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Are You Suited to Entrepreneurship

Determining Your Entrepreneur Style and Getting Past Your Business Blind Spots

By knowing your brain type and acknowledging your blind spots, you can begin moving towards your vision of success. Which entrepreneur brain type are you?

Michael Cooper

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There are times when you may feel overwhelmed, work harder instead of smarter and generally fear that you’re doing it wrong. The truth is, whether you would like to admit it or not, entrepreneurs and executives have blind spots – everyone has them.

Understanding and acknowledging your blind spots is the quickest way to transcend them and start seeing success. To determine what course of action you need to take, first, figure out your brain type.

You can identify your brain type by determining what motivates you, what fears rule you and which information you naturally seek.

The below brain types are based on research done by William Moulton Marston in 1926, the DISC assessment and from my own experience working with and observing entrepreneurs over the past 15 years.

1. Controller + Managers

Motivated by: Status, control, results, looking good and making the right impression
Fears ruled by: Lack of control
Basic information needs: The what and when

2. Innovators + Influencers

Motivated by: Flexibility, blazing a trail, discovery, exploration and recognition
Fears ruled by: Lack of respect
Basic information needs: The what, when and why

3. Nurturers + Harmonisers

Motivated by: Being included, helping others, nurturing others and close relationships
Fears ruled by: Being excluded
Basic information needs: The what, when why and who

4. Systemisers + Analysers

Motivated by: Preparation, accuracy, security
Fears ruled by: Being wrong
Basic information needs: The what, when, why, who, where and how

These brain types classify how we think and make decisions. On top of identifying what motivates and frightens us, they also identify how we store and recall information, what our response is to stress and conflict, and what we naturally avoid and ignore.

Each brain type has specific blind spots – less than optimal habits built into our personal operating systems that cause us to ignore specific business requirements and responsibilities.

Failing to recognise our blind spots can keep us from moving forward professionally.

The good news is now that you have determined your brain type, you can recognise and address the blind spots holding you back from your true potential.

Controllers + Managers blind spots:

Fixating on results, obsessing about time, making too many assumptions, needing to win (while needing others to lose) and taking control from others

How to see success:

  • Gain alignment on goals and structure
  • Tap into people’s passions and talents and get out of their way
  • Allow for failure and learn from it
  • Stop competing and focus on serving customers’ needs
  • Empower employees to make decisions (and mistakes)
  • Coach your employees to grow

Innovators + Influencers blind spots:

Doing too much, avoiding structure, starting too many things, hiring for potential, underestimating and overpromising

How to see success:

  • Recognise and harness your gifts and talents
  • Develop the minimal structure that allows you to thrive
  • Partner with finishers to complete what you start
  • Hire for proof of competence
  • Estimate everything
  • Evaluate your work load before saying yes to anything
  • Restructure your business and personal boundaries to get your needs met

Nurturers + Harmonisers blind spots:

Obsessing about relationships, caving in to pushy behavior, helping others to a fault, avoiding self-promotion and decision making

How to see success:

  • Focus on results
  • Neutralise pushy behaviour by respecting your boundaries
  • Help others after you get your personal needs met
  • Value your contributions and go after your career goals
  • Develop criteria to help you make decisions

Systemisers + Analysers blind spots:

Managing time ineffectively, following rules to a fault, fearing intuition, analysis paralysis (perfectionism), avoiding emotion

How to see success:

  • Focus on deadlines and adjust work accordingly
  • Get alignment on priorities
  • Ask which rules can be broken
  • Make assumptions and state them clearly
  • Determine when things are “good enough” for others to evaluate/give feedback
  • Pay attention to the emotions around you and what they’re telling you

 

Michael O. Cooper equips right-brain entrepreneurs, creative professionals and agencies with the business mindset, strategies and skills to thrive in a constantly changing environment. He is the founder of InnovatorsandInfluencers.com and serves as executive coach, facilitator and trainer for design, software, public relations and communications firms, as well as TED Fellows

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Are You Suited to Entrepreneurship

3 Dangerous Entrepreneurial Myths You Need To Ignore

This terrible advice won’t actually get you anywhere.

Entrepreneur

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Entrepreneurial Myths

We’ve all heard the numbers about how hard it is to build a long-lasting business. While there are many factors at play to get there, without effective marketing and sales a business cannot survive.

Unfortunately, there is a multitude of dangerous and destructive marketing advice swirling around the heads of vulnerable entrepreneurs. Like vultures seeking their next meal, “gurus” pontificate nonsense that these hard-working business owners follow, only to discover that what they tried doesn’t work.

Often, once the damage is done, it is too late for them to do anything else about it.

If you want to not only survive, but thrive, here is some of the terrible advice you need to start ignoring:

1“You need to be everywhere”

I’m sorry, but how do these people sleep at night without the use of narcotics? “Experts” spew out dribble to make headlines saying you need to get on Snapchat, get on Periscope, do YouTube Live … be everywhere! They’ll say you need to get on this platform or that social media network. Oh, and use LinkedIn Live! And make sure to post on Instagram three times a day and Facebook twice a day. And don’t forget those Facebook Lives. Make sure to do them every day.

