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Start-up Advice

8 Entrepreneurs Share Their Best Advice For When The Going Gets Tough

How should you respond to adversity?

Matthew Baker

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Despite the “overnight” success stories you read about in glossy business magazines, the overwhelming majority of successful businesses take years, if not decades, to build. It’s never easy. Entrepreneurs often ride a roller coaster of highs and lows that feel even more intense because they’re running the show. Steve jobs once said,

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

I asked a few highly successful founders to share their advice for other entrepreneurs going through a rough patch. Here’s what they shared.

1. Reconnect with your “why”

“It’s easy to get sucked into the minutia of the day-to-day tasks of building a business, so take the time to get back to your inspiration and reconnect with your mission and vision. Going back to your ‘why’ can help shift your mindset since it’s the only thing that matters.” – Payal Kadakia, ClassPass Founder and Executive Chairman

Related: Why Your Start-up Needs Some Legal Advice

2. Don’t sugarcoat things with your team

Bill Clerico wepay

“For an entrepreneur, it’s important to remember that it’s not just about you, but about your whole team, too. Your team can either be one cohesive unit that helps you get through a challenge, or they can become frantic and frustrated – making the situations worse and harder on you as a leader. When addressing low points, you should be honest with your team and not sugarcoat anything because they will understand what’s happening. At the same time, you should express context for those challenges, optimism about the long run, and where you ultimately want to end up. If you do that well, your team will come together, stick with you through the tough times, and bring a lot of energy.” – Bill Clerico, WePay CEO and Co-founder

3. Imagine someone else in charge

“I find that when I hit a low point in our business, I lose brain cycles to questions such as: How did I get here? What could I have done to prevent this? Am I good enough to solve this problem? It makes it hard to figure out a path forward. I have a little hack that helps in these moments. I imagine what would happen if someone I really admire took over my job tomorrow. It helps to picture someone I know well, someone with whom I’ve worked. I ask myself, what would this person do, and what would the outcome look like? I write it all down. Then I just go do it.” – Anna M. Counselman, Upstart Co-founder and Head of Operations

Related: 8 Pieces Of Sage Advice From Ernest Corbett of Tintswalo Safari Lodges

4. Keep a positive mind

daniel saks appdirect

“I believe strongly in the value of Positive Mental Attitude (PMA). Building a business is certainly not easy, but you can never underestimate the importance of positivity as a means to effect change. Staying close to your values and focusing on the end game, not the short term, helps to keep you pushing forward in those rough patches.” – Daniel Saks, AppDirect Co-CEO and Co-founder

5. Lean into the discomfort

“Many extraordinary athletes love to compete more than they love to win. Keep that attitude about the journey of building. Failing is absolutely necessary to be successful over the long term. There aren’t shortcuts, and it’s going to be hard. Instead of trying to avoid the discomfort, be brave and lean into it. Say, ‘I failed!’ and let yourself embrace whatever emotions come with that. These feelings are important because they motivate us to try something harder. Once you’ve done that, you can put blame and your failings aside and try to understand what made you fail. Then own it. Take responsibility. It’s a beautiful, unique lesson that only that scenario could teach you. Reflect and learn from it.” – Marcela Sapone, Hello Alfred CEO and Co-founder

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

6. Find people who can relate

Lauren Behrens Wu shippo

“No one tells you how hard it is to be a founder. From the outside, everything looks like an overnight success and everyone is always ‘crushing it.’ But, it’s simply not true. Success is a rollercoaster, and the ride doesn’t end. I’ve found having people to talk to and relate to has shown me that the emotional ups and downs are normal.

“Talk to people who can relate and will listen without judgment. Founders always seem to appear as if they have all the answers, but if you find others you can trust and have honest conversations with, you’ll find you’re not the only one having – Lauren Behrens Wu, Shippo CEO and Co-founder

7. Surround yourself with the right people

“In the company’s first two years, we were working from my parents’ basement with about 10 customers each paying us $10 a month. I was taking business calls from a furnace room. All the signs were there that we were failing, and I was close to calling it quits. I remember glancing over at my co-founder Levi, coding away at a desk and bobbing his head to some tunes.

