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How Paul Simon Built YDE With No Cash

You can’t buy success: The founder of YDE and Über Flavour on how lean business models force real innovation and problem solving and build R100 million+ businesses.

Nadine Todd

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Paul-Simon

Vital Stats

  • Player: Paul Simon
  • Companies: YDE (1995 – 2007), Über Flavour (2014 – present)
  • Turnover: YDE had a turnover of R160 million at the time of its sale to the Truworths Group. Über Flavour is still in start-up phase.
  • Visit: www.uberflavour.com

Some of the biggest names in today’s business landscape were launched out of desperation, or simply because the founder wanted the service for themselves.

Über is the product of its founders wanting to be able to get from here to there simply and cheaply, at the push of a button.

Closer to home, the founders of South Africa’s largest agency group, The Creative Counsel, were looking for anything to do that meant running their own business and not working for a boss.

And then there are those who are dragged, kicking and screaming, into business ownership. That’s the story of Paul Simon, who at the age of 21 launched Young Designers Emporium because he was scared his father was finally about to kick him out of the house once and for all.

Related: How Lizwe Nkala Found GroupThinQ To Take On Large Corporates

The leanest of lean start-ups, Simon sold YDE to the Truworths Group, ten years later in 2005. The purchasing price is undisclosed, but at the time turnover was a tidy R160 million, and the business was on a nice growth curve. Not bad for a kid voted ‘least likely to succeed’ in high school.

The Right Idea

Entrepreneurship is like that. In many ways it’s the great equaliser. You don’t have to have the best education, connections or even money to become a knock-out success.

Sometimes it really is about the right idea, at the right time, with a healthy dose of hard work and determination. It took Simon a while to find these things, but once he did, he hit them right out of the park.

It all started at a typical Jewish Friday night family gathering. Simon had been given a deadline five days earlier: Figure out what you’re doing with your life, or pack your bags.

He’d promised his dad he was working on a business plan to buy time, but he knew if the topic came up at dinner that night it would be clear that he had no plan, and that he hadn’t made any attempt in the last week to find one.

“I met everyone at the door and asked them to please not ask me what I was currently doing. I didn’t want anything triggering my dad’s memory,” recalls Simon.

“Unfortunately, I missed my uncle, and so of course, half way through the evening, he asked me what I was up to. My dad immediately joined in, ‘Yes, what are you doing, and how is your business plan coming along?’

“I was frozen with terror. My mind had never worked so fast in its life. If I admitted I wasn’t working on anything, I was out on my ear. My dad’s question was simple: ‘You’ve done two fashion courses, and you’ve created a range that no one wants. What’s your plan?’ I had no idea.”

Turns out, it was the first thing that came to mind, which ended up being the foundation for YDE: “I’m going to open my own store to sell my merchandise,” blurted Simon to a room full of guests.

An Unexpected Business

Paul-Simon-YDE

Where had that come from? Questions were fired Simon’s way in quick succession: Where was he going to get the money to do that? How was he going to manufacture his range? How could he possibly afford the retail space?

By now, his mouth was functioning completely independently of his brain. “I’ve been chatting to the guys I studied with, and we’re all in the same boat,” he wildly invented.

“We’re going to create a kibbutz type environment where we all share the costs. Alone, none of us can afford to do it, but together we can.”

Simon’s spur-of-the-moment idea wasn’t so far-fetched after all. “I found nine other young designers who were interested in operating in a retail environment with fitting rooms, credit card facilities and a proper retail store atmosphere, but couldn’t afford it.”

Related: How Dial A Nerd Managed To Dial Up Profits

A Search for Premises

“For a long time, I thought coming up with a good idea was the hard part. Turns out, it’s the actually building a business part that’s tough, and for me it started with finding premises.

“I had no contacts, no business acumen, and no track record. I didn’t even have a PowerPoint presentation, let alone 3D imaging of what the store would look like, which was just as well anyway, since I had no idea what the store would look like. I felt like Oliver, begging with open hands: ‘Excuse me sir, may I please have some premises.’

