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10 Inspirational African Entrepreneurs

The spirit of entrepreneurship burns bright in Africa, despite the socio-economic challenges faced by a number of self-starters. These ten entrepreneurs are leading the charge when it comes to accelerating Africa’s seeding as a destination for investment.

Nicole Crampton

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Cephas Nshimyumuremyi says to be successful is to do what you know

Cephas-Nshimyumuremyi

Image credit: CNN

“Don’t think that you need a lot of capital. Start with a little, but use the knowledge and the environment that you already have.”

Vital Stats:

  • Entrepreneur: Cephas Nshimyumuremyi
  • Business: Uburanga
  • Website: uburanga.com
  • Start-up story: Cephas Nshimyumuremyi used his salary from teaching to fund his venture.
  • Growth: In seven months his business was worth R280 000 the equivalent of Rwf14 million.

Cephas Nshimyumuremyi always wanted to be an entrepreneur but he knew his teaching salary wasn’t going to be enough to fulfil his dreams.

He saw a business opportunity when he became aware that the Rwandan people were attempting to use local plants for skin infections and to improve skin quality.

Nshimyumuremyi decided to use his science background and his knowledge of Rwanda’s local plants to create his company, Uburanga Products to create herbal smearing jellies and soaps out of local medicinal plants. He started his production line in his garage.

His products filled a need in the market because Rwandans were already using these plants in its raw form. As a result, Nshimyumuremyi created a more versatile and user-friendly product that he could distribute around the country. He wanted the benefits from the properties of these medicinal plants to reach a larger audience.

Today the venture is worth R432 000 and he employs 12 workers. In the next three years Nshimyumuremyi plans to release a further eight products. This will give him a total of 12 products and make him a profit of R834 000, this may not seem a lot in rand but in Rwandan Francs it’s roughly Rwf45 million.

Christine Buchanan and Louiza Rademan let their passion make them a success

Oh-Lief

Image credit: ohlief.co.uk

“We have a big vision for our brand – we would like to be the number one organic household brand in South Africa.”

Vital Stats:

  • Entrepreneurs: Christine Buchanan and Louiza Rademan
  • Business: Oh-Lief
  • Website: www.ohlief.com
  • Start-up story: Christine Buchanan and Louiza Rademan founded their business in 2010.
  • Growth: They sell internationally, while 25 leading Woolworth’s stores carry their products locally.

When Christine Buchanan had her first child, a son, he suffered from intolerable nappy rash and she couldn’t find a natural product to help soothe him. Christine’s sister Louiza Rademan concocted a nappy rash balm for him and it worked wonders. Buchanan then began selling the balm to other mom’s in her maternity classes and they swarmed to the product.

Buchanan and Rademan, then realising they had stumbled upon a business opportunity, decided to take their enjoyment for making lotions and balms to the next level. They quit their senior positions in the property sector to follow their passion for creating products using only natural ingredients.

Their first attempt at selling their product happened at a three-day trade show. They sold out 100 tubs of the nappy rash balm on the first day; they went home, made 100 more and sold all of those on day two. They worked through the night to make 100 more for the third day where they sold out again.

Buchanan and Rademan’s products are now sold internationally and are carried by leading retailers including Woolworths. These sisters are so successful because they control all aspects of their business. They realised that taking on the world with a niche product requires ingenuity and innovative marketing.

Related: Meet The 40 Richest Self-Made Entrepreneurs On Earth

Abasiama Idaresit manages being ahead of the curve

Abasiama-Idaresit

Abasiama Idaresit

“We must inspire our kinsmen to look beyond the now and to see the big picture. If we don’t roll up our sleeves and get dirty, no one else will.”

Vital Stats:

  • Entrepreneur: Abasiama Idaresit
  • Business: Wild Fusions
  • Website: wildfusions.com
  • Start-up story: Abasiama Idaresit started his company in 2010 with as little as USD250.
  • Growth: Six years later his company, Wild Fusion is worth USD6 million.

Abasiama Idaresit didn’t make any money for the first eight months. He was chased out of a potential client’s office for his outrageous concept. Digital marketing was almost unheard of in Nigeria at the time.

