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Employers Are Paying Freelancers Big Bucks For These 25 In-Demand Skills

With the right skills and some hustle, freelancing pays like a full time job.

John Rampton

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freelancers

Want to join the freelancer revolution? Did you know that there are thousands of freelancer jobs that pay six figures?

Over the past ten years, I’ve both worked as a freelancer and hired countless freelancers, some for six-figure positions. And along the way, I’ve noticed that there are a few freelancer skills that pay more than others. Want to join the ranks of six-figure and other well remunerated freelancers?

Here are the skills that hirers are looking for:

1Natural language processing/Twilio API Development

Thanks to the emergence of voice-activated assistants, such as Amazon ($AMZN) Echo and Google ($GOOG) Home, natural language processing has become one of, if not the most in-demand freelancing skills.

This particular gig, in which you enable machines to understand human language, requires a background in computer science, artificial intelligence, and linguistics, and can command at its highest levels a salary of well over $100,000 annually.

Related: From Freelancers to Entrepreneurs: How Christine and Warren Bernard Made the Jump

2Swift development

The Apple Watch was developed using the programming language Swift. Since sales for the Apple Watch broke records during the 2016 holiday season, demand for freelancers skilled in developing this iOS app is surging, with an average salary of $85,000.

3Social media management

Social media management

This one shouldn’t come as a surprise. After all, businesses of all sizes are in need of talented individuals to implement and manage the day-to-day activities for their social media marketing campaigns.

While not as high-paying as more-tech related skills, social media managers average between $67,750 and $94,250 per year.

4Amazon Marketplace Web Services (MWS)

Amazon Marketplace Web Service (Amazon MWS) is an integrated web service API that assists Amazon sellers to programmatically exchange data on listings, orders, payments and reports. Since this online ecommerce site is showing no signs of slowing, there’s a need for freelancers with python skills. This also includes devops companies.

The amount freelancers can charge clients will vary depending on the scope of the project.

5AngularJS development

With this skill, you can extend HTML vocabulary in order to build either mobile or desktop web applications. Since this is the framework for dynamic web apps, the demand for this skill should continue to increase.

The average national salary is over $102,000. For a better understanding of this job, check out our programmer guide.

6MySQL programming

As the world’s most popular open-source database, this skill – which requires knowledge in web-scripting languages like PHP – can earn freelancers between $45,495 and $99,187,depending on their experience.

Related: 50 Jobs, Gigs And Side Hustles You Can Do From Home

7Instagram marketing

Instagram marketing

Out of all the social media channels, Instagram is rapidly becoming the most popular. It’s also under-utilised for anyone wanting to grow a business. That’s why the company is searching for marketers experienced with the Gram.

While there professional “Instagrammers” who are making six figures, the average Instagram marketer should expect around $15 per hour.

8Twilio API development

Those who can build SMS, voice and messaging applications on an API – specifically, Twilio’s cloud-based communication platform – are in high demand; and they can also earn up to a solid $35 per hour.

9Brand strategy

Branding is all the rage these days, which is why both individuals and companies are searching for people who can develop positioning recommendations, guide market research analysis and define brand elements and tone.

The average pay for a brand strategist is $61,044 per year.

10Business consulting

Business consultants work with clients on everything from strategy, planning and problem solving, to the development of business skills and knowledge. On average, a business consultant earns $71,254 per year.

Here are a few tips to becoming a better Instagram consultant.

11Machine learning

According to Upwork, “data science is the fastest-growing category on its site for the second quarter in a row. Machine learning moved from Upwork’s spot in Q3 to  number 12 in Q4 “but continues to see rapid growth.”

The average machine learning engineer salary is $114,826. I’ve found that some of the best engineers in machine learning are found on Toptal. It’s another place where you can both hire and get six-figure jobs.

123D rendering

3d-rendering-printing

In general, freelance designers are one of the hottest gigs around. Technology like 3D printing has become increasingly prevalent. In fact, it’s anticipated to grow from $4.1 billion in revenue in 2014 to $12.8 billion by 2018. Currently, the average national salary is around $56,000.

13Zendesk customer support

As support inquiries continue to skyrocket, customer-service software companies like Zendesk are looking for individuals to build customize experiences by placing products into existing APIs, apps and mobile SDKs. Software engineer salaries at Zendesk can range between $76,969 and $134,061. Another option would be to work with a company like Support Ninja. I’ve used that company and love its service.

Related: Top Tips For Building A Successful Business From Your Home

14Information security

Information-security analysts plan, as well as carry out, security measures to protect an organisation’s computer networks and systems,  to thwart the increasing number of cyber-attacks.

