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Start-up Advice

Entrepreneurs Should Always Be Dabbling In Side Businesses. Here’s Why

Side businesses allow you to test your idea before you dive in and risk financial loss.

Neil Patel




When we first start out in business, we need money, right? Rarely does a new business or 9-to-5 job provide enough of it. One way to make more money is through a side business.

Side gigs offer us another way, not as intense as full-blown entrepreneurship, but a way to earn money and have some fun along the way. With side hustles, we can turn the entrepreneurial quest from a constant grind into an outlet for our true selves.

Not only do we improve our financial security, but we often discover we are happier and more satisfied because of our side-business ventures.

With that in mind, here are five reasons why every entrepreneur should start a side business.

Related: How To Start A Side Hustle Without Quitting Your Day Job

1. You can test new ideas

You’ve heard it before: Most startups in America fail. In fact, 80 to 90 percent of small businesses never make it past their second year in business. There’s a silver lining, though. The small business failure rate is declining.

New technology is making it easier than ever to test a new business idea. Simply create a landing page, send traffic to the page and see if people click the “buy” button. It’s that simple.

A common thread among business failures is a failure to define their unique selling proposition (USP) – the core message that tells customers, “We’re different because. . . ” What sounds like a great idea may be a total flop in the marketplace.

When you test your side business USP, you can quickly gauge demand for the product or service. If none exists, you have the freedom and flexibility to change the offer before diving head-first into a new venture.

So long as you’re making enough from your core business to cover your lifestyle expenses, you’ll be free to play around a bit, experimenting with what works for your side business.

2. Stoke your curiosity

Starting a new business is exciting. Flush with big ideas and grand ambitions, entrepreneurs often set out with stars in their eyes. But as our workload increases, our stress goes up and up. We tend to lose site of this vision and seek an escape.

A recent report by e-commerce company Selz showed that more than 20 percent of business owners surveyed said they founded those businesses to “escape the grind.” Rather than wear yourself out trying to “escape,” why not set your sights on adding something – a new business venture that may create such an escape right now. The nice part about a side business is that you have more freedom to follow your curiosity and passion.

I usually avoid recommending that new entrepreneurs “follow their passion” when starting their first business; but for side hustles, just the opposite is true. You want passion. You need it!

Doing work you’re genuinely passionate about isn’t work. It’s play. Your love of the work is a fountain of energy and daily insights.

When it comes to starting a second business, you have the luxury of waiting for ideas that truly inspire you. If an idea doesn’t make you say hell, yeah!, then wait for one that does.

Related: How To Become A (Successful) Entrepreneur


3. It’s less risky

If you start a side hustle while maintaining focus on your core business, and it fails, you haven’t lost anything significant. You still have your main business to fall back on; and, hopefully, you walk away with a few valuable lessons. Before starting a second business, consider the following to help hedge your risk:

How much time will you need to invest, and can you afford this without jeopardising your other business interest? What resources, skills and availability are needed to make the new venture successful? Develop a plan to profitability. Getting to profitable will help you maintain the initial passion.

A good rule of thumb is, if things are flowing smoothly in your current business, then it’s a good time to start a side business.

Whatever you decide to do, keep in mind that each time you invest either your time and/or money into a new business, you owe it to yourself to move cautiously and consider all possibilities before you make a final decision.

4. Leverage existing technology

The Selz study cited above found that technology is the key enabler to starting a side business. Low-cost technology makes it easier than ever to start a new business today.

With sites like Amazon and Etsy, you have immediate access to potential customers around the world. In just a matter of weeks, you can take a product from the idea phase to market.

Other free web-based apps like PayPal, MailChimp, Google Docs and Slack have dramatically lowered the cost of starting and running a new business. With so many technology options, it’s easier than ever to start a side business.

Related: 10 Things I Wish I’d Known When I Started

5. Use your businesses to support each other

When you start a second business, you’ll find that it’s in your best interest if your businesses support each other. The huge time and money investment you’ve already made in your core business can be used for your side business; that’s not only smart, it may be necessary for success.

A prominent example of business overlap is Elon Musk’s financial handling of Tesla, SpaceX and SolarCity. Musk owns a trust that has shares in all three companies, and buys shares in each. There’s no denying that Musk’s financial strategy here is paying off.

When it comes to starting a side business, your ambitions may not be so grand, but the point remains: There are benefits to sharing resources between and among businesses.

I do this myself, using similar content marketing systems across all my businesses to lower marketing costs.

What are you waiting for? Never before has it been this easy to validate, launch and grow a new business, nor less risky. You don’t need to be making a lot of money, just a passion for the idea and a lot of hard work.

A side business can diversify your income, support your existing business and involve work you’re truly passionate about. So quit waiting and turn that side business into a reality.

This article was originally posted here on

Neil Patel is co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Start-up Advice

Entrepreneurs! Do You Know What Your Customers Want?

Take off those rose-tinted spectacles and start looking at your business the way your customers do.