“Everyone said no until someone said yes. Here’s the thing – you only need one person to say yes. And sometimes, it’s just a numbers game. Ask enough people, look long enough, and eventually you’ll find what you’re looking for. We certainly did.

“Cavendish Square wouldn’t even give me an application form. Green Market Square said no. And then I found an empty store off a dingy thoroughfare leading away from Green Market Square. It was a white elephant that had stood vacant for too long, and wasn’t in a prime spot.

“By this stage, I’d come up with an idea of how the store would look – I’d seen something similar in London, with metal sheets for décor mimicking a warehouse look. I described it, but no landlords understood the vision.

“The landlords who eventually gave me the lease still didn’t understand my vision – but they didn’t care either. Any tenant was better than no tenant.”

Welcome to YDE

YDE-logo“I hung the sign first. I was incredibly proud of it, all edgy and metallic to suit the metalwork inside. I was so excited about the décor, I spent all the money I had and forgot about essentials, like a till. For months we had to use a fishing tackle box and an old PC at home to do the accounting.”

Simon had made sure that he had a sound system though. This seemed like a crucial element to the ambience he wanted to create: An edgy, vibey, party atmosphere.

“We weren’t trying to be a traditional store; we were a collaboration of young artists, and I felt that the space needed to reflect that attitude.”

Like everything else in that first year, opening night was as lean as it could be.

“We had one box of wine, and sandwiches that my gran made and my sister handed out. But it didn’t matter that it was low budget – it was fun and the press loved it. We were a group of young fashionistas, all 20-somethings who were doing it for ourselves. The story was golden. We generated millions of rands worth of buzz, all for the cost of a few sandwiches. What we had was a story and atmosphere. It was an early lesson to give people a story that they care about, and they’ll tell it for you.”

Open for Business

In his first month, Simon paid his dad back a loan of R10 000 and made the decision to never borrow money again. All growth would be organic, with each store generating sufficient cash to pay for the next one. He also never ended up creating his own range, but became the brand’s business mind.

“We divided the retail equally between designers. By splitting the costs, the rent was affordable. I stocked on a consignment basis, which meant my margins were low, but I carried no risk. Instead, I made a small commission on each garment sold. We also never put the YDE brand on the merchandise. YDE was the store only.”

Simon needed to share costs because he had no money, and today reflects on how innovative you can be when you have no cash.

“The solutions you find because you can’t simply throw money at a problem are the most enduring.” Unfortunately, it would take him years to learn this lesson, as subsequent start-up failures post YDE would prove.

Related: How Zelda Arnott Turned Fans Into Customers With Zellyco

Managing People

The problem with a growing, mature organisation is that at some point it stops being a fast-paced start-up, and starts becoming a vehicle for managing people.

Investors and equity partners will put boards in place as an addendum to growth funding, and in many cases appoint an MD and advise the founder to step down.

The reason is simple: Entrepreneurs love building new things and finding innovative solutions to tough challenges. Few of them want to actually be managers.

“Ten years later, we had 12 stores nationwide and a turnover of R160 million,” says Simon, “and I was a glorified HR manager. I’d loved giving designers an introduction into the market, managing them, helping them grow their businesses because that grew our business too. We provided a full turnkey operation for our designers. All they had to do was do what they were good at – design and manufacture clothes. We did the accounts, marketing, shop fitting and so on. But as we progressed, put systems in place and perfected our back-end and supply chain, we also hired employees, and that takes a whole new set of management skills. I was in my early 30s and I realised that I was managing people and it wasn’t fun anymore. The brand had grown into a chain store, and also needed a new set of skills that I didn’t have.”

There were quite a few suitors. Truworths ended up buying 75% in a two year management buy-out, at which point they bought the remaining 25% in 2007. Simon was 30 and retired. He took a year off. It was the most miserable year of his life.

Shifting Gears

Simon’s next foray into business was a chance to prove that YDE wasn’t a fluke, and ended up being a complete failure.

