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Are You Suited to Entrepreneurship

Lies Everyone Believes About Entrepreneurship

This is usually because of a few common misconceptions.





Doesn’t it feel as if everyone has a start-up these days? There are certainly more than there were when I started my first “service company” – collecting tuck money and sprinting to the front of the line, as the bell went for break time, to bulk-buy and deliver food for a nice margin.

This is said to be the most “entrepreneurial generation” of all, sidestepping the conventional career paths held in esteem by Gen X and boomers.

They were the generation that saw internet upstarts uproot and eradicate established industries entirely, within an alarmingly short space of time, and know that career success depends on your ability to be nimble, independent and yes – entrepreneurial.

But despite this fact (or perhaps because of it), there are many who see entrepreneurship as the domain of app developers and millennials and prefer to stew in their cubicles with great ideas and plenty of excuses, believing that going into business independently is simply not an attainable goal.

Related: The Unique Challenges Of Senior Entrepreneurship

This is usually because of a few common misconceptions.

To be an entrepreneur, you have to be inventive

Having a unique product, service or idea is sometimes a gateway to great success.

Sometimes, it’s actually the source of failure. You can have a great product and a great new technology and fail to make a single cent.

Consumer 3D printing-related sales, once lauded to be “the next big Thing”, is dwindling despite huge capital investment and the market is still in shambles. On the other hand, AirBNB decided to take renting out spare rooms and holiday houses (something people have been doing for as long as there has been noticeboards) and digitise it, effectively changing the way the world travels.

You don’t need a brilliant tech idea or engineering degree. You can create tremendous value by doing something that has been done for years and doing it differently – being innovative, rather than inventive.

You have to be an expert

There are a huge number of successful individuals out there who entered their respective industries without knowing a whole about it.

But you don’t have to be a developer or a lawyer or an engineer to start a business – in fact, sometimes knowing too much about a certain field means knowing all the reasons why it’s not even worth trying to do things differently…an outsider’s perspective can be extremely valuable. 

Related: The Important Entrepreneurship Lesson From Jessica Alba And Sarah Michelle Gellar

You need Yeezy Sneakers and an Apple Watch


You don’t have to be young and trendy to become a successful entrepreneur.

Everyone is battling for the boomers’ business, so age may very well be in your favour. True – in your twenties you might be less settled and have less to lose, but having more experience in life and in your chosen industry can very well count in your favour.

You have more contacts, more people skills. Ray Kroc bought MacDonald’s when he was 59 years old, and lived to see it become the world’s first mega-restaurant chain. One of the fastest growing segments for new businesses are over-fifty-five year-olds.

You have to start a company

Not every entrepreneur becomes a business owner.

In fact, I would encourage every one of my employees to develop the mindset of an entrepreneur – coming up with new ideas and ways of doing things within the company. It’s the only way businesses today are going to thrive in a highly competitive market.

You need tons of money and should quit your day job

You don’t need access to mounds of venture capital to succeed.

Half of the Fortune 500 companies in the United States today were started with less than $5,000 – under R70 000. With crowdfunding it’s even easier to start your own business.

Related: Is Entrepreneurship Dying In SA

Zaheer Moola, who founded Z-Creations in Johannesburg and recently spoke at the Google International Small Business Conference started his business by posting single headboard on Gumtree – he quit his job six months later and today runs a six-figure interior design company. Entrepreneurs aren’t necessarily risk takers – they are risk minimizers.

At the end of the day, the biggest barrier entrepreneurs face is psychological. You have to be prepared to be contrarian, to go against the norm. And you have to value yourself and your ideas. You can be an entrepreneur and a mom, you can be an entrepreneur and a full-time accountant, you can be an entrepreneur without a degree.

Our business is founded on the principle that anyone can make money – wherever they are, without being “ready”, without being tech savvy, without any prerequisites. The ones who are proving us right are the ones who take action, no matter how small. It’s time to join the club.

Barrie Swart is the Country Head of ProTool. He has spent a decade working in the fields of marketing, media and management in both South Africa and China, holding both a MBA and a Bachelor’s Degree in Marketing. Barrie is responsible ProTool For Goods, Property and business, a sophisticated professional dashboard, that is currently being used in South Africa and Mexico.

Are You Suited to Entrepreneurship

Build Solid Back-Room Basics For Business Success

What do South African entrepreneurs really know about what goes on behind the scenes building of businesses?

Marc Wachsberger




South Africa has a vibrant start-up culture with great ideas starting out with a bang, but closing down with a whimper because entrepreneurs picture the glory at the destination, but not the nitty gritty of the journey to get there.

Be smart about scale

When I started out, I literally did everything myself. I negotiated and signed leases, I arranged the furnishing for our apartments and managed the interior décor process. When guests started using our apartments, I signed them in at reception, and then carried their bags.

At that stage, there was no money in my business to pay for attorneys, interior designers and decorators and there certainly wasn’t enough money for porters.

However, when we got to 70 apartments, it didn’t make sense for me to be a porter any longer, so I hired someone to do that job, explaining clearly what I expected of him. Before I did that, though, I spent time designing incentives for him so that he would be more affordable for me, and so that he could earn as much money as possible.

Related: Training Is A Two-Way Trick

Know your talents – and your limitations

There are certain things I’m really good at, but I know without a doubt that sales isn’t one of them – and without sales, you don’t have a business. I couldn’t afford a top-flight salesperson, but I knew that I could attract the right talent with the right business model. I set some high targets for Pamela Niemand, but offered her one third of the business if she met them. We both won: she earned a share in a successful, trend-setting business, and my trend-setting business became successful!

