Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a tick beside each characteristic that you feel that you possess.
This way, you can see how you stack up. Even if you don’t have all of these characteristics, don’t fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages.
The Home Business Musts
Like any activity you pursue, there are certain musts that are required to be successful in a chosen activity. To legally operate a vehicle on public roadways, one must have a driver’s license; to excel in sports, one must train and practice; to retire comfortably, one must become an informed investor and actively invest for retirement. If your goal is success in business, then the formula is no different.
There are certain musts that have to be fully developed, implemented and managed for your business to succeed. There are many business musts, but this article contains I believe to be some of the more important musts that are required to start, operate and grow a profitable home business.
1. Do what you enjoy.
What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don’t enjoy what you’re doing, in all likelihood it’s safe to assume that will be reflected in the success of your business–or subsequent lack of success. In fact, if you don’t enjoy what you’re doing, chances are you won’t succeed.
2. Take what you do seriously.
You cannot expect to be effective and successful in business unless you truly believe in your business and in the goods and services that you sell. Far too many home business owners fail to take their own businesses seriously enough, getting easily side-tracked and not staying motivated and keeping their noses to the grindstone.
They also fall prey to naysayers who don’t take them seriously because they don’t work from an office building, office park, storefront, or factory. Little do these skeptics, who rain on the home business owner’s parade, know is that the number of people working from home, and making very good annual incomes, has grown by leaps and bounds in recent years.
3. Plan everything.
Planning every aspect of your home business is not only a must, but also builds habits that every home business owner should develop, implement, and maintain. The act of business planning is so important because it requires you to analyse each business situation, research and compile data, and make conclusions based mainly on the facts as revealed through the research.
Business planning also serves a second function, which is having your goals and how you will achieve them, on paper. You can use the plan that you create both as map to take you from point A to Z and as a yardstick to measure the success of each individual plan or segment within the plan.
4. Manage money wisely.
The lifeblood of any business enterprise is cash flow. You need it to buy inventory, pay for services, promote and market your business, repair and replace tools and equipment, and pay yourself so that you can continue to work. Therefore, all home business owners must become wise money managers to ensure that the cash keeps flowing and the bills get paid. There are two aspects to wise money management.
- The money you receive from clients in exchange for your goods and services you provide (income)
- The money you spend on inventory, supplies, wages and other items required to keep your business operating. (expenses)
5. Ask for the sale.
A home business entrepreneur must always remember that marketing, advertising, or promotional activities are completely worthless, regardless of how clever, expensive, or perfectly targeted they are, unless one simple thing is accomplished–ask for the sale.
This is not to say that being a great salesperson, advertising copywriting whiz or a public relations specialist isn’t a tremendous asset to your business. However, all of these skills will be for naught if you do not actively ask people to buy what you are selling.
6. Remember it’s all about the customer.
Your home business is not about the products or services that you sell. Your home business is not about the prices that you charge for your goods and services. Your home business is not about your competition and how to beat them. Your business is all about your customers, or clients, period.
After all, your customers are the people that will ultimately decide if your business goes boom or bust.
Everything you do in business must be customer focused, including your policies, warranties, payment options, operating hours, presentations, advertising and promotional campaigns and website. In addition, you must know who your customers are inside out and upside down.
7. Become a shameless self-promoter (without becoming obnoxious).
One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling. But how can this happen if no one knows who you are, what you sell and why they should be buying?
Self-promotion is one of the most beneficial, yet most underutilised, marketing tools that the majority of home business owners have at their immediate disposal.
8. Project a positive business image.
You have but a passing moment to make a positive and memorable impression on people with whom you intend to do business. Home business owners must go out of their way and make a conscious effort to always project the most professional business image possible.
The majority of home business owners do not have the advantage of elaborate offices or elegant storefronts and showrooms to wow prospects and impress customers.
Instead, they must rely on imagination, creativity and attention to the smallest detail when creating and maintaining a professional image for their home business.
9. Get to know your customers.
One of the biggest features and often the most significant competitive edge the home based entrepreneur has over the larger competitors is the he can offer personalised attention.
Call it high-tech backlash if you will, but customers are sick and tired of hearing that their information is somewhere in the computer and must be retrieved, or told to push a dozen digits to finally get to the right department only to end up with voice mail–from which they never receive a return phone call.
