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Start-up Advice

Work from Home Doing What You Love

How to live your dreams and still work from home.

Lauren Fleiser

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There are many types of work-from-home businesses.

There are business opportunities that allow you to be an agent for someone else’s product so you can work from home. Some people have online, home based businesses. As many businesses start out, they also base themselves from home until they grow big enough to afford premises.

But what about living your big dreams through a growing business and still choosing to keep your business based at home for lifestyle reasons?  What about a work-from-home business where you can still hire staff?

Taking the corporate edge off

A relaxed working environment can be created where the entrepreneur can avoid traffic or be available for family demands. Working mostly from home out of choice takes the corporate edge off and allows the entrepreneur to be more themselves.

With current technology and cultural mindsets, it’s possible to base a business mostly from home, keep growing your team, do what you love and do high turnover.

This is how I have structured my own business. I currently have seven people on my team and my business is still growing. This kind of thinking is allowing me to create a relaxed lifestyle of working on my laptop not only from home, but from anywhere in the world.

A strategy is required that may include one or more of the following elements:

1.  Embracing outsourcing

It is possible to outsource just about anything these days. The more you are able to outsource, the less infrastructure you need.

You can outsource by:-

  • Hiring other entrepreneurs to do key tasks for your business. Put them on a monthly retainer.
  • Using outsourced staffing companies who put your staff on their payroll and manage them for you. This works especially well for admin functions, but can also work well for sales staff if you implement correctly. You will still need to take ownership of training these staff in order for this to work.
  • Use freelancers. There are many websites that allow you to source freelancers. Most freelancers are great for spot jobs.

2. Creating flexi-working conditions for your team

If you do need to hire people, you can allow your staff to work mostly from their own homes. This takes time, training, systems and setting up mutually agreed upon goal orientated outcomes.

When implemented properly, this builds a culture of staff self-sufficiency. This in turn allows you the freedom to issue instructions to your staff online.

3. Incorporating online systems in your business

Online systems enable yourself and your team to constantly know what is going on even if you are working in different locations.

Online systems include:

  •  Customer Relationship Management (CRM) systems that enable up to date tracking of everyone’s interactions with clients from lead, to sale, to notes.
  • Document Sharing systems that enable different people to work on the same documents and keep everyone in the loop.
  • Calendar Sharing systems that ensure everyone’s daily schedule is known to everyone else in the team.
  • Simple use of email, Skype, telephone, social media or other social applications to keep communication open at all times.

4. Create appropriate working space both inside and outside the home

While you can work mostly from home, you may need to still have some working space outside of the home.

In your home you may need:

  • A home based office, or if this is not possible;
  • Dedicated working space separate from your living space

Outside of your home you may need:

  • Space for client meetings. You can use professional meeting rooms at business centres for this.
  • Operational space. You may still have operational working space outside of your home, but you can have managers overseeing the operation for you and you only go there as necessary.

A strategy to work from home with a growing business takes time and conscious implementation. However, ultimately having a more relaxed entrepreneurial lifestyle can really make it worth the effort.

Lauren Fleiser had her first successful business at the age of 12. She has accumulated almost 25 years of hands on experience in owning and running operations in various industries, ranging from 1-man up to 100-man businesses. She is the owner of Trutrepreneur(say: troo-truh-pruh-nur), which teaches entrepreneurs how to minimise the dilutions and distortions that the harsh realities of business have on one’s passions. Lauren is the author of Being True to Yourself Through Your Business. She is an internationally qualified trainer and has an MBA. She has fast become known as one of the leading experts in the field of aligning passions to businesses that become successful.

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Start-up Advice

Put On Your Wellies: It’s Time To Wade Into Risk

Entrepreneurs aren’t all leaping into the unknown like lemmings off a cliff, but they do need to consider it…

Chris Ogden

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You’ve had a great idea. You’ve looked into its development. You’ve recognised that it has potential beyond just what Auntie Mabel and Mike From The Grocer think. And you’ve clearly nailed a pain point that can make money. Now it is time to take the risk of running with it.

Every big idea comes with risk. You can’t step out into the world of entrepreneurial thinking and business development without it. Your idea may fail. It will also be time consuming, demanding, hungry for money, and hard work. It is unrealistic to expect that your project will leap out into the world and be an unmitigated success.

It is also unrealistic to assume that it isn’t worth taking this risk.

There are steps that you can follow to ensure that your risk is managed so you aren’t blindly leaping off that cliff…

Step 01: Do your research

No, canvassing your neighbours, friends and family is not doing research. You need to know that your idea will appeal to a broad market and that it will have significant legs. This may sound like daft advice, but you would be surprised how many people think an idea will take off just because Susan in Accounting said so.

Step 02: Understand the costs

Projects are hungry for money and investment. Realistically work out your budgets and how much it will cost to take your project off the ground and then stick to it.

A calculated risk is a far better bet than one that shoots from the hip and hopes for the best. You can also use this as an opportunity to draw a clear line under where you will stop investing and end the project. If it keeps eating money and isn’t getting anywhere with results you need to be able to walk away.

Step 03: Know when to walk away

As mentioned before, this can be defined by a line you’ve drawn in the proverbial sand (and budget) but no matter where you draw this line, you have to stick to it. Often, when time, money and energy have been poured into a project it can be incredibly hard to walk away.

You think ‘but I have put so much into this, just one more’ and then it gets to a point where the ‘just one more’ has taken you so far down the line that walking away feels impossible. Leave. Learn the lessons. Apply them to your next project.

