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Types of Businesses to Start

How To Go From A Clever Idea To A Viable Moneymaker

Unique ideas can work. But they need to be commercially viable, with the ability to be scaled and leveraged to handle increased volume and growth.

Harry Welby-Cooke

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One of the advantages of being a business coach is the opportunity to work with a lot of different businesses and business concepts, seeing what works and what doesn’t. I’ve been involved in a lot of different, unique and unconventional businesses from ladies fashion to premium dog food.

One of the more unconventional businesses we’ve worked with lately has been a South African company called the Liza Clifford Bra Fitting Studio — a niche company that addresses a need many women have: To find the perfect-fitting bra.

While Liza’s concept was an immediate success with customers, her issue, like that of most idea-driven business owners, was finding a way to make her idea commercially viable and sustainable, shifting responses to it from “That’s a great idea. I’d buy that!” to “That’s a great idea. Here’s my money!”

Related: 10 Business Ideas Ready To Launch!

A Systemised Model

Once that happens, you need to organise your entrepreneurial undertaking into a systemised model that gives you predictable results.

What does that mean? The business can run without you. This simply means there are systems and processes that drive the business, and if anything were to happen to the owner, the business could continue to grow because the business plan, growth strategies and day-to-day ‘default activities’ are on paper and shared with a team, not in the owner’s head.

This also helps deliver the concept consistently to create personalised customer experiences.

Systemisation doesn’t stifle personal creativity or service; it helps define and give parameters for the team to treat every client individually within the context of the company’s values and culture.

In Liza’s case, while each one of her customers is treated to the same private-fitting process that is consistent and repeatable, it is in reality an individualised experience for her clientele.

Related: Simple Money-Making Ideas for Entrepreneurs

Focus On What’s Measurable

Ideas can be nebulous and fuzzy. Numbers, meanwhile, are objective. How many customers at what price points produce profit? What profit margins are needed to sustain growth? How much business can be referral-based to reduce outside marketing spend?

Once those numbers are known, you can be very clear about what you need to do and what you need to pass on every day to be successful. For example, the proper training around a simple retail script can increase daily sales exponentially. Not buying the online discounted ad programme could save resources you need to buy new products. You can only manage what you know in order to measure for the results you need.

Related: How To Start A Side Hustle Without Quitting Your Day Job

Growth Is A Must

Room for growth is built into the company’s structure. Growth isn’t an option for being in business. It’s a necessity. Even if your goal is to be a home-based consultant or you want to manage and control your growth, you will need to get new customers to replace those who move on.

However, if your goal is loftier — such as multiple units, national expansion, franchising — you’ll need to document your processes to multiply and leverage your business concept.

The biggest reason businesses fail isn’t lack of capital, but rather lack of knowledge. Having an idea for a business is great, but knowing the difference between a good idea and a good commercial idea is literally money in the bank.

Harry Welby-Cooke is the Master Licensee for ActionCOACH South Africa. He is also the President of COMENSA (Coaches and Mentors Association of South Africa). ActionCOACH is the world’s largest executive and business coaching company with operations in 39 countries. It is also on the list of the top 100 franchises globally. As a highly successful Business and Executive coach, Harry is a master of teaching business owners how to turn their businesses around and accelerate their growth. Email him at harrywelbycooke@actioncoach.com or call 0861 226 224

Company Posts

Business Opportunities In Printing And Signage

The event is taking place from 12-14 September at Gallagher Convention Centre.

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In an entrepreneurial environment, people are seeking innovative ways to make extra money. The signage and printing industry offers opportunities for small start-ups or those looking to grow their businesses.

These opportunities will be showcased at the upcoming Sign Africa and FESPA Africa expo, which is co-located with Africa Print for commercial print solutions and Africa LED for professional LED lighting. The event is taking place from 12-14 September at Gallagher Convention Centre.

T-Shirt and Bag Printing

Embellishments and glitter help transform a simple shirt into a unique garment, and depending on the specific shirt and techniques used, it could become a high priced item. Shirts and bags can be customised, a key aspect to targeting millennials, who require unique products, want to stand out and want items that are Instagram-worthy. You can target this market with personalised bags and unique T-shirts, which do not require large and expensive equipment to produce.

Mugs and Promotional Gifting

While others may see public holidays as opportunities to relax, entrepreneurs can see them as money-making opportunities. Capitalise on trendy markets and popular holidays such as Valentine’s Day, Mother’s and Father’s Day by producing themed and personalised gifts. Other profitable options include: shopping bags, decor and invites, promotional, corporate and safety wear, wood, vinyl, paper, plastics, metals, flat substrates like clipboards, binders, notebooks, mouse pads, coasters, business cards, stickers and corrugated signs or posters, smart phones and tablet cases.

Related: Move Your Brand Forward With Eye-Catching Vehicle Wraps

Vehicle Wrapping

Business owners are constantly seeking ways to get their brands noticed. And with all the gigantic billboards, street pole advertisements and other media vying for consumers’ attention, it’s difficult to stand out. Enter vehicle wrapping, which is an effective promotional tool as it’s cost-effective, impactful and long-lasting. Besides cost-effective general wraps for corporate fleets, custom vehicle wrapping offers special effects that create Instagram-worthy wraps that get brands noticed.

Of course, these business opportunities require training and some research. Luckily, industry experts will be available at the Sign Africa and FESPA Africa expo to answer visitors’ questions. There are also free educational features such as a T-Shirt and Bag printing workshop featuring demonstrations by local experts on T-shirts and bags with speciality printing techniques as well as the Textile Experience, which shows how to screen print onto T-shirts.

Opportunities for small start-ups or those looking to grow their businesses will be showcased in daily 30 minute Business Opportunity sessions. For more information about the event, and to register online, please visit: http://bit.ly/EntrepreneurSignAfrica.

