Connect with us

Types of Businesses to Start

Eva Longoria And Social Entrepreneurship

Social entrepreneurship is a way to bring ideas to the forefront and create more meaningful impacts.

Jill Schiefelbein




What do Eva Longoria, social entrepreneurship, and R10 million of funding have in common? The ability to significantly impact social enterprise and perhaps the world’s future.

Longoria was announced as one of three judges in “The Venture” – Chivas Regal’s search to find and support the most innovative start-ups from across the world.

Alongside judges Joe Huff (Founder of LSTN Sound Co.), Sonal Shah (founding Executive Director of the Beeck Center for Social Impact + Innovation) and Alexandre Ricard (Pernod Ricard Chairman and CEO), Longoria will be tasked with dividing a portion of Chivas’ R10 million fund amongst “The Venture” finalists – inspirational social entrepreneurs who aim to succeed in business while having a positive impact on the lives of others.

“There are so many companies that don’t understand social responsibility and giving back, so when I heard of Chivas The Venture I was intrigued because my life is focused on entrepreneurship and philanthrophy, so this is a personal interest of mine,” Longoria states.

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

She sees her role on the panel of judges as one of mutual benefit, bringing her research and experiences in entrepreneurial and philanthropic ventures to the event while meeting other promising social entrepreneurs from around the world.

“Using business as a force for good is not only a passion of mine but, really, it’s the only way that we’re going to change the world.”

While your business may not have started out as a social enterprise, that doesn’t mean you can’t add in some elements of social entrepreneurship.

Want your business to be more socially conscious? Here are four steps you can take to make social responsibility a priority in your business.

1. Start from within

Examine your processes, the inputs, and the outputs. Are you sourcing from fair labor areas? Do you use sustainable products? Can you create a point-of-purchase opportunity where a percentage goes to a cause that is authentic to your program and brand? A great example of this is Tom’s. You buy a pair of shoes, and a pair of shoes is provided for a child in need.

“Tom’s is a great example of a business build with social responsibility in mind from the onset,” Longoria states, “To create a full-circle social business plan, social consciousness needs to be in the DNA of your company.”

2. Think local, impact global

Although your business may physically exist in and you may serve a local community, your impacts can go far beyond. A product, process, system or service you create can perhaps solve an issue in another community.

One of the most exciting aspects of being asked to judge, states Longoria, is the ability to see how a product created with one community in mind can impact so many other areas.

3. Insert social elements into your process


Finalist Jaco Gerrits of CrashDetech from South Africa shares, “I’ve always loved the idea that entrepreneurship and business can be used as a force for good. As an entrepreneur I’m continuously on the lookout for how to solve problems in new and unique ways. There are few things as rewarding as the ability to positively contribute to the lives of others, whilst doing what you love.”

Vote for Jaco here.

Look at your processes and see where you could shift responsibilities or open opportunities. Longoria shared the example of a lingerie company in Venezuela that outsources the finishing touches on pieces, such as beading and embroidery, to women in impoverished areas.

This creates jobs – a sign of a functioning economy – and provides opportunities for others through paying a fair wage and bettering the surrounding communities in which the company operates.

4. Know your purpose, your why

“I get what you make, but why are you making it? And who are you making it for? Those are simple but big questions,” Longoria says.

Citing Simon Sinek’s TED talk “Start with Why”, she adds “Like Sinek mentions, it’s not just what you make, or how you make it, but why you make it that matters. The why is your purpose and is a huge driver of social entrepreneurship and social consciousness.”

Watch the talk below:

This why often involves an outside-in approach

Finalist Oscar Andres Mendez Gerardino, Columbia, Conceptos Plasticos S.A.S. agrees. “To create a social enterprise you need to think about other people, understand their situation and understand that ‘what isn’t good for you, isn’t good for anyone’.”

Connecting the dots

Social entrepreneurship doesn’t happen in isolation. Bringing these challenges, processes and ideas to the forefront is how we create more meaningful and lasting impacts. Longoria is honoured to be a part of this space and be a champion social entrepreneurial ventures.

Related: Meet The 40 Richest Self-Made Entrepreneurs On Earth

“The great thing about this experience is that it’s really connecting the dots. It’s exciting to be a part of giving people the platform to share their ideas and in doing so the ideas being shared will help others think about and tackle a range of social issues. As a judge I’m really just one of the many dots that is being connected.”

If you want to see how 27 finalists from around the world present their ideas, receive feedback from judges, and pitch their plans for a piece of the R10 million in funding, follow the show at where you can vote for your favourite social enterprise from now until June 13.

This article was originally posted here on

Jill Schiefelbein is a former professor, professional speaker and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissect jihadi communication strategies, building an online education office serving more than 60,000 students, to her own award-winning entrepreneurial ventures, Schiefelbein loves a strategic challenge. Her business, The Dynamic Communicator, creates and executes communication strategies that help companies solve problems, retain talent and produce revenue.