Idaresit approached Baby M, a small business that catered to the needs of new mothers and their babies. Baby M had a network of sales agents who searched for customers on a daily basis to make ends meet. Idaresit finally managed to convince Baby M, his first customer, to give him a chance by offering a money back guarantee if he didn’t give the company a return on investment.

Baby M gave him N40 000(roughly USD250) as payment in advance so that Idaresit could work his magic. In three months Baby M’s revenue grew from USD1000 a month to USD100 000 a month through digital marketing. The business was immediately overwhelmed with orders.

Now Wild Fusion spans three countries and boasts clients like Unilever (Nigeria and Ghana), Vodacom, Diamond Bank, Planned Parenthood and many more African and international clients.

Divine Ndhlukula shows us how to keep hustling until you make it

Divine-Ndhlukula

Divine Ndhlukula

“My quest to start and run my own company never dissipated and therefore, even as I was back at work, I started investigating the various opportunities that I could see and think of.”

Vital Stats:

  • Entrepreneur: Divine Ndhlukula
  • Business: SECURICO
  • Website: www.securico.co.zw
  • Start-up story: Ndhlukula founded SECURICO in her cottage with four employees.
  • Growth: The organisation has won over 20 major national and regional awards and Divine Ndhlukula becoming a living African business legend after she won African Woman of the Year 2013.

Divine Ndhlukula always had an entrepreneurial passion; she would sell clothing to her colleagues and rent out trucks to construction companies to make a little extra money. She was always on the lookout for her next entrepreneurial opportunity.

But, her entrepreneurial momentum was side tracked. Her brother fell on hard times and she had to sell all her budding enterprises to save him from bankruptcy. She had to go work with her brother on his farm to keep it afloat and almost lost her house while trying to keep the farm afloat.

Once she returned to work she became aware of an entrepreneurial opportunity to branch into the security services sector. She decided to enter into this sector because of how she, as a customer, experienced the sector. Ndhlukula found that the security sector lacked the professionalism, quality and services that a number of businesses required.

Although she didn’t have a passion for security, she had a passion for business. So with almost no capital and no knowledge of security she started her business with a determination to succeed.

SECURICO is now one of Zimbabwe’s largest security groups and has partnerships in South Africa, China and India. Ndhlukula’s business has developed into a world-class security service organisation.

Related: 10 Successful SA Women Entrepreneurs’ Top Advice On Balancing Work And Family

Chris Kirubi shares his secrets to success; hard work and out of the box thinking

Chris-Kirubi

Chris Kirubi

“Business is always a struggle. There are always obstacles and competitors. There is never an open road, except the wide road that leads to failure. Every great success is always achieved with fight. Every winner has scars.”

Vital Stats:

  • Entrepreneur: Chris Kirubi
  • Business: Director at Centum Investment Company Limited
  • Website: centum.co.ke
  • Start-up story: Chris Kirubi started out by buying and flipping houses.
  • Growth: The Kenyan entrepreneur has built an empire spanning real estate, manufacturing and investments, which has made him one of the wealthiest people in Africa.

Chris Kirubi decided to make extra money by purchasing and selling houses. He used the money he made from flipping houses to invest in some of the city’s finest up-and-coming business and residential organisations. He started out with a clever profit making scheme and investment strategy, but now he is an icon of the Kenyan property industry

Today, Kirubi owns more than 40 commercial and residential properties in Kenya’s capital, Nairobi. These properties have a total value of USD200 million and Kirubi owns assets worth USD100 million.

“I rise in the morning torn between a desire to improve the world and a desire to enjoy the world,” admits Kirubi. “This makes it hard to plan the day. But because I want to achieve my purpose and make a difference in society, I will stop focusing on the frightful things I see when I take my eyes off my goals and instead fix them there.”

Jacky Goliath and Elton Jefthas grew their business by exploiting a gap in the market

Jacky-Goliath

Jacky Goliath

“None of us came from rich families so we had to grow it out of our own pocket and I also had to wait for the business to be big enough to actually pay my salary.”

Vital Stats:

  • Entrepreneurs: Jacky Goliath and Elton Jefthas
  • Business: De Fynne nursery
  • Website: www.defynne.co.za
  • Start-up story: Started as a part-time activity with 1 000 plants.
  • Growth: Today it is a 22 hectare farm and the business is still growing.

