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Hiring Employees

Be Like Zuck

Lessons on building a team from Mark Zuckerberg and Facebook.

Ekaterina Walter

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Mark Zuckerberg from Facebook

As a savvy entrepreneur, you’re probably more than familiar with the rise of Facebook and its fresh-faced founder, Mark Zuckerberg. What you may not be aware of is everything that happened after his bio flick  The Social Network.

In other words, the day-to-day business intricacies that keep Facebook at the top of its game.

One of the ingredients in the company’s secret sauce is the simple fact that Facebook treats its employees well — free food, free dry cleaning, as well as a lot of other enticing benefits. But make no mistake — the key attraction is the company’s culture and the vision of Zuckerberg, its leader.

Zuck has ‘turned’ many an engineer. For some critical hires, the conversation started with, “No, thank you, I’m not interested.” But Zuck would then take the prospective employee on a long walk up a trail into the mountains (a tactic borrowed from his idol, Steve Jobs), a walk that ended on a hilltop with a breathtaking view and the culmination of Zuck’s pitch, perfectly timed. That walk completely changed minds and showcased Zuck’s vision.

That Facebook’s team is one of the strongest in the industry isn’t the result of luck; it’s the result of Zuck’s strategic approach to hiring the best.

The lesson: Develop smart hiring strategies consistent with your cultural values to bring the right people on board.

Team building extraordinaire

The right people are not those who have the right competency; they are those who have the right attitude. Some of the most successful businesses have a non-traditional, strengths-based approach to hiring – hire the best talent first, then worry about finding the right role for them.

Facebook is one example of such a business: Facebook knows how valuable the right people are. A lot of times, they hire engineers for their skills and their vision of the future.

Once a new hire is in the office, wondering what his responsibilities are, his instructions will be something along the lines of, “Take a look around, figure out what the problems or opportunities are, and help bridge them.”

The company encourages its workers to form teams around projects they’re passionate about, because Facebook’s leaders clearly understand that great work comes out of doing what you adore.

Not only does this approach ensure that employees give their best to the project, but it also provides opportunities for career growth based on smarts and competence, not on credentials.

In that sense, everyone is equal. You are recognised and respected based on your contributions to the improvement of the product; your résumé or your age doesn’t matter.

Facebook is a company where ideas turn into products whether you are an intern or the CEO himself. “Pixels talk,” says Joey Flynn, one of the designers of the Facebook timeline. “You can do anything here if you can prove it.”

The flat management structure at Facebook supports that approach. For a US-based company, there are very few vice presidents. Matt Cohler, Facebook’s fifth employee, says: “We were determined to keep things as flat as possible. The harder we make it for people to invent together, the faster we fall behind.”

Andrew ‘Boz’ Bosworth, who taught Zuckerberg’s artificial-intelligence class at Harvard and is now Facebook’s director of engineering, concurs. “God forbid we spend a single day not trying to prepare for tomorrow’s Facebook. You’ve seen company after company that rose to greatness struggle with scale, struggle with culture,” he says.

Offer your employees a non-traditional career path that is based on their contributions and value-based behaviours and not on their age or credentials.

Challenging the norm

What’s more, the best leaders recommend hiring outside of the industry. An outside look can offer a fresh perspective and often re-energises the company. Steve Jobs was one such leader.

“Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world,” he said.

Southwest Airlines is another company that believes in hiring outside of its industry in order to find the right people. The strategy must be working: For the past 40 years, Southwest has been challenging the conventional wisdom successfully.

Despite being one of the smaller airlines, Southwest has not only stayed in business, but prospered, becoming a customer favourite and an industry darling. Sherry Phelps, top executive in the People Department, explains the company’s hiring philosophy:

“The first thing we look for is the ‘warrior spirit.’ So much of our history was born out of battles – fighting for the right to be an airline, fighting off the big guys who wanted to squash us, now fighting off the low-cost airlines trying to emulate us. We are battle-born, battle-tried people. Anyone we add has to have some of that warrior spirit.”

Southwest’s HR department prefers to recruit teachers, waiters, and police officers as opposed to airline industry veterans. “We would rather take an eager, hungry, customer-oriented mind and mold it to what works well at Southwest, than try to change the habits of someone who’s come up through an organisation that views life differently,” Phelps says.

Every now and then, Southwest hires employees of other legacy airlines. But according to Phelps, it doesn’t happen as often as anyone might think. Southwest is a brand that understands what makes its employees tick and what attributes it is looking for in a new hire. And that attribute isn’t necessarily prior airline industry experience.

In 1962, John F Kennedy visited the NASA space centre. He noticed a janitor who was deep in his work, sweeping the room the president was touring. Kennedy greeted the man: “Hi. I’m Jack Kennedy. What are you doing here?” Without any hesitation, the janitor responded: “I’m helping put a man on the moon, Mr President.”