The home business owner can actually answer phone calls, get to know customers, provide personal attention and win over repeat business by doing so. It’s a researched fact that most business (80%) will come from repeat customers rather than new customers.
Therefore, along with trying to draw newcomers, the more you can do to woo your regular customers, the better off you will be in the long run and personalised attention is very much appreciated and remembered in the modern high tech world.
10. Level the playing field with technology.
You should avoid getting overly caught up in the high-tech world, but you should also know how to take advantage of using it. One of the most amazing aspects of the internet is that a one or two person business operating from a basement can have a superior website to a R50 million company, and nobody knows the difference.
Make sure you’re keeping up with the high-tech world as it suits your needs.. The best technology is that which helps you, not that which impresses your neighbours.
11. Build a top-notch business team.
No one person can build a successful business alone. It’s a task that requires a team that is as committed as you to the business and its success. Your business team may include family members, friends, suppliers, business alliances, employees, sub-contractors, industry and business associations, local government and the community.
Of course the most important team members will be your customers or clients. Any or all may have a say in how your business will function and a stake in your business future.
12. Become known as an expert.
When you have a problem that needs to be solved, do you seek just anyone’s advice or do you seek an expert in the field to help solve your particular problem?
Obviously, you want the most accurate information and assistance that you can get. You naturally seek an expert to help solve your problem. You call a plumber when the hot water tank leaks, a real estate agent when it’s time to sell your home or a dentist when you have a toothache.
Therefore, it only stands to reason that the more you become known for your expertise in your business, the more people will seek you out to tap into your expertise, creating more selling and referral opportunities.
In effect, becoming known as an expert is another style of prospecting for new business, just in reverse. Instead of finding new and qualified people to sell to, these people seek you out for your expertise.
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13. Create a competitive advantage.
A home business must have a clearly defined unique selling proposition. This is nothing more than a fancy way of asking the vital question, “Why will people choose to do business with you or purchase your product or service instead of doing business with a competitor and buying his product or service?”
In other words, what one aspect or combination of aspects is going to separate your business from your competition? Will it be better service, a longer warranty, better selection, longer business hours, more flexible payment options, lowest price, personalised service, better customer service, better return and exchange policies or a combination of several of these?
14. Invest in yourself.
Top entrepreneurs buy and read business and marketing books, magazines, reports, journals, newsletters, websites and industry publications, knowing that these resources will improve their understanding of business and marketing functions and skills. They join business associations and clubs, and they network with other skilled business people to learn their secrets of success and help define their own goals and objectives.
Top entrepreneurs attend business and marketing seminars, workshops and training courses, even if they have already mastered the subject matter of the event. They do this because they know that education is an ongoing process.
There are usually ways to do things better, in less time, with less effort. In short, top entrepreneurs never stop investing in the most powerful, effective and best business and marketing tool at their immediate disposal – themselves.
15. Be accessible.
We’re living in a time when we all expect our fast food lunch at the drive-thru window to be ready in mere minutes, our dry cleaning to be ready for pick-up on the same day, our money to be available at the cash machine and our pizza delivered in 30 minutes or it’s free.
You see the pattern developing – you must make it as easy as you can for people to do business with you, regardless of the home business you operate.
You must remain cognisant of the fact that few people will work hard, go out of their way, or be inconvenienced just for the privilege of giving you their hard-earned money. The shoe is always on the other foot.
Making it easy for people to do business with you means that you must be accessible and knowledgeable about your products and services. You must be able to provide customers with what they want, when they want it.
16. Build a rock-solid reputation.
A good reputation is unquestionably one of the home business owner’s most tangible and marketable assets. You can’t simply buy a good reputation; it’s something that you earn by honouring your promises.
If you promise to have the merchandise in the customer’s hands by Wednesday, you have no excuse not to have it there. If you offer to repair something, you need to make good on your offer.
Consistency in what you offer is the other key factor. If you cannot come through with the same level of service (and products) for clients on a regular basis, they have no reason to trust you . . . and without trust, you won’t have a good reputation.