“He was totally loving what we were doing, what we were building. I remember thinking, There’s a guy who’s way smarter than me, and he’s all in. I knew if I were to ask him how things were going, he’d say, ‘Mike, we had seven people try the product today, that’s amazing, right?’

“That kind of positivity kept me going in the early days. What I can offer is this: When you’re having that kind of self doubt, surround yourself with people who will inspire you and keep you going.” – Mike McDerment, FreshBooks CEO and Co-founder

Related: 15 Of South Africa’s Business Leaders’ Best Advice For Your Business

8. Know that there is no perfect plan

David Cancel

“Keep moving. Even if you’re not 100 percent sure what to do, make something up. In the early days of a startup, it can feel like you’re wandering through the desert. So imagine you’re there and you look 360 degrees around and everywhere you look you see the horizon. It looks the same in every direction and there are no landmarks that you can go toward. There’s no obvious way out of the desert, and you don’t know if you’re moving forward or you’re moving backwards, moving to the left or moving to the right. In other words, you don’t know if what you’re doing is getting you closer to your end goal or getting you further away from it. In these cases, you have to make it up.

“It’s not an answer that people want to hear, because for most people, building a business is about having a plan and an excel sheet and a formula that can predict everything. But, in the early stages, you have to recognise that you’re going to have to make some best guesses and maybe some of them are based on intuition. And then based on those guesses, you’re going to set some goals – like the number of steps you walk each day. Whatever your goals are, you’re going to make them up and you’re going to set daily, hourly, weekly goals that you can achieve. That’s how you get out of the desert.” – David Cancel, Drift CEO and Founder

This article was originally posted here on Entrepreneur.com.

Matt Baker is VP Strategic Planning at FreshBooks, a cloud accounting software solution for small business owners and self-employed professionals. He focuses on corporate strategy, long-term planning, market insights, and public relations. Prior to FreshBooks, Baker was an engagement manager at McKinsey & Company and a senior strategist at Google, Inc.

Start-up Advice

The Importance Of Being Organised For Your Start-up

If you are not convinced that it is an important aspect of owning a start-up, read on for reasons why being organised is important for your start-up.

Amy Galbraith

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So, you have decided to create a start-up. This is great news, especially if you have solid plans in place and have attainable business goals. However, if you are somewhat of a tidsoptimist or are disorganised, then your start-up could be something of a nightmare to begin with.

Being organised does not have to be difficult or take up too much time. But if you are not convinced that it is an important aspect of owning a start-up, read on for reasons why being organised is important for your start-up.

Schedules are crucial

Established business people understand how a schedule can significantly contribute to business success. You do not have to be at an executive level in order to follow an executive schedule, and setting one up for your start-up can work wonders for how your business grows.

You should take time on the weekends to plan out your week, writing down all obligations, meetings and tasks that you have to finish. Seeing your week written down in front of you will help you to stay on task and will make it easier for you to complete them on time.

Having a schedule is important, as you are the leader of your start-up and you need to stay organised and set an example for any staff you have.

Related: 4 Fundamentals To Successfully Jump-Start Your Start-up

It saves you time

Being organised saves you from rushing around, searching through paperwork to find that one invoice or bank statement. You can use business processing solutions to help you to capture and collect forms, as well as outsourced document collection to save you from having to chase clients for forms and documents.

You should invest in having a well-structured filing system, both in the office and digitally. Use neatly organised folders with clear and relevant names on them for all of your documents, bills and emails. By doing this, you can free up hours of the day to work on important tasks, such as drumming up more business through a new and exciting marketing strategy. You will also be setting an example for your team by having an organised office and computer.