Hire for attitude. Skills can be taught. Passion can’t.

Read Next: Branson on Why Hiring Should Be Your Number One Job

 

Ekaterina Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a cofounder and CMO of Branderati. She is an international speaker and author of the WSJ bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. Ekaterina sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Her thought leadership was featured on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. You can find her on Twitter: @Ekaterina

Hiring Employees

Youth Employment An Opportunity

South Africa has a high youth unemployment rate – it is vital for business to consider alternatives for youth employment.

Henry Sebata

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A young female graduate with hands-on experience in setting up and running community projects, had resourcefully turned a hobby into an income-generating small business to support herself,  while seeking employment… a skilled person, wouldn’t you say?  It took her five long months to find employment – and in that time she received 50 rejections – 50 rejections with no useful feedback as to why she was being turned down.  We employed her – and within the first few days she’d surpassed our expectations, had added ‘value’, so much so, that two weeks later we assigned her to a project.

It’s this kind of potential that company recruitment approaches seem to overlook!

There are 6-million unemployed young people in South Africa – and the social and economic transformation economy that  is crucial for the country, is an economy that has been growing at less than the minimum 5-6 percent required to shrink unemployment, largely due to the under-performance of main institutions.

Related: Entrepreneurship – A Greener Pasture For Young People

Business accustomed to turning problems into opportunities of value-creation regards the South African Education and Training system as one that does not deliver in equipping young people with the requisite work and readiness skills.  There are government tax breaks and grants which provide opportunities for short term employment, but unfortunately these do not create value, nor are they sustainable as they are not used strategically.

Last year I had the good fortune to attend the Youth Employment Enterprise Skills Solutions (YEESS) summit in Nelson Mandela Metro – engaging with the young attendees I found that they were determined to change the view held by business that they are considered a risk, to one which recognises that they can, and do, add value and assist in realising opportunities, particularly because of their age -related attributes that give them the edge.

Young people

  • are a cost advantage – they cost less (South African staff is paid on the basis of the years of work rather than the value)
  • have a higher level of energy – they work faster and for longer hours
  • have flexibility – they learn new tasks /systems quickly, and are often more innovative
  • can increase revenue – they enjoy engaging with customers, and being ‘entrepreneurial’ (eager to promote products and services in the market)

Business should consider these opportunities – the model that many businesses currently use pays young people a stipend which usually just covers their living costs and employs them for a short period; and then the norm is to “find” something for them to do to keep them busy… a soul-destroying experience that in no way creates value and is certainly not one on which to build a career.

Related: Funding And Resources For Young SA Entrepreneurs

Alternatives to the existing model are to:

  • clearly pinpoint the opportunities and define the value (that the potential employee is required to add)
  • provide training – measuring potential is a challenge – a short training programme for job-seekers can clearly identify the ones who benefit most, and are thus likely to be the most valuable – and there is the plus of 4 BBBEE Skills development points for the training of unemployed people
  • provide a ‘proving’ period (3 to 12 months) where goals, expectations and support are clearly laid out -this provides an important business foundation experience in a productive environment considerably improving the chances of the young person’s absorption into the business culture.

By changing the way one views youth unemployment – to see youth employment rather as an chance to reduce costs, increase revenue and contribute to the building of skills and training future entrepreneurs – presents the perfect opportunity for business to contribute to the country’s future stability and gain economic returns.

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Company Posts

Temporary Employment Providers — Friend or Foe?

Contrary to the fact that legislation states that temporary employees work under a dual relationship between a TES provider and their client, the relationship has been questioned, confusing the situation and muddying the waters.

Workforce Staffing

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Currently, under a dual employment relationship, employees are given the protection of employment benefits under the TES provider and, after a three-month employment period, attain extra protection by being considered under the employment of both the TES provider and their client.

Yet various unions have pushed back against TES providers, citing that ‘labour brokers’ don’t have the best interests of the workers at heart. So, are TES providers truly the enemy — or could they be the solution?

What is a TES provider?

The term ‘labour broker’ is being bandied about with startling regularity. Surprising, because ‘labour brokering’ is actually a concept that no longer exists in legal terms, according to Joanette Nagel, Labour Specialist at Hunts Attorneys.

Related: Does A Strike Hit The Heart Of Your Business?

“It’s a term associated with ‘bakkie brigades’, those once comfortable picking up ‘piece workers’ and exploiting them with little to no consideration for labour laws,” Joanette explains. “Today’s TES providers are reputable organisations that, with the backing of the law and strict policies, provide a valuable service while ensuring that the rights and wages of temporary employees are in line with permanently employed staff.”

