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Start-up Advice

Know Your Role As A Role Model And Mentor

Mentorship is a two-way relationship that should benefit both parties.

Judi Sandrock

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Female mentor

I’ve had a diverse career path in the lead up to my appointment as CEO of the Branson Centre of Entrepreneurship. In retrospect, I owe a lot to the exceptional mentors who played a key role in my professional growth. Now that I’m in a position to be a mentor, I more fully appreciate how incredibly fulfilling mentorship can be for both parties.

At the Branson Centre, mentorship is a key part of the experience. We support a wide variety of businesses (from a gaming business, to a magazine, bakery, and 5-aside football business) and they all need guidance, advice and insider knowledge into their chosen industry. We aim to match them with people who can challenge them to develop both personally and professionally.

The art of communication

As a role model, a mentor should not be a guru, an instructor, boss or guardian. Mentorship has to be about sharing experience and ideas – it’s about two way communication. Be clear from the outset about how the relationship will work. For example, how often will the mentor and mentee meet, and how much telephone or email contact between meetings is acceptable? Decide this from the outset so that no-one is disappointed with the relationship. The relationship is also not only rewarding for the entrepreneur being mentored, but the mentor as well. Feedback from our own mentors is that they’ve learnt a huge amount from their mentees and have had fun doing so.

Embracing mentorship

My first mentor was Stan. At the time, I was a young and green with good technical skills and no business acumen. He taught me some valuable lessons that have helped me to develop my own ‘personal brand’ through his demonstration of the importance of image and professionalism. Stan was always impeccably dressed and punctual. He drove a spotless car and I imitated him with no shame. To this day, the style in which I present myself is very much a reflection of what he taught me.

In the next organisation I joined, I met Syd, one of our customers. Hee taught me more about our marketplace than any of my colleagues. With this knowledge, his support and encouragement, my professional progress excelled. Soon I started developing others around me. I began to understand that I too had a responsibility as a role model and a mentor.

Essential to gaining the most from both these mentors was my ability to trust in them and know that they would never compromise their integrity. They were both professionally consistent and led by example. Today, I am asked by a number of young people to mentor them and I feel very privileged to have the opportunity to be a positive force in their lives and share my knowledge, advice and skills.

Finding the right balance

I believe that with mentorship comes great responsibility and great rewards. Dedicating the time and energy to encouraging an ambitious young person can have a significant impact on both the person doing the mentoring and the person being mentored. I also believe that focusing on the few young people who proactively seek advice and mentoring allows me to have a greater impact. Don’t spread yourself too thin when it comes to mentoring.

During my career, I was lucky to be exposed to great mentors, but was also persistent in my efforts to be mentored.  Being in the right work environment is important, but so is the desire to be mentored. For many young South African entrepreneurs, they can often feel isolated and unsupported as they develop their business.

Finding great mentors to help develop our next generation of business owners is one of the biggest challenges for today’s entrepreneurs; particularly as we all lead busier lives. It is why one of the key areas of focus for the Branson Centre is encouraging successful entrepreneurs and business leaders with a vision for a better world to come forward and get involved as mentors.

Can you be a mentor to an entrepreneur?

The Branson Centre of Entrepreneurship is looking for 50 new mentors.  If you think you have what it takes to help grow an entrepreneur and their business, get in touch through www.bransoncentre.org.

Judi Sandrock heads up Micro Enterprise Development Organisation, or MEDO for short. She has an extensive background in Enterprise Development and Knowledge Management, having created the micro enterprise development arm of Anglo Zimele with 14 hubs at Kumba Iron Ore, Anglo Coal, and Anglo Platinum’s mining operations. An early version of MEDO, this Small Business Network included a walk-in-center in Boksburg and in the first year of its operation, helped over 100 entrepreneurial start-ups, creating over 1 000 jobs. In 2011, Judi launched MEDO, an organisation that has assisted in the region of 200 entrepreneurs. During 2012, Judi will also deliver the Information and Knowledge Management module for MBA students at GIBS.

Start-up Advice

Put On Your Wellies: It’s Time To Wade Into Risk

Entrepreneurs aren’t all leaping into the unknown like lemmings off a cliff, but they do need to consider it…

Chris Ogden

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You’ve had a great idea. You’ve looked into its development. You’ve recognised that it has potential beyond just what Auntie Mabel and Mike From The Grocer think. And you’ve clearly nailed a pain point that can make money. Now it is time to take the risk of running with it.

Every big idea comes with risk. You can’t step out into the world of entrepreneurial thinking and business development without it. Your idea may fail. It will also be time consuming, demanding, hungry for money, and hard work. It is unrealistic to expect that your project will leap out into the world and be an unmitigated success.

It is also unrealistic to assume that it isn’t worth taking this risk.

There are steps that you can follow to ensure that your risk is managed so you aren’t blindly leaping off that cliff…

Step 01: Do your research

No, canvassing your neighbours, friends and family is not doing research. You need to know that your idea will appeal to a broad market and that it will have significant legs. This may sound like daft advice, but you would be surprised how many people think an idea will take off just because Susan in Accounting said so.

Step 02: Understand the costs

Projects are hungry for money and investment. Realistically work out your budgets and how much it will cost to take your project off the ground and then stick to it.

A calculated risk is a far better bet than one that shoots from the hip and hopes for the best. You can also use this as an opportunity to draw a clear line under where you will stop investing and end the project. If it keeps eating money and isn’t getting anywhere with results you need to be able to walk away.

Step 03: Know when to walk away

As mentioned before, this can be defined by a line you’ve drawn in the proverbial sand (and budget) but no matter where you draw this line, you have to stick to it. Often, when time, money and energy have been poured into a project it can be incredibly hard to walk away.