17. Sell benefits.
Pushing product features is for inexperienced or wannabe entrepreneurs. Selling the benefits associated with owning and using the products and services you carry is what sales professionals worldwide focus on to create buying excitement and to sell, sell more, and sell more frequently to their customers.
Your advertising, sales presentations, printed marketing materials, product packaging, website, newsletters, trade show exhibit and signage are vital. Every time and every medium used to communicate with your target audience must always be selling the benefits associated with owning your product or using your service.
18. Get involved.
Always go out of your way to get involved in the community that supports your business. You can do this in many ways, such as pitching in to help local charities or the food bank, becoming involved in organising community events, and getting involved in local politics.
You can join associations and clubs that concentrate on programmes and policies designed to improve the local community. It’s a fact that people like to do business with people they know, like and respect, and with people who do things to help them as members of the community.
19. Grab attention.
Small-business owners cannot waste time, money and energy on promotional activities aimed at building awareness solely through long-term, repeated exposure. If you do, chances are you will go broke long before this goal is accomplished.
Instead, every promotional activity you engage in, must put money back in your pocket so that you can continue to grab more attention and grow your business.
20. Master the art of negotiations.
The ability to negotiate effectively is unquestionably a skill that every home business owner must make every effort to master. It’s perhaps second in importance only to asking for the sale in terms of home business musts. In business, negotiation skills are used daily.
Always remember that mastering the art of negotiation means that your skills are so finely tuned that you can always orchestrate a win-win situation. These win-win arrangements mean that everyone involved feels they have won, which is really the basis for building long-term and profitable business relationships.
21. Design your workspace for success.
Carefully plan and design your home office workspace to ensure maximum personal performance and productivity and, if necessary, to project professionalism for visiting clients.
If at all possible, resist the temptation to turn a corner of the living room or your bedroom into your office. Ideally, you’ll want a separate room with a door that closes to keep business activities in and family members out, at least during prime business and revenue generating hours of the day.
A den, spare bedroom, basement or converted garage are all ideal candidates for your new home office. If this is not possible, you’ll have to find a means of converting a room with a partition or simply find hours to do the bulk of your work when nobody else is home.
22. Get and stay organised.
The key to staying organised is not about which type of file you have or whether you keep a stack or two of papers on your desk, but it’s about managing your business. It’s about having systems in place to do things.
Therefore, you want to establish a routine by which you can accomplish as much as possible in a given workday, whether that’s three hours for a part-time business or seven or nine hours as a full-timer.
In fact, you should develop systems and routines for just about every single business activity. Small things such as creating a to-do list at the end of each business day, or for the week, will help keep you on top of important tasks to tackle. Creating a single calendar to work from, not multiple sets for individual tasks or jobs, will also ensure that jobs are completed on schedule and appointments kept.
Incorporating family and personal activities into your work calendar is also critical so that you work and plan from a single calendar.
23. Take time off.
The temptation to work around the clock is very real for some home business owners. After all, you don’t have a manager telling you it’s time to go home because they can’t afford the overtime pay.
Every person working from home must take time to establish a regular work schedule that includes time to stretch your legs and take lunch breaks, plus some days off and scheduled vacations.
Create the schedule as soon as you have made the commitment to start a home business. Of course, your schedule will have to be flexible. You should, therefore, not fill every possible hour in the day. Give yourself a backup hour or two. All work and no play makes you burn out very fast and grumpy customer service is not what people want.
24. Limit the number of hats you wear.
It’s difficult for most business owners not to take a hands-on approach. They try to do as much as possible and tackle as many tasks as possible in their business. The ability to multitask, in fact, is a common trait shared by successful entrepreneurs. However, once in a while you have to stand back and look beyond today to determine what’s in the best interest of your business and yourself over the long run.
Most highly successful entrepreneurs will tell you that from the time they started out, they knew what they were good at and what tasks to delegate to others.
25. Follow-up constantly.
Constant contact, follow-up, and follow-through with customers, prospects, and business alliances should be the mantra of every home business owner, new or established.
Constant and consistent follow-up enables you to turn prospects into customers, increase the value of each sale and buying frequency from existing customers, and build stronger business relationships with suppliers and your core business team.
Follow-up is especially important with your existing customer base, as the real work begins after the sale. It’s easy to sell one product or service, but it takes work to retain customers and keep them coming back.
