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Start-up Advice

6 Tips for Perfecting Your Elevator Pitch

This is the perfect opportunity, not to necessarily “sell” your business but to make people want to know more about you and your company. The infamous “Elevator Pitch” was created for just such an occasion.

Dwight Peters

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Whether you are out at an entrepreneurship conference, mingling with friends, or you just so happen to know somebody who knows somebody who’s able to help you take your company to the next level, you’ll get this question: “What do you do for a living?” Or, “what is your company about?”

An elevator pitch is a conversation, or an ice breaker, that will (hopefully) lead into a deeper dialogue about the functionality, and specialty, of what you and your company can offer.

In practice you typically have just 60 seconds to leave an exciting, impactful and meaningful impression with whomever you come in contact with. So make them count.

Here are 5 tips that can help you develop your pitch:

1. Make them care. People can be kind, loving and caring, but sometimes it really comes down to answering that oh-so-pivotal question: “What can you do for me?” To get to this point, introduce yourself and address a problem right out of the gate.

Explain the benefits your company can offer, which is ultimately a real solution.

Personalise this person’s problem into a question and give them the best solution: your company.

2. Make it easy to join. If you have worked with some big name brands already, or even the competitors of the person that you are pitching to, don’t be afraid to mention that. It shows that you have credibility and you are growing.

If this person’s competition isn’t using your service or products, the question is, why not? To an investor, being able to point customers – especially high-profile ones – shows traction.

3. Leave them wanting more. Elevator pitches are meant to be short, so don’t try to pack in too much. Give just a couple of details but nothing that can be internalized as confidential. Explain your expertise, why you are best suited for the execution and a general overview.

There is no non-disclosure agreements signed at the beginning of a pitch.

The secret sauce should be saved for later. All you’re required to do is be able to confidently broadcast that you know exactly what you’re doing.

4. Have a call to action. You did this pitch for a reason right? No matter if you wanted to snag an investment or gain a new client or employee, let your goals be known.

If you are raising money, communicate how much you want and how much equity you’re willing to part with. If you’re trying to win over an employee or a client, let them know exactly what you want from them.

5. Be natural. Get comfortable with your pitch. You don’t want to sound like a pre-recorded programme. Have passion, yet show some restraint. Most of all, relax! If you stumble that is totally fine, smile and start over.

Practice as much as you can eventually you will find the perfect pitch for you.

6. Test yourself. We can’t all pitch for the big leagues right away. As such, it’s good to get as much feedback as possible. Ask for feedback on your pitch, on what you can do differently, how to make it better and if you would get a second meeting with them.

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Do you have a ready-made elevator pitch or do you wing it? Tell us in the comment section below…

Dwight Peters is currently a junior majoring in Entrepreneurship at the Baruch College. He's the founder of CrowdCases, a tech accessories brand with a social mission. CrowdCases helps nonprofits fundraise and build awareness for specific projects, by creating and selling mission-inspired iPhone cases that represents their causes. CrowdCases is the 2013 Grand Prize Winner of the Baruch College SmartPitch Competition. He is also an intern at the Entrepreneurs Roundtable Accelerator located in the heart of New York City.

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1 Comment

1 Comment

  1. GY Baloyi

    Sep 19, 2013 at 11:21

    I have no elevator pitch, I am struggling to get clients for my services, a pitch that get potential clients interested from the word go. be it email marketing of face to face, really need some help

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Start-up Advice

Insurances To Consider If You Are Starting Your Own Business

Below are just some of the insurances you need to consider if you are starting your own business.

Amy Galbraith

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Starting your own business is a brave and bold step. You will be joining many others in the journey of becoming your own boss, and this can be a stressful time. You will need to have a sound business plan in place, as well as other aspects that will secure both your business and your financial future. These include certain insurances that are geared toward insuring your salary, your investments and yourself.

