Being an entrepreneur is a complex endeavour. On an average day, you will find yourself dealing with customer issues, staff issues, cash flow issues, and the odd crisis. In the flurry of activity, it’s easy to lose your way in terms of how to frame your role as the head of a growing business.
A method that’s kept me sane over the years has been to create frameworks that guide my thinking and declutter the chaos of activities into simple concepts. One of those frameworks is the ‘Only two jobs’ framework.
Every day as an entrepreneur, I spend my day doing only two things:
- Increasing opportunities inside and outside of my business.
- Decreasing the risks inside and outside of my business.
A business is a fluid organism. It morphs according to the environment in which it works and grows in response to individual personalities and culture. Your role as the founder is to ensure that your business takes advantage of employees’ skills and the organisation’s resources.
If you, for example, have an in-house designer who also has video editing skills, that presents a relatively inexpensive opportunity to create video content in-house instead of outsourcing it to another supplier at an additional cost.
By identifying the internal skills or additional uses for existing company resources within your business, you will create more opportunities for cost saving or new sales.
Your role is to search for these opportunities and once identified, take advantage of them and capitalise on them. This is not only good for your business, it’s also good for the employee because it enhances their job satisfaction and provides them with the desired growth in their role.
As the leader of your business, your role is to create efficiencies in your business based on new information, new learnings, and more experienced staff. There are always opportunities to simplify and streamline internal processes, for example by moving experienced staff into another department that needs their skills, giving staff who are innovative more of a voice, or designing software tailored to your organisation’s needs for data capturing, storage, or reporting.
Make sure you are ‘plugged into’ trends because your responsibility as the leader of your business is to identify and predict where the market is moving. Your business needs to always remain relevant to the market in which it operates in order to survive.
If, for example, you are a wooden tennis racket manufacturer and graphite is now being used as a new lighter material, your role is to identify graphite as a new product opportunity that you should start investing in and using to create new products.
Identify internal risks within your business, predominantly around key employees leaving. Do an analysis to identify possible risks that you could face if a key employee were to leave you.
- Who else in the business has a good understanding of the employee’s tasks and how they execute them?
- Who would be able to step in and take over the employee’s tasks until you find a replacement?
- Do you have a comprehensive handover process in place for when the employee leaves?
- Has the employee compiled any process documents and training in order to ensure a smooth handover process for their replacement?
There are always internal risks in a business. Your role as leader of the business is to predict which risks are more likely to happen and put in place the mitigation strategies to reduce the likelihood and impact of any of these risks.
External risks mainly relate to your competitors, technology and the economy. Ask yourself daily: Who or what is going to take us out? Evaluate which of your competitors and/or which technology would threaten your business’ existence.
When driverless cars launch in the future, will there be a need for Uber? There is always a surprising relationship between what seems to be an obscure technological advancement and what seems to be an unrelated business.
Watch your competitors closely, especially regarding what they are doing and saying. Do not react, rather respond thoughtfully or do not respond at all.
Running a business is complex and becomes more complex as your business grows, so the more tools you have to simplify your role, the easier it will be for you to run your business. The framework of ‘Only two jobs’ is a powerful tool to support you on your journey.
Entrepreneurship Is All About Overcoming Obstacles
Confronting your own doubts and fears is the essence of being an entrepreneur.
Entrepreneurship is not a destination; it’s a journey. On this journey, successful entrepreneurs don’t have an expectation of “arriving” to some finish line. If you do have that expectation, you won’t continue to push yourself to step outside of your comfort and grow. You won’t seek out the things that truly help your business experience explosive results because all those things require you stretching yourself.
On any journey, you have times of joy and more than a few setbacks. During the times of joy, you feel like you can accomplish anything. It gives you the strength and motivation to continue to put in the work that helps your business.
During the hard times, negative feelings and emotions can easily take over. Before you know it, you’re feeling sorry for yourself and you turn to your familiar coping mechanism.
That coping mechanism could be food, alcohol, binge-watching TV or any other thing that takes your focus away from what you want to accomplish in your business. Since you don’t have a boss or company dictating your day and what you accomplish, that time “coping” could turn into weeks of your doing no work at all.
Becoming a successful entrepreneur means understanding hard times are when you need to push. When there are obstacles, here’s what you need to do.
Acknowledge, then process your thoughts
The only way to get through obstacles is to start with acknowledging that they’re there. The gateway to your feelings and emotions is your thoughts. What you think about and focus on is what you’ll attract more of into your life.
When you’re dealing with obstacles, your thoughts focus on what you can’t control and why that situation is happening to you. That can be a dark place.