Related: The Journey Of Entrepreneurship: How The Tough Get Going

ACK! Just writing that paragraph stressed me out. How the heck are you supposed to be on all of those channels, never mind doing it all effectively, and still run your business? Of course you can’t. And you shouldn’t. (Unless self-torture is your thing, in which case have at it. There are books about that, but I’m not giving any titles because I’d have to Google them and then I’d be retargeted by the ads and that would just be gross.)

It is impossible to spend even half an hour on each major network and still get any work done. Forget about focusing on measurement, profit and return on investment. They don’t mention that on purpose, because then these crazy-pants suggestions would really make no sense. But, then these “experts” would stop making the headlines, so they keep serving up spoiled advice for the poor folk who chow down and then get sick on it.

Don’t allow yourself to fall victim to their plots of deception. Demand strategies that value your time and produce results in a significant and measurable way quickly.

2“It takes money to make money”

cash-flow-management

I didn’t take the easy way out. I am part of a group of scrappy entrepreneurs who have a lot of hustle and heart and little/no/negative funds. I didn’t come from family money, and the big banks certainly weren’t lending to businesses like mine.

The only way I was going to get a big pile of cash was if I won the lottery. And since I’ve only played about four times in the last decade, the chances of that happening were slim. What I had to find was the same thing you most likely want – a solution to predictably bring in customers when there is no marketing budget to play with.

3The Schmo-bags

The worst are who I call the “Ferrari Marketers.” They rent a sportscar for an hour or two, hang out in front of it and then sell us shiny object strategies that they haven’t even used in their own business.

Related: 6 Timeless Strategies That Drive Successful Entrepreneurship

They are abhorrent, hideous and dangerous. Not only are they crooks stealing the money of the people who are seeking a solution from them, but they may prevent really talented people who have a gift/service/product/offer to share that can help someone else from ever reaching them.

Did I mention they suck?

But, once you discover a game-changing system, you are responsible for implementing it. You can’t be distracted by shiny objects any longer.

As Jack Welch says, “Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

Don’t allow yourself to be enticed or distracted by fads or the “latest and greatest/not greatest” new social media strategy, channel or tactic.

Once you uncover how to truly get results, be strong-willed and stubborn. Repel any idea, strategy or initiative that requires you to keep spending money to make money. If you keep throwing dollars and time at a goal, hoping and wishing that it will work, yet not tracking or measuring the results and scaling accordingly, then you cannot expect results.

Start measuring, tracking and demanding results from your time and money, rising above others and landing in the successful minority that thrives instead of survives.

This article was originally posted here on Entrepreneur.com.

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Are You Suited to Entrepreneurship

5 Mindset Changes You Must Make When Going From Employee To Entrepreneur

As one prominent author wrote, “Entrepreneurs don’t finish when we are tired. We finish when we are done.”

Sujan Patel

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Thousands of people dream of the day they can quit their jobs and escape the 9-to-5 life. In fact, Gallup found that 87 percent of the employees it surveyed worldwide did not see themselves as engaged.

But quitting your job and starting your own business is only half the battle. You need to prepare to be an entrepreneur. Besides getting your finances in order and having a plan in place, you also need to prepare your mind.

Your habits dictate your success, and if you’re still stuck in that 9-to-5 mindset, your endeavors will fail. You must adopt an entrepreneurial mindset and start thinking the way the world’s top leaders do.

Being an entrepreneur is very different than being an employee, and the way you envision it may be completely off base. Here are five changes you must make to your thinking in order to prepare yourself for the realities of being an entrepreneur.

1Train your mind to think outside the box

Once you leave your office job, you’re no longer confined by corporate life. That means you need to open your mind to new possibilities – possibilities that may not have been an option in your old life.

Related: For Shatty Mashego Success Lies In Maintaining A Positive Mindset

In an article for TIME magazineWarren Buffett, CEO of Berkshire Hathaway, said, “People will always try to stop you doing the right thing if it is unconventional.” In short, others may not see your vision, but you can’t let that stop you. You need to be creative with your business, offer something new and be different to be successful.

2Develop both short-term and long-term vision

Albert Einstein once told the New York Times, “A new type of thinking is essential if mankind is to survive and move toward higher levels.”

That new type of thinking needs to be focused on a strategic goal. You must have a vision for your company – an idea of where you’re going and how you’ll get there.

As an entrepreneur, you are the leader of your company, and your team members are looking to you to show them the path to success.

What’s your plan? You should be able to see the big picture as well as all of the steps it will take to reach your main goal. Then, you must communicate that vision to those on your team and ensure they each understand their individual roles in the plan.

3Let it all fall on your shoulders

stress-on-shoulders

Becoming an entrepreneur can be scary. Your success is now completely dependent on the work that you do. You can no longer fall back on a salary or benefits.

