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Are You Suited to Entrepreneurship

3 Ways to Transform From Dime a Dozen to Cream of the Crop

It is still possible to rise to the top in this world of too much talent, too few dream jobs. Here’s how.

Tucker Hughes

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Inefficiency in the labour market is disadvantaging the world’s most qualified college graduates.

The mass popularisation of getting hired at this era’s sexiest finance company or fastest-growing tech behemoth has created an oversupply problem that has tipped the value market for new hires into negative territory.

Too many people are competing for a very small number of jobs, making the cream of the crop seem like they’re a dime a dozen.

The situation deteriorates even further when you consider that only a small percentage of students realise what is happening, so they all continue down the same path after graduation, further increasing the supply of ultra-qualified candidates battling it out for too-few dream jobs.

We-recommend-tickWe recommend: Are You the Next Vanilla Ice (aka a One-Hit-Wonder)?

The problem is the lack of easily identifiable, high-compensation careers in other industries.

At an early age, I was fortunate to be introduced to a niche in commercial real estate that is focused on helping companies navigate the complexities of their corporate real estate needs.

After some analysis, I determined that exceptional, top-tier talent would have a reasonable probability of earning millions of dollars per year, even with as few as five years of experience. Other similar opportunities are widespread, albeit relatively hidden, in industries such as insurance and wealth management.

The trick is finding the career that best fits your personality to maximise your potential success.

How do you know whether a less sought after career might be for you?

Here are the three most important questions to consider before letting inertia take you down a career path that might not be all it’s cracked up to be.

1. What is the probable value of your earnings?

payments-Just as you would evaluate the risk-adjusted returns of an investment, savvy young professionals should strive to identify the career paths with the highest probable value rather than myopically focusing on maximising the upside potential of a particular profession.

Would you rather pick a career path that yields a 50 percent chance of earning two million or a 10 percent chance of earning five million? The answer is an easy one if you are confident of both of the inputs.

Getting these equations right requires brutal honesty with oneself and, in certain cases, being comfortable with high levels of potential risk. It’s important to recognise that the focus is on optimisation rather than cutting yourself short.

Top talent can re-define the boundaries and decimate the competition in underserved markets versus the possibility of just producing mediocre results in an alternative position.

Why? These industries are less likely to have been disrupted and are less resistant to change.

2. Are you ready to be an entrepreneur?

Most leading companies offer an excellent training program for new recruits.

They have perfected the process of manufacturing the vast amount of skilled labor necessary to sustain the required growth rate of their business.

The most talented hires will inevitably experience a shortage of opportunities for tangible and immediate progression, however.

If you think you are ready to trade in those years of grunt work with limited upside for a chance to make it big sooner than later, make sure you are ready for what’s to come.

Going out on your own or joining a more boutique firm exposes you directly to your clients without the protection of a safety net, the benefits of reputational credibility or the instant gratification of your boss’s positive feedback. It might be more challenging than you think.

What does this mean for you? Being a quick and responsive learner, finding alternative means to instill confidence in your clients, and creating a robust system to track your progress in a quantifiable way are of the utmost importance.

We-recommend-tickWe recommend: 10 Businesses You Can Start Part-Time

If all else fails, persist through grit, and recognise that no matter how steep the learning curve, it can be mastered in time.

3. How important is life design?

happy-man-life-designThe idea of controlling one’s destiny is desirable to most high performers. If this applies to you, be sure to choose a career path that allows for maximum flexibility. It will have benefits that transcend into all aspects of your life.

Turn your workday into a myriad of activities that are stimulating on both an intellectual and social level rather than just following your boss’s orders.

Create personal accountability for yourself by determining the optimal course to achievement and eliminating any excuses for failure. Not sure how to do this? The more control over your own destiny the better, so create autonomy for yourself.

Find a company where you can align your success with the business’ upside by participating in an equitable piece of the value created by your hard work. Whether this is through rapid promotions or direct commissions, odds are you will find more mobility the more integral you are to a company.

Look for firms where you can be a significant contributor, and the odds of designing a life you love are off the charts.

Now – make it happen

Are you worried about how to make this dream a reality? Companies that are not in the typical distribution system for top talent are eager to attract you, so leveraging your desirability as a new hire is easier than you may think.

If you consider how much money the world’s leading companies spend on corporate recruiters and public relations, niche players are getting you at a steep discount when you apply for a job with them directly.

We-recommend-tickWe recommend: 6 Things I Wish Somebody Had Told Me When I Started My Small Business

If you can get the answers to these questions right and consider them all jointly in advance of making your career selection, you’ll be well on your way to creating the life you want.

You may end up going in a different direction than you previously thought, or perhaps you won’t make a change at all, but at the very least, move forward with your eyes wide open knowing that you made the best decision possible for your future.

This article was originally posted here on Entrepreneur.com.

Tucker Hughes is the director of Hughes Marino's office in California's Orange County. He exclusively represents tenants.

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Are You Suited to Entrepreneurship

What Real Entrepreneurs Do When They Hear The Word ‘No’

Are you strong enough to push through early struggles?

