Building a small business online is scary. Big businesses can easily outspend you with PPC, SEO, SMM and inbound marketing campaigns.
However, smart startup founders grimly pass around business battles on the blogosphere, charging low prices for quality product, reversing their vision, failing to voice their opinion on their podcasts, showing contempt for our product, and disrespect for our craft.
And yet, look around at the World Wide Web jungle. It’s watered by the services offered by small businesses. The technology to produce product and convert customers exists because we create codes, design services, and write web pages, blog posts, and marketing materials that generate leads and close sales. And every 350-pound gorilla company uses our products or services to thrive.
If you’re a small online business owner, you can chicken out and quit when you face your competitor in the marketing arena, or you can choose something better. Because there is something better.
In the time since I began building my content marketing business online, I’ve noticed some mindsets, traits, and abilities that make the difference between businesses that want to accelerate their sales, make a profit, and survive, and businesses that want to sell more and increase their ROI but don’t seem to have the ability to do so.
Based on my observations, here are the seven most important things small businesses need to succeed online.
This might sound too simple, but if you’re a small business owner, you know what I mean.
There’s no substitute for the love you have for your products or services. There’s no substitute for the commitment of showing up every day. There’s no substitute for the excitement of receiving an order or for the burning desire to work extra hours, to reach your prospect, to ship an order, and to make more money.
If you don’t love entrepreneurship, your product or service, and the process of getting things done, none of the rest of this really means anything.
I could have just as easily dreamed of building another Moz, Kissmetrics, or Shopify, but I chose what I loved most. Whichever business idea you dream of, it’s about refusing to do it just for the money. It’s not only about making money; it’s about changing your customer’s life for the better.
If you want to achieve that, you have to dominate your industry. You have to be the go-to person for your products or services. Be super professional at your offerings so that your customers won’t want to leave you for your competitor.
2. Attitude of service
Making money can be a tempting proposition, pursued for the sake of your own interest of becoming rich and dominating the headlines.
However, as soon as the customer clicks to order your product – the vitamin C pills, the Smartphone cover, the SEO or PR services you sell – the product becomes the focus.
Professional founders work with an attitude of serving their customers great value, yes, serving them with beautiful, durable, quality products. They also work to provide excellent customer experiences that exceed their expectations, that gratify rather than aggravate, and that are born out of the genuine attitude of serving the buyer.
Successful consultants, bloggers, and content marketers all live in service to our clients. No matter how stunning or super sexy we may find an idea, if it doesn’t serve our client, out it goes.
Why? Because we have deep love and obsession for our customers.
3. Obsession for the customer
It has always struck me as odd that many of the most serious startup founders pay more attention to selling than to their customers.
It shouldn’t be that way. Customer obsession comes first. It’s like the engine that pumps cash into your corporate account. It comes from your company’s culture, value proposition, mission, and overall vision to change your customer’s world with your product or service.
Serious visionaries are obsessed with their customers. “If you’re truly obsessed about your customers,” Jeff Bezos, Amazon founder and CEO says. “It will cover a lot of your other mistakes.”
You can’t just sell your products. You can’t just sell your services. You can’t just advertise your brand.
You need to appeal to your customers first, because they are your buyers. And you can’t see a spike in your revenue unless you’re obsessive about charming them with your brand and building quality products that will ease their lives.
4. Obsession for quality
Many small-business owners imagine that if you have a great business idea and a great vision, you’re qualified to be called an entrepreneur.
Not so fast.
Successful CEOs and entrepreneurs are not just creative; they’re producers of quality products. They understand what type of products to create in the first place, based on the feedback they get from their customers.
They also understand that their products must solve their customers’ pain points. Their products must add value to their customers’ lives and must provide great experiences for them. You can learn more about how to build a solid product by looking at how great companies like Apple, Amazon, and Starbucks did it.
If you are obsessed with quality, you can incorporate what you learn from these companies into your business culture. Beyond your product or service, you can internalise quality packaging, simple usability, prompt responsiveness to customer queries, and even quality, compelling content on your company blog.
Because in today’s digitally driven marketing world, quality blog content is king. It’s crucial for your traffic, sales, and revenue.
5. Compelling content
You may have a brilliant idea. You may have gotten the perfect product/market fit. But, if you don’t devote yourself to the butt-in-chair time needed to produce a significant quantity of compelling content on your company blog, you won’t get where you want to go.
To a great degree, writing compelling content is a skill that can be cultivated. As a small business owner, you can devote some time to practice the art, ingrain writing into your schedule, and write every day to master the craft, or dig deep into freelance marketplaces to find a superb content creator.
