Hlangulani Msomi, founder of Indayi Communication, puts his company’s success down to a strong team. In his business, teamwork has been key.
The dedication of Msomi’s people to working together has enabled him to combine individual talents and skills into a marketing powerhouse that’s able to compete with the giants in the industry and has an impressive client list, including Metro FM, SABC 1, Gautrain, Avon and Ford.
The trust factor
“Trust is central, and it has allowed us to achieve superior levels of participation, co-operation, and collaboration,” Msomi says. ”As an eleven-member team, we share a strong sense of group identity, and we have confidence in our effectiveness.”
Employing for passion
“The employment process is critical,” he adds. “I have discovered that in this industry, it really pays to investigate what potential employees achieved as youngsters. I look at high school records to see what leadership positions they may have held and what sport they played. That gives me a solid indication of whether or not they are team players, and whether we can grow and develop the skills they acquired early on in life.”
“When you’re in the brand activation and event management business, you cannot take the risk of employing ‘nine-to-five’ people. I seek out employees who will be dedicated to getting the job done, regardless of the hours.”
Among the key points he considers about each candidate are whether they have the specific skills and experience required for the position, a passion for the business itself, and an ability to demonstrate the strengths Msomi needs in the role and in his business.
The wide range of skills and experience Msomi has brought into the company ensures that Indayi Communication is well-equipped to design and implement successful campaigns for clients.
“We test ourselves all the time,” he says. “Post campaign evaluations enable us to appraise the success of a particular campaign, and to ensure that it has met the client’s objectives.”
“We never assume success without measuring each aspect of a project.”
“In our case, we have to ensure that we provide unique and exciting experiences that leave consumers with a memorable connection to the brand.”
He says it’s ongoing analysis which ensures that clients’ objectives are met, and guarantees that they are usually significantly exceeded.
“Our combined interest in what we do means that we are constantly researching the market and introducing new ideas, particularly in social media and outdoor. If you are hungry to please your clients, maintaining good service is simply part of doing business.”
- Indayi Communication
- Founder: Hlangulani Msomi
- Est: 2010
- Start-up capital: R150 000
- Turnover in 2013: R3,4 million
- Call: +27 (0)11 646 1060
- Visit: indayi.com
Recommended Reading: Motivate Your Employees in Five Minutes or Less
Want People To Love Working For You? Here’s How To Get Them There
If you don’t want to go to work, why should they?
If you don’t have a culture in your startup, it will decay. If you don’t know your core values and how your business should reflect them, then your employees won’t know how to reflect them either.
And if nobody knows who you are, what you represent or what culture you promote, then their passion for the business and its future won’t exist. Nor will yours. In short, if you don’t build a culture, then it will slowly collapse inward on itself until nothing is left but a stale idea.
So, how do you create a culture that has you leaping out of bed at 5am? What do you do to inspire yourself so that you inspire others?
1. You sit down and prepare your values
What do you stand for? What do you believe in? How do you want other people to perceive the work you do and your ethics?
Are you a cutthroat, step over the bodies of your foes kind of business, or are you a people-focused, solutions-driven kind of company? Build up a core of words that define you and then use these to create an acronym that sustains you.
Be sure to investigate the meaning of any acronym you create before you set it in stone.
The last thing you want is an acronym that has some dark and twisted counterpart on the web…
2. Communicate your values
Seriously, this is key. So often people sit down and craft these lovely values and build these awesome acronyms and then just send them over email. Or include them once in an onboarding.
It’s all very good to put your strategic thinking down on paper, but relaying the message is vital.
Get it on your social media, put it on your intranet, stick them in the coffee area, repeat elements of them at meetings. Get these values out and about as often as possible.
3. Get engaged
Well, office romances are normal so that’s cool, but this is more about engaging people in your culture. Get buy-in from your staff in a genuine and open way.
They have to believe in what you’ve created otherwise you’ll be skipping down the company pathway alone.
Consider adding in motivations, recognising people for their contributions to specific values and rewarding them for their engagement.
4. Walk the talk
Don’t mess about. Don’t pretend the values are important to you and then do the opposite. If you don’t live your own values, nobody else will either.
In fact, saying one thing while doing another is a sure-fire way of creating a toxic working environment that will see high staff turnover and plenty of customer dissatisfaction.
5. Patience is not a cheese
Don’t expect everyone to leap onto the values train from the first day. This isn’t how it works, especially if you’re already established and have only just got around to creating them. People who joined before you implemented a new culture or value system may not be a good fit or may need more time to adjust.
It isn’t a race to the culture finish line, it’s a process. Learn as you go, trust in one another, take things forward carefully and be prepared to make mistakes and learn from them.
Finding Success With Workforce Staffing In The Minimum Wage Reality
Has your company joined the panicked masses?
From the 1st of May 2018, the minimum wage officially becomes a South African business reality. Many companies have implemented rushed contingency plans, readying themselves for minimum wage related redundancies, layoffs, cutbacks and other vastly destabilising business changes that could more likely injure business, rather than save it.