Information security analysts can charge over $44 per hour.

15R development

R is a programming language and software environment used for statistical computing and graphics, such as polls and surveys, which is commonly used by data miners. It’s supported by the R Foundation for Statistical Computing. An R programmer can earn an average salary of $76,607 per year.

16User experience design

Both website and app designers demand to be blown away whenever they land on a website or download an app. UX designers are responsible for these tasks through the creation of products that are simple and improve the experience of visitors.

The average national salary is $87,883. I have found most of my best designers on 99Designs, it’s a great place to pick up great paying gigs.

17Node.js development

A Node.js developer is responsible for writing server-side web application logic in JavaScript, as well as variants like CoffeeScript or IcedCoffeeScript. The average salary for a NodeJS developer in the United States is $107,562.

18Bluetooth specialist

Now that the iPhone 7 has eliminated the headphone jack, expect a rapid increase in the companies searching for people experienced with this ubiquitous technology.

IOS Bluetooth QA Engineer salaries at Apple, for example, range between $130,910 and $142,567.

19Stripe specialist

As more and more businesses look for affordable and flexible options to accept payments, they’re turning to freelancers to help them build a payment platform using APIs from payment infrastructures like Stripe. Stripe specialists can charge up to $95 an hour on freelance sites like Upwork. Looking for other options? Here is a list of the top payments companies, most of which have similar needs!

20SEO/Content Writing

SEO and content writers help clients increase their visibility online, especially on search engines like Google or Bing, by creating engaging, relevant, and keyword optimised content. The average salary, nationally, is $40,951.

21Virtual assistant

Businesses are continuing to restructure and downsize. As such, everyone from business owners and managers to entrepreneurs is turning to virtual assistants to help manage administrative tasks, such as responding to emails, scheduling appointments and even handling public relations services.

The average salary is $15.56 per hour.

22Immigration law

The U.S. Bureau of Labor Statistics (BLS) expects a 6 percent job growth for all lawyers between 2014 and 2024. However, with the anxiety and uncertainty surrounding immigration under the Trump administration, immigration law is on a rapid rise. The median annual salary for lawyers as $115,820.

23Accounting (CPA)

Despite the plethora of accounting software available, the freelancer generation is still in need of accountants to better understand complex issues like tax codes and deductions.

The average national salary is $65,940.

24Photography/video editing

According to a report released by Freelancers.com, jobs for photographers have grown by about 22 percent, thanks to the fact that employers are “finally understanding the importance of high-quality pictures on their landing pages.”

The demand for video editing, in particular, saw a 19 percent increase due to the same factors that caused the increase in photography jobs.

25Voiceover artists

“While voiceover work has been around for decades, the move to digital is enabling talent to record from virtually anywhere,” CNBC has noted. “Telephony, audiobook readers, dubbing work, e-learning instruction, animation dialogue and video game voices are just some of the jobs calling for voice actors.”

A voice actor can charge such fees as $100 for a 15-second recording and $250 for a 30- or 60-second commercial, to about $3,000 per audiobook.

This article was originally posted here on Entrepreneur.com.

John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online invoicing company Due. John is best known as an entrepreneur and connector. He was recently named #2 on Top 50 Online Influencers in the World by Entrepreneur Magazine and has been one of the Top 10 Most Influential PPC Experts in the World for the past three years. He currently advises several companies in the San Francisco Bay area.

Managing Staff

How To Build Better Employee Engagement

Here are my 10 tips for managers wishing to build real engagement.

Dr John Demartini

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Everything begins with values; with the top three highest priorities in an individual’s life. These are the source of that person’s primary purpose and the underlying determinants of their perceptions, decisions and behaviours.

In the context of managers wanting to help their teams to develop mindsets geared towards connection, conversation and experimentation, within a healthy environment, the process must begin with value determination.

Advice for managers

Here are my 10 tips for managers wishing to build real engagement:

  1. Write down the job duties that your people actually have: Their current, accurate, and most up-to-date daily action steps.
  2. Spend some time determining what their values are. You can use the free online tool on my website – www.drdemartini.com
  3. Once you have determined your highest values (the three things that are most important to you in your life, where you demonstrate your greatest discipline, reliability, focus and productivity), you’ll need to find the links between employees’ job duties (Step 1) and their highest values. This is a very specific and detailed step, unpacked below.
  4. The question to ask is, “How specifically will performing this particular job duty help me to fulfill my current top three values?”