Compelling content does more than just amuse your clients. Compelling content can change your life. After writing this viral post on this amazing platform, I received a dozen praises from readers across the globe. I also got a couple of writing gigs.
The blog post went viral not only because the story appealed to its intended audience, but also because the conversational tone and writing style are so engaging and entertaining … the reader feels compelled to share it.
Writing compelling posts has nothing to do with your degree, your experience, or whether or not you’re a native English speaker. It’s about how you make readers feel. That’s why every writer – just like every entrepreneur – must be creative, imaginative, and innovative.
Innovation is critical for your business growth for a number of reasons.
First, innovation develops customer value. Your customers are always in need of a product that will ease their lives, and once they get it, they move on to something else – something easier, newer, or simpler. As Steve Jobs put it, “You can’t just ask customers what they want and then try to give that to them,” the Apple founder opined. “By the time you get it built, they’ll want something new.”
Second, innovation is vital for your traffic, sales, and revenue. New ideas, new products, and new stories are what always get the most attention. “The arrogance of success,” according to William Pollard, “is to think that what you did yesterday will be sufficient for tomorrow.”
Third, innovation-active businesses are more productive and generate more jobs than non-innovation-active businesses, according to a recent data by Australian Bureau of Statistics (ABS).
But, building new products from your new ideas is risky. There’s a good chance that you’ll fail. Still, you must do it. You must double up on your experimentation. Bezos says, “If you double the number of experiments you do per year, you’re going to double your inventiveness.”
You’ll see wonders if you consistently innovate.
One of the tough things about growing a startup is that the path you walk is one you make yourself.
There’s no one to tell you how you should work, no one to tell you which direction to go, no one to tell you when to go for a break, no one to tell you when to work extra hours, and no one to tell you when to say no and when you need to be where.
That’s one of the fantastic things about running your own business. But, sometimes Fantastic is also Difficult. You might open your e-commerce shop today, work for an hour, check your email, and retreat for the day.
But, can you come back to do exactly the same thing tomorrow? Can you do it again the day after tomorrow, and again the day after that, and again, and again? Consistently?
That’s the difficult part. And that’s where many entrepreneurs are getting it all wrong. Building a thriving business is not about working for extra hours today and not working the next day.
It’s about doing the work that matters consistently. It’s about showing up every day. It’s about minimalism, not complexity.
So roll up your sleeves and keep working. “For the future,” as Paul Wellstone puts it, “belongs to those who are passionate and work hard.”
This article was originally posted here on Entrepreneur.com.
A – Z Easy Small Business Ideas
Whether it’s a ‘eureka’ moment at three in the morning, or a persistent feeling that you’ve got a great small business idea, here’s some of the things you need to know to determine if you’re on to a good thing.
List of Small Business Ideas
A small business is by no means a lesser one to the big corporates out there – even they were once small.
The term ‘small’ simply refers to the size of the company in terms of its turn-over (less than R1 million per annum) and its number of staff (usually 50 or less), certainly not its clout.
In fact, it’s often small businesses that give large corporates a run for their money as being small allows for greater agility and flexibility, quicker turn-around time, and greater room for customisation. Ready to get your small business started?
A small business can start in a home kitchen, a spare room; it can start in a garage. It can start in a small rented office space with just a laptop computer and yourself manning it, or it can start between friends, spouses, business partners.
Mostly though, a small business has minimal staff, is started with a small amount of capital, and it carries low overheads.
Need small business ideas?
Take a look at the list below to help you start brainstorming. The key is to examine an industry that you have strengths in, and determine whether the skills and character you have (or can develop) can meet a need within that industry.
Here are some examples of businesses you can start from home:
- Air-conditioner and appliance repair
- App developer
- Ad agency
- Antique restoration and resale
- Aquarium supplies and maintenance
- Animal trainer.
If you have a skill and it can be sold to someone who needs your skills, it is a business.
- Professional blogger
- Business consultant
- BEE consultant
- Body guard service.
If you are looking at service oriented businesses, make sure you are properly qualified to perform the service and registered with the appropriate associations for credibility.
- Catering business
- Car mechanic
- Cellphone repair
- Child care
- Computer maintenance and repair
- Computer training or programming
- Construction and clean-up
- Customer service professional
People will buy a product or service if it makes their lives that little more convenient.
Something that saves people time, money or hassle is essential for a sustainable business.