When you feel your thoughts spiraling, give yourself two minutes to fully feel what is going on in your head. Don’t try to suppress those thoughts – let them out. When you try to suppress them, they grow stronger and threaten to get control.
Once you have given yourself two minutes, take control of your thoughts. Focus on what brings you joy and what you’re grateful for in your life. It’s hard to be down when you’re expressing gratitude.
Focus on what you can control
Life is messy. Change is hard. Growing a business is not easy and it feels like everything can go wrong at once. There are always going to be things you can’t and shouldn’t try to control.
There are, however, things you can do something about. If your marketing plan is off, you can readjust. If your sales are lacking, you can go back what you know works. If a team member is causing more trouble than is worth helping them, you can let them go.
The point being, there are tangible things you can fix in your business no matter what is happening. Identify what the things are that you can do something about.
Create a plan that will help you get on the path to recovery. Make it practical and actionable. Fill up your to-do list and calendar with the tasks that lead to results.
Ask for help, then take action
Some obstacles feel like more than you can handle. Seeking counsel and support can be the difference between you getting through it or failing.
Don’t try to be Wonder Woman or Superman. Seek help. One of the best things you can do is make decisions that help you recover. Talking and planning with someone who understands and is trained in dealing with a crisis is valuable.
Then, make decisions that are action-based. If a decision pushes you toward the action that helps your business, make it. One of the best ways to recover from difficult situations is to take massive action. Taking action on the things you can control will give you progress. As you consistently take action, you’ll be closer to your goal before you even realise.
Obstacles don’t have to be business breakers in your life. You can learn from them and use them to make you a stronger and wiser entrepreneur. The most successful entrepreneurs understand that it’s not the crisis – it’s your response that determines how successful you’ll be. Stay strong, process your thoughts, create a plan and then take action.
This article was originally posted here on Entrepreneur.com.
Start-ups: Creating A High Tech/High Touch Environment
Here are some practical tips for creating a ‘high tech/high touch environment’.
In this fast-paced tech orientated world things are changing at a frightening yet exciting rate. It is so easy and so quick to create a tech start-up from anywhere in the world and office space as a requirement to start up has become obsolete, your garage will do. Yet because it is so easy and so cost effective for so many to create a start-up it is so hard to stand out amongst this entanglement of serial tech entrepreneurs and innovative start-ups.
The millennial generations’ general paradigm of thinking, which is more open –minded and entrepreneurial is slowly but surely breaking through the barriers of traditional business operations, mechanisms and methods, imbalances are created, however, when tech is the sole focus and people are forgotten in the process. As is so evident throughout history eventually by some means balance is sought in order to create equilibrium.
This writing serves as advice to all tech start-ups to seek balance from the onset in creating a “high tech/high touch” environment. A “High tech/high touch” environment can be defined as a balanced approach where both tech solutions, and of equal importance, team empowerment and inspiring leadership form a potent combination of enduring success.
Technology by itself cannot solve everything but technology applied in unison with a strong people centred approach can be a powerful catalyst towards solving at least some of this worlds’ major challenges.
Although many factors such as for example fiscal discipline and other management controls play a vital role in your start-ups’ success do not forget to create an inspiring environment for your team within which they feel safe and united in purpose. Key to business growth is the individual growth of all team members and no stone should be left unturned in moving from a toxic and/or culture of complacency to a learning and growth culture.
Co-create an inspiring vision for your team and get their full buy-in. If you cannot do that you might have to put in more effort when it comes to your own leadership skills and/or “free up the future” of complacent and lethargic employees whom simply do not want to work hard to collectively actualise your business’ co-created vision.
Although very hard, it is worth the effort to only hire people that are passionate about and have integrity in what they do. If a sustainable and successful “high tech” environment is the aim ensure that it is underpinned by very smart hiring and training practises further enhanced by a good dose of inspirational servant leadership.
Generally speaking, everyone wants to feel part of something bigger, exciting, and inspiring. It is your responsibility as founder and leader to create a motivating and energetic business climate wherein every team member is empowered to execute at a rapid pace and with a “zero defect” mind-set. A team environment wherein everyone sincerely wants to be great at what they do and are energised by ‘small wins’ on the path to actualising the grand vision of the company is far more inspiring and sustainable as opposed to an environment where ‘subordinates’ are only managed and basically forced to do their jobs.
Related: The Anatomy Of Peak Performance
Sincerely care for your people yet maintain balance,as caring does not mean you treat them like children. Caring means taking great interest in both their career and personal development, and to be tough enough to eventually let those go that does not constructively contribute to a positive growth culture.