“There had always been the nagging question, was YDE’s success a fluke? I didn’t think it was. The launch and first two years could have been. We had something fresh and new, and that got a lot of attention. But that’s no guarantee of long-term success. Ten years of consecutive year-on-year growth isn’t chance.”

Simon isn’t alone in following a great success with a failure. Many entrepreneurs struggle to replicate their success.

“Much of the problem is money,” he says.

“There’s a necessity of invention that comes with having no capital. When we launched YDE the concept of the Lean Start-Up didn’t exist yet, but that’s exactly what we were doing. It gave us a chance to test the market as we grew, and adjust our offering. We couldn’t overspend, and so we were careful about what was best for the business. When you have money, these things fall away. You can do anything, and you forget to pay close attention to your market.”

Searching for Customers

“Businesses need customers all of the time. It seems so crazy that I forgot this simple fact,” says Simon.

“I was a father now, so I was looking at the world very differently to a 21-year-old who wanted to create a party atmosphere while people bought fashion. Now it was all about the kids, and I spotted a gap in the market: A safe, beautiful place for kids to play while their parents enjoyed coffee and lunch. I thought I had a real winner.”

The most interesting factor of Simon’s subsequent failure is that it should have worked. Any parent will attest to the fact that in recent years restaurants and coffee shops have become more geared towards children. It’s a big market. If anything, Simon was ahead of the curve. So what went wrong?

For Simon, there were two red flags. “First, I overspent. Shooting from the hip with no plan had worked for me before, and so that’s what I did. The difference is that this time I had money, so I bought the most expensive of everything: Imported jungle gyms from the US and furniture from Italy, a huge 2000m2 space, an alarmed, fenced off space and every child was tagged. What this meant was that I didn’t test my idea before ploughing money into it, and the margins were literally impossible to meet.”

The next problem was market research. “We pumped on weekends but had no customers during the week.”

After incurring massive financial losses, Simon closed the business within the year. “My ego took a real beating and my confidence plummeted.”

Related: Bisila Bokoko On Shifting Your Perspective

Back in the Game

To boost his confidence again, Simon needed a personal win, and he found it in 2010 during the FIFA World Cup.

“I decided to focus on a six-month project, and it turned out to be my greatest success so far in terms of turnover and profit. The Makaraba mining helmets are very South African, and real artworks, which of course means they weren’t geared for the kind of mass production that an event like the World Cup needs. We created a mass production version. We manufactured a plastic projection moulding kit and customised them according to countries and teams. Fans bought the kit in pieces with stickers, and could ‘create’ their own Makaraba helmet.

“Chain stores and corporates loved them – we had contracts with PRASA, Coca-Cola, BP – they ordered thousands for their hospitality boxes.”

“I knew I was looking for a product that I could develop locally, create employment, and use the weaker rand to my advantage.”

The return of the lean start-up: Getting über Flavour off the ground

Lean Start-up

YDE-founder

“I bought a South African product made in Stuttgart and it drove me nuts.” This time, Simon wasn’t in a rush to start his next venture. It needed to be the right idea, at the right time, and although he was always paying attention, looking for a gap, he wasn’t forcing the issue. And then inspiration struck.

“I knew I was looking for a product that I could develop locally, create employment, and use the weaker rand to my advantage by manufacturing here but exporting to an overseas market. I’d learnt that you can’t force these things though, and so for the time being I was just on the lookout for the right product.

“I found it in the EU of all places. My little girl is sensitive to sugar. We were at an airport, and she needed a juice, and I was looking for something with the least amount of sugar. I found a rooibos ice tea that was made in Stuttgart. What? This is a South African product! I was filled with righteous indignation. What the hell are we doing that Stuttgart is producing a rooibos ice tea?”

Simon had found his product, but he realised he wanted to create a craft version. “There’s a growing market for natural, craft products that don’t have any added sugars, flavourants and preservatives. It makes the product more expensive, but I wanted to target the international market, so that was okay.”