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Types of Businesses to Start

10 Businesses You Can Start Part-Time

Find your perfect match for a successful part-time start-up.

Nadine Todd

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Launching a company – even if it’s operated part-time – is all about drawing on your skills, talents and interests to create a viable business.

What you know and what you’re good at form a good basis for a part-time business because these companies either become an extension of what you enjoy doing most or they are based on your strengths.

Working part-time while still maintaining a permanent job is time consuming and often exhausting, so choosing what you take pleasure in or are good at can keep you focused and motivated. The right fit is important when it comes to launching a part-time business. Selling a service rather than a product does not require large start-up costs, which means you can grow your business without financing until it becomes self-sustaining.

Corporate Communications & Promotions

Corporate communications covers a host of areas, mainly because this is the sector that takes care of how companies look to the outside world – something that is very definitely a service, but also that is not often taken care of in-house. If you can write, edit, have a knack for advertising, can take photographs or create promotional and corporate videos, you can offer your services part-time to companies both large and small that are in need of these services.

Contents

  1. Public Relations
  2. Freelance Photography
  3. Corporate Videos
  4. Small Business Advertising Agency
  5. Writing, Editing and Proofreading Services
  6. Internet Marketing Consultant
  7. Web Design
  8. Tax Accountant
  9. Business Consultant
  10. Business Plan Consultant
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Types of Businesses to Start

A 7-Step Guide To Starting Your Own Trade Business

With that sorted, it is time to get on with the more exciting operational stuff.

Morné Stoltz

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Skilled tradesmen are always in demand. Whether you are a plumber, electrician, cabinetmaker, refrigeration expert, tiler or builder, there is a ton of work out there. For many, the best way to make the most of the opportunity is to open your own business.

Where do you start? The first step is to register your business with the Companies and Intellectual Property Commission (CIPC). Look for a catchy name that is easy to spell and memorable – you do not want customers to struggle. The CIPC will tell you which names are taken. It is also a good idea to do a trademark search before deciding on a name. Register with SARS and make sure that all your tax affairs are in order.

It is a very good idea to get a good accountant right at the early stages of the game. They can also help you set up the legislative requirements for running a business. The National Small Business Chamber is a non-profit organisation that offers a range of services to its members that aim to help them grow faster, save money and receive the support they need.

With that sorted, it is time to get on with the more exciting operational stuff.

1. Finding customers

You want to find customers in order to grow your business beyond the ones you already have. These days, that means a website and some smart online marketing.

This can be as simple as setting up a Facebook page and any one of several other social media sites (like Instagram and LinkedIn). These services are at no-cost to you and allow you to quickly build up a following of loyal customers. You can share ‘jobs well done’, so prospective customers can see what you are capable of, while your contact details are easily accessible. In due course, consider some paid averts on relevant social media platforms and perhaps a website of your own. It is a good way to get potential customers on board.

At the same time, list your services in community newspapers, noticeboards and newsletters so everyone in the area can easily see that you are available and what it is you do. Also, keep your eye on social media community groups – and ask family, friends and existing clients to refer and/or recommend your services when an opportunity arises.

Finally, there are many government initiatives and non-profit organisations whose aim is to help small businesses succeed – with a particular emphasis on black-owned businesses. This help could range from facilitating access to finance, all the way to mentorship. Spend some time finding out what help is on offer. The SME Movement site also has this kind of information.

Related: How To Start Your Own Artisan Business

2. Stay focused

For those just starting out, there might be a temptation to take any job that crosses your path. Rather stick to your area of expertise to build a reputation based on proven skills. If you are an electrician with a little plumbing experience, for example, tackling a piping job could cause more trouble than it is worth. Every trade is different and you are an expert for a reason.

Leave the other work for experts in those fields – but build up relationships with them so that you can refer work to each other.

3. Ride on your qualifications and references

You have spent a lot of time getting certified. Let your customers know about your qualifications and experience by putting it on your Facebook page, your invoices, e-mails and other communications. The same goes for references; these are valuable and provide evidence of your ability to get the job done. Ask for a reference when the job is complete and then on to social media it goes. The good news with social media, by the way, is that these references do not ever go away.

4. Stay on top of the paperwork

The good old days of doing business on a handshake may be behind us. Providing quotes, contracts, invoices and records of payments electronically makes paperwork a whole lot easier by creating a digital archive where physical copies aren’t needed, but it serves the same purpose, when it is formally recorded, it is far easier to see what has been agreed to, done and paid for. Do not skimp here, even the best customer service provider relationships can go awry if verbal agreements are all you have to go on.

5. Register with your trade association (and invest in CPD)

Being a member of a trade association (like Master Builders, the Institute of Plumbing or other professional bodies) lends credibility to what you are doing. It also provides access to new customers should larger contractors need to sub-contract. Your trade association also formalises training and continuous professional development (CPD).

Related: 6 Tips For Launching Your Global Brand

6. Get business insurance

All too often, this crucial coverage is ignored by those starting out on their own. You want to protect tools and equipment on the one hand and you also want broadform public liability to safeguard yourself, your employees and your business against third party claims should something go wrong on the job. It provides cover in connection with your normal business activities and also your liability if any employees are injured in the course of work.

Putting the right insurance in place can mean the difference between staying in business for the long term or folding the minute the tools grow legs and disappear.

7. Deliver good service

Do not forget that every job is a potential reference and, at the very least, is your entry into that client’s network of friends or business associates. Concentrate on giving good service and actively request feedback so you can remedy any shortfalls. A take-it-or-leave it attitude may be relaxing, but it will prevent your business from growing to what it potentially can be.

MiWay is an Authorised Financial Services Provider (Licence no: 33970)

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