Types of Businesses to Start

(Infographic) 5 Best Online Businesses To Start Before The Year Ends

The internet provides a number of opportunities for aspiring entrepreneurs.




There’s no better time to start an online business than right now.

Today, most retailers are finding that a good deal of their sales come from online shoppers. However, it doesn’t stop there – nearly every industry is moving online. So if you’re thinking about starting a new business venture, you should think about how to put your skills to use on the web.

Not sure what type of online business you should start? Easy. Sell what you already have: your knowledge. Offer your knowledge or expertise in a package, for example in the form of an ebook or a webinar.

If your talents lie in creating things, then launch an Etsy or eBay channel and sell your crafts online. In 2016, Etsy sales reached $669.7 million – an increase of more than $100 million from 2015. For some inspiration, check out Distributel’s infographic below.



Related: Hate Being Stuck Behind a Desk? 7 Business Ideas for You

This article was originally posted here on

Continue Reading

Company Posts

Business Opportunities In Printing And Signage

The event is taking place from 12-14 September at Gallagher Convention Centre.




In an entrepreneurial environment, people are seeking innovative ways to make extra money. The signage and printing industry offers opportunities for small start-ups or those looking to grow their businesses.

These opportunities will be showcased at the upcoming Sign Africa and FESPA Africa expo, which is co-located with Africa Print for commercial print solutions and Africa LED for professional LED lighting. The event is taking place from 12-14 September at Gallagher Convention Centre.

T-Shirt and Bag Printing

Embellishments and glitter help transform a simple shirt into a unique garment, and depending on the specific shirt and techniques used, it could become a high priced item. Shirts and bags can be customised, a key aspect to targeting millennials, who require unique products, want to stand out and want items that are Instagram-worthy. You can target this market with personalised bags and unique T-shirts, which do not require large and expensive equipment to produce.

Mugs and Promotional Gifting

While others may see public holidays as opportunities to relax, entrepreneurs can see them as money-making opportunities. Capitalise on trendy markets and popular holidays such as Valentine’s Day, Mother’s and Father’s Day by producing themed and personalised gifts. Other profitable options include: shopping bags, decor and invites, promotional, corporate and safety wear, wood, vinyl, paper, plastics, metals, flat substrates like clipboards, binders, notebooks, mouse pads, coasters, business cards, stickers and corrugated signs or posters, smart phones and tablet cases.

Related: Move Your Brand Forward With Eye-Catching Vehicle Wraps

Vehicle Wrapping

Business owners are constantly seeking ways to get their brands noticed. And with all the gigantic billboards, street pole advertisements and other media vying for consumers’ attention, it’s difficult to stand out. Enter vehicle wrapping, which is an effective promotional tool as it’s cost-effective, impactful and long-lasting. Besides cost-effective general wraps for corporate fleets, custom vehicle wrapping offers special effects that create Instagram-worthy wraps that get brands noticed.

Of course, these business opportunities require training and some research. Luckily, industry experts will be available at the Sign Africa and FESPA Africa expo to answer visitors’ questions. There are also free educational features such as a T-Shirt and Bag printing workshop featuring demonstrations by local experts on T-shirts and bags with speciality printing techniques as well as the Textile Experience, which shows how to screen print onto T-shirts.

Opportunities for small start-ups or those looking to grow their businesses will be showcased in daily 30 minute Business Opportunity sessions. For more information about the event, and to register online, please visit:


Continue Reading

Types of Businesses to Start

10 Businesses You Can Start Part-Time

Find your perfect match for a successful part-time start-up.

Nadine Todd



Prev1 of 11


Launching a company – even if it’s operated part-time – is all about drawing on your skills, talents and interests to create a viable business.

What you know and what you’re good at form a good basis for a part-time business because these companies either become an extension of what you enjoy doing most or they are based on your strengths.

Working part-time while still maintaining a permanent job is time consuming and often exhausting, so choosing what you take pleasure in or are good at can keep you focused and motivated. The right fit is important when it comes to launching a part-time business. Selling a service rather than a product does not require large start-up costs, which means you can grow your business without financing until it becomes self-sustaining.

Corporate Communications & Promotions

Corporate communications covers a host of areas, mainly because this is the sector that takes care of how companies look to the outside world – something that is very definitely a service, but also that is not often taken care of in-house. If you can write, edit, have a knack for advertising, can take photographs or create promotional and corporate videos, you can offer your services part-time to companies both large and small that are in need of these services.


  1. Public Relations
  2. Freelance Photography
  3. Corporate Videos
  4. Small Business Advertising Agency
  5. Writing, Editing and Proofreading Services
  6. Internet Marketing Consultant
  7. Web Design
  8. Tax Accountant
  9. Business Consultant
  10. Business Plan Consultant
Prev1 of 11

Continue Reading



Recent Posts

Follow Us

We respect your privacy. 
* indicates required.