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Business Ideas Directory

Grumpy Cat and the Thriving Cat Meme Marketplace

It seems this cranky kitty has as many revenue streams as lives.

Jenna Goudreau



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Grumpy Cat, the frowning feline who’s become an internet sensation as a perpetual sourpuss, has inked a deal with Broken Road Productions to star in a feature film.

It seems this cranky kitty has as many revenue streams as lives. She appears in videos sponsored by pet-food maker Friskies, has a line of popular merchandise and is beginning a press tour for a new book.


Grumpy, who received the 2013 Webby Award for Meme of the Year, is not the only cat meme turned money-maker. Internet memes are now spawning businesses built on endorsements, film and TV roles, products and photo books. From a viral video that evolved into a New York pop-up shop to a meme that saved its owner from financial ruin to the one that started it all, we take a look at the thriving cat meme marketplace.

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Jenna Goudreau is an associate editor at Previously, she worked as a staff reporter for Forbes magazine and Jenna has appeared on CBS, CNBC and MSNBC and contributed to ForbesWoman, Businessweek and Ladies' Home Journal magazines. She graduated from New York University with a degree in journalism and lives in New York City. Email her at and follow her on Facebook.


Business Ideas Directory

Which Side Hustle Should You Try? (Infographic)

For a little extra spending money, find the right side hustle for you.




For many of us, ditching your nine-to-five so you can pursue your entrepreneurial dreams is not an option. But that doesn’t mean you should forget about those pursuits altogether. In fact, a number of entrepreneurs work on their side business while keeping their day jobs.

But sometimes it’s hard to even know where to get started or what you should pursue. The good news is, choosing a side hustle to bring in a little extra cash every month is easier than you think. Just focus on your interests and passions, and you’re halfway there. Another key factor to take into account is your lifestyle, so you can choose something that best supports you.

Related: 3 Ways To Set Your Side Hustle Up For Success

To figure out what you should pursue on the side, check out Quid Corner’s infographic below.


Related: 50 Jobs, Gigs And Side Hustles You Can Do From Home

This article was originally posted here on

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Business Ideas Directory

Transport and Logistics Business Cheat Sheet

Seven steps to help you on the road to starting up your transport and logistics business.

Nicole Crampton




Planning is always an important part of starting any business. This transport and logistics cheat sheet will give you some important steps to consider before you get going. From making sure your finances are organised to insurance to correctly marketing your business.

Related: The Essential Start-up Cheat Sheet

Here are seven steps to consider when starting a transport and logistics business:

Step 1: Organising your finance

When you’re at an advanced stage in your business you should have precise facts and accurately calculate your expenses. Don’t wait for surprises. Surprises can be quite expensive and could set you back.

A good idea is to put money aside for breakdowns. Breakdowns can impact you financially and will affect your profits. You should also have some clearly calculated financials on spreadsheets: A recipe for disaster is if you’re still working your expenses out in your head and that is all you’ve done with your financial projections.

Step 2: Choosing your Type of Transport Business


There are many options available in the transport and logistics business such as:

  • Limousine or taxi service
  • Medical transportation
  • Courier service
  • Auto transport business
  • Charter, bus company.

Each one has its only challenges and benefits. When deciding, go for an option which doesn’t have a lot of competition in the area you’re operating in. You should also do some research and make sure there is a need for that type of transportation in the area.

Related: The Cheat Sheet to Winning Over Investors

Step 3: Getting Registered

Your next step should be contacting your local public utilities commission. You’ll need to find out what documentation you’ll need to start your transportation business such as:

  • Permits
  • Licenses
  • Registering with area, province or national transportation departments.

Step 4: Putting Insurance in Place

Insurance is very important for any business. Contact an insurance company that specialises in a business that has your specific mode of transportation. Research different companies to understand what you will be paying for and what each insurance solution will cover.

It may help to ask someone already in the industry who they are insured with and why.

Step 5: Buying Vehicles


The amount of money you spend in this step will affect your business quite dramatically. The type of vehicle and whether you’re buying new or used vehicles will impact your finances significantly. Buying used vehicles can help reduce costs.

If you find vehicles that have low mileages and are the type of vehicle you’re looking for have them checked out by a mechanic.

Purchasing a large fleet of vehicles at once can often qualify you for discounts from dealers. Your vehicles are the key to your transportation business so you should make sure that you buy the right vehicles for the right price.

Related: 10 Fears You Must Overcome When Starting a New Business

Step 6: Marketing your Business

Advertise your business to your specific target market when your business is running. Here are a few advertising ideas you can use:

  • Have an advert placed in your local telephone book
  • Create a website for your business
  • Create a business card with your URL on it as well as any vital information
  • Word of mouth can be very powerful so tell everyone you meet about your business.

Step 7: Financial Support

Be patient. Any venture will take time and effort to build up a customer base, vehicles and profits. It’s a good idea to financial backing to get you through at least a year of hard times. You don’t want to have to close your business after only a short period of time because you ran out of funds.

The Road Freight Association of South Africa (RFA) has an SMME Starter Kit which is designed specifically for businesses which are starting out. It includes tips and tricks on how to go about getting into the transport industry, sourcing contracts and calculating financial predictions as well as various other essential information.

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Business Ideas Directory

10 South African Apps For Our One-of-a-Kind Country

South Africa’s population is diverse and dynamic, with unique needs compared to the rest of Africa and the world. These local innovators are creating ground-breaking apps to suit our one-of-a-kind market.

Nicole Crampton



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The amount of apps created to meet South Africa’s unique market needs is on the rise. Apple’s famous ‘there’s an app for that’ slogan is becoming reality, as more apps are created to cover a wider variety of options. South Africa’s mixed culture and diverse society can benefit from this growing variety of apps.

Here’s a list of homemade South African apps for our unique, one-of-a-kind market.

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