Procrastination can be toxic

When tasks get put off due to disorganisation or procrastination, everyone fails. Not only will you feel bad for not completing a task on time but your clients and possible business partners will see you as unreliable, which is hugely damaging to any start-up. Many instances of procrastination can be linked to not being an organised business.

This is one of the major reasons why organisation in a start-up is essential. You will spend less time procrastinating and more time achieving goals and completing client tasks. Spend time every day organising your digital folders and your physical folders before you start working. This will ensure that there are no distractions throughout the day and you can complete all the important tasks on time and within budget.

Organisation keeps your employees on track

You cannot expect your employees to stick to their schedules and stay organised if the person at the top doesn’t do the same. As the leader of your start-up, you need to set an example for your staff, which means that you have to be the most organised person in the company. While it is important to ensure your employees follow suit, try not to be too overbearing about how they choose to organise their days.

By keeping your company organised, you will be better able to keep your employees on track, making it easier for them to finish tasks on time. This is because they will not be spending time searching for important documents that have been filed in the wrong folder (or not even filed at all) but rather focusing on completing tasks and building your profit as a company.

Related: How To Start Your Business With No Budget

You can improve customer service

By using organisation techniques, such as document processing solutions and an outsourced document collection service, you will be able to improve customer service. Problems with organisation can lead to a drop in customer service, which is highly detrimental to any start-up. Customer satisfaction is key to any return business, which is why you need to be organised.

If you have a poor billing system or are constantly losing invoices and important documents, soon your clients will move on to greener pastures (and more organised businesses). If you implement a strategy to become more organised, you will find your customer service improving. This will lead not only to return clients but to new business, as word-of-mouth travels about your professionalism and efficiency.

Keep ahead of the curve

As a start-up, you likely have a lot of competition in your industry. This means that you need to stay organised in order to keep ahead of the curve. By being more organised, you will be able to meet client briefs on time and keep to your schedule. Organisation is important for your start-up because it saves you time, stops you from procrastinating and keeps your employees on track. With improved customer service due to your efficiency, you will soon find your business growing in leaps and bounds.

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Start-up Advice

Want To Jump-Start Your Ecommerce Business? Try A Pop-up Shop

The first thing you need to know: A pop-up isn’t about stocking shelves and hoping people browse. It’s about attaining a ‘wow!’ status.

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Facebook talked a good game about its 3-D virtual-reality headset, Oculus Go, during the platform’s annual development conference, F8. Still, the social media behemoth knew that words alone couldn’t make anyone but early adopters fork over the dough.

Consequently, Mark Zuckerberg’s team made a bold, radical departure by opening an Oculus pop-up shop to showcase the company’s newest technology.

Interestingly, the Oculus pop-up was arranged, Foot Locker store-style, to give browsers the opportunity to try the device rather than instantly buy it. Sure, eMarketer predicts ecommerce will exceed the $4 trillion mark by 2020; but, as a Retail Dive survey showed, nearly two-thirds of consumers remain leery of this consumer channel. They want to physically experience merch before handing over their hard-earned cash.

Hence, Facebook gambled, not on its core platform but on the expectation that die-hard, wannabe Facebook and VR fanatics would share their experiences on social platforms, bringing awareness, hype and, eventually, sales, to an emerging product.

Not surprisingly, that was, and is, one smart bet.

We’ve come a long way, baby, but smell-o-vision still isn’t available

What makes a temporary pop-up store such a powerful differentiator? In a nutshell, it’s tactile products. Forget that people are buying stuff online; they still appreciate a solid in-person demo. Plus, a well-managed pop-up is an intriguing prospect: No basic retailer can match the energy, intensity or uniqueness of a fleeting pop-up that’s literally here today, gone tomorrow.

Besides, pop-ups make odd or brow-furrowing products easier to understand. For example: A beeswax alternative to Saran Wrap? It’s tough to envision that product’s inherent value unless you see it in action and get answers to your questions, face to face from an expert.