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Start-up Advice

Mind The Gap

The entrepreneur’s guide to finding the gaps and building the right solutions.

Chris Ogden

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Innovation may very well be the key to business success but finding the gap into which your innovative thinking can fit is often a lot harder than people realise. Some may be struck by inspiration in the shower, others by that moment of blinding insight in a meeting, however, for most people finding that big idea isn’t that simple. They want to be an entrepreneur and start their own high-growth business, but they need some ideas on how to find that big idea.

Here are five…

1. Network

It sounds trite but networking is actually an excellent way of picking up on patterns and trends in conversation and business problems. The trick is to note them down and pay attention. Soon, you will find patterns emerging and ideas forming.

2. Look for pain

Just as networking can reveal trends in the market, so can spending time reading. The latter will also help you find common business pain points. These are the touchpoints that frustrate people, annoy business owners, affect productivity, or impact employee engagement.

Be the Panado that fixes these pains.

3. Luck

luck

This is probably the most annoying of the ideas, but it is unfortunately (or fortunately) very true. Luck does play a role in helping you capture that big idea. However, luck isn’t just standing around and random people offering you opportunities. Luck is found at networking events, it is found in research and it is found in conversations with other entrepreneurs.

4. Luck needs courage

You may have found the big idea through your network, a pain point or pure blind luck, but if you don’t have the courage to take it and run with it, you will lose it to someone else.

Being bold in business is highly underrated because most people assume that everyone is bold and prepared to take big leaps into the unknown. However, not all brilliant entrepreneurs were ready to throw their family funds to the wind and leap into an idea – they were courageous enough to figure out a way of harnessing their ideas realistically.

5. Pay attention

This is probably one of the most vital ways of finding a gap in the market. Often, people are so busy that they don’t really pay attention to that niggling issue that always bothers them on a commute, or in a mall, or at a meeting. This niggling issue could very well be the next big business opportunity. Pay attention to it and find out if that issue can be solved with your innovative thinking.

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Start-up Advice

5 Things To Know About Your “Toddler” Business

As you navigate this new toddler phase of your business, here are five things to bear in mind.

Catherine Black

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Ah, toddlers. Those irresistible bundles of joy bring a huge amount of energy, curiosity and fun to any family – but there’s also frustration and worry that comes with their unpredictability, as they grow and start to become more independent. If you own a business and it’s successfully past its “infancy” of the first year or so, it’s likely it will also go through a toddler stage of its lifecycle.

Pete Hammond, founder of luxury safari company SafariScapes, agrees with this. “Our business is now three and a half years old, and we’ve found that we’re not yet big enough to justify employing a large team of people to handle the day-to-day admin tasks, yet we still need to grow the business as well,” he says. “As a result, our main challenge is finding the time to step back and see the bigger picture. Kind of like when you are raising a busy toddler and you spend most of your time running after them!”

As you navigate this new toddler phase of your business, here are five things to bear in mind:

1. This too shall pass

Everything in life is temporary – and that goes for both the good and the bad. It’s as helpful to remember this when you’re facing the might of a toddler temper tantrum, as it is when you’re facing throws of uncertainty in your business. If your new(ish) venture is going through a rough patch in its first few years, it can be easy to think about giving up – but don’t. As long as you have an overall big idea that you believe can add value to your customers, keep pushing through the rough parts until you come out the other side.

2. Appreciate what this phase brings

The toddler years mean that the initial newborn joy is officially behind you. But these small humans also bring their own kinds of joy, as you watch them learn new skills, say funny things, and give affection back to you. While your two-year-old business may not hold the same exhilaration for you as it did during those first few months, there are now different things to appreciate about it: Maybe you’re expanding your product range, or employing new people who can take the workload off you.

3. Establish boundaries

Toddlers thrive on boundary and routine – and your toddler business will too. As it grows into a new phase, try and establish limits in terms of the type of clients you want to work with and the type of work you’ll do. It’s also a good idea to make a decision about the hours you’ll work and when you’ll switch off, which will help you establish a good work-life balance.

4. Take a break

Every parent with a toddler needs a break every now and then, even if that means a walk around the block (on your own!), a dinner out with friends, or even a few days away. The same is true for a demanding small business: every so often, remember to take time out to rest properly, where you switch off your laptop and completely unplug. You’ll return much more inspired and resilient to deal with the everyday uncertainty that it brings.

5. Give it space to make mistakes

While the unpredictability of a young business can be stressful and tiring, it’s also a time for trying new things without the risk of huge consequences if they don’t quite work. After all, it’s much simpler to change your USP if you’re a small business employing a few people, rather than a big company where 50 people are relying on you for their salary, or where you’ve received a huge amount of investment capital. While you may fail in some of the things you try with your business (in fact, this is almost guaranteed), see it as a toddler that’s resilient enough to pick itself up, dust its knees and keep moving forward.

During this phase of business growth it’s also essential to have the right type of medical aid cover. There are medical schemes such as Fedhealth which has a number of medical aid options and value-added benefits to ensure that your health and wellness is taken care of too. After all, the healthier you and your staff are, the more productive your business will be – during the toddler (business) stage and beyond.

While this phase can be frustrating, it’s a sign that your business is growing and adapting, rather than remaining in its infancy, and that can only be a good thing! So embrace the difficulties, learn from them, and watch as your business strides forward confidently into the next exciting phase.

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