EXAMPLE

Let’s say one of your team members is a payroll administrator. Her job duties might include: checking how many hours employees have worked; calculating and issuing pay; deducting tax and other benefits; processing leave and expenses; calculating overtime; answering staff queries; and giving advice.

Let’s presume one of her top three highest-order values is her children. The way to connect what she does with what she values is to ask questions like these, in order to make links and help her see them in context:

  • Does working with numbers help you teach your children to pay attention to detail?
  • Does making calculations help you help your children with homework?
  • Does knowing the art of fair exchange give you a lesson to teach your children?
  • By doing your work, are you earning the income you need to fund your children’s education?
  • If it’s tedious work but you don’t give up, is that good role modelling for your children?
  • Does knowing about money management, and sharing this with your colleagues, help them to help their own children?
  • Does advising others make you better at giving your children counsel?

Related: Why Conflict Resolution Is A Matter Of Matching Values

  1. The magic number to shoot for is 20 links, not seven. Once you get to 20, for some reason, it ‘clicks’ and people can see that what they do every day is (or can be) valuable and meaningful. Be aware that some links are harder to find than others. Some are obvious; some, more tenuous.
  2. Look for fluency. If the employee hesitates or can’t answer the question easily or at all, this is a sign that the job duty is incongruent with their highest values and they are not going to be inspired about that particular duty. (In this case, keep asking them how that specific duty would or could help them to fulfil their highest values, until they can see a connection.)
  3. This is a big job. Value determination and link creation can take a whole day or more, the first time you do it, depending on the size of your team.
  4. To create better connections between your people, use the same process to cross-link others’ three highest values with your three highest values. Go through the entire team, making a list of values across everyone you manage. Look at the common threads. This will help you achieve more equitable leadership, better management and healthier relationships.
  5. For better work conversations, remember that dialogue comes from equal values (or else you simply have alternating monologue). Employees must know each other’s values. You, the manager, must master the skill of communicating your high-priority intentions, expectations and delegations in terms of each employee’s top three values.
  6. Intrinsically, people love solving problems that align with their values, so fulfilling their values will give them the courage to experiment.

Remember: People go to work every day to fulfill themselves, not for the sake of a company. For this reason, managers must enable their people to explicitly connect their own values with their everyday, real-world job duties, so that they become engaged, feel grateful for their collegial support system, and are inspired to go beyond the call of duty and to innovate.

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Managing Staff

6 Ways To Break Bad News To Your Team

We asked six leaders: How did you handle sharing the hardest news of your career?

Entrepreneur

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Being the bearer of bad news is never fun. But there comes a time in everyone’s lives, when they’ve got to step up to the plate. This is especially true in business. When you’re in a leadership position at a company, knowing how to deliver bad news is a crucial skill. To help you out, we asked six leaders for their advice on delivering bad news to teams.

Here’s what they had to say:

1. With a promise

“After the economic meltdown of 2008, we couldn’t afford to keep everyone on staff. Picking who stays and who goes is one of the most difficult decisions you have to make as CEO. I delivered the news with honesty and empathy at an all-hands meeting. We gave some severance, referral to an employment service and a personal reference. We also gave the option to rejoin our team once things were back on track, and some did! It was a homecoming of sorts, a healing moment.” – Ori Eisen, founder and CEO, Trusona 

2. With support

“In 2016, our office manager passed away. She was only 26. We called a mandatory meeting, let everyone know, and brought in grief counselors. The hardest part was controlling my own emotions in front of the company. This was a crucial moment, and the team needed a leader. We organised a memorial service to celebrate her life. It took time for the business to return to a normal cadence, but her impact remains at the company today.” – Rahul Gandhi, co-founder and CEO, MakeSpace

Related: 22 Qualities That Make A Great Leader

3. With transparency

“In New York, construction delays are as common as yellow taxis. But when you’re working to open a new restaurant location and have promoted staff to run it, construction delays don’t impact just revenue but your team’s livelihood as well. Delaying promotions for people who have worked hard to earn them is tough news to deliver. But we invited the team to the construction site to see the space and ask questions, and it helped everyone get on the same page.” – Otto Cedeno, founder, Otto’s Tacos

4. With community

“The worst news my husband and I had to share with our employees, and kids, was that we’d decided to move our business from New York to Los Angeles. We gave employees the option to stay with us and relocate. Some came west, and others did not. We couldn’t guarantee that those who moved with us would love L.A., but we promised to figure it out together.” – Cortney Novogratz, co-founder, The Novogratz