Sean Momberg, MD at Workforce Staffing Solutions, agrees: “A dual relationship where the employee is employed by both the TES and the client after three months means that the employee is actually afforded more protection. If, for example, the client falls into circumstances in which they can no longer honour the contract, such as if they go insolvent or a project is cancelled, the TES provider is still bound by contract to the employee and their rights to compensation, among others, are protected.”

The role of a TES in business

According to the Global Employment Trends for Youth 2017 study, conducted by the International Labour Organisation, the rapidly changing labour landscape has made the expectation of traditional or permanent employment less realistic than ever before.

“There is a global trend towards temporary employment that is supported by a new trend of flexibility in career choices as well as employment environments. The demand for TES providers to play a more active role in the labour market is higher than we have ever known,” affirms Sean.

Organisations will also benefit from this trend, especially as businesses can outsource all non-core related labour requirements, allowing them to focus on their core purpose and not concern themselves with the labour function, or the overheads associated with human resources. “A TES takes on the responsibility of employment, remuneration, legal disputes, strike mitigation, employee wellness, interactions with unions, and many other HR concerns that are extremely resource intensive,” says Sean.

A TES ensures economic continuation

“President Cyril Ramaphosa said in his recent YES initiative launch, that even those with further education often struggle to bridge the gap between learning and earning. TES providers help with bridging this gap, offering skills development that guarantees jobs,” notes Sean.

Related: Finding Success With Workforce Staffing In The Minimum Wage Reality

“TES providers are here to stay and offer the best of both worlds to organisations and employment seekers alike. Dual relationships continue to protect workers, underpinning and promoting their rights, while helping businesses to cover any skills and employment gaps within their organisations without having to invest in huge HR departments and legal representation to do so.”


Spotting a reputable TES provider

  1. Registered and compliant with the Labour Relations Act (LRA)
  2. Likewise with the Unemployment Insurance Fund (UIF) and relevant bargaining councils
  3. Has the necessary insurance and off-balance sheet financial protection in place
  4. Able to provide proof of regular auditing
  5. Able to show full legal compliance and holds a letter of good standing.

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Hiring Employees

Million Rand Questions Answered By Founders Of Multi-Million Rand Businesses

Don’t waste your time asking job candidates to name their greatest weaknesses (yes, everyone will say they’re a perfectionist). Instead, try these four tips from seven entrepreneurs who offer up their best strategies.

Nadine Todd

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1. Interview for growth

Building and maintaining a sustainable business is having the right infrastructure to do so, and that takes people — great people. The problem is that while you’re on your growth path, you can’t necessarily afford the best and most experienced in the market, so the trick becomes hiring people who you can see will grow with the position — you’re not hiring for now, you’re hiring for where you want to be. When we interview, we look for hungry people.

We want to know where they see themselves five years from now. — Steven Kark, Paycorp 

Related: Why You Should (Seriously) Stop Hiring People

2. Look for accountability

One of our favourite interview questions is ‘Tell me about when you missed a deadline.’ It’s an immediate red flag if they say they never have; either they’re lying or they’re not accountable. We’re looking for an answer that says they had an issue, what that issue was, that they recognised it, and how they found a solution — solution and accountability are key. We also believe technology makes the whole process easier, particularly if you are stretched for time. Spend time designing questions and then get someone else to ask them. Video each interview, watch the interviews in your own time, and then select the top candidates for face-to-face interviews. — Elvira Riccardi and Donna Silver, Afrizan

3. Dig into their current environment

We can’t compete with corporates on benefits, so we offer something even more valuable: Time and flexibility. There is a caveat though: Don’t employ someone whose benefits were better than you can offer. We interviewed someone who was a perfect candidate, except she was coming from a large corporate that offered an on-site masseuse for free, amongst other things. As much as we loved her, we knew we wouldn’t hold on to her. She was used to an office environment that we could never offer.

You need to be hiring people who are stepping up; not the other way around. We always dig into what their current office environment is like. — Renay and Russell Tandy, Ngage

Related: Hiring The Right Person Is Critical When Growing A Business

4. Make them sweat

For years we had issues around high staff turnover. We realised that the problem started in the interview process. We were hiring the wrong people who didn’t suit our culture, and they would quickly burn out, or challenge our expectations. We realised that 80% of the success of a hire is culture. Natie Kirsh used to recommend going for a drive. He said that if you sit in the passenger seat and just chat, asking any questions that come to mind, the candidate will soon reveal themselves in the simplest ways. You’ll see the person, and you can make a judgement call on whether they suit the requirements of the position and the company.

We also love the questioning method of four-year olds. Whatever the answer to a specific question is, follow it with a ‘why’.

At the beginning it’s not even about the answer. Candidates will always arrive at an interview with certain rehearsed answers. If you keep asking why, eventually they have to start giving you completely unrehearsed, unplanned answers, and that’s when you’ll get a real sense of who they are. — Ran Neu-Ner and Gil Oved, The Creative Counsel

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