Ultimately, pop-up stores raise brand awareness and generate loyalty. At the same time, they aren’t the place to make sales – they’re marketing events engaging brand loyalists who love the company’s message and want to interact. Sure, new influencers are bound to stumble upon pop-ups, too, but the truest emotional connections come from people already knowledgeable about the product line.

For example, a Harry’s pop-up shop’s purpose wouldn’t be to introduce guys to its razors. How many would care? Even more important, why would they switch? The pop-up, instead, would be to magnify Harry’s branding by creating an experience for people curious about why they should use its products.

Related: Watch List: 15 SA eCommerce Entrepreneurs Who Have Built Successful Online Businesses

An ideal Harry’s pop-up would offer haircuts, shaves, hipster drinks and other memorable experiences. After getting the best shaves of their lives, super-fans would head online and do some organic referral work to spread the brand’s message.

In response, people who trust those influencers would head out to the pop-up sooner rather than later, worried they’d miss the fleeting chance to see the fuss. Their actions would be all-too-human, according to Shopify: Individuals routinely flock to scarce, novel opportunities. The reason: FOMO is a powerful force.

Eager to get started on your own pop-up adventure? One that gets tongues wagging and fingers swiping? Before you pitch a pop-up tent on the corner green next week, pull in the reins. Pop-up shops require some serious forethought and planning.

1. Choose a location that caters to your audience

When our company put up The Nest pop-up to showcase many of our clients’ brands, we picked a place where our target personas hung out: Abbot Kinney Boulevard, in Venice, Calif. It’s known nationally as one of the country’s most expensive retail streets, putting us in front of the sophisticated, high-end community our brands serve.

After picking the locale, we used the pop-up to highlight a series of rotating brands. At the same time, we kept the atmosphere fun by serving healthy vegan popsicles, playing great music and consistently engaging with visitors. The idea was to create a complete experience from beginning to end, catering solely to the people we wanted to impress.

Your pop-up should be similarly based on your ideal visitors’ profile, whether that might mean a twentysomething socialite or a hip baby boomer. When you know your audience, you can arrange a locale that fits. From that point, you should create landing pages and send emails to your hottest buyers. Take advantage of organic shares and ad-targeting, along with Facebook event-creation and retargeting. Your goal? Pack your launch party (and every day thereafter) with eager faces.

2. Ditch anything that doesn’t elicit a “wow!”

Say it with me: “experiential.” That’s the pop-up mantra. Your only job is to provide a huge, memorable experience. Forget about stocking shelves and hoping people browse – this isn’t How to Run a Lame Mall Kiosk 101.

For instance, when Target set up CityTarget, its Chicago Millennium Park pop-up, the store wasn’t like a typical suburban big box store: Instead, it offered commuters special CityTarget coffee and a few tchotchkes. One morning, CityTarget even set up a spin class. Another day, kids created CityTarget-logo-ed kites from scratch. Its final event? A launch for the full-store version of CityTarget for VIGs, or “very important guests.”

To attain “wow” status, map out every second of the pop-up flow (from the amplified, hyped launch party to the fireworks-inducing last moment). Keep the momentum going with live day events: Workshops, speakers and guest appearances keep the days hopping. Oh, and don’t forget to have a dedicated iPad to capture visitors’ emails and send instant welcome drips.

Related: 6 Steps To Building A Million-Dollar Ecommerce Site In 60 Days

3. Follow up after the pop-up becomes a memory

Pop-ups are temporary, but impressions are lasting if you re-engage your guests. The Nest lasted three months, and it wasn’t a profitable up-front endeavour. However, we set out to monetise it later by treating it as a marketing exercise to broaden our clients’ brand scopes and widths. By following up, we ultimately made money down the line.