5. With a plan

“One of my first experiences as an entrepreneur was running a restaurant, which I closed as a result of 2008’s downturn. I knew this was going to be life-changing for my team. We did everything we could to ease the disruption, and I leveraged my network to place laid-off employees in new positions – nearly 90 percent had jobs in just a few weeks. As a business owner, failure is hard, but it’s an opportunity to prove yourself as a leader.” – Michael Wystrach, co-founder and CEO, Freshly 

Related: 15 Of South Africa’s Business Leaders’ Best Advice For Your Business

6. With reason

“After I joined Interactions as CEO, my team and I identified significant roadblocks in our product development. We had been on an aggressive growth track, but it was clear we needed to right the ship. I told my board and team that we were shutting down sales to double down on R&D. Hitting pause was an incredibly hard decision, but it was necessary to ensure we were providing the best product and experience for our customers.” – Mike Iacobucci, CEO, Interactions

This article was originally posted here on Entrepreneur.com.

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Managing Staff

Why Small Businesses Are Unable To Pay Staff Salaries

Let’s look at it from a different angle and see if we’ll arrive at that same conclusion.

Matthew Mordi

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We’ve heard countless times the constant conflict between employers and employees over non-payment of salaries. Small business owners complain employees don’t understand what they have to go through to ensure the payment of staff salaries.

The moment they’re unable to meet up with the payment of staff salaries, workers accuse them of being wasteful when business was booming. So the age old story of members of staff not being understanding comes up again. The cost of running the business which includes maintenance of machinery, rents, paying off loans; all these and much more which sums up overhead cost.

While it’s true that overhead cost is usually the main challenge of small businesses, it’s true only in part. Let’s look at it from a different angle and see if we’ll arrive at that same conclusion.

Usually a lot of small business owners don’t save for the rainy day, neither do they invest income generated by the business for the benefit of the business. Personal savings and investment isn’t the same with that of the business. Small business owners tend to save and invest income generated by the business in their personal names.

Related: Start-Up Law:  I’m A Start-up Founder. Can I Pay Employees With Shares?

Let’s look at this scenario:

Mr A. is the owner of a grocery shop. People are patronising the business. Business is booming, everything seems perfect. At this point there is usually no problem paying salaries and overhead. This is the tricky part, what the employer does with the income the business is generating at this point apart from ploughing the money back into the business will decide whether he’ll be able to pay salaries when business is slow.

One would expect the owner of the store to not only save but also invest some of the income made by the business.

This is usually not the case because it’s at this point of booming business and perceived excess cash that the owner remembers he’ll pay himself more than he usually does (and that is if he pays himself salary), needs to move to a bigger apartment or better still, buy a bigger car.

The moment there is downturn in sales as a result low patronage, the problem of payment of staff salary begins. Mr A. makes it clear to his employees that the business isn’t turning in a profit and he’s using his personal money to pay staff salary. Therefore, he can’t keep on doing it and he’ll have to owe salaries.

This could have been avoided.

Do diligent – don’t dilly dally

What happened to the excess profit of years before? It’s obvious the employer hadn’t been diligent with the funds. Instead of investing the money to ensure it generates further income for the benefit of the business for the rainy day, the employer would instead use the profit for his own personal benefit.

If Mr A. had saved the money and income generated by his grocery store in preparation for the rainy day, the company wouldn’t be caught up in the quagmire it was put in.

A business is a separate entity from the founder, whether it’s a small or a large corporation they should stay so; separate. I’m not talking about the technicalities of whether it’s a company or business name. We have to realise that in order for the business to not only survive but also succeed, it must be separate from the owner.

This is one aspect small businesses must learn from large corporations with sound financial plan. There are times these corporations declare losses, yet they’re able to pay salaries! Money made by the business should be for the business. It’s not the time to buy that new car. If employers work with the mindset of paying themselves salaries (not excessive), it would go a long way to ensure the business is afloat even during uncertain economic times.

Related: How To Structure A Fair Salary That Will Motivate Your Sales Team

In fairness, some employers who own small businesses have been exceptional in this regard. However, the fact is, majority of small business owners don’t function with this mindset. Businesses, just like it obtains in our personal lives, have their ups and downs. The things you do or don’t do during the ups are equally as important as what you do during the downs. Save, save and save. You can’t go wrong with this. Invest, invest and invest. You can’t go wrong with this either.

That profit isn’t for spending; at least not yet. Invest the money like you would do with yours. Invest it in the name of the business. Let your business own shares in other businesses. This is sound business practice.

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