All small business owners should look into taking out funeral insurance so that their family is not burdened and can pay for their funeral, investment insurance so that their money is protected and commercial insurance to protect your business and your property.

Below are just some of the insurances you need to consider if you are starting your own business.

General liability insurance

General liability insurance is important because it will protect you and your business from any possible legal action taken by customers. This insurance protects you in case of any injury to or damage to a customer which happened on your property.

It is also important if you manufacture products, but this would fall under product liability insurance. If a product harms a consumer, then you are legally responsible for expenses which means that having liability insurance will help immensely with costs. If you sell homemade cakes, toys for children or even clothing, liability insurance should be at the top of your list.

Related: I would like to start an insurance business. What are the basic guidelines?

Funeral insurance

Now, you might not think that funeral plans are that important but, in fact, they are. Not only for you but for the employees you might have. Funeral cover pays your family a lump sum within 48 hours of your death so that they can pay for your funeral without having to worry about expenses.

As a small business owner, funeral plans make sense. You will likely be the sole breadwinner, which means that your family will be under considerable strain if you die. The same can be said of your employees. Their families will need to be able to pay for their funerals, and it will also ensure that employees stay loyal to your business.

Funeral cover is a benefit that many companies offer their employees to ensure they’re happy and satisfied in their roles.

Property insurance

If you own property or are leasing a building, property insurance is vital. This insurance covers your office equipment, the signage both inside and outside the building, all office furniture as well as your inventory. These will all be covered for disasters such as fire or a storm as well as in case of theft or damage.

However, it is important to note that if your business is based in your home, your homeowner’s insurance will not cover any business equipment. This means that you will have to take out additional insurance for your business equipment. You will also need to speak to your insurer about disaster coverage, especially if your business is based in an area that is prone to fires and floods. Property insurance is important because it will protect your business from incurring costs it cannot afford.

Commercial auto insurance

If you use a company car or have bought a car specifically for your business, you will need to take out commercial auto insurance. Just as homeowner’s insurance will not cover your business inventory, personal auto insurance will not cover a commercial or business vehicle. This is why commercial auto insurance is so important.

If your employees drive their own vehicles to and from work, you should try to ensure that they have personal auto insurance. And if they use their own vehicles for business reasons, you could ask your insurance provider about covering the risk as part of your general liability insurance. This will keep them safe in case of any accidents that might occur during their trip.

It is a good idea to purchase or hire a company car for your employees to use for any business trips so that your employees are safe and correctly insured.

Related: Insurance For Small Businesses: What Should Be Covered?

Look after your staff and business

Along with funeral insurance, workers compensation insurance is important for ensuring your staff is covered for any eventuality. And it will show them that you value them as employees, which will keep them happy and content in their roles.

This insurance will cover medical bills, death and disability benefits if an employee is injured on the job or on your property as well as salary protection. If you offer these as separate packages, you will not have to worry about worker’s compensation insurance but you will need to speak to an insurance broker about this. Protecting your employees is the mark of a true company leader, and happy workers are also more productive.

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Start-up Advice

Carve Your Own Niche Without Competing Against Corporates

Business opportunities abound in the trustless business universe. Here’s how you can leverage new technology, solutions and consumer trends.

Etienne Nel

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The trustless business environment is a pioneering space and therefore an ideal environment in which entrepreneurs can launch new products and services without having to compete against corporates — or even other established businesses.

As Bitcoin was the first to show, trustlessness is actually a form of distributed trust. Individuals agree on a way to transact and a system is devised that enforces the agreement. In the process, the need for large, corporatised or government intermediaries, like central or commercial banks or institutions such as Visa and Mastercard, is eliminated.

This strips cost out of transacting, simply because it eliminates layers of middlemen. It opens up markets small or medium-sized businesses simply couldn’t afford to go after otherwise.

Perhaps more importantly, it slashes the cost of starting and running a business. This lowers the barriers to entry, enabling entrepreneurs to more easily break into existing markets or create entirely new ones.

