawns. Transportation time and costs for all the equipment make it more profitable to do a few large lawns than many smaller ones.

By doing a superb job on these rural lawns in the first year, we hope to build a positive reputation which will carry over with recommendations to co-workers and friends in our customers’ former urban neighbourhoods. Since we want to maximise lawn size cared for in both settings, our eventual outreach to urban dwellings will focus on high-end houses and lawns on large, often older, lots.

4.2 Target Market Segment Strategy

Initially, we will canvass nearby homes in our rural town. Red will be basing the business out of our home, very close to the target market. Red will start by speaking with his own neighbours.

Although some people are put off by solicitors, Red is their neighbour, so they will be more comfortable with him and he will be able to make his sales pitch. We will also put some small signs on our own lawn advertising our service.

Once Red has built up a steady list of customers he will begin to run advertisements in the local paper to gain access in different neighbourhoods. In the second year, we will continue running ads and begin outreach to the more affluent city customers with large lawns.

4.3 Service Business Analysis

Fescue & Sons Yard Care will be working in the lawn care industry. The industry includes both residential areas (individual homes) and commercial areas (apartment complexes, business parks, schools, etc.).

The commercial side is generally serviced by larger landscaping services. The residential side is serviced by both landscaping companies and basic lawn care service companies.

The lawn care business is made up of many small companies. This occurs because of the high labor intensity and low start-up costs of the industry. The industry is vulnerable to recession, as lawn care is a luxury.

Lastly, the lawn care industry is seasonal, with the high season being spring through fall. There is usually little activity in the winter, but some can be achieved by acquiring a clientele that will utilise monthly maintenance through the winter months.

4.3.1 Competition and Buying Patterns

The lawn care business can be divided into two types, residential and commercial. As a start up or one person business, it is much easier to enter into the residential market compared with the commercial market. The commercial market is dominated by larger, established companies.

Related: The Ultimate Marketing Tool Library for Entrepreneurs

Within the residential market, there are two competitors: full-scale landscaping companies and basic lawn care services. The full-scale landscaping companies will generally be handling jobs outside of Fescue & Sons’ range. They are servicing even larger homes that require other landscaping activities that need more equipment and multiple employees.

The margins are therefore larger for the full-scale companies because they can charge more for the higher-skilled work. The other competitor is the basic lawn care services, not unlike Fescue & Sons Yard Care. In the residential market, the current competition is underwhelming and often lacks basic quality and professionalism.

The trend with the residential customers is that they are making their purchasing decisions based on referrals and perceived professionalism and quality of service.

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Sports, Outdoors & Fitness

Sports Memorabilia Business Plan

Turn your passion for sports into a successful venture but first you will need a business plan such as this one.

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Sports Memorabilia Business Plan

Executive Summary

Jerseys R Us (Jerseys) is a Massachusetts-based collectible sports jersey store. Jerseys focuses on offering famous player baseball, football and cycling jerseys. Jerseys is an existing business that is being purchased by Phil Garment. Jerseys will reach profitability by the end of year one and will modestly generate profits for future years.

The sports collectible market is huge, particularly for sport jerseys. The ages of collectors ranges from young kids to grown adults. With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys has segmented the market into two niches, children and adults. In general the children are most interested in the baseball and football jerseys with the adults showing primary interest in all three.

Jerseys R Us has recognized three keys to success that will be instrumental. The first is having a comprehensive inventory. This will serve as an attraction to get many people browsing the store for what is for sale. The second key is to listen to customers. Having an active feedback loop will be essential for Jerseys to exceed customer expectations. The last key to success will be to implement and adhere to strict financial controls.

Jerseys’ competitive edge of inventory will be leveraged to quickly grow sales. The inventory is an advantage for two reasons. First, it is very comprehensive, much more so than its competitors. Second, having a constant turnover of inventory will also be effective in increasing the times that an individual customer will come back to Jerseys to check up on any new products.

Jerseys R Us is owned and led by Phil Garment. Phil is a lifelong sports fanatic. He is passionate about sports which is clear just from speaking with him. After receiving his undergrad degree, Phil went to work for a leading sports marketing firm where he developed an incredible web of networking contacts. These contacts are instrumental in getting access to rare, hard to find jerseys. Phil also received great project management skills from the experience. To bolster this work experience, Phil studied for an MBA, providing him with the requisite skills for running a business.

1.1 Mission

It is Jerseys R Us’ mission to be the premier jersey collectible store. This will be accomplished by offering a wide selection of fair-priced jerseys and ensuring complete customer satisfaction.