- Dry-cleaning service
- Driving service or school
- Data capture or data analysis service
- Desktop publishing
- Dog training, walking or grooming
- Disaster prevention and planning service
- Direct mail marketing service
- Database management
We know you were thinking Doctor – however, there are options beyond being a ‘doctor’.
- Engineering consultant
- Exporting business
- E-tail store
- eBay reseller
- E-tail secret shopper to see if someone’s e-tail experience is easy.
If it’s happening online, you can add an e- to it.
- Furniture removal company
- Fire safety
- Fire-hydrant maintenance and sales.
Whatever you do, it doesn’t always matter if it’s a traditional or ‘old’ business, so long as you’re doing things differently and that they’re meeting the needs and interests of the modern consumer.
Although established internationally, an up-and-coming industry in South Africa is all things green, from construction to materials, to greening businesses through lowered carbon footprints.
- Green cleaning service
- Green consultancy
If green doesn’t float your boat, there are household aggravations like:
- Gutter cleaning
- Garage makeovers
- Gluten free products and foods creation and baking.
- Handyman service
- Holiday planning service
- Home inspection service
- House-sitting service and anything home-based.
- Image consultant
- Image or Internet researcher
- Interior designer.
Be careful to research your industry properly before entering in to it, take ink cartridge refilling for example. As technology changes, will you be able to sustain your business?
- Jewellery designer
- Got space? How about a junk yard?
- Kitchen fitting
- First aid kits like cyclist and other sports, or kit-cars for motor enthusiasts.
- Life coaching
- Labour broker
- Liquor manufacturer
- Lab consultant or running your own lab
- Laundry service
- Language instructor
- Lock-smith service
Provided whatever you do adds value to the customer that they can’t get elsewhere, you’re on to a good idea.
- Start your own marketing company
- Massage therapist
- Make-over consultant
- Motivational speaker
- Moving company
- mobile masseuse
- mobile salon
- mobile food truck
- mobi-app developer
- Medical consultant.
The latest trend as technology advances is for things to be mobile.
So, you want to be an entrepreneur? Then you’ll need a business idea. Here are eight ways to come up with a original business idea.
- Nail salon
- Nurse – Think a post-operative care service, or even elderly care.
- Organic producer
- Online trader
- Occupational therapist.
- Personal shopper
- Party planning
- Personal trainer
- Pest control
- Photo-retoucher and restorer
- Project manager
- Personal tutor
- Pool cleaning
- Quality controller
- Queuing service
- Quantity surveying
- Quiz master.
- Resume consultant
- Research consultant
- Restaurant or business reviewer.
- Secret shopper or secret reviewer.
- Salon or spa
- Social media strategy
- Speech writer
- Sound engineer.
- Translation services
- Transcription services
- Tax accounting and consulting
- Sun-free tanning solutions
- Undertaking services.
- Video producer
- Virtual assistant service
- Voice-over production
- Voice training
- Viral marketing.
- Webmaster services
- Web design
- Wedding planner
- Wallpaper design and hanging
- Car washing service.
Ok you’ve got us there… try something x-treme.
- Yoga instructor
- Youth mentoring, counselor, camps, youth co-ordinator
- YouTube video producer
- YouTube channel manager.
We’re drawing at straws for this one, especially when the only thing you can come up with is ‘zoo’. But even they might need some services outsourced.
Tips about selecting a small business idea
So now your brain is thoroughly overflowing with new business ideas. But before you go quitting your job and investing everything you own into it, it’s time to assess whether it can be turned into a sustainable small business.
Here’s what you need to evaluate:
- Who is the target market? There’s no business if no one will buy your product or service. Is your target market able to afford (and prepared to pay) for it? Do you have reams of market analysis about your target market’s likes and dislikes, area densities, income, responsibilities, age, gender, education etc? The clearer the picture you can paint of your target market, the more able you are to provide to them.
- What makes you stand out? Does your idea already exist? If so, what are you doing differently to your competition? Is there something unique or value adding that you offer? If your business idea is new, is your target market ready to take you on? SEO, for example, was around a long time before businesses saw its value and started paying money for it. Make sure your business has a unique selling proposition (USP).
- Money, money, money. While some ideas are great, whether it will translate into an awesome business is determined by a financial feasibility study. What will it cost you to get the business off the ground, how long will you need to wait before you break even and see a return on investment? What are the on-going expenses like overheads? How will you bridge the gap between starting the business to it becoming profitable? Once you’ve completed a feasibility study, you may be disappointed to discover that the idea just won’t make a profitable and sustainable business. Don’t be sad though, at least you discovered this before you poured in your life-savings into a dead-end idea. Keep thinking.