Simon got started. This time he would mimic his success with YDE. No intensive capital outlays, lean by design, and starting small, proving the product every step of the way.

Using real brewed rooibos tea as a base, Simon developed three flavours from a kitchen, using trial and error until he found the perfect blends, as well as a solution to the shelf-life dilemma.

Testing the market

“This time I tested the waters. And then he hit the streets, testing the market. I made the decision to launch locally so that we could pay our school fees, test the market and get a reaction to the product and flavours. In November 2014 we produced 10 000 bottles. I was really nervous. I thought the price point was too high for the local market, and I was worried I wouldn’t sell all the stock within the year before the shelf-life expired.”

Simon packed cases into his boot and started canvassing restaurants. “I needed people to try the product to know what consumers thought of the flavours and packaging. That was my goal, but it was a humbling experience. I was cold calling eating establishments, something I’d never done.”

Within six weeks he was out of stock. Turns out, it’s not just the international market that like craft goods, and are willing to pay more for a healthier alternative.

“Initially I was incredibly surprised by the sales. I wasn’t expecting local uptake of this rate at our price point. But it goes to show that people are paying attention to labels. They want to know what’s in the food and beverages they’re consuming, and they’ve learnt that if there are more than three ingredients and many of them you can’t pronounce, then it’s not good for you.”

Within eight months Über Flavour was in 150 locations in Cape Town and Joburg, from restaurants to grocery chains. “To catch up on production I needed to hire a planner, distributor and find a larger production plant so that we didn’t keep running out of stock.”

Simon’s secured six distributors in six countries, including Germany and Switzerland, he’s exported his first orders to Dubai and Australia, and is currently negotiating with Marks & Spencer.

Passion is Crucial

“This is the first time I’ve felt the same passion and buzz I did with YDE,” he says.

“I’ve realised that passion is a vital component of success. Your blood needs to tingle with excitement. But I’m also coming from a much wiser place. We’re staying lean, we’re not throwing money at problems, and I’ll only consider partners who add strategic value to the business.”

Simon has already received a few offers to purchase. His answer is a straight-forward no. This is his baby, and he’s planning to take it all the way.

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3 Comments

3 Comments

  1. Matigimu

    Dec 1, 2015 at 13:27

    Great story Simon.

  2. Concerned Citizen

    Jan 9, 2016 at 00:01

    Inspiring and insightful great experience indeed.

  3. Shane Killeen

    Jan 22, 2016 at 23:51

    so inspiring

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Entrepreneur Profiles

6 Lesson Gems From Appanna Ganapathy That Helped Him Launch A High-Growth Start-Up

Twenty years after first wanting to own a business, Appanna Ganapathy launched ART Technologies, a business he aims to grow throughout Africa, starting with Kenya thanks to a recently signed deal with Seacom. As a high-growth entrepreneur with big plans, Appanna spent two decades laying the foundations of success — and now he’s starting to collect.

Nadine Todd

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appanna-ganapathy

Vital Stats

Like many entrepreneurs before him, Appanna Ganapathy hadn’t even finished school and he was already thinking about his first business venture. A friend could secure the licensing rights to open Nando’s franchises in Mozambique, and they were very keen on the idea — which Appanna’s mom quickly dampened. “You can do whatever you want,” she said. “As long as you finish your degree first.”

Unlike many other entrepreneurs however, Appanna not only finished his degree, but realised that he had a lot of skills he needed to develop and lessons to learn before he’d be ready to launch the business he wanted.

“We launched ART Technologies just over two years ago. If I had started any earlier, I don’t think I would have been as successful as I am now,” he says.

Here are six key lessons that Appanna has learnt along his journey, which have allowed him to launch a high-growth start-up that is positioned to make an impact across Africa.

1. You don’t just need a product – you need clients as well

Business success is the ability to design and execute a great product and solution, and then be able to sell it. Without sales, there is no business. This is a lesson Appanna learnt while he was still at university.