There’s been a lot said in the past 50 years (since the personal computer gave ordinary people access to information that they’d never had before) about the way IT is revolutionising business.

But trustlessness introduces a whole new paradigm of business, one that suits entrepreneurs down to the ground.

How to profit from the trustless universe

1. Three years ago, First Choice Global, a Kenyan start-up, broke the stranglehold ‘trusted’ global financial services conglomerates had on international money transfers. It enabled Kenyans working in the rest of the world to send money in a matter of seconds to their families, who were often unbanked and living in remote rural areas. It bypassed banks, using feature phones and the Mpesa system. It has since been expanded to the citizens of other African countries. The company makes its money on the exchange rates entailed in the transfers. Customers pay no fees.

2. The Ushahidi system, which also originated in Kenya but has been used all over the world, including the United States, works on the basis of voters and other members of the public using the app to report electoral fraud or disruptive incidents. Authorities are involved only when they are notified in time to intervene and keep elections legitimate. The system is in the hands of the electorate but monetised by licensing it to governments or electoral authorities.

Related: Vusi Thembekwayo On How To Be A Jugger-niche

3. When it listed on the NYSE in April this year, Spotify ditched the traditional model of listing. With no lockup period and no intermediary bankers, Spotify went public without all the typical shenanigans. There was no underwriting syndicate, no IPO allocations, no preferential treatment. Spotify offered shares directly, simultaneously, and equally to its 70 million paying users.

4. Bitcoin flourished because it has mechanisms in place by which all parties in the system can reach a consensus on how information and trust are shared by the network’s various stakeholders. Information about individual transactions is shared in detailed ‘blocks’ on which agreement must be reached by independent third parties known as miners, before the transaction is validated. The agreement is public.

Bitcoin is a ‘trustless’ system in the sense that there is no surrender of authority to a usually ‘trusted’ centralised organisation. It is also trustless in the sense that each party to each transaction and, therefore, all the parties to all transactions in the block chain are equal components of a distributed chain of trust and power. You don’t have to know other parties to the chain in order to be able to trust the overall chain.

Monetisation of the Bitcoin idea occurs as miners earn a transaction fee for using their resources to validate a transaction and also earn new Bitcoins for successfully solving the algorithm puzzle related to settling a transaction between the two people transacting. And, of course, Bitcoin is vying hard for the status of a currency. It has an external value in which people want to trade.

The Bitcoin example is more complicated and obscure than the others. But, the principle remains: The decentralisation of decision-making that technology enables means that, as long as the community of users you target agrees on the process needed to transact with you, you can start a business anywhere, any time.

Superficially, that sounds like the basis of any conventional business. But, there are two crucial differences. In the trustless world, you need to be:

  • The trustless universe functions only if people can see, understand, and agree to what you’re doing and what is required of them to benefit from your idea.
  • Acknowledge not only that other people have good ideas and could improve your product or service but also that they actually want to do so. It’s a source of innovation you couldn’t afford to buy. But you can harness it.

Getting started

The decentralisation of decision-making that technology enables means that, as long as the community of users you target agrees on the process needed to transact with you, you can start a business anywhere, any time.

You don’t have to start from scratch

To profit from the trustless universe, you don’t have to be as radical as Bitcoin. As the three earlier examples show, a simple idea will do. And, you can choose to operate in an established industry.

Our own business is a case in point. We’re a stock exchange. Shares have been issued by businesses and bought and sold by investors for close to 600 years. So, our industry is well entrenched. But… we’re changing it. Not for the sake of being different but in order to create financial access and inclusion with the specific purpose of improving the national economy so that every South African’s life improves.

