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Start-up Advice

When A Salon Is More Than Just A Place To Work

In this fourth installment in our series of exploring the realities of women in business, Monica’s story shows that it isn’t what happens to you that’s important. It’s how you handle it.

Morné Stoltz

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When one door closes, another opens: Following this philosophy helped Monica Haralambous achieve her goal of running her own beauty salon. Being her own boss is only part of the story: She’s also a firm believer in lending a helping hand to those with potential, using her new business to help inspire and grow employees to live their best lives.

Retrenched from her job in the financial services industry, Haralambous saw retrenchment not as the end of her career, but rather the beginning of a new one. “I believe that as one door closes another door opens – and retrenchment was my greatest blessing. I was plodding along in a corporate environment, which was dull and didn’t provide the fulfilment I was looking for. Being retrenched was the perfect opportunity to take a leap and fulfill my dream.”

Fate may have had a hand in the development; as someone who had always had a passion for beauty and making others feel good, Haralambous already had Sorbet in her sights. “I’d applied to be a franchisee in 2013 already, having become aware of the brand as a regular customer.”

Sorbet is a beauty salon chain that has over 200 stores nationwide. The company provides guests with convenient, quality services including nails, waxing, threading, facials, massages and lash extensions and multiple retail products from local and international brands.

Dreams, however, don’t just come true. Hard work, dedication and persistence are required.

Related: How To Start A Salon And Spa Business

Entrepreneurs know that staying positive and being in it for the long run are crucial factors to success. A positive attitude, which Haralambous clearly has in spades, helps.

“I set out to find the ideal location for my store; but this was trickier than I had imagined. I know the importance of finding the right spot and I wasn’t willing to rush. Patience and persistence paid off and in March 2016 I became the proud owner of Sorbet Lonehill. It was a dream come true,” she enthuses.

Today, the business employs 26 women and looks after thousands of customers in the northern Johannesburg suburbs.

Purchasing a franchise, says Haralambous, provides some worthwhile advantages. “You’re buying into an existing, well-known brand with a support structure, established methods and business practices,” she explains. 

Celebrating the Salon Sisterhood

sorbet-nails-monia-haralambousSupport is crucial. “Being part of a franchise of predominantly female owners has allowed us to create our own ‘sisterhood’. We’re a group of strong, dynamic women passionate about our brand. We have created a close-knit family that I know I can call on for anything; we are able to share our experiences with and encourage each other to grow.”

Being her own boss isn’t just about personal growth, but also the satisfaction of helping valued employees develop. “As a female beauty salon owner and entrepreneur, I love spotting potential talent and nurturing women to grow and follow their dreams,” she confirms. “Over the past two and a half years I’ve sent three of my cleaning staff to beauty school to become nail technicians.”

This entrepreneur is, in effect, using her position to bring out the best in others. “The unemployment rate is alarming, especially amongst the youth. I actively seek women with potential and drive that I can educate and grow. It is the responsibility of business to assist in creating jobs for those that show potential,” she comments.

Related: Hair Salon Business Plan

Haralambous stresses the value of investing in education. “For my first two staff members who attended beauty school, I contributed half the tuition; the balance loaned by the business and repaid over six months. Personal contribution is important as it gives a sense of ownership, pride and achievement.”

She adds that Sorbet Lonehill’s current trainee is funded by The Sorbet Empowering Women Foundation.

Haralambous has some advice for those considering the leap into business ownership: “Do your homework and follow your passion. Study the economy, read the newspapers and financial magazines, ask questions and scout to find the ideal location for your business – but above all, surround yourself with people who share your vision and are willing to work together to help everyone achieve and have fun!”

MiWay is an Authorised Financial Services Provider (Licence no: 33970)

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Start-up Advice

Put On Your Wellies: It’s Time To Wade Into Risk

Entrepreneurs aren’t all leaping into the unknown like lemmings off a cliff, but they do need to consider it…

Chris Ogden

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You’ve had a great idea. You’ve looked into its development. You’ve recognised that it has potential beyond just what Auntie Mabel and Mike From The Grocer think. And you’ve clearly nailed a pain point that can make money. Now it is time to take the risk of running with it.

Every big idea comes with risk. You can’t step out into the world of entrepreneurial thinking and business development without it. Your idea may fail. It will also be time consuming, demanding, hungry for money, and hard work. It is unrealistic to expect that your project will leap out into the world and be an unmitigated success.

It is also unrealistic to assume that it isn’t worth taking this risk.

There are steps that you can follow to ensure that your risk is managed so you aren’t blindly leaping off that cliff…

Step 01: Do your research

No, canvassing your neighbours, friends and family is not doing research. You need to know that your idea will appeal to a broad market and that it will have significant legs. This may sound like daft advice, but you would be surprised how many people think an idea will take off just because Susan in Accounting said so.

Step 02: Understand the costs

Projects are hungry for money and investment. Realistically work out your budgets and how much it will cost to take your project off the ground and then stick to it.

A calculated risk is a far better bet than one that shoots from the hip and hopes for the best. You can also use this as an opportunity to draw a clear line under where you will stop investing and end the project. If it keeps eating money and isn’t getting anywhere with results you need to be able to walk away.

Step 03: Know when to walk away

As mentioned before, this can be defined by a line you’ve drawn in the proverbial sand (and budget) but no matter where you draw this line, you have to stick to it. Often, when time, money and energy have been poured into a project it can be incredibly hard to walk away.