Chris Ogden




Do you know what your customer’s need? Have you really looked at their problems and challenges and asked yourself how your product or solution helps solve them? Do you even know if your business addresses any one of the myriad pain points they face every day in their personal and professional lives? If your business talks to other businesses, are you speaking in the language they want to hear? If you don’t answer a definitive YES to every one of these questions, then you need to start paying attention…

Put in the effort

Research, research, research. Find out what people need through all the myriad of digital and physical research channels available to you. And when you engage with your customers in person, ask them questions and write those insights down. Listen.

Related: 5 Reasons Why Your Business Is Losing Customers

Bad feedback is great feedback

If clients are unhappy, they talk to you. This is good news. Use this feedback to build solutions that change these issues into advantages. This is when you should consider building an open feedback loop or mechanism into your business to ensure that you are getting the best possible insights from your customers. I

It’s also a good idea to check their criticism against reality before you spend thousands on fixing a problem that doesn’t really exist. For example, if they complain about poor customer care, assess your process and see how many complaints you have. It may be that one customer happened to deal with that one unhappy employee.

Understand their business

Your client has their own clients who have their own clients, and so on, and so forth. Take the time to get to know their business and their market. Often entrepreneurs don’t get to know how their client’s businesses work and they miss a crucial trick. By spending time with them and listening to them you get to understand their pain points and their needs. This way you can be the one who helps to fix their problems properly.

Related: How Well Do You Really Know Your Customers?

Don’t stop innovating

Don’t fear the ability to change something to suit a client’s needs. Your products and services have to evolve constantly as your market and consumers are changing constantly. You need to add value, change features or adjust your services dependent on the business you are in. Pay attention and innovate.

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Start-up Advice

Why Failing Is A Necessity Proven To Guarantee Success

We should always have this at the back of our minds whenever we have that nudge to give up on our dreams.

Matthew Mordi




There comes a time, especially after a terrible defeat, when we feel like giving up or even quitting. The defeat clouds our minds and make us forget completely what victory feels like. We forget the successes and judge ourselves solely on the defeats. This feeling isn’t unique to a single individual as even the most successful businessmen, inventors, politicians, world leaders have experienced failures at different points in their lives.

We all love success stories. It’s a matter of fact that behind every success story is a large amount of failed attempts. The notion of overnight success is a myth. It took the Wright brothers between four and seven years of scientific experimentation and several failed attempts before their maiden flight covering a distance of 852 feet which lasted a mere 59 seconds was achieved.

History is replete with instances of individuals who were written off after a terrible fall from grace. These individuals, against all odds, didn’t give up.

Related: Having The Perfect Product Isn’t Enough To Keep You In Business

Tiger Woods, for example, has for the most part of his adult life being in the public eyes. That’s why when he went to his very public divorce, tales of womanising, dabbling with prescription drugs. Also plagued by injuries, his golf was seriously failing and in danger of being a “has been,” analysts advised he should just retire. It was obvious Tiger had a different plan up his claws by winning his first PGA tournament in five years.

His recent resurgence in form is testament to the fact that no one has the stop button to our life or life’s dreams and ambition. No one but you. It’s only when we stop innovating and trying that we’ve failed. Having lost a business deal that had the chance to change our lives positively forever isn’t the end of the world. Hence we need to reinvent and innovate.

If achieving success was easy, the vast majority of people would be successful. We have to put in the work and our skill to be able to achieve success because the most worthwhile things don’t come easy.

Defeats, if seen from a positive perspective, bring out the best in us. Victories don’t. Victories swell our egos, fill us with the air of invisibility, and this is dangerous. Hence we need a large dose of failures and defeats to bring us down to earth, to make us learn and better appreciate success the moment we’re able to achieve it.

What then do we do when we experience a poor run of defeats that make us doubt our abilities. Being fixated on the defeats for one, isn’t the solution. It has the tendency of making us forget what it felt like to win and totally derail us from our set goals. This, in itself, is a problem as it may lead to a state of unhappiness.

Related: Why Small Businesses Are Unable To Pay Staff Salaries

The bad results we might have experienced isn’t an indication of our inabilities, it’s an opportunity for us to look at the venture from a different perspective and take necessary action to improve or try a different approach towards achieving our aim.

Defeats can be depressing when we have dependents who rely on us for guidance and in some cases sustenance. Dependents could be in the form of a spouse, children, wards, parents, even staff. The pressure can be enough reason for some to give up and settle for the safer option.

With the decision to settle comes the likelihood of regret which may be more depressing than the expectations of dependents. Fortune they say favours the brave and nothing worthwhile was ever achieved without the possibility of failure.

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Start-up Advice

Why You Need Smart Legal Foundations For Your Start-up

The legal background to a start-up might not be the most exciting area for an entrepreneur, but it’s your foundation for growth. Are you aware of everything you need to have in place?

Kyle Torrington




One of the best parts of what we do is helping start-ups — the right legal foundations can mean the difference between a start-up that’s geared for scale, and one that needs to retroactively put agreements, checks and balances in place. If you’re aiming for growth, you want to get these foundations right from the get-go.

When Benji Coetzee launched EmptyTrips, a hot up-and-coming start-up 16 months ago, Legal Legends was on the ground floor with her. Although your start-up trajectory may not be identical to that of EmptyTrips, many of the foundational principles canvassed in this article will apply at some point in the lifecycle of your business. They highlight what you should be thinking of from the word go.