“I was drawn to computers. I loved figuring out how they worked, playing computer games — everything about them,” he says. “My parents lived in Mozambique, and during my holidays I’d visit them and a friend who had a computer business. I helped him assemble them and thought I could do this too while I was studying. I convinced my dad to buy me a car so that I could set up my business — and never sold or assembled a single computer. I delivered pizzas instead.”

So, what went wrong? The simple truth was that at the time Appanna had the technical skills to build computers, but he lacked the ability to sell his product.

“If someone had said, ‘I’ve got an order for 30 computers’, I would have filled it — but to go out and get that order — I didn’t really even know where to start.”

2. Price and solution go hand-in-hand

As much as you need the ability to sell your solution, you also need a market that wants and needs what you’re offering, at a price point that works for everyone.

In 2007, Appanna was approached by a former supplier whom he had worked with while he was based in Mozambique. The supplier had an IT firm and he wanted to expand into South Africa. He was looking for a local partner who would purchase equity shares in the company and run the South African business.

“I loved the opportunity. This was something I could build from the ground up, in an area I understood well,” says Appanna. The firm set up and managed IT infrastructure for SMEs. The value proposition was simple: “We could offer SMEs a service that they could use for a relatively low cost, but that gave them everything an enterprise would have.”

The problem was that although Appanna and his team knew they had a great product, they were competing on price with inferior products. “If we couldn’t adequately unpack the value of our solution, an SME would choose the cheaper option. It was a big lesson for me to learn. It doesn’t matter how good the solution is that you’re offering — if it’s not at a price point that your target market accepts, they won’t choose you.”

It was this understanding that helped Appanna and his team develop the Desktop-as-a-Service solution that ART Technologies now offers the SME market.

“While I was developing the idea and the solution, I needed to take three key things into account: What do SMEs need from an IT infrastructure perspective, what is the most cost-effective way to offer them that solution, and what will the market pay (and is it enough to cover our costs and give us a small profit margin)?”

Appanna’s experience in the market had already taught him how cost-conscious SMEs are, and so he started developing a solution that could deliver value at a price point SMEs could accept. His solution? A unique Desktop-as-a-Service product that combines all the processing power and Microsoft products a business needs, without any capex outlay for servers or software.

“It’s a Cloud workstation that turns any device into a full Windows computer,” Appanna explains. “We hold the licences, and our clients just access our service. A set-up that would cost between R180 000 and R200 000 for 15 users is now available for R479 per user per month.”

It took Appanna and his partners time to build the solution, but they started with the price point in mind, which meant a solution could be designed that met their needs as well as the needs of the market.

“Too many businesses set everything up, invest in the solution, and then discover they can’t sell their product at the price point they need. My time in the market selling IT and infrastructure solutions gave me invaluable insights into what we needed to deliver on, and what we could realistically charge for our service.”

3. Get as much on-the-ground experience as you can

appanna-ganapathy-art-technologies

The time that Appanna spent building the IT firm he was a part-owner of was invaluable. “I started as a technical director before being promoted to GM and running the company for three and a half years. Those years were very, very important for me. They’re where I learnt everything about running a business.

“When I started, I was responsible for sales, but I didn’t have to actually go out and find clients, I just had to meet them, compile quotes and handle the installations. Everything I did was under the guidance of the company’s CEO, who was based in Mozambique. Being the guy who did everything was the best learning ground for me. It set me up for everything I’m doing today. In particular, I learnt how to approach and deal with people. Without people and clients your business is nothing.”

Appanna didn’t just learn by default — he actively worked to expand his understanding of all facets of the business. “At the time I wasn’t planning on leaving to launch my own business,” he says. “I was a shareholder and I wanted to grow that business. That meant understanding as much as possible about how everything worked. If there was something I wasn’t sure of — a process, the numbers, how something worked — I asked. I took personal responsibility for any errors and got involved in every aspect of the business, including areas that weren’t officially ‘my job’. I wanted to really grow and support the business.”