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12 Entrepreneurial Traits That Will Tempt You To Quit Your Job Immediately
Unhappy in your job? It’s possible you’re an entrepreneur.
You’re sitting at your desk one day, and a light bulb goes off for a business idea. After a couple of days spent contemplating the idea, you decide it’s not worth pursuing.
While the idea might not have been as great as you initially thought, the reality might be that you’re uncertain if you are cut out to be your own boss. After all, starting and running a business isn’t for the faint of heart.
You may actually have what it takes to be an entrepreneur but you have been focused on providing for your family or just need a little spark to ignite that fire. If you’ve been on the fence about entrepreneurship, see if you have the following traits.
1. Your “business mind” began spinning at a young age
Think back to when you were young. Were you the type of kid who was making money with a side gig? That’s one of the most common denominators linking successful entrepreneurs.
For example, Daymond John created customised pencils for girls in his first-grade class. Mark Cuban sold trash bags in his neighbourhood as a 12-year-old. Richard Branson bred and sold parakeets. Juliette Brindak designed a website at age 16 that went on to be worth $30 million.
Simply put, the gears of an entrepreneur’s “business mind” start spinning at an early age. If you’ve always been looking for ways to make money, you’ve probably been an entrepreneur your whole life – you just didn’t realise it.
2. You’re a self-starter
Entrepreneurs are known for carving their own paths. They don’t follow others, wait for permission or let distractions get in their way.
Reflect on your life. Did you start an organisation in college? Have you volunteered for a local charity? When there’s a project to complete at work, have you been the person to take the reins and rally the troops?
These are signs that you have a get-it-done personality, which is essential to making your vision a reality. This is a very good sign you’re an entrepreneur.
3. You think like MacGyver
Back in the ’80s, there was an amazing TV show called “MacGyver“ – there’s a reimagined version currently on-air. The series was about Angus “Mac” MacGyver, who was a troubleshooter with unconventional problem-solving skills. One time, he made a hot-air balloon out of a soccer ball, kerosene, newspapers and cotton.
Entrepreneurs are also troubleshooters who develop innovative and out-of-the-box ideas to solve problems. They are resourceful and think quickly on their feet.
4. Losing gets you fired up
No one likes to lose. But there’s a big difference between entrepreneurs and everyone else – they’re motivated by setbacks.
They don’t make excuses, complain or give up. Instead, they use setbacks as motivation. Take Gary Vaynerchuk, for example. He loves losing. It sounds a bit out there. But, as he explains, “I’m obsessed with losing.” The reason? “I love losing, because I know what you’re thinking about my loss, and I can’t wait to stick it in your face when I come back.”
5. You’re driven by passion
Passion: It drives us to take risks and pursue our dreams. For entrepreneurs, this also means focusing only on the goals they’re passionate about. It encourages them to see those goals through – regardless of distractions or hurdles.
If you’re the type of person who works out when you’re in pain or completes a project at your current gig before the deadline, you’re driven by passion.
6. You are easily bored
Do you find yourself easily bored? Some people might think that’s a problem. There’s nothing wrong with being bored with activities that don’t use your abilities or aren’t challenging.
That’s why throughout school, you couldn’t stand most of the classes you attended. They either weren’t difficult enough or you just couldn’t sustain any interest – you knew you wouldn’t be using the information presented to you.
7. You’re able to delay gratification
Few successful entrepreneurs experienced overnight success. The reality is that it may take years, if not decades, for entrepreneurs to develop and launch a business. Even after they start their business, it takes a decent amount of time to start turning a profit. It takes many around three years, but this can vary.
Because of this, entrepreneurs must be patient and willing to delay gratification. At the same time, they can see the light at the end of the tunnel.
8. At work, you’re a super connector; at home, you’re a loner
When you’re at work, are you a rock star? This means you excel at your job, and people flock to you. When you get home, are you more of a loner?
That’s not exactly shocking. Entrepreneurs place a huge emphasis on their work. Even bigger on having productive habits at work. It’s their priority – even at the expense of close personal relationships.
Richard Branson has said that “Business is all about personal contact. No matter how heavy your workload is, do not allow yourself to work in your cubicle or office all day, every day – for your own well-being and the health of your business, you need to get out and about, meeting people and developing relationships.”