As an employee, if you had a bad day at work, you were still paid your salary, regardless. But as an entrepreneur, if your business isn’t successful, you won’t make any money. Plus, you now have others relying on you for their livelihood.

Ryan Farley is a typical example of corporate employee-turned-entrepreneur, quitting a fast-paced finance job to start lawn care marketplace LawnStarter Lawn Care. “I was used to working extremely long hours in the corporate finance world,” Farley told me. “I thought that would have conditioned me well, but nothing can prepare you for this amount of stress.

“It’s pretty common for founders to have the stress get so bad it affects your physical and mental health,” Farley continued. “But you have to press on, and you’re better off for it.” Prominent entrepreneurs like Brad Feld and Mark Suster, have expressed similar sentiments.

Working for yourself also means you need to be your own motivator. You no longer have a boss hounding you to get your work done. You need to stay organised and focused, and you’re going to have to be comfortable with hard work and long hours.

Related: 8 Mindsets That Will Set You On The Path To Success

4Get ready to be a jack of all trades

As an entrepreneur, you can’t say “That’s not my job.” Every job is your job now. There’s no one else to pick up the slack but you. You need to make sure everything in your business continues to run on track, and that may mean doing work you aren’t used to doing. You may need to be the accounting department, IT, marketing and more in addition to leading your company.

Entrepreneurs wear many different hats and are constantly learning new skills and working hard. If you think becoming an entrepreneur means you get to sit back and kick your feet up, you’d better stick to your day job.

As entrepreneur, author and investor Robert Kiyosaki has written on Twitter, “Entrepreneurs don’t finish when we are tired. We finish when we are done.”

5Be flexible, focused and positive

Attitude is everything in business. You can’t let challenges get in the way of your dream. Entrepreneurs need to be optimistic and stay focused on their goals. Your passion must drive you.

Related: An Entrepreneurial Mindset – Why And How To Develop One

As Steve Jobs once said in an interview with the Smithsonian Institution, “Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So, you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about; otherwise you’re not going to have the perseverance to stick it through. I think that’s half the battle right there.”

This article was originally posted here on Entrepreneur.com.

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Are You Suited to Entrepreneurship

Passion Is The Key To Entrepreneurial Success

Marine Louw chose to leave the relative security of a professional corporate career to go out on her own 28 years ago. What lessons can we learn from this successful entrepreneur as we kick off our feature on women in business?

Morné Stoltz

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It’s important that we understand what motivates an individual to start a business, because the small business sector is the biggest current employer of labour, and is widely considered to be our best chance of tackling our current high levels of unemployment.

According to BANKSETA, small, medium and micro enterprises (SMEs) are estimated to provide employment to up to 60% of the South African labour force. No surprise then that the National Development Plan says that “most new jobs are likely to be sourced in domestic-orientated businesses, and in growing small and medium-sized firms.”

Related: CEO Of The Hospice South Africa Shares Why Compassion And Passion Are Critical To Success

And yet, despite their importance to the economy and society as a whole, the truth is that entrepreneurs have to overcome many challenges – and 70% to 80% of them fail. South Africa, in particular, has one of the highest failure rates for new businesses.

In other words, creating and sustaining a successful business is rare.

With an Honours in Industrial Sociology and a Higher Diploma in Education, Marine Louw could have built a corporate career. Instead, some 28 years ago, she elected to build her own company in the fashion sector. Her company, Bonufusion, imports high-end ladies’ fashion from Europe and wholesales the garments to boutiques around the country.

The unique value proposition is that the garments are imported in small quantities to maintain exclusivity. Garments are often modified here with perfect finishing touches, and to suit local tastes.

Marine explains her motivation for leaving behind the safer corporate world: “It was key for me to find my passion, completely believing in my talent and abilities and then choosing to create a business where I could live my passion.”

She also makes it clear that to a certain extent she was actively retreating from a workstyle that did not appeal to her, especially corporate red tape and the time wasted in meetings. If you are running your own business, she says, there are no boundaries or ceilings, and you can choose how you spend your time – in her case, growing the business, selling and keeping customers happy.

Related: A 4-Step Guide To Realistically Pursuing Your Passion

When it comes to obtaining finance, the entrepreneur’s passion and commitment are also paramount, Marine believes. The entrepreneur is the business, so the financier will be investing in him or her, essentially. “It’s up to you to be so passionate about your dream that you will inspire the investor to invest not just in the business opportunity, but in you as a person,” she explains.

This passion and commitment are also essential to overcome the inevitable setbacks and challenges that will arise. “In all circumstances, maintain a positive attitude – yes, it’s hard to achieve, but it can be done,” she advises.

Marine says that a key success factor in any business is networking based on word of mouth referrals from happy customers. Customers that are happy are always ready to share the good news that they have a supplier that delivers.

“Good service, great product and a positive attitude equals good business. It will only happen if customers believe they are dealing with a reliable business,” she says. “There are four key points to remember when you start out: Find your passion, believe in your ability, work 24 hours a day when necessary, and be prepared to give everything up to live your dream – or don’t bother to start!”

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