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Hiring Employees

Be Like Zuck

Lessons on building a team from Mark Zuckerberg and Facebook.

Ekaterina Walter

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Mark Zuckerberg from Facebook

As a savvy entrepreneur, you’re probably more than familiar with the rise of Facebook and its fresh-faced founder, Mark Zuckerberg. What you may not be aware of is everything that happened after his bio flick  The Social Network.

In other words, the day-to-day business intricacies that keep Facebook at the top of its game.

One of the ingredients in the company’s secret sauce is the simple fact that Facebook treats its employees well — free food, free dry cleaning, as well as a lot of other enticing benefits. But make no mistake — the key attraction is the company’s culture and the vision of Zuckerberg, its leader.

Zuck has ‘turned’ many an engineer. For some critical hires, the conversation started with, “No, thank you, I’m not interested.” But Zuck would then take the prospective employee on a long walk up a trail into the mountains (a tactic borrowed from his idol, Steve Jobs), a walk that ended on a hilltop with a breathtaking view and the culmination of Zuck’s pitch, perfectly timed. That walk completely changed minds and showcased Zuck’s vision.

That Facebook’s team is one of the strongest in the industry isn’t the result of luck; it’s the result of Zuck’s strategic approach to hiring the best.

The lesson: Develop smart hiring strategies consistent with your cultural values to bring the right people on board.

Team building extraordinaire

The right people are not those who have the right competency; they are those who have the right attitude. Some of the most successful businesses have a non-traditional, strengths-based approach to hiring – hire the best talent first, then worry about finding the right role for them.

Facebook is one example of such a business: Facebook knows how valuable the right people are. A lot of times, they hire engineers for their skills and their vision of the future.

Once a new hire is in the office, wondering what his responsibilities are, his instructions will be something along the lines of, “Take a look around, figure out what the problems or opportunities are, and help bridge them.”

The company encourages its workers to form teams around projects they’re passionate about, because Facebook’s leaders clearly understand that great work comes out of doing what you adore.

Not only does this approach ensure that employees give their best to the project, but it also provides opportunities for career growth based on smarts and competence, not on credentials.

In that sense, everyone is equal. You are recognised and respected based on your contributions to the improvement of the product; your résumé or your age doesn’t matter.

Facebook is a company where ideas turn into products whether you are an intern or the CEO himself. “Pixels talk,” says Joey Flynn, one of the designers of the Facebook timeline. “You can do anything here if you can prove it.”

The flat management structure at Facebook supports that approach. For a US-based company, there are very few vice presidents. Matt Cohler, Facebook’s fifth employee, says: “We were determined to keep things as flat as possible. The harder we make it for people to invent together, the faster we fall behind.”

Andrew ‘Boz’ Bosworth, who taught Zuckerberg’s artificial-intelligence class at Harvard and is now Facebook’s director of engineering, concurs. “God forbid we spend a single day not trying to prepare for tomorrow’s Facebook. You’ve seen company after company that rose to greatness struggle with scale, struggle with culture,” he says.

Offer your employees a non-traditional career path that is based on their contributions and value-based behaviours and not on their age or credentials.

Challenging the norm

What’s more, the best leaders recommend hiring outside of the industry. An outside look can offer a fresh perspective and often re-energises the company. Steve Jobs was one such leader.

“Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world,” he said.

Southwest Airlines is another company that believes in hiring outside of its industry in order to find the right people. The strategy must be working: For the past 40 years, Southwest has been challenging the conventional wisdom successfully.

Despite being one of the smaller airlines, Southwest has not only stayed in business, but prospered, becoming a customer favourite and an industry darling. Sherry Phelps, top executive in the People Department, explains the company’s hiring philosophy:

“The first thing we look for is the ‘warrior spirit.’ So much of our history was born out of battles – fighting for the right to be an airline, fighting off the big guys who wanted to squash us, now fighting off the low-cost airlines trying to emulate us. We are battle-born, battle-tried people. Anyone we add has to have some of that warrior spirit.”

Southwest’s HR department prefers to recruit teachers, waiters, and police officers as opposed to airline industry veterans. “We would rather take an eager, hungry, customer-oriented mind and mold it to what works well at Southwest, than try to change the habits of someone who’s come up through an organisation that views life differently,” Phelps says.

Every now and then, Southwest hires employees of other legacy airlines. But according to Phelps, it doesn’t happen as often as anyone might think. Southwest is a brand that understands what makes its employees tick and what attributes it is looking for in a new hire. And that attribute isn’t necessarily prior airline industry experience.

In 1962, John F Kennedy visited the NASA space centre. He noticed a janitor who was deep in his work, sweeping the room the president was touring. Kennedy greeted the man: “Hi. I’m Jack Kennedy. What are you doing here?” Without any hesitation, the janitor responded: “I’m helping put a man on the moon, Mr President.”