Jason Saltzman

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In this video, Entrepreneur Network partner Jason Saltzman sits down with two founders to hear their stories of perseverence and resilience.

Raul Tovar is the co-founder of WindowsWear, a fashion tech company based in New York City that archives display windows. He moved from Mexico to New York determined to make something of himself and resolved that he would not go home empty-handed.

Jordan Wan is the founder and CEO of CloserIQ, which builds sales teams for startups. He started his business through tragedy – losing his mother and his marriage in the early stages.

You might think these difficulties – whether moving, or being told their ideas weren’t good enough, or working through tragedy – would be enough to make them give up. But they didn’t. They only spurred them to greater success.

Related: How To Start A Business With (Almost) No Money

Click play to learn more.

This article was originally posted here on Entrepreneur.com.

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Are You Suited to Entrepreneurship

(Podcast) Being An Entrepreneur Is Painful

There is a pain attached to running your own business. It’s time to discuss how tough it is – address the reality and you might just be one of the successful few.

Nicholas Haralambous

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Entrepreneurship is fun. But on the whole, running a business is hard. Far fewer business owners succeed than fail. Statistically your business is going to fail. Those are the hard numbers.

There is a pain attached to running your own business. It’s time to discuss how tough it is – address the reality and you might just be one of the successful few.

Listening time: 5 minutes

Related: (Podcast) Playing To An Audience Of One

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Are You Suited to Entrepreneurship

3 Dangerous Entrepreneurial Myths You Need To Ignore

This terrible advice won’t actually get you anywhere.

Entrepreneur

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Entrepreneurial Myths

We’ve all heard the numbers about how hard it is to build a long-lasting business. While there are many factors at play to get there, without effective marketing and sales a business cannot survive.

Unfortunately, there is a multitude of dangerous and destructive marketing advice swirling around the heads of vulnerable entrepreneurs. Like vultures seeking their next meal, “gurus” pontificate nonsense that these hard-working business owners follow, only to discover that what they tried doesn’t work.

Often, once the damage is done, it is too late for them to do anything else about it.

If you want to not only survive, but thrive, here is some of the terrible advice you need to start ignoring:

1“You need to be everywhere”

I’m sorry, but how do these people sleep at night without the use of narcotics? “Experts” spew out dribble to make headlines saying you need to get on Snapchat, get on Periscope, do YouTube Live … be everywhere! They’ll say you need to get on this platform or that social media network. Oh, and use LinkedIn Live! And make sure to post on Instagram three times a day and Facebook twice a day. And don’t forget those Facebook Lives. Make sure to do them every day.

Related: The Journey Of Entrepreneurship: How The Tough Get Going

ACK! Just writing that paragraph stressed me out. How the heck are you supposed to be on all of those channels, never mind doing it all effectively, and still run your business? Of course you can’t. And you shouldn’t. (Unless self-torture is your thing, in which case have at it. There are books about that, but I’m not giving any titles because I’d have to Google them and then I’d be retargeted by the ads and that would just be gross.)

It is impossible to spend even half an hour on each major network and still get any work done. Forget about focusing on measurement, profit and return on investment. They don’t mention that on purpose, because then these crazy-pants suggestions would really make no sense. But, then these “experts” would stop making the headlines, so they keep serving up spoiled advice for the poor folk who chow down and then get sick on it.

Don’t allow yourself to fall victim to their plots of deception. Demand strategies that value your time and produce results in a significant and measurable way quickly.

2“It takes money to make money”

cash-flow-management

I didn’t take the easy way out. I am part of a group of scrappy entrepreneurs who have a lot of hustle and heart and little/no/negative funds. I didn’t come from family money, and the big banks certainly weren’t lending to businesses like mine.

The only way I was going to get a big pile of cash was if I won the lottery. And since I’ve only played about four times in the last decade, the chances of that happening were slim. What I had to find was the same thing you most likely want – a solution to predictably bring in customers when there is no marketing budget to play with.

3The Schmo-bags

The worst are who I call the “Ferrari Marketers.” They rent a sportscar for an hour or two, hang out in front of it and then sell us shiny object strategies that they haven’t even used in their own business.

Related: 6 Timeless Strategies That Drive Successful Entrepreneurship

They are abhorrent, hideous and dangerous. Not only are they crooks stealing the money of the people who are seeking a solution from them, but they may prevent really talented people who have a gift/service/product/offer to share that can help someone else from ever reaching them.

Did I mention they suck?

But, once you discover a game-changing system, you are responsible for implementing it. You can’t be distracted by shiny objects any longer.

As Jack Welch says, “Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

Don’t allow yourself to be enticed or distracted by fads or the “latest and greatest/not greatest” new social media strategy, channel or tactic.

Once you uncover how to truly get results, be strong-willed and stubborn. Repel any idea, strategy or initiative that requires you to keep spending money to make money. If you keep throwing dollars and time at a goal, hoping and wishing that it will work, yet not tracking or measuring the results and scaling accordingly, then you cannot expect results.

Start measuring, tracking and demanding results from your time and money, rising above others and landing in the successful minority that thrives instead of survives.

This article was originally posted here on Entrepreneur.com.

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