Jacky Goliath and Elton Jefthas’ story begins when they spotted a business opportunity in selling fynbos. Their part-time business of selling and growing fynbos and indigenous plants was run out of Jefthas’ backyard, but it couldn’t keep up with the market demand. Once their side job paid more than their actually jobs they decided to create De Fynne nursery.

Goliath and Jefthas eventually moved their nursery from the backyard to a 0.5 hectare piece of land in 2005. Three years later they needed additional space to keep up with growing demand and to host 600 000 plants, so they moved once more to a 1.5 hectare property.

Today, they employ 22 permanent workers and produce indigenous potted plants, fruit trees and other ornamentals for the local horticultural and agricultural industry. To keep up with the constantly growing demand they had to move to a commercial-grade 22-hectare site.

De Fynne nursery now supplies plants to retailers such as Woolworths, Massmart and Spar, as well as landscapers, commercial farmers and wine estates

Related: Reel Gardening Warns That Innovation Is Never Easy

Christine Mbabazi show us how to profit off your own talent

Christine-Mbabazi

Christine Mbabazi

“My friends saw me and saw I was uniquely dressed at parties, weddings and even at work. So the word spread and the demand grew.”

Vital Stats:

  • Entrepreneur: Christine Mbabazi
  • Start-up story: Christine Mbabazi started her fashion journey making clothing for herself.
  • Growth: Her clothes were featured during the Rwanda Cultural Fashion Show.

Christine Mbabazi’s journey began when she decided to make her own clothes so she could look unique and interesting. Her friends saw her designs and convinced her to start selling them. Soon clients would come knocking on her door, asking for her creations.

Eventually Mbabazi had to expand into a store to keep up with the orders. She is still in the early stages of her world domination, but that is exactly what she plans to do. She is strategising to become a household name in Rwanda, and sell her clothing all over the world.

“The brand is promoting African fabric and African designs, with my creativity, and developing it for the rest of the world,” says Mbabazi.

Patrick Ngowi believes; if opportunity knocks, answer

Patrick Ngowi

Patrick Ngowi

“It was a business on the side, nothing serious, but I loved the fact that I was making money and I was becoming a bit independent. The very foundation of the little success I’ve achieved was formed during those years. I learned about profit and loss, about margins, about marketing and hiring the right people– I learned so many things at that stage.”

Vital Stats:

  • Entrepreneur: Patrick Ngowi
  • Business: Helvetic Solar Contractors
  • Website: www.helvetic-group.com
  • Start-up story: Started as an entrepreneur at the age of 15, earning money on the side during high school.
  • Growth: Ngowi is now Chairman of the United Nations Global Compact in Tanzania.

During his gap year, Patrick Ngowi discovered that cell phones in Asia were cheaper to buy than in Tanzania. Ngowi bought cell phones from low-cost manufacturers and sold them to the Tanzania’s gadget enthusiasts for a profit. At the tender age of 18, Ngowi’s first start-up made USD150 000.

At the time, Tanzania’s national power grid met about 10% of the population’s electricity needs. This meant that most companies, government agencies and wealthy families depended on electrical generators. While Ngowi was selling low cost cell phones and traveling back and forth from Hong Kong and China he learnt about solar panels and renewable energy.

He realised another business opportunity had presented itself and Ngowi wasn’t going to let this one pass either. He founded Helvetic Solar Contractors, to help Tanzania manage its energy crisis. Ngowi’s little start-up went on to become the Helvetic Group. This company would go on to install 6000 rooftop solar systems and branch out into Kenya, Uganda, Rwanda and Burundi.

Helvetic Group partnered with The Climate Reality Project and Ngowi spoke alongside Al Gore at the first ever Climate Reality Leadership Corps in Africa.

Related: Fake It ‘Til You Make It: How These 10 Entrepreneurs Did Just That

Zainab Ashadu reveals how profitability can come from your roots

Zainab-Ashadu

Zainab Ashadu

“The biggest lesson I’ve learned is to dream big, but start small.”

Vital Stats:

  • Entrepreneur: Zainab Ashadu
  • Business: Zashadu
  • Website: zashadu.com
  • Start-up story: Zainab Ashadu started her business in 2011 out of a tiny workshop
  • Growth: Her company now sells her handbags locally and internationally.