1.2 Keys to Success

  • Having a comprehensive, worthwhile inventory.
  • Listening to customer feedback.
  • Follow strict financial controls.

1.3 Objectives

  • To be the premier sports jersey collectible store in the Mappleton area.
  • Have constant turnover of inventory encouraging customers to come in often.
  • Be known for excellent customer service.

Company Summary

Jerseys is an existing business that is being purchased by Phil Garment. The business will be a sole proprietorship. The business is being sold because the previous owner is ready to retire. For a lump sum, the lease will be transferred and Phil will receive the current inventory as well as the good will of the business. The name will remain the same and the inventory will also be similar, however, in addition to baseball and football jerseys, Phil will stock cycling jerseys as well.

2.1 Company History

The business began as Jerseys R Us back in 1980 by Chuck Jack. Chuck is ready to retire and was looking to get a bit of cash from his business, recognizing that a large portion of his retirement account will be supplied by his wife’s pension.

2.2 Company Ownership

Phil Garment is the sole proprietor.

Products

Jerseys R Us sells famous players’ collectible sport jerseys, typically from baseball, football, and cycling. There is a huge market for famous player jerseys, especially in Massachusetts which has rabid sport fans. The products will be procured through two sources, the first is personal networking, the second is eBay. While some customers might actually wear these previously worn jerseys, most are purchasing them as a collectible that they will put on display.

Market Analysis Summary

The sports collectible market is huge, particularly for sport jerseys. The ages of collectors ranges from young kids to grown adults. With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys has segmented the market into two niches, children and adults. In general the children are most interested in the baseball and football jerseys with the adults showing primary interest in the cycling jerseys.

Jerseys will employ different strategies to market itself to the two different market segments. While Jerseys will use an active marketing strategy, they will also rely on walk-by traffic as an excellent source of walk-in customers.

4.1 Market Segmentation

Jerseys will be targeting two distinct types of customers. Each one has its own distinct demographics.

  1. Children: these are kids typically ages seven to 15. They often participate in sports but are also caught up in viewing/following of professional sports and enjoy collecting memorabilia. While this group does not have significant amounts of discretionary income, a function of their age, they typically do get an allowance and save their money for purchases relating to sports.
  2. Adults: this market segment is typically very active in sports, they either play sports or follow it religiously. To them, nothing would be better than to stay in front of a TV for the entire Saturday or Sunday watching all the different games that day. Sixty-five percent of the adults that collect memorabilia began as a child and have continued into adulthood. The average income of this group $45,000. Fifty-five percent have at least some college education. This group enjoys to watch sports, while most of the observations occur with the TV, this group views live sports at least 10 times a year.

4.2 Target Market Segment Strategy

Jerseys recognizes the need to try to communicate to both segments of the market and that a campaign must be developed separately for each group. Of the advertising that Jerseys will be undertaking, some will be utilizing magazines with primary child readership demographics for the child market, and adult publications for the adult segment. To attract additional child attention, Jerseys will also sponsor a few little leagues to ensure a presence among the children. The walk-in traffic of the store will be primarily adults as the store is located in a busy commercial retail area of the city and while some children do walk through the city browsing, the walk-in traffic will be primarily adult.

4.3 Industry Analysis

The sport collectibles market is made up primarily of mom and pop stores. There are very few larger stores or chains. This is the case to a large degree due to the fact that the products are used, one of a kind items. They are often hard to come by, thereby limiting the ability of a larger store to buy larger quantities, leveraging scales of economy.

The popularity of eBay has significantly increased the quantity of trades in the U.S., opening up the market for a much larger audience. While the market has opened up significantly, prices have seemed to rise. It can be speculated that the prices have risen due to the phenomenon of a bidding frenzy where people get all worked up about winning the auction and bid irrationally, relying on emotion to guide them through the auction. Because Jerseys has inside market knowledge, it is able to avoid the auctions that are unreasonably high and concentrate on the auctions that have gone unnoticed and are soliciting low bids. The high bid phenomenon of eBay therefore supplies a steady stream of customers to Jerseys because the customers are looking for reasonable prices, as well as the ability to touch ad feel before they purchase.

4.3.1 Competition and Buying Patterns

Jerseys R Us faces two sources of competition:

  1. Local sports collectible retail stores. There are two other retail stores in the city, however they tend to concentrate more on equipment than clothing.
  2. eBay. This is a good source for the same products that Jerseys’ sells, however, prices are not always reasonable.

The buying habits of customers depends to a large degree on age and amount of knowledge they have regarding the market. The younger the customer, the more likely they will want to touch and feel what they are buying. The older the customer, the more they are willing to rely on a description of the item for their purchase as opposed to needing to see it in person. Additionally, the more information they have about the market, the more confident they are about bidding or buying something somewhat unknown since they can speculate its worth.