Choosing a small business idea based on strengths and passions
Everyone has skills. The trick is to see what skills you have in your current job or through your work experience that are transferrable into your new business.
Take a hard look at your business idea and see whether you’ve got both the personality traits and the necessary skills to make it happen.
If the answer is yes, keep going. If you find that you’re quitting your corporate job because you despise it, starting a business to capitalise on that same work experience might not be your calling.
Assess what your personal interests are, what you’re passionate about, and how you can use the skills you have to turn it into a business. Entrepreneurs need to be passionate about their business idea – as it will be passion that motivates you during tough times.
4 Black-Owned Businesses Participating in This Enterprise Development Programme That Are Growing – Fast
The Department of Small Business Development (DSBD) and Property Point have joined forces to take 16 small to medium-sized, black-owned, businesses, through a life-changing enterprise development programme.
The Department of Small Business Development (DSBD) and Property Point have joined forces to take 16 small to medium-sized, black-owned, businesses, through a life-changing enterprise development programme.
In its first three months of operation, this programme has already seen incredible results with an average growth rate of 27% per business, R17,8million in contract secured and 21 direct jobs created. This is a unique collaboration in that it is set up specifically to encourage access to markets for the beneficiary businesses and is the first of its kind in the industry.
But who are the people behind the numbers? Meet four out of the 16 business owners , Thabiso, Falvia, Malusi and Mandla taking full advantage of this opportunity.
How WordPress Can Help Your Small Business
WordPress is an amazingly large platform filled with incredible tools from useful plugins to intriguing extensions. It’s a platform for bloggers, social media influencers, and increasingly, small business owners.
WordPress is one of the largest content management systems available. In fact, it powers nearly 30% of all US websites. Its ease of use and a open-source nature has prompted the platform to become overwhelmingly popular.
For many, WordPress is an invaluable resource that makes website management simple and promotes their brand easily. It is Little Wonder then that so many businesses use WordPress to handle their website and online presence management. Even though it is very popular, learning WordPress is an entirely different task.
Not many small businesses can afford to have a WordPress developer. In that case, it is important for many owners to learn as much as they can about WordPress.
Achieving effective market growth
There are those who still wish to use traditional services but are usually dumbfounded by the price and time requirement for making custom websites outside of the platform.
The abundant array of tools and applications makes using WordPress simple but effective for market growth.
For many businesses just starting out, getting traction and marketing growth are very difficult and can be taxing experiences if done by hand.
With a platform like WordPress achieving a beautiful website and pushing a brand is much simpler and easier than trying to do everything yourself.
Optimising your website with SEO
One of the most important aspects of business writing on a website is search engine optimisation or SEO. WordPress fortunately comes with a number of plugins that makes SEO very simple such as Yoast.
This service scroll through text and automates the SEO process to make sure your content is pushed to the best of its ability while also giving your brand the most exposure it can possibly take.
SEO is a very taxing and tedious process for many small business owners and the WordPress platform makes it simple.
Monitoring your website and developing leads
There is also the issue of monitoring who is coming to your website and who was looking at your products. again, on the WordPress platform there is the Google analytics plugin which allows owners to analyze who’s coming to their website and for how long.
This can be used to determine if your marketing or branding is effective and can determine what things need to change to increase exposure.
For small business, exposure is everything and awareness is the key to a successful business.
Increasing site security
Keeping a site secure is another main issue for people who run their own website and luckily WordPress has a plug-in for that.
Vaultpress, the premier security plugin, keeps your website secure and in the event of a catastrophic failure it can restore the entire site.
Business owners often fear their website crashing as it would reduce the amount of traffic it could garner and may interrupt their business practice. The WordPress platform has many tools which prevent loss of data or breaches of security so that your business can continue to run smoothly.
The benefits of using WordPress
These tools, mixed with a host of other utilities, make WordPress the premiere platform for websites for businesses of any size.
With its integration software you can automate messaging, simplify marketing and, optimise the speed of your website to give users an incredible experience without the cost of a full development team.
The technological age requires that all businesses must have a website or at least a web presence of some kind. it has been shown time and time again that a website is the best way to make a big impression on the consuming public.
Related: 10 Online Marketers To Watch In 2018
Time, as it moves slowly forward, shows us that the world will revolve around the Internet and technology. A web presence then, is not just a good idea or a trendy notion, but rather imperative to stay competitive in the future. To that end, there is no better platform to create a website on than WordPress.
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