9. You can spot trends
When entrepreneurs are out and about, they’re taking stock of what’s going on around them. It’s not some strange safety precaution. It’s because they’re looking for trends and analysing what customers are demanding.
Take Beanie Babies, for example. The craze started when a community in the Chicago suburbs started trading the stuffed animals. After it went national, Peggy Gallagher noticed it hadn’t reached Germany. Gallagher contacted a distributor in Germany and placed an order for $2 000. She brought the box of hard-to-find stuffed animals back to the States and made an impressive $300 000.
10. You go big or go home
“We’re often told not to ‘bet the house’ on anything,” writes Lauren Elmore, president of Firmatek. “It’s generally good advice. But the best business advice I’ve received is actually the opposite: Bet the house on it.”
“Betting the house is the best piece of advice I’ve received because it’s not a singular thing to do,” explains Elmore. “It’s a way of life and a mentality that promotes taking risks and giving everything you have to make it work.”
Of course, just because you go all-in doesn’t mean you do so carelessly. Entrepreneurs minimise risks by surrounding themselves with the right people, being resilient and addressing their fears to let them go.
11. You’ve had a history of losing jobs
Have you bounced from job to job because you got fired? Don’t be embarrassed. You’re just too creative, driven and self-motivated to work for someone else.
I’d even say you may be a bit selfish – why should someone else reap the benefits of your hard work and talent?
12. You’re never satisfied
In school, did you best your classmates in academics or sports, but still feel disappointed? Do you have more sales than your colleagues, but it’s still not enough?
You’re constantly striving for more because you realise victories are short-lived. That’s why you see a lot of entrepreneurs start a thriving business and move on to another – they want to tackle new challenges and setbacks.
You may not have made the entrepreneurial leap yet, but if these 12 traits sound familiar, it’s more likely a matter of “when,” not “if.”
This article was originally posted here on Entrepreneur.com.
Want To Get That Side Hustle You’ve Been Dreaming Of Off The Ground This Year?
Stop dreaming. Carve out 30 minutes a night after the kids are in bed, and start putting together something tangible.
Want to make extra income? Who doesn’t? That’s why so many people in recent years have been taking their talents and skills and turning them into a side hustle. In fact, according to a recent survey from Bankrate, nearly four in 10 Americans polled (37 percent) said they have a side hustle.
Unfortunately, though, a lot of people get stuck in the “dreaming” stage. They sit around brainstorming ideas and dreaming of the day they have a successful side hustle that brings them joy and money but never actually get started. Well, scratch that: This is the year to turn it all around.
And to do that, and get one step (or multiple steps) closer to turning your side gig idea into an actual money-maker, check out these five tips for how to get your side hustle off the ground this year.
1. Change your mindset
A lot of people never get their side hustle off the ground because they have the wrong mindset. I know it seems simple, but believing in yourself and thinking of yourself as a business owner and not just a hobbyist will make all of the difference when it comes to starting a successful side hustle.
Even if you’re nowhere near to being a successful business owner yet, act like one. In fact, the “fake it until you make it” strategy actually works. According to a study in Psychology Today, people gain influence by acting dominant and confident. This strategy has the ability to convince people you’re serious about your side hustle and can win you customers, too.
2. Create an agenda
You can’t expect your side hustle to take flight on its own; you’ve got to put in the hours to get it off the ground. I know it’s hard to feel motivated to do that when you’ve already got a full-time job and a ton of other responsibilities, but you’ve got to set time aside.
Luckily though, you don’t have to fear burning out to get it done: Chris Guillebeau, founder of the Side Hustle School and author of Side Hustle: From Idea to Income in 27 Days, says that you can develop a successful side hustle by carving out just 20 to 30 minutes of your day. If you’re a parent, you might choose 30 minutes each evening after the kids are in bed; or you could even use your lunch break at work.
Whatever time you choose, put it in your calendar, set an alarm for it, stick to it and don’t let anyone drag you away from it.
3. Join a community
Sometimes we all need a little bit of inspiration to give us the push we need and some good solid advice to help us improve. That’s why you should join an online community for side hustlers. Joining with like-minded people can help you build a support system of buddies who have been where you are now and can provide a wealth of information to get your side hustle going.
