Thanks to the Internet, entrepreneurs can now do more than ever before. Yes, brick and mortar businesses still have their place in the world of entrepreneurship, but many people are now building incredibly successful e-commerce brands from the comfort of their own homes.
Whether it be through a personal website, eBay account, or Etsy profile, there’s a reason e-retail spending is pegged to increase by upwards of 62 percent in 2016 – the digital marketplace is an active marketplace. Even better, there’s plenty of room for you and your groundbreaking idea.
So, if you’ve flirted with the thought of ditching the nine-to-five lifestyle for one filled with passion, freedom, and excitement out on the Web, now is the time to take action. Still nervous? No need – the digital realm has provided you with plenty of tools to help launch a successful ecommerce brand.
1. Run Facebook ads
There are just over one billion people signing into Facebook each and every day. No matter your brand’s specific niche, odds are high that the body of buyers you’re looking for aren’t only taking to Facebook, but they’re doing it with plenty of predictable regularity.
When designed the right way, Facebook ads are visual, relevant, provide value, and include an enticing call-to-action (CTA). But here’s the best part – not only are Facebook ads affordable, they’re highly targeted. For just a few bucks, thousands of your ideal buyers will see your ad in their feeds.
2. Take to influencer marketing
There’s no denying the fact that social media has people more connected than ever before. Because of this, potential consumers no longer need to first look to businesses for buying advice. Instead, they do something much more enjoyable – communicate with fellow consumers.
That’s not all they’re doing, though. It’s one thing to speak with family members and friends, it’s another to look to an industry authority for help. Regardless of outlet, when your products and services are mentioned or endorsed by an influencer, expect serious traffic to be sent your way. This is a competitive marketing strategy, but it’s well worth your time and effort.
3. Experiment with Snapchat
Snapchat isn’t for all e-commerce companies, but if your target audience falls between the ages of 18 and 34, you should give the platform strong consideration. With over 100 million daily active users responsible for nearly 400 million snaps per day, the user base is active and engaged.
Use Snapchat to give brand fans an inside look into how business is conducted, further solidifying their emotional connection.
Or, get creative with the channel and run a few contests or promotions. And no – you don’t need to be a celebrity or household brand for this to work.
4. Make Instagram a real focus
While Facebook and Twitter might still be seen as leaders of the social realm, Instagram is in hot pursuit of inclusion. In the spring of 2014, Forrester conducted a study in which it found that brand posts received an average engagement rate of slightly over 0.1 percent.
On the other hand, that same study discovered that Instagram for business accounts generated a per-follower engagement rate of 4.21 percent. If maths isn’t your strong suit, that result is 58 times more effective than those of Facebook and Twitter.
No wonder the Instagram authorities at Kickstagram recently claimed that Facebook is quickly losing ground to Instagram as an ideal marketing network. So, whatever your social strategy may be, make certain that Instagram is given the attention it deserves.
Regardless of the tools you use to ensure your latest entrepreneurial endeavour is a complete success, starting and growing your own e-commerce business is a worthwhile experience. Enjoy the process and take pride in your work. In the end, you’ll be happy with what you’ve accomplished.
This article was originally posted here on Entrepreneur.com.
10 Businesses You Can Start Part-Time
Find your perfect match for a successful part-time start-up.
Start your part-time business today
- Public Relations
- Freelance Photography
- Corporate Videos
- Small Business Advertising Agency
- Writing, Editing and Proofreading Services
- Internet Marketing Consultant
- Web Design
- Tax Accountant
- Business Consultant
- Business Plan Consultant
Launching a company – even if it’s operated part-time – is all about drawing on your skills, talents and interests to create a viable business. What you know and what you’re good at form a good basis for a part-time business because these companies either become an extension of what you enjoy doing most or they are based on your strengths.
Working part-time while still maintaining a permanent job is time consuming and often exhausting, so choosing what you take pleasure in or are good at can keep you focused and motivated. The right fit is important when it comes to launching a part-time business. Selling a service rather than a product does not require large start-up costs, which means you can grow your business without financing until it becomes self-sustaining.
Are you looking for a business that you can launch in next to no time?
Corporate Communications & Promotions
Corporate communications covers a host of areas, mainly because this is the sector that takes care of how companies look to the outside world – something that is very definitely a service, but also that is not often taken care of in-house.
If you can write, edit, have a knack for advertising, can take photographs or create promotional and corporate videos, you can offer your services part-time to companies both large and small that are in need of these services.
10 Business Ideas Ready To Launch!
Where do you find a good business idea? Right here. Here you’ll find several innovative business ideas that are ripe for plucking.
Where do you find a brilliant business idea?
It’s not as hard as it may seem at first. In fact, the idea is arguably not all that important. There’s a reason investors talk about backing the jockey and not the horse: It’s often not about the idea, but the execution.
A great entrepreneur can turn even a mediocre idea into a success; all that’s needed is a USP and great customer service.
That said, some ideas are undoubtedly better than others. And some businesses are easier to get off the ground. In the following pages you’ll find a curated list of business ideas that have reached a point where they’re just waiting to be exploited.
The 10 Best New-Age Business Ideas You Haven’t Heard About Yet
Creating the company of your dreams often begins with learning more about something completely new to you.
You don’t have to over-utilise iPads and smartphones to transform your business into a modern one. Connecting with newer generations is easy when you take advantage of the cool, in-demand ideas at your fingertips.
Here are 10 new-age business ideas to get you started.
- The Alfa Romeo Stelvio – More Than An SUV
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- (Podcast) Phone Calls Often Solve Email Problems
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- (Podcast) Playing To An Audience Of One
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