You think ‘but I have put so much into this, just one more’ and then it gets to a point where the ‘just one more’ has taken you so far down the line that walking away feels impossible. Leave. Learn the lessons. Apply them to your next project.

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Start-up Advice

Mind The Gap

The entrepreneur’s guide to finding the gaps and building the right solutions.

Chris Ogden

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Innovation may very well be the key to business success but finding the gap into which your innovative thinking can fit is often a lot harder than people realise. Some may be struck by inspiration in the shower, others by that moment of blinding insight in a meeting, however, for most people finding that big idea isn’t that simple. They want to be an entrepreneur and start their own high-growth business, but they need some ideas on how to find that big idea.

Here are five…

1. Network

It sounds trite but networking is actually an excellent way of picking up on patterns and trends in conversation and business problems. The trick is to note them down and pay attention. Soon, you will find patterns emerging and ideas forming.

2. Look for pain

Just as networking can reveal trends in the market, so can spending time reading. The latter will also help you find common business pain points. These are the touchpoints that frustrate people, annoy business owners, affect productivity, or impact employee engagement.

Be the Panado that fixes these pains.

3. Luck

luck

This is probably the most annoying of the ideas, but it is unfortunately (or fortunately) very true. Luck does play a role in helping you capture that big idea. However, luck isn’t just standing around and random people offering you opportunities. Luck is found at networking events, it is found in research and it is found in conversations with other entrepreneurs.

4. Luck needs courage

You may have found the big idea through your network, a pain point or pure blind luck, but if you don’t have the courage to take it and run with it, you will lose it to someone else.

Being bold in business is highly underrated because most people assume that everyone is bold and prepared to take big leaps into the unknown. However, not all brilliant entrepreneurs were ready to throw their family funds to the wind and leap into an idea – they were courageous enough to figure out a way of harnessing their ideas realistically.

5. Pay attention

This is probably one of the most vital ways of finding a gap in the market. Often, people are so busy that they don’t really pay attention to that niggling issue that always bothers them on a commute, or in a mall, or at a meeting. This niggling issue could very well be the next big business opportunity. Pay attention to it and find out if that issue can be solved with your innovative thinking.

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Start-up Advice

5 Things To Know About Your “Toddler” Business

As you navigate this new toddler phase of your business, here are five things to bear in mind.

Catherine Black

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Ah, toddlers. Those irresistible bundles of joy bring a huge amount of energy, curiosity and fun to any family – but there’s also frustration and worry that comes with their unpredictability, as they grow and start to become more independent. If you own a business and it’s successfully past its “infancy” of the first year or so, it’s likely it will also go through a toddler stage of its lifecycle.

Pete Hammond, founder of luxury safari company SafariScapes, agrees with this. “Our business is now three and a half years old, and we’ve found that we’re not yet big enough to justify employing a large team of people to handle the day-to-day admin tasks, yet we still need to grow the business as well,” he says. “As a result, our main challenge is finding the time to step back and see the bigger picture. Kind of like when you are raising a busy toddler and you spend most of your time running after them!”

As you navigate this new toddler phase of your business, here are five things to bear in mind:

1. This too shall pass

Everything in life is temporary – and that goes for both the good and the bad. It’s as helpful to remember this when you’re facing the might of a toddler temper tantrum, as it is when you’re facing throws of uncertainty in your business. If your new(ish) venture is going through a rough patch in its first few years, it can be easy to think about giving up – but don’t. As long as you have an overall big idea that you believe can add value to your customers, keep pushing through the rough parts until you come out the other side.

2. Appreciate what this phase brings

The toddler years mean that the initial newborn joy is officially behind you. But these small humans also bring their own kinds of joy, as you watch them learn new skills, say funny things, and give affection back to you. While your two-year-old business may not hold the same exhilaration for you as it did during those first few months, there are now different things to appreciate about it: Maybe you’re expanding your product range, or employing new people who can take the workload off you.

3. Establish boundaries

Toddlers thrive on boundary and routine – and your toddler business will too. As it grows into a new phase, try and establish limits in terms of the type of clients you want to work with and the type of work you’ll do. It’s also a good idea to make a decision about the hours you’ll work and when you’ll switch off, which will help you establish a good work-life balance.

4. Take a break

Every parent with a toddler needs a break every now and then, even if that means a walk around the block (on your own!), a dinner out with friends, or even a few days away. The same is true for a demanding small business: every so often, remember to take time out to rest properly, where you switch off your laptop and completely unplug. You’ll return much more inspired and resilient to deal with the everyday uncertainty that it brings.

5. Give it space to make mistakes

While the unpredictability of a young business can be stressful and tiring, it’s also a time for trying new things without the risk of huge consequences if they don’t quite work. After all, it’s much simpler to change your USP if you’re a small business employing a few people, rather than a big company where 50 people are relying on you for their salary, or where you’ve received a huge amount of investment capital. While you may fail in some of the things you try with your business (in fact, this is almost guaranteed), see it as a toddler that’s resilient enough to pick itself up, dust its knees and keep moving forward.

During this phase of business growth it’s also essential to have the right type of medical aid cover. There are medical schemes such as Fedhealth which has a number of medical aid options and value-added benefits to ensure that your health and wellness is taken care of too. After all, the healthier you and your staff are, the more productive your business will be – during the toddler (business) stage and beyond.

While this phase can be frustrating, it’s a sign that your business is growing and adapting, rather than remaining in its infancy, and that can only be a good thing! So embrace the difficulties, learn from them, and watch as your business strides forward confidently into the next exciting phase.

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