4. Stay focused

Interestingly, while the experience Appanna has accumulated throughout his career has allowed him to build a high-growth start-up, it also taught him the importance of not wearing too many hats as an entrepreneur.

“I’m glad I’ve had the experience of wearing multiple hats, because I’ve learnt so much, but I’ve also learnt that it’s important to pick a lane, not only in what you do as a business, but in the role you play within your business. I also race superbikes in the South African Kawasaki ZX-10 Cup; through this I have learnt how important it is to focus in the moment without distractions and this is a discipline I have brought into the business.”

“If you’re the leader of an organisation, you need to let things go. You can’t be everything to everyone. When I launched ART Technologies, I knew the key to growth would be the fact that although I’m technical, I wasn’t going to run the technical side of the business. I have strong technical partners whom I trust, and there is an escalation framework in place, from tech, to tech manager, to the CTO to me — I speak tech and I’m available, but my focus is on strategy and growth. I believe this is the biggest mistake that many start-ups make. If you’re wearing all the hats, who is looking at where you’re going? When you’re down in the trenches, doing everything, it’s impossible to see the bigger picture.”

Appanna chose his partners carefully with this goal in mind.

“All the partners play a very important role in the business. Ruaan Jacobs’s strength is in the technical expertise he brings to the business and Terry Naidoo’s strength is in the support services he provides to our clients. Terry is our technical manager. He has the most incredible relationship with our customers — everyone wants to work with Terry. But there’s a problem with that too — if we want to scale this business, Terry can’t be the technical point for all of our customers.

“As partners we have decided what our blueprint for service levels will be; this is based on the way Terry deals with clients and he is developing a technical manual that doesn’t only cover the tech side of the business, but how ART Technologies engages with its customers.

“Terry’s putting his essence down on paper — a step-by-step guide to how we do business. That’s how you build a service culture.”

5. Reputation, network and experience count

Many start-ups lack three crucial things when they launch: Their founders haven’t built up a large network, they don’t have a reputation in the market, and they lack experience. All three of these things can (and should) be addressed during start-up phase, but launching with all three can give the business a valuable boost.

Appanna learnt the value of networks at a young age. Born in India, he moved to Zambia with his family as a young child. From there he moved to Tanzania and then Mozambique, attending boarding school in Swaziland and KwaZulu Natal. At each new school, he was greeted by kids who had formed strong bonds.

“I made good friends in those years, but at each new school I recognised how important strong bonds are, particularly as the outsider.”

Appanna’s early career took him back to Mozambique, working with the UN and EY on various projects. When he moved to South Africa, as a non-citizen he connected with his old boss from the UN who offered him a position as information officer for the Regional Director’s team.

His next move would be to the tech company that he would run for just over three years — also the product of previous connections. “Who you know is important, but how you conduct yourself is even more so,” says Appanna. “If your reputation in the market place is good, people will want to do business with you.”

Appanna experienced this first hand when he left to launch his own business. “Some key clients wanted to move with me,” he says. “If I had brought them in it would have settled our business, but I said no to some key customers who hadn’t been mine. I wasn’t ethically comfortable taking them with me.”

One of those multinational clients approached Appanna again six months later, stating they were taking their business out to tender and that they were hoping ART Technologies would pitch for it. “Apart from the Desktop-as-a-Service product, we also provide managed IT services for clients, particularly larger enterprise clients. Due to the client going out on tender and requesting for us to participate, we pitched for the business and won. The relationship with this client has grown, allowing us to offer them some of our services that they are currently testing to implement throughout Africa.”

“I believe how we conduct ourselves is essential. You need your own personal code of ethics, and you need to live by it. Business — particularly in our environment — is built on trust. Our customers need to trust us with their data. Your reputation is key when it comes to trust.”

Interestingly, although Appanna and his team developed their product based on a specific price point, once that trust is built and a certain standard of service is delivered, customers will pay more.

6. Start smart and start lean

Appanna was able to launch ART Technologies with the savings he and his wife, Kate, had put aside. He reached a point where he had ideas he wanted to take to market, but he couldn’t get his current business partners to agree to them — and so setting up his own business became inevitable.