Hire for attitude. Skills can be taught. Passion can’t.

Read Next: Branson on Why Hiring Should Be Your Number One Job

 

Ekaterina Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a cofounder and CMO of Branderati. She is an international speaker and author of the WSJ bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. Ekaterina sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Her thought leadership was featured on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. You can find her on Twitter: @Ekaterina

Hiring Employees

Are You Hiring A Cultural Fit? Do You Actually Want To?

Acknowledge your culture, and share it with applicants before they even get to the interview phase.

David Teten

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Who should you hire: The superstar with great skills who feels like a poor fit with the culture, or the person with weaker skills but who fits in culturally? Even though I believe in hiring the stranger, cultural fit really matters.

I once had an interview set up with a candidate who looked strong on paper. Within one minute of meeting him, it was obvious that he was too crude in his language and thinking for the culture I was building. I would have been embarrassed to have him introduce himself as affiliated with our company. I terminated the interview faster than I had ever done before.

Forty-six percent of newly hired employees will fail within 18 months, while only 19 percent will achieve unequivocal success, according to a study by Leadership IQ. Of those that fail, 11 percent lack the necessary technical skills. The remaining 89 percent have other difficulties integrating into the workplace. That statistic – the 89 percent – is startling, but even more startling is that a majority of employers are not addressing it sufficiently. How many interviewers make a formal assessment of cultural fit? Even the most impressive candidate may turn into a mis-hire if he or she onboards into a poor cultural fit.

Cultural fit includes both a firm’s personality – values, interpersonal skills, extracurriculars – and how a firm works – management, hours, pace, etc. I know one well-known start-up that, in its early days, required that every hire be interviewed by the entire team. Not only that, but any one person could veto a candidate. “I think there is something to be said for the ‘airport lounge test,'” a colleague said to me. “If you don’t want to sit with somebody when stuck waiting for a plane, you probably won’t want to work beside them either.”

At the same time, cultural fit should not become a euphemism for hiring a bunch of people who look or think just like you. “Don’t hire people you know.” If you do, you’re not going to get the best fit for your organisation. An organisation that selects for the highest performers cannot possibly also be a homogeneous organisation.

It’s also worth assessing if your culture is what it should be. Let’s say you interview someone who tends to be very frank, and therefore irritates people. In your culture, people tend to speak indirectly about sensitive matters. They say, “If I could make a suggestion” and “perhaps” before saying, “We’re screwed.” On the one hand, you might say this person is going to irritate folks.

On the other hand, is your firm burying problems rather than addressing them? Every hire shapes future culture; the new person might be an infusion of useful straight talk.

Related: Hiring Your First Employees

For employers, here are six steps that you can take to increase the likelihood of attracting candidates who will be cultural fits within your firm:

1. Have a company mission plus values statement, and list it on the job posting and your website

Every firm has a culture. What is yours? We recommend to acknowledge it, and share it with candidates. In particular, highlight what is unusual, not generic, about your firm. If everyone in your office is obsessed with sports, then mention in your job posting. “Benefit: Get to attend home Rangers games with many of your colleagues!” This allows for candidate self-selection based on their values and whether they would feel like they fit into the culture.

2. Obtain data on a candidate’s behaviour, values and most preferred/least preferred company culture

My executive coach observed that it’s helpful to ask candidates to describe their ideal corporate environment, their “most preferred” culture, as well as to describe a place where others might like the culture but where they would not. This is to discourage them from describing a company culture that no one would like. These open-ended questions encourage candidates to free-associate about their company culture wish list, and can enable you to assess whether their ideal company is close enough to your real company.

I recommend to screen for cultural fit values and technical skills separately, in order to minimise the risk of missing something. Some firms make a point of screening for cultural fit, before even bothering with the technical fit interview, on the grounds that it’s a waste of time to do otherwise.

Related: When To Hire A Consultant

3. Enforce a standard rating system

I suggest formally assessing against the mission values of the firm. Show the mission statement to the candidate, and give an example of the mission conflicting with itself or other imperatives. Example: We have committed to a deadline of July one for a client, but the product still has bugs. What should we do, given our cultural imperative of keeping promises? See what the candidate recommends.

4. Assess a candidate’s interactions with other employees and make observations

Take note if they fit in with the rest of the firm’s people by observing how the candidate participates in group exercises and how effectively the candidate communicates with the rest of the employees.

Ask people at all levels to interview the candidate. After all, the candidate will interact with people throughout the organisation once they start the job. To encourage interaction, pay attention to how they talk with the receptionist, security guard and/or other candidates in the waiting room. The candidate is more likely to show his/her true self in these interactions.

5. Ask the candidate for their observations

Dattner suggested you can also ask the candidate what they observed about the culture in discussions and meetings with you to ascertain how attuned they are to the culture. You may get valuable feedback about how an outsider perceives you.