Laying the right legal foundation

By the time we were introduced to EmptyTrips, they had already registered their entity as a company and had started to prepare for their first beta public launch in April 2017. When our dealings with the start-up began, the business had already enjoyed a quick and accelerated cycle.

As with all start-ups, the founders had a clear vision and objectives. Unlike too many start-ups however, Benji understood how important the right legal foundations would be, particularly as the business matured and required different support structures.

The following three actions are a good example of the legal foundations all businesses should consider, particularly if growth is a part of the founder’s vision:

1. Why you need trademark protection

Given that EmptyTrips is a digital solution, with limited physical assets, protecting intellectual property as ‘soft’ assets was critical to its differentiation and valuation given the recognition of brand value over time.

At first, we set out to ensure that EmptyTrips’ marketing materials and properties, such as company name, slogan, and product names were protected sufficiently from use by others. This was done by filing for various trademark registrations.

A trademark is a sign or symbol that is unique to your business, and which distinguishes it from other businesses. The most common forms of trademarks are business names, product names, logos and slogans.

By registering a trademark you are granted exclusivity over the use of the name, slogan or logo, and may prevent others from using similar names, slogans or logos in their business in the future.

Related: [PODCAST] Benji Coetzee, Founder & CEO Of Empty Trips – How To Disrupt A $8 Trillion Logistics Industry

When it came to EmptyTrips, they had already filed a trademark for their business name, so we focused on protecting the names of the different service offerings on the business’s platform as the solution evolved and pivoted. These included Trip Exchange; Freight Open Exchange; SureFox and RailFox. As the business grows and product lines are added, we will continue to update this list.

2. The importance of website legal documents

EmptyTrips is predominately an online marketplace solution to enterprises. It is a digital transport brokering agency that has been developed to source, match and market available transport capacity (empty space on trucks, trains, vessels and so on) to commercial freight with on-demand supporting financial products (insurance etc).

Our next task was to prepare the documents that would govern the relationship between EmptyTrips, its users and service providers. These documents, as with most websites, consist of both a terms of service and privacy policy.

Each company’s Terms of Service will be unique to that business, market and customers, but privacy policies are universally required by law.

A privacy policy is a written document available for all users to inspect on your website and which they are required to agree to. It sets out the different kinds of personal information that you collect, coupled with how you store that information, and what you do with it. A privacy policy is required by the Protection of Personal Information (POPI) Act No 4 of 2013, and the General Data Protection Regulation (GDPR) (EU) 2016/679 if you are collecting personal information from European citizens.

In the case of EmptyTrips, their pick up and drop off address, business information to cater for the pick-up and drop-off of goods by carriers, personal information such as the name of the carrier, and payment details, need to be recorded in the privacy policy. In addition, certain elements of the information, such as pick up and drop off locations being shared with potential transporters, need to be mentioned.

If you do not have a privacy policy in place on your website, Legal Legends has a cheap automated version available at the following link if you would like to order one:

3. The legal frame work around outside investment

Like many high-growth starts-ups, Benji and her team reached a point where outside investment was needed. This is an area where your legal partner is key. Apart from attending to various due diligence meetings and ensuring proper governance controls, we were tasked with ensuring that the contracts for external investment were prepared in a manner that sufficiently protected the interests of EmptyTrips and its founding members.

It’s common during a seed or series A round of funding for an investor to present the start-up with a term sheet detailing the nature or basis of the intention and extent of their investment, as well as all the terms relating to the governance of the company that they would like to put in place.

In this case, the institutional investor presented EmptyTrips with a term sheet that detailed the monetary investment that the investor would provide over a number of years, the monthly draw-downs of the investment that EmptyTrips would be entitled to, the number of shares that the investor would be issued for their investment, as well as the manner in which the governance of the company would be changed in order to protect their investment.

Often, and this applied to EmptyTrips, the terms contained in the term sheet require a new shareholders’ agreement and/or memorandum of incorporation in order to protect the interests of the minority shareholder (the investor).

A shareholders’ agreement governs the relationship between the shareholders of the company and their ability to administer the company.

A memorandum of incorporation governs the relationship between directors, shareholders, prescribed officers and the company.  A standard memorandum of incorporation is issued when a company is registered, but it will often need to be amended at a later stage if, for example, measures to protect the minority shareholders are introduced.

A memorandum of incorporation can regulate the same aspects as a shareholders’ agreement, however, the main difference is that it is a public document available for inspection by anyone, whilst a shareholders’ agreement is a private document.

In addition, if there is any conflict between a shareholders’ agreement and a memorandum of incorporation, the shareholders’ agreement will not apply and will be voided to the extent of its inconsistency.  This often means, as was the case with EmptyTrips, that certain aspects of the shareholders’ agreement that provided for protection of the investor required a redraft of the memorandum of incorporation so that the two documents were aligned.

A shareholders’ agreement might not be enforceable until a memorandum of incorporation has been aligned with it.

Read next: 5 Lessons From The Legal Legends On Pivoting

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