There are tons of such groups onlines. Simply search for them on Facebook and LinkedIn and you’ll discover numerous groups for every niche. Ask questions, bounce ideas off other members, learn from others’ mistakes and get inspired by stories of success. All of this community interaction will push you in the right direction.
4. Build a tangible brand
Branding is the personality that identifies a company to its customers. Even if your business is only part-time, you still need to build a brand in order to attract customers and present yourself as a professional business. This means creating a logo, coming up with a tagline and developing a theme for your website, including a colour scheme and personality. All of this will work together to show your target audience who you are as a business.
If you’re thinking that all of that sounds expensive, don’t worry. For side hustlers who are strapped for cash, there are a number of ways to create a stunning brand while still saving your pennies. If you set up your website with WordPress, for example, you’ll find many free and affordable website themes to help you build a brand with just the click of a button. You can also use a free tool like Canva to create a gorgeous logo, business cards, flyers and more for your side hustle venture.
5. Start marketing your side hustle
The final step to getting your side hustle off the ground is to start putting yourself out there. So, whatever you do, don’t keep your side hustle a secret! Start telling all your friends, family and neighbours about your side hustle. One of them could become your first client or customer or could recommend you to someone he or she knows.
Next, get online and start marketing your side hustle on social media. Social media platforms like Pinterest and Instagram are particularly great for marketing product-based side hustles. Other free ways to market your side hustle online include joining forums like Quora, blogging and building an email list and cold-emailing potential clients to offer your services.
Over to you
Don’t sit around again this year wondering if your side hustle has what it takes to make money. Get out there and make it happen. With the new tips you’ve learned, this year will finally be the year you hit the ground running.
This article was originally posted here on Entrepreneur.com.
7 Skills Every Entrepreneur Should Adopt Today
There are certain skills that any entrepreneur can adopt to help build a business and shape their future.
The road taken by the entrepreneur used to be the one least travelled. The one where only the bold dared to tread and few understood the risk or benefitted from the reward. Today, the road may be one travelled by many but it still comes with challenges and obstacles that can trip up the unwary. The best way to thrive, is to learn from other entrepreneurs, using their learnings and mistakes to sidestep the challenges and embrace the opportunities.
Here are seven skills that any entrepreneur can apply to their journey today:
1. A vision
Know exactly what you want. Have a clear idea of your end goal. Write it down, verbalise it, embrace it. This is how you know exactly where your steps will take you. Your vision is what defines the strategic goals of your company and what helps you create a business plan that will get you where you want to go.
2. Ask questions
Question yourself, your plans, your strategy, your business plans and your decisions. This is a critical skill that will ensure that you are constantly driving yourself to be better tomorrow than you are today. By challenging yourself at every turn you will refine your vision and ensure you are always on the right path.
3. Passion and energy
Nobody else is going to be passionate about your business. Nobody else has the energy to take it where it has to go. It is entirely up to you. This may sound extreme, but without these two key qualities you will battle to take your business through the complexities that lie ahead and onwards into long-term success.
4. A work ethic
Like passion and energy, a work ethic is critical. This is your business and your vision so you need to put in the hours. And there are a lot of hours.
If you’re not prepared for the weekends, late nights and unexpected holiday disruptions, then you may not be ready for the demands of being an entrepreneur.
5. Create opportunity
While you may be the vision, the passion and the workhorse of your business, it is important to remember that your company can only go so far with only one person behind the wheel. Learn how to build a team and focus your energy on building something bigger than yourself. Your drive should not be just about building a successful business, but creating opportunities for others.
Throughout your journey you will need to share your vision, ideals and business plans with your employees and your executives. They have to buy into what you are planning, to be fully engaged with the work that they do. This means you have to learn how to communicate clearly and create a transparent culture so people feel part of something and committed to what it represents.
Ultimately, you want your business to grow and this means mastering the art of selling. Regardless of your business proposition, it is likely you need customers to buy into your product or service. So, learn how to sell. A large part of this magic formula is made up of the passion, energy and work ethic you’ve already mastered, the rest is all about relationships, communication and hooking the clients.