6. Execute a post-facto analysis

Review any mis-hires retroactively to determine what went wrong during the interview process. You can also interview any candidates you made offers to, but who did not accept, to get additional feedback about your company and its employment brand.

Related: Looking For Talent? Here Are The Benefits Of Hiring A Graduate

candidates-point-of-view

The candidate’s point of view

Here are some questions I suggest candidates ask before accepting a job offer:

Office personality and communication

  • How have you responded to feedback from subordinates?
  • Can you give me examples of how you support your subordinates’ growth and development?
  • What does my working group do together outside of work, if anything? Friday get-togethers, other functions?

Job pace

  • When do most people arrive/leave work?
  • Am I expected to be on call and/or checking email often in case any work needs to be completed outside of office hours?
  • How formal is the firm? (Dress code, etc.)

Firm structure

  • How many reporting layers are there?
  • How often and how will I have access to senior management?

This article was originally posted here on Entrepreneur.com.

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Hiring Employees

The Consequences Of Appointing People In The Wrong Positions

Let’s consider the consequences and impact of poor appointments.

Brian Eagar

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We all know of someone who might have been appointed on a whim, based on someone’s gut-feel or because of their connections, just to discover that they do not fit the job description – or the organisation.

What are the consequences of this? Why should we care about recruiting the correct people for the correct positions? Simply put, the negative consequences of poor appointments can drain money and energy and have long-lasting effects on the organisation. In fact, I believe this to be one of the fundamental dysfunctions that negatively impacts leading purposefully. Jim Collins, author of Good to Great, expresses the same sentiment advising to rather keep the position vacant than appoint inappropriately.

Consider the case of James who happens to meet the required qualifications for the post as advertised for Financial Manager at Company ABC. He is interviewed and seems to know his stuff. James is appointed in the position and starts with great enthusiasm. However, it soon comes to light that, despite his qualifications on paper, James does not fit into the company culture at all. He also seems to divulge a bit too much. A few weeks after having started, someone overhears him openly sharing information that is considered highly confidential.

He is approached about this by Company ABC’s Financial Director who explains that it is completely unacceptable for him to betray confidences and that there will be a formal disciplinary process if he does this again. James feels threatened and defaults to “water cooler talk” about his boss, belittling him and saying that the organisation obviously doesn’t recognise his worth, all while trying to justify his actions.

Needless to say, not too long thereafter – following a few more incidents – James leaves Company ABC. He also leaves a mess that now needs to be cleaned up.

Related: Dr John Demartini On Hiring The Right People

Let’s consider the consequences and impact of poor appointments such as that of James:

  • Severed relationships: in the case of James, team members have now become privy to information which they should never have known about. Leaked information can cause great discomfort within the team and impact relationships between leaders and teams negatively. This needs to be managed very carefully with all to move forward and regain trust.
  • Lack of trust: those who appointed individuals such as James may be second-guessed if they are ever to appoint others in future. It might also impact the level of trust the team has in their other decisions, even if not linked to any appointments.
  • Frustration: if the person who has been appointed simply cannot do the job, there is a huge risk for the organisation. Not only do others need to step up to guide the new team member (consequently taking time away from their own work), but it causes irritation and possibly resentment amongst those involved.
  • Lost traction: we often appoint hastily because we can’t afford to lose time, but we don’t realise that by appointing inappropriately, we lose even more time. While the role is vacant, the work that needs to be done will most probably take a backseat or not get the amount of focus it requires. Also, if you appointed the wrong person the first time, you will have to do damage control on top of that. This causes a backlog which affects not only the organisation, but the team and the person who will fill the role in due course.
  • Cost of re-appointing: once the person has left the organisation, it could take months before someone new is appointed. More than that, it takes a few months at least for the next new person to be brought up to speed and on track to fill the role effectively. Don’t forget the bottom-line costs of recruitment which could include a fee for finding a new placement, or opportunity costs of HR now having to spend time on filling this role at the cost of other roles that need to be filled.

While it is easy to think that the only cost of a team member leaving is that the work is less likely to get done, the above shows that it can also have dire impacts on culture and bottom-line. While most of us are aware of these consequences, we still fall into this trap. But there are a few ways to apply ourselves and avoid appointing poorly – although there are, of course, no guarantees:

  • Hold panel interviews: even if doing this prolongs the recruitment process, it can be hugely beneficial to have more people involved in the selection process. It is important to make sure that everyone’s opinions count. If possible and appropriate, have the person who is leaving the organisation be part of the interview panel as well.
  • Assess functionally: have the potential candidate/s complete a practical exercise or even give them the opportunity to spend a few hours in the office to see and experience ways of working. This will also give them the opportunity to see whether they feel comfortable in the environment.
  • Assess psychometrically: have them complete suitable psychometric tests to gauge their suitability for the organisation and the role from a personality and aptitude point of view. Culture fit is vital.
  • Interview references: it is important to ask the questions that really matter i.e. did the person welcome constructive feedback? Would you re-appoint this person if you had the opportunity? Are they self-driven or do they work better in a team environment? Which three words would you use to summarise this person’s work ethic?