You think ‘but I have put so much into this, just one more’ and then it gets to a point where the ‘just one more’ has taken you so far down the line that walking away feels impossible. Leave. Learn the lessons. Apply them to your next project.

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Start-up Advice

Mind The Gap

The entrepreneur’s guide to finding the gaps and building the right solutions.

Chris Ogden

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Innovation may very well be the key to business success but finding the gap into which your innovative thinking can fit is often a lot harder than people realise. Some may be struck by inspiration in the shower, others by that moment of blinding insight in a meeting, however, for most people finding that big idea isn’t that simple. They want to be an entrepreneur and start their own high-growth business, but they need some ideas on how to find that big idea.

Here are five…

1. Network

It sounds trite but networking is actually an excellent way of picking up on patterns and trends in conversation and business problems. The trick is to note them down and pay attention. Soon, you will find patterns emerging and ideas forming.

2. Look for pain

Just as networking can reveal trends in the market, so can spending time reading. The latter will also help you find common business pain points. These are the touchpoints that frustrate people, annoy business owners, affect productivity, or impact employee engagement.

Be the Panado that fixes these pains.

3. Luck

luck

This is probably the most annoying of the ideas, but it is unfortunately (or fortunately) very true. Luck does play a role in helping you capture that big idea. However, luck isn’t just standing around and random people offering you opportunities. Luck is found at networking events, it is found in research and it is found in conversations with other entrepreneurs.

4. Luck needs courage

You may have found the big idea through your network, a pain point or pure blind luck, but if you don’t have the courage to take it and run with it, you will lose it to someone else.

Being bold in business is highly underrated because most people assume that everyone is bold and prepared to take big leaps into the unknown. However, not all brilliant entrepreneurs were ready to throw their family funds to the wind and leap into an idea – they were courageous enough to figure out a way of harnessing their ideas realistically.

5. Pay attention

This is probably one of the most vital ways of finding a gap in the market. Often, people are so busy that they don’t really pay attention to that niggling issue that always bothers them on a commute, or in a mall, or at a meeting. This niggling issue could very well be the next big business opportunity. Pay attention to it and find out if that issue can be solved with your innovative thinking.

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Start-up Advice

5 Things To Know About Your “Toddler” Business

As you navigate this new toddler phase of your business, here are five things to bear in mind.

Catherine Black

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Ah, toddlers. Those irresistible bundles of joy bring a huge amount of energy, curiosity and fun to any family – but there’s also frustration and worry that comes with their unpredictability, as they grow and start to become more independent. If you own a business and it’s successfully past its “infancy” of the first year or so, it’s likely it will also go through a toddler stage of its lifecycle.

Pete Hammond, founder of luxury safari company SafariScapes, agrees with this. “Our business is now three and a half years old, and we’ve found that we’re not yet big enough to justify employing a large team of people to handle the day-to-day admin tasks, yet we still need to grow the business as well,” he says. “As a result, our main challenge is finding the time to step back and see the bigger picture. Kind of like when you are raising a busy toddler and you spend most of your time running after them!”

As you navigate this new toddler phase of your business, here are five things to bear in mind:

1. This too shall pass

Everything in life is temporary – and that goes for both the good and the bad. It’s as helpful to remember this when you’re facing the might of a toddler temper tantrum, as it is when you’re facing throws of uncertainty in your business. If your new(ish) venture is going through a rough patch in its first few years, it can be easy to think about giving up – but don’t. As long as you have an overall big idea that you believe can add value to your customers, keep pushing through the rough parts until you come out the other side.

2. Appreciate what this phase brings

The toddler years mean that the initial newborn joy is officially behind you. But these small humans also bring their own kinds of joy, as you watch them learn new skills, say funny things, and give affection back to you. While your two-year-old business may not hold the same exhilaration for you as it did during those first few months, there are now different things to appreciate about it: Maybe you’re expanding your product range, or employing new people who can take the workload off you.

3. Establish boundaries

Toddlers thrive on boundary and routine – and your toddler business will too. As it grows into a new phase, try and establish limits in terms of the type of clients you want to work with and the type of work you’ll do. It’s also a good idea to make a decision about the hours you’ll work and when you’ll switch off, which will help you establish a good work-life balance.

4. Take a break

Every parent with a toddler needs a break every now and then, even if that means a walk around the block (on your own!), a dinner out with friends, or even a few days away. The same is true for a demanding small business: every so often, remember to take time out to rest properly, where you switch off your laptop and completely unplug. You’ll return much more inspired and resilient to deal with the everyday uncertainty that it brings.

5. Give it space to make mistakes

While the unpredictability of a young business can be stressful and tiring, it’s also a time for trying new things without the risk of huge consequences if they don’t quite work. After all, it’s much simpler to change your USP if you’re a small business employing a few people, rather than a big company where 50 people are relying on you for their salary, or where you’ve received a huge amount of investment capital. While you may fail in some of the things you try with your business (in fact, this is almost guaranteed), see it as a toddler that’s resilient enough to pick itself up, dust its knees and keep moving forward.

During this phase of business growth it’s also essential to have the right type of medical aid cover. There are medical schemes such as Fedhealth which has a number of medical aid options and value-added benefits to ensure that your health and wellness is taken care of too. After all, the healthier you and your staff are, the more productive your business will be – during the toddler (business) stage and beyond.

While this phase can be frustrating, it’s a sign that your business is growing and adapting, rather than remaining in its infancy, and that can only be a good thing! So embrace the difficulties, learn from them, and watch as your business strides forward confidently into the next exciting phase.

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