Here are some practical tips for creating a ‘high tech/high touch environment’:
- Have a balanced approach in hiring. Hire for technical and people skills and ensure that there is a clear development and training plan for all team members that is reasonable and attainable.
- Find your purpose as an entrepreneur and with great enthusiasm model that purpose at every juncture as to inspire others to find their purpose.
- As ‘culture eats strategy for breakfast’ guard the positive and growth culture that you model as a leader with all your energy and remove anything and anyone from the aforesaid culture that is counter-productive to your business performance.
- Sincerely care about and show that you care about each individual team members’ personal and career development.
- Regularly put having fun and inspiration high on meeting agendas as we generally take ourselves too seriously.
Why You Shouldn’t Quit Your Job To Start A Business
Rather than taking the plunge, consider dipping your toe in first
As the world becomes more digitized and access to the internet is something we all enjoy, more and more of us want to quit our day jobs to start our own businesses. The word “entrepreneur” is thrown around a lot these days, with many people seeing it as a means to enjoy a whole new level of professional, financial and personal freedom.
It is not difficult to see why, either. Having the ability do what you love, when you want and on your own terms is certainly attractive, especially when you could potentially build it into a sizeable income. Don’t be too quick, however, to abandon your day job to pursue your entrepreneurial dreams. Many of today’s best-known entrepreneurs consider doing so to be reckless and unnecessary.
“Entrepreneurs” are rarely the modern-day maverick who suddenly decide one day to quit their jobs and pursue their dreams. After all, quitting a job to pursue business is risky, especially without having a safety net in place. In fact, the majority of people who decide to start an online business will fail within the first year.
Further, there is far more involved in transitioning from being an employee of others to becoming your own boss than you may realise. Changing your mind-set from that of an employee to an entrepreneur is a major key to successfully bridging that divide.
If you operate with the mind-set of an employee — a person who is used to working for others and being paid by them – you will almost certainly fail. When you work for others, you do what they tell you to do. As an entrepreneur, you decide what the next best step is, and you execute that step in your day-to-day actions. The latter requires both a significant mind-set shift and major discipline.
At the same time, in our rapidly changing economy, you would almost be doing yourself a disservice not to start a business. But, how can you do so while working full-time?
Take the “hybrid path” to entrepreneurship
If you’re willing to sacrifice much of your free time now to reap the rewards later, you have what it takes to become an entrepreneur. Often called the “hybrid path” to entrepreneurship, many successful entrepreneurs started their business while still being employed full-time.
Research has shown that those who kept their day jobs while starting their businesses were 33 percent more likely to be successful than their risk-taking counterparts.
Leveraging your full-time job in the early days of your business, allows you to build on firmer financial ground, increasing the likelihood that your enterprise will last and thrive through the initial stages.
In addition, being entrepreneurial within your existing job allows you to build the necessary skills and traits you will need as you transition from your employee to entrepreneurial role.
Being impatient and chasing short-term gratification by quitting your job and going all-in, is risky and often ill-advised. Building slowly and steadily for the long-term is often the wisest course of action.
Today, it’s more important than ever to start a business
Still, with all that being said, the time couldn’t be more right to start your own business and become self-sufficient. Unlike in years past, having a job no longer guarantees financial security.
Rapid developments in technology and the ever-increasing digitization of our world puts creative and business-building tools in the hands of everyone. Whether you have skills to market or a great idea for a product, you too could be the next Bill Gates or Elon Musk.
Even if you set your sights a little lower, consider what skills you have that others would gladly pay you for. Figure out what you can charge per client, and how many clients you would need to completely replace your income. Unless you’re already earning seven figures, you’ll soon realise that the numbers are not that daunting.
I was able to build my first business through affiliate marketing With affiliate marketing, you don’t have to create your own product. Rather, you earn a commission by promoting other people’s products.
Though the thought of running your own business, spending your days working on something you’re passionate about, and choosing how and where you spend your time is enticing, realise there are days if not years of sleepless nights, cash flow shortfalls and mind-set hurdles between you and your destination.
By building your business while working full- or part-time, you will have the cash flow in the short term to get your enterprise off the ground. Once your business begins bringing in an income which rivals that of your day job, then and only then should you consider whether to pursue it full-time.
Building a business is not for the faint of heart. But, if you’re willing to work crazy hours, delay gratification and learn from your failures, you can build both a business and life like few others. After all, “Life is too short to be living somebody else’s dream.”
This article was originally posted here on Entrepreneur.com.
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