Use your skills – but know when to hand over

My background in corporate finance meant that I had all the accounting skills I needed when we first started out, but I knew that the time would come when I would need someone focused on that side of the business full time. Doing it all myself first meant that I could brief my first full-time accountant clearly and with a deep understanding of what would be required – and that I could help that person find and fix any challenges based on my experience.

In summary, my simple advice to anyone starting out would be to bootstrap your business yourself without investors or staff for as long as you can, but don’t over-extend yourself. Know when to delegate tasks away so that you can focus on what you’re really good at – but don’t do it before you have a solid understanding of what’s required. Know what you’ll never be able to do, and bring in that resource from the beginning – but do it based on performance-based incentives, so that your fledgling business doesn’t lose out if your early hires don’t perform.

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Are You Suited to Entrepreneurship

The Myth About The Relationship Between Entrepreneurs And Taking Risks

This is the true relationship between entrepreneurs and the apparent illusion of risk.

Lisa Illingworth




“I can’t be an entrepreneur or start a business. I don’t have the appetite for risk.” This line is spoken regularly to brave few that leave the perceived safety of a job, take the plunge and venture into the unknown world of being an entrepreneur. However, there is a gross misunderstanding in the appetite for risk that entrepreneurs are believed to have innately inside of them.

The little-known truth is that the majority of entrepreneurs don’t like taking risks and according to Luca Rigotti and Mathew Ryan in their paper that explores a model for quantifying risk and its translation into enterprising action, the results were very interesting.

Risk is explained by these theorists as taking action where the outcomes are unpredictable as well the factors leading to that outcome are unknown. One of the theorists in this area, Saraswati, who coined the term “tolerance for ambiguity” has a more accurate description of what the outside world deems taking a risk.

In simple terms, entrepreneurs don’t go head-first into the shark infested water because they like the idea of danger and potentially being eaten alive; or the thrill of being able to say that they survived whilst others perished in a pool of maimed flesh. They carefully calculate that the sharks have been fed recently, some of the sharks are ragged tooth sharks that whilst looking like they are set to devour a human being, are actually incapable of opening their jaws wide enough to bite. For those sharks that still have space or who smell blood and can’t resist the urge to kill, the entrepreneur has a cage set up that he can retreat into quickly and a knife with which to protect himself.

Related: 5 Infamous Risks Every Entrepreneur Must Face

Tolerance for ambiguity is the careful evaluation of what is known at the moment where a decision must be made and an open-mindedness for what is not known. This, coupled with the agility to change course when new information is presented, has earned the label of high risk appetite. The appetite is not for the risk, but it is the ability to move down a path, when all the information is not known.

I likened it to a person moving around in the dark holding a candle. The candle casts a light that illuminates a limited parameter around the person holding the candle. What is beyond the light that the candle casts, is unknown and potentially a risk. But as the person moves forward, the light reveals what was unknown and in the shadows. As the light reveals new information and new challenges added to what they have already learnt, the person can make better informed decisions. The tolerance is in not knowing what lies in the shadows yet to be illuminated by the candle and then the confidence in his or her own ability to act on what new information is discovered.

None of this behaviour is risky or irresponsible. There is careful consideration for what is known and a tolerance for what is unknown. And once there is more information available, a calculated next step is taken and more information is assimilated into what is now known. This is the true relationship between entrepreneurs and the apparent illusion of risk.

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Are You Suited to Entrepreneurship

7 Skills Every Entrepreneur Needs To Adopt Today

Want to know what skills can help you build confidence and your business? Here are seven…

Nicholas Bell




For some people, becoming an entrepreneur is as easy as stepping off a bus. They have a big idea, they bring it to life, they hire employees and the next thing they are in a building smothered in branding and living the business dream. For others, the idea and the passion are there but they are unsure as to how they can make these into a sustainable reality. Entrepreneurial spirit isn’t like instant coffee – you don’t add ideas and suddenly get all the skills you need to thrive.

Want to know what skills can help you build confidence and your business? Here are seven…

1. Believable vision

Make sure that your vision is believable and achievable. It has to live in the realms of possibility, not as a blue-sky idea that looks good on paper but wouldn’t work in reality. You need to be able to live this vision so make it realistic and achievable. This will not only keep you on track, but your employees as well.

2. Be inclusive

You need to ensure that every person who works with you feels as if they are part of your vision and understand it. They need to relate to where the business is going and how it plans to get there. Many leaders don’t understand why employees are not engaged with their business and it’s because many of them don’t actually understand what the business does.

Related: 4 Ways To Improve Your Budgeting Skills

3. Communication is critical

If you don’t have fantastic communication skills, then now is the time to hone them. When it comes to building employee morale, commitment and engagement, nothing works as effectively as constant communication. The same applies to client relationships. You need to repeat the vision and ethos of the company at every opportunity and you need to be part of the team that does this communication.

4. Be visible and transparent

You are communicating, now you need to make that communication genuine by being both open and clear. People respond incredibly well to transparency. They feel as if they are part of something that recognises their value and contribution and it fosters a more inclusive company culture. Often toxic cultures come about thanks to a lack of communication and visibility. People know when things are being kept secret and react negatively to it, regardless of whether they’re an employee, a customer or a manager.

5. Be practical

You aren’t going to build an empire in a fortnight so focus on a realistic and practical business strategy that has clear benchmarks and even clearer goals. Communicate these with the company and keep everybody on the same page. Practical and achievable means long-term success.

Related: Crucial Skills You Need To Be An Entrepreneur

6. Build opportunities

As people become immersed in your company and part of its growth they will also need opportunities to grow. You need to tie their careers to the business and create opportunities for them.

7. Be human

It takes people to build a culture, a company and a future. It’s essential that you are human in your interactions and your treatment of others. The impact that a down to earth and authentic attitude can have on a company is extraordinary.

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