Before you start making these same, rash decisions, ask yourself these 4 questions:
- Are you worried about not covering wage costs?
- Do you know exactly what the minimum wage payments are?
- Are you aware of the minimum wage exemptions?
- Have you spoken to an expert about practical solutions?
These questions, and many more, should be asked in depth before any rash decisions are made. As this is the first time in South Africa’s history that such an act has come to pass, there is equal doubt as well as joy at its arrival.
The positives and negatives of the National Minimum Wage
“A national minimum wage will increase unemployment and further remove constitutional rights from SA’s ‘forgotten people’,” stated journalist Eustace Davie.
“The introduction of a national minimum wage was made possible by the determination of all social partners to reduce wage inequality while maintaining economic growth and employment creation.” said President Ramaphosa.
No matter what camp you fall into, the National Minimum Wage Act (NMWA) is a reality everyone will shortly experience, with few solutions publicly available.
How Workforce can keep you compliant
Workforce Staffing is a legal and compliant supplier of temporary employment services and as is expected from a high quality labour solutions supplier, we will adjust any payment rate below R20 an hour, to keep our clients compliant with legislation.
When you turn to Workforce Staffing for solutions, you turn to a compliant and legal industry professional. Having analysed the situation from all possible business angles, we know that we have the means to support you in your NMWA transition, assisting with your standard compliance and exemption cases.
The NMWA’s rates:
- R20 and hour
- R18 an hour for farm workers
- R15 an hour for domestic workers
Criteria for the (currently set at) R18 an hour exemption:
- The employer must be unable to afford the R20 minimum wage
- The employer must have consulted with the relevant unions and employees
- The employer must submit financial statements (and make same available to the employees or relevant union)
The Workforce Staffing solution:
- Contact us to receive consultation on your business’ unique situation
- We will provide effective and tailor-made solutions to mitigate the adverse effects of the NMWA on your business growth
- Our staff management solutions will help reduce overtime, assist in production management, and provide alternative employment structure models
Workforce Staffing provides the expert help you need in ensuring your business is prepared for the guaranteed arrival of the NMWA. With our planning and professionalism, there’s no need to fear the future.
Related: Will A Strike Cripple Your Business?
How To Know If You’re Mismanaging Your Staff
Wouldn’t you like to free up some of that time to increase your company’s productivity and profitability while providing solutions to admin issues and organisational hazards? Workforce can show you how.
The average manager can spend up to two full days a week on administrative tasks. You aren’t a machine and neither are your managers or HR team. However, to gain the most from your temp staff, a machine is exactly what you need. A smart one.
WorkTRACZone is the definitive product that’s been especially developed to offer you ultimate control through technology.
WorkTRACZone ensures that you surpass the 80% of businesses that are floundering in misadministration, and guarantees that your temp staff are utilised to the maximum.
Keep clear of the danger zone
Research by UK-based company, Service Now, found that eight out of ten companies still use inefficient manual tracking to drive productive work processes, putting their company’s temping situation in the danger zone. Are you one of them? Ask yourself these five questions:
- Are you aware of all the skills available to you through your temp workers?
- Can you remotely access your temp staff’s work rosters anytime, anywhere?
- Do you know exactly how much overtime is being generated in your business?
- Are your temp staff’s absenteeism records completely up to date?
- Do you have convenient access to all your temp staff’s work histories?
Related: Finding Your Staffing Partner
If you answered no to any one of these questions, then your temporary staff are gravely underperforming.
Manage your temp staff better today
As specialists in the temporary employment field, the designers behind WorkTRACZone are well aware of what businesses need to make the most of their workforce.
If you would like to protect your company from all the possible failings hiding behind mismanagement, visit www.workforcestaffing.co.za, or call 087 135 8888 to take the first step in distinguishing your business.
Solutions to your biggest temp staffing issues
1. When I don’t have information available now, my business fails later
WorkTRACZone is a digital portal that is available to view from any smart device at any time. It provides complete transparency on all of your temporary staff, from work rosters to up-to-date labour costings. Have access to your outsourced staff’s information, collected onto the WorkTRACZone digital dashboard, and integrate time and attendance with payroll and invoicing systems.
2. How can I be sure staff aren’t taking advantage of overtime?
Mismanaged overtime is one of your biggest risks to profitability. WorkTRACZone records all overtime recorded by temporary staff, allowing you to spot dangerous patterns or misused hours before it becomes a drain on profits.
3. I’m not totally aware of what my temp staff can offer me
From clock number to ID, WorkTRACZone makes searching easy with editable fields and succinct categories. Workers’ skills are available to you at a moment’s notice with this digital portal.
4. I hardly monitor staff backgrounds, equipment issues, and other details
Having this information on hand is the first step to ensuring complete control over your outsourced staff. If you skip this step, all other processes often fall to disorder. WorkTRACZone provides the best solution to ensuring all this information is captured and easy to access.
5. With worker turnover, predicting salaries has become near impossible
All your temporary staff’s past and current work rates are viewed on demand via the WorkTRACZone digital dashboard. This provides accurate salary projections, allowing you to plan ahead and foresee any potential complications.
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