Although he was fortunate to have savings to bootstrap the business, it was essential for the business to be lean and start generating income as quickly as possible. This was achieved in a number of ways.

First, Appanna and Kate agreed on a start-up figure. They would not go beyond it. “We had a budget, and the business needed to make money before that budget was reached.” The runway Appanna gave himself was only six months — highly ambitious given the 18-month runway most start-ups need. “Other than my salary we broke even in month three, which actually extended our runway a bit,” says Appanna.

Appanna had a server that he used to start with, and purchased a second, bigger server four months later. He also launched another business one month before launching ART Technologies — ART Call Management, a virtual PA services business that needed a PABX system, some call centre technology and two employees.

“I’d been playing around with the idea for a while,” says Appanna. “We were focused on SMEs, and I started noticing other challenges they faced. A lot of entrepreneurs just have their cellphones, but they aren’t answering them as businesses — it’s not professional.

“In essence we sell minutes — for R295 you get 25 incoming calls and 50 minutes of transferred calls. We answer the phone as your receptionist, transfer calls and take messages. How you use your minutes is up to you. For example, if you supply the leads, we can cold call for you. ART Technologies uses the call management business as a reception service and to do all of our cold calling. It’s kept the business lean, but it’s also brought in an income that helped us with our runway.” In 2017 ART Call Management was selected as one of the top ten in the SAGE-702 Small Business Awards.

The only problem with almost simultaneously launching two businesses is focus. “It’s incredibly important to know where you’re putting your focus,” says Appanna. “The call management business has been essential to our overall strategy, but my focus has been pulled in different directions at times, and I need to be conscious of that. The most important thing for any start-up is to know exactly where your focus lies.”


Into Africa

Thanks to a distribution deal signed locally with First Distribution, ART Technologies was introduced to Seacom, which has available infrastructure in a data centre in Kenya.

“It’s a pay-per-client model that allows us to pay Seacom a percentage of every client we sign up,” says Appanna. “First Distribution will be our sales arm. They have a webstore and resellers, and we will be opening ART Kenya with a shareholder who knows the local market.”

From there, Appanna is looking to West Africa and Mauritius. “We have the product and the relationship with Seacom gives us the foothold we need to grow into East Africa.”

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Entrepreneur Profiles

Kid Entrepreneurs Who Have Already Built Successful Businesses (And How You Can Too)

All over the world kids are abandoning the traditional notion of choosing a career to pursue until retirement. Gen Z aren’t looking to become employable job-seekers, but creative innovators as emerging business owners.

Diana Albertyn

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Do kids have an advantage or disadvantage when it comes to starting and building a company? It depends on how you look it. Juggling school, friends, family and other aspects of childhood and adolescence comes with its own requirements, but perhaps this is the best age to start.

“Being an entrepreneur means having to learn, focus, and connect to people and these are all traits that are valuable throughout life. Learning this when you are young is especially crucial, and will set you up for success and to be more open to other opportunities,” says billionaire investor, Shark Tank personality and author Mark Cuban.

Here are some of the most successful kidpreneurs who have cashed in on their hobbies, interests and needs to start and grow million dollar businesses borne from passion and innovation:

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Entrepreneur Profiles

30 Top Influential SA Business Leaders

Learn from these South African titans of industry to guide you on your entrepreneurial journey to success.

Nicole Crampton

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Entrepreneurship is said to be the answer to South Africa’s unemployment challenges and slow growth, but to foster entrepreneurship we ideally need business leaders to impact grass root efforts. Business leadership is vital to improved confidence and growth. These three titans of global industry say:

  • “As we look ahead, leaders will be those who empower others.” – Bill Gates
  • “Leaders are also expected to work harder than those who report to them and always make sure that their needs are taken care of before yours.” – Elon Musk
  • “Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.” – Steve Jobs

Here are 30 top influential SA business leaders forging the path towards a prosperous South African future.

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