Of course, some pop-ups buck this trend. Toms Shoes is a great example: It started as a fleeting project and ended up becoming a permanent hangout spot in Abbot Kinney. People hang out, work, drink coffee and occasionally buy Toms merch. Still, don’t rely on an immediate profit. The Marc Jacobs pop-up dedicated to its Daisy fragrance sure didn’t. To the contrary, it allowed people to use “social currency” in the form of #MJDaisyChain on Instagram and Twitter.

The way to make money is by taking the valuable connections you make and turning them into evangelists. Reach out via email and thank those who shared social photos. Then, send out coupons to anyone who missed your pop-up.

You don’t have to be Facebook or Target to get significant foot traffic and loyalist love from a pop-up store. All you need is the right location, a solid planning team and a strong after-event marketing plan. Now get out there and make some brag-worthy experiences for your target audience.

Read next: 3 Types Of Ecommerce Business Models

This article was originally posted here on Entrepreneur.com.

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Start-up Advice

5 Actionable Tips For Novice Entrepreneurs To Skyrocket Their Business

Just follow these tips and your business will certainly go a long way.

Neil Helson

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Trying to curate a listicle of suggestions that can be given to any newcomer in the entrepreneurial world is really a task. Even if there are already more than five or ten pointers in the list, they don’t seem to be enough. Myriad of changes can occur in a businessman’s journey from a startup to an entrepreneur. Still, here are some effective tips for you to get a strong foundation on which you can build a flourishing organization.

Just mix and match these ideas with your own thoughts. Finally, you will be able to overcome the obstacles that will come in your path of becoming a successful businessman.

1. Build a culture of learning around you

The businessmen who’ve already established themselves, understand that there will be loopholes in their knowledge and expertise. They never cultivate the feeling of self-content. Rather, they make sure to alleviate with a perfect commitment towards learning.

So, if you want to earn the same reputation and degree of stability in business, you must follow in their footsteps. One of the best approaches to do that could be investing in professional development training for the entire company. Try to make the most out of the resources around you like industry publications, professional network and so on.

Related: How To Start A Business With No Money

2. Co-operate with reliable partners

New business owners should never hesitate to choose who they want to work with or hire. If you are one amongst them, aim for a variation in your stakeholders and clients across different levels.

Wait! You are not supposed to look for a racial and gender diversity. Rather, it is all about a miscellany of experiences and backgrounds. You must work with reliable people.

3. Be constantly focused

You might be eager to grab every opportunity that you come across. Well, that’s not something you should be doing as a new entry in the business world. Be careful and always make sure that you are not losing track. If you end up juggling hundreds of ventures during the initial period, it will spread you thin. Finally, you will lose your efficacy and productiveness. Make a rule to deal with one thing perfectly rather than trying to manage twenty things poorly.

Wait! It doesn’t mean that you shouldn’t take up new projects. Of course, you must. All you need to take care of is the number of new works in your hand shouldn’t exceed your capability to accomplish them perfectly.

Related: 21 Steps To Start-Up Success

4. Work with a budget-friendly approach

Remember, you’ve started with a new thought amid millions of other ideas which are going strong for years. It is important for you to act strategically and smartly, especially when it comes to financing. You must create a business proposal which includes all the startup costs and expenses. However, make sure that you are not taking the first step with redundant expenses.

You must be clear with the idea of when it is the right time to throw the towel. Too much cash outflow can even cause bankruptcy. Before you open the doors to a new business, generating financial goals is a great idea. If you follow this tip, you will certainly be benefited.

5. Welcome failure with open hands

Of course, you’ve not gone into the business while expecting to fail, yet failure is a fact of life and every single one of us must bear it. There is no way to combat this reality.

In such a scenario, you must do what the biggest business tycoons have already done for years. Take every failure as a desired learning opportunity. It is pivotal to understand that setbacks bring a positive energy to fight back with a new enthusiasm. If everything goes on perfectly, you will not get a chance to learn something new and have new experiences. So, failure is important, make sure you to embrace it.

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