Related: Hiring The Right Person Is Critical When Growing A Business

While you can never be truly sure about a candidate, and chances are that you could appoint inappropriately despite your best efforts, it is vital to be as thorough as possible during the process. Don’t appoint on a whim or out of desperation to fill an empty position. Spending more time to make a well-considered appointment will serve all organisations and teams well. And if you realise that you have made a mistake, act quickly before too much damage is done.

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Hiring Employees

Unemployment Is Way Down: 3 Tips To Attract Employees In A Tight Market

Now that ping-pong tables have become table stakes, it will take benefits with substance to attract the best employees.

Peter Daisyme

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Get creative. From remote work options to diverse compensation plans, employers like you can tailor your employment package to match the employee.

In this way, you’ll follow the path of the most successful businesses, which see competitive talent markets not as an obstacle but rather an opportunity to demonstrate their companies’ merits, and entice would-be employees.

Flashy perks are out of fashion

Startup culture glorifies fun fringe benefits like ping-pong tables, beer on tap and free pizza. After all, what employees wouldn’t choose to spend Friday afternoons goofing off with co-workers and snacks?

Turns out, most of them. Gallup’s State of the American Workplace report found that most employees would leave their current job if a competitor offered substantially more flexibility and money – not perks.

Real adult workers might enjoy Galaga arcade games in the break room, but they would rather be able to leave early to pick up their kids, schedule longer vacations and pay for better lifestyles with fatter pay cheques.

When the job market puts the power in the hands of the worker, businesses can’t skate by on superficial perks. To attract high-quality employees who will stay, companies must offer practical, competitive benefits with long-term appeal.

Related: Why Innovative Employee Benefits Are Your Competitive Advantage

Here is what the top talent really wants:

1. Assistance with student debt and housing costs

The student loan debt crisis is bad and getting worse. College graduates are finding jobs, but their wages aren’t going up. Those in the workforce are making payments late and falling into delinquency.

The problem isn’t limited to recent grads, either. Debt.org reports that the number of people older than 60 with student loan debt has quadrupled over the last 10 years.

Companies can help workers break this cycle by offering student loan support in addition to regular salary. Some providers of programmes now help employers offer student loan assistance programs, to attract new employees.

Employees saddled with debt often struggle to save up for big purchases like houses. In addition to student loan assistance, consider offering a mortgage assistance programme to help employees pay for housing. Not only will employees appreciate the fast track to home ownership, but they might stay with the company longer if they buy a house with a five-minute commute.

2. Forward-thinking travel policies

The Global Business Travel Association found that 59 percent of candidates surveyed consider travel policies when they choose an employer. And there’s a lot more to take into account here than just help booking a flight.

In fact, a movement is growing to make employee comfort a priority in business travel plans, since 79 percent of business travellers report that travel experiences affect their job satisfaction.

“The direct benefit of revamped travel policies is increased loyalty from employees and potential hires alike,” Scott Hyden wrote on Recruiter.com; he’s chief experience officer for RoomIt, a hotel-booking solution for corporate travellers.

What’s important is that smart employers not cram employees into the cheapest non-chain hotel closest to the airport. They take care of the little things (like storing and shipping business clothing) to make every travel experience go smoothly. They allow traveling workers to earn loyalty perks and points from hotels and airlines for personal redemptions. These small courtesies don’t cost much, but they make a big difference to workers.

Related: 5 Benefits Of Turning Your Employee Into An Intrapreneur

3. Preparation help for retirement

According to PwC’s 2018 Employee Financial Wellness survey, most employees are not confident that their retirement savings will even make it to retirement; 42 percent surveyed believed they would need to use money from retirement plans for other expenses.

Leaders should work with retirement plan providers and financial services companies to provide employees with resources and tools to plan for the future no matter what their salary grade.

By providing retirement literacy and investment-education options, enterprises help workers make the most of their pay cheque and live healthy, fulfilling lives. Don’t just put the resources out there and let employees figure it out themselves, though. Invite financial advisors to come talk to employees every few months about their options.

Invest in workers’ futures, and they will be more likely to spend that future with the company that helped them. Even if it’s not currently possible to offer a pension equivalent, employees will appreciate the educational assistance in getting their savings plans up to snuff.

So, yes, ping-pong tables and puppy breaks are fine, but employees are more interested in stability and flexibility than entertainment. Use practical benefits to attract top talent, retain the best workers and ensure that people who work for the company have the resources they need to live successful lives.

This article was originally posted here on Entrepreneur.com.

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