Our core idea is simple. We use technology to cut transaction, settlement, and clearing time from the usual three days to ten seconds. This removes the need for issuers, brokers, and investors to hold large sums of capital pending settlement. Ordinary people can, therefore, afford to buy shares because they need no more than R1 000 to transact. As a result, a retail market opens up, exactly like the Spotify example. Issuers have a vast new source of capital to tap into. (Think of the power of issuing shares to your most loyal customers. It’s the best loyalty scheme ever devised. Do you think they would ever buy anywhere else?) And, because our model cuts the cost of listing by up to 80%, a vast new range of businesses can afford to list, creating entirely fresh investment opportunities for institutional and individual investors.

Related: Satisfying A Key Niche

It’s one of those synergistic, seamless ideas that inherently translates into a reinvention of an industry. It is transparent, in that investors can use an app to get realtime information and make decisions about the companies listed with us. Also, our system is so granular that it can tell issuers exactly who is trading their shares. They can, therefore, control exactly how many and what type of shareholders they have.

The model is also democratic. It is principles-based rather than rules-based, acknowledging that entrepreneurs know best how to run their businesses and investors know best how to spend their money. Specifically, it is democratic in that it enables shared value. Everyone wins.

It is trustless in terms of relying on the generally agreed principles of the Companies Act to keep issuers both sustainable and answerable to their shareholders. We don’t impose additional rules on our issuers. Our market, which is everyone in Africa, is able to rely on consensus-driven definitions of business sustainability.

Trust it

The trustless universe is still being defined by commentators and participants alike. However, it is already a practical reality and is happening all around us. Rather than waiting for it to be fully defined and ‘trusted’, focus on the fact that it’s a frontier. You get to make your own destiny. Go make it.

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Start-up Advice

6 Ways To Become An Entrepreneur Without Starting From Scratch

You can get into the game with more than money.

Rahul Varshneya

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Creating a start-up offers promise for generating revenue that can lead to big profits down the road. Most think that the only way to start a business is to build a product from ground up – layout the blueprint, make your first hire and build from there.

This isn’t the only way to start a company, especially if you want to become an entrepreneur but don’t have a concrete business idea or maybe you feel that age isn’t on your side.

I present to you six ways to become an entrepreneur, without starting a company from scratch.

1. Buy an existing business

One of the best ways to invest in a start-up is to buy one that is already in business. When you buy an existing business, you can reduce your risk since the business model has already been proven. There are tons of ways you can buy existing businesses, including via a platform, such as Flippa and BizBuySell.

For example, Flippa offers a way for buyers and sellers to meet and conduct business sale transactions for websites. As one of the largest marketplaces for buying and selling online businesses, Flippa facilitates the buying process as an auction-style platform where you can bid on an ecommerce business. These businesses are typically established and already have the traffic and revenue to support a viable business that you can later develop and scale.

BizBuySell offers a way for you to buy existing businesses but requires an application to join its membership. Whichever option you choose, just make sure to research the company, understand why the business is being sold and whether it fits your business and financial goals.

Related: How to Start A Business When You’re Flat Broke

2. Offer your services for equity

Do you have any unique skills that a startup can benefit from? Are you a lawyer, accountant or marketing pro? List all the skills you can offer a startup to can help them build a better business and be crucial in their journey.

The next step would be to find start-ups that lack that specific skillset and offer it to them in exchange for equity. Professionals are known to get up to 20-40 percent in equity, depending on the current stage of the company. The earlier the stage, the larger share you could get.

If you’ve got a unique insight into growing a company using a marketing strategy you’re really good at, use that as your pitch to a start-up that is primarily run by engineers who don’t yet have a marketing professional on their team.

3. Buy a stake

You can also buy a stake in the company by investing cold hard cash. Just remember to do your research on the company and understand how the equity allocation works. For instance, a new start-up may offer equity equivalent to how much you contributed.

That means if you contributed $25,000 in a start-up with a $200,000 valuation, and the other investor contributes $50,000 while the owner contributes $125,000, you can expect a 12.5 percent stake in the company while the other investors have a much larger stake in the company.

This article was originally posted here on Entrepreneur.com.

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