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Sports, Outdoors & Fitness

Indoor Soccer Facility Sample Business Plan

Start up your indoor soccer facility with the help of this sample business plan.

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Indoor Soccer Facility Business Plan

Executive Summary

Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area.  The population of Wingback County is 240,000 residents.  Dribbling Indoor Soccer has two professional-style, lighted fields, (73′ x 140′) featuring Field Turf®, for fast-action, fun soccer.  No matter what the weather conditions are, day or night, soccer players will find a safe, clean, and friendly atmosphere for soccer enjoyment.

Several divisions for youth, men, women, and coed provide all players–from beginners to highly skilled–the right environment for recreational yet competitive soccer.  League play is continuous year round.  All league participants are required to become members of Dribbling Indoor Soccer.  The annual fee is $40.  Team registration per session is $700.  Each session has 10 games with championship awards being given to the first place team.

In addition, skills clinics are available for beginning adults and those wishing to polish their skills.  The two fields can also be rented for practices, birthday parties, corporate events, preseason and post-season team parties, camps, clinics, school grad nights, fund raising tournaments, organized lacrosse and field hockey leagues and more.  A soccer store is on site to provide leading soccer brands to players, teams, leagues and schools.  The facility will also have a small cafe that will serve drinks, sandwiches, and pastry.

Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult teams and 30 youth teams by the end of year one.

1.1 Objectives

The objectives for Dribbling Indoor Soccer are the following:

  1. Build facility membership to more than 800.
  2. Register 30 adult and 25 youth teams by the end of first year of operation.
  3. Develop facility potential to be rented for special events.

1.2 Mission

The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-the-art soccer facility that will enable both youth and adults to enjoy the sport of soccer year round.

Company Summary

Les Klew has been a fixture of the county’s soccer community for the past twenty years.  Over the years he has coached hundreds of children.  Many of his first players now have children of their own.  Currently, he is the supervisor of soccer officials for Wingback County area.  His level of expertise in soccer has made him an important contributor to the development of the sport in Wingback County.  He has instant credibility with players and coaches.

Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially women’s soccer.  Noh has coached numerous girls teams and has served as the chairperson of the Wingback County Soccer Association.

The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so important to the growth and love of soccer in the county.

Both will actively use their contacts to promote the facility to players and coaches.

2.1 Company Ownership

Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew.  The business will maintain a sole proprietorship status for at least the first two years of operation.  The business projects that the Ouisterfield facility will be so popular that a second indoor operation will be established in the nearby city of Midfield.  At that time the business will reorganize to become an S Corporation.

2.2 Start-up Summary

The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the setup of the soccer store.  The Les and Noh Klew will invest in the business, and, addition, the Klews will obtain a long-term loan.

2.3 Company Locations and Facilities

Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield.  The 30,000 square foot facility is a former warehouse that will be converted into a playing facility.  The location is easily accessible to all city residents.  It is nearby Southtowne Park with is the largest and most popular city park.  This unique location is perfect.  In addition, the facility has ample off-street parking.

Products and Services

Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a soccer shop.  The facility is also available to be rented out for special events.

The following is the fee schedule:

  • Annual Facility Membership: $40
  • Team Registration per Session: $700
  • Facility Rental Fee: Member $55 – 65/hr, Non-Member $80/hr
  • Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups

They are led by soccer skill instructors with “A” Level Coaching Certification.  The skill clinics are geared toward the novice who wants to improve their soccer skills.

The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor.  The shop has the best selection of turf shoes available in the city.

Market Analysis Summary

Soccer is a popular sport in Wingback County.  Currently there are 6,000 children participating in the youth soccer leagues, and 3,000 adults participating in the adult league.  The number of players are growing dramatically.  There are two factors that are impacting the popularity of soccer.

The first is the large number of children in the county under the age of 12.  There are approximately 30,000 children in the county under the age of 12.  The projection is that the percentage of children under the age of 12 will continue to grow for the next five years.  The most popular sport with this age group is soccer.

The second factor is the growing number of young people between the ages of 24 – 35 that are participating in team sports.  Participation in coed softball has increased by 20% each year for the past three years.  The demand for fields has led to the county building four new playing fields this year.  Adult outdoor soccer league has grown by 50% over the past two years.  Currently, there are 24 adult league teams participating in the outdoor city soccer league.

4.1 Market Segmentation

Dribbling Indoor soccer will focus on the following target customers:

  • Youths, ages 6-14 years of age.
  • Adults, ages 24-35 years of age.

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