Zainab Ashadu started a sustainable luxury handbag company, which specialises in handcrafted leather pieces. Ashadu uses locally sourced materials including leather, exotic skins and rough cut semi-precious stones.

Ashadu produces her luxury handbags out of a workshop where her team is able to benefit from traditional techniques passed down through generations, by a community of local artisans.

She sells her handbags via her company’s website and supplies products to a selected number of boutiques. Ashadu’s brand has spread internationally to London, Paris and the USA, elevating awareness of Nigeria’s beautiful craftsmanship.

Alex Fourie reveals how to turn skills into profitability

Alex-Fourie

Alex Fourie

“Initially, it was when I was solving my own problem. Then it was when I posted my first CapeAds ad and my phone rang 15 times on the first day. I thought that there might be a business here.”

Vital Stats:

  • Entrepreneur: Alex Fourie
  • Business: weFix
  • Website: ifix.co.za
  • Start-up story: Alex Fourie started his entrepreneurial journey with no capital.
  • Growth: Now the company has 11 stores across South Africa.

Fourie’s entrepreneurial journey started when he wanted to fix his iPod. Eventually, his friends started coming to him for help with the same problems he’d experienced and soon he was repairing devices out of his dorm room in Stellenbosch.

Today, his weFix national chain of stores repair on average 10 000 Apple and Samsung products a month. As a result of the high influx of tech related customers, the weFix stores now host in-house product lines. These stylish wooden device casings and accessories are branded Houdt. The weFix stores also host mobile charging stations called RiCharge. Fourie exports both product lines into 12 African countries.

He also offers iSureFix, an affordable protection plan for Apple products and uFix, a DIY Apple repair kit. Fourie believes: “Excellence isn’t a result of one or two good decisions. “It’s a result of thousands of small, good decisions. A bunch of above-average decisions will culminate over time. Everything you do, do it well and the rest will sort itself out.”

 Read more on Alex Fourie Here.

Nicole Crampton is an online writer for Entrepreneur Magazine. She has studied a BA Journalism at Monash South Africa. Nicole has also completed several courses in writing and online marketing.

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Lessons Learnt

Founder of Five-Star Wes Boshoff Weighs In On Becoming An Entrepreneur

Here are Wes Boshoff’s seven lessons in building a brand that matters, offering your clients something of worth, and always following your passions.

Nadine Todd

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A lot of starting a business is just winging it. Call it the hustle, faking it ‘till you make it or biting off more than you can chew (and then chewing like hell), the reality is the same: Doing what you can, when you can to get yourself and your business out there so that you can build a brand with longevity.

As a start-up, does your vision push the boundaries? Are you putting everything you have into achieving something great? Here are seven lessons to help you (and your business) reach full potential.

1. Seize the day

Wes began his career in the people development industry. He was involved in high-impact training and developmental coaching, and entrepreneurship couldn’t have been further from his mind. “I had no appetite for going solo,” he recalls.

Related: Failure Is Not An Option – Or Is It? Your How To On How To

“I was employed but doing some part-time coaching on the side, and while this may have seemed like a springboard into entrepreneurship, I’ve always viewed start-ups as requiring three key things: Timing, opportunity and experience. Experience in particular was a stumbling block for me. I was young. I didn’t feel like I’d earned real credibility or had enough life experience to offer real value to others. Who would listen to me? I was just Wes.”

And then an opportunity presented itself and Wes decided to take the plunge anyway. “After becoming an expert in behaviour and personality profiling, I was asked to join a project management company. About a year into joining them they shut down.”

Facing unemployment, Wes decided to take the plunge and never work for a boss again. Instead, he seized the opportunity to launch his own business and brand.

And so, Five-Star was born, a brand that sought to help businesses improve their customer service by first focusing on their employees. Wes decided to cut his teeth in the hospitality arena, where customer service is the life-blood of the industry.

The lesson: There is no perfect time to start a business. There will always be excuses to put it off. You will never be 100% ready. And yet, until you’ve taken that first step, you can’t start testing your model in the market, tweaking and adjusting your offering to suit your audience. If your dream is to become an entrepreneur, don’t look for all the reasons why you shouldn’t take the plunge, but focus on the one reason why you should.

2. Don’t wait for business to find you

When Wes launched Five-Star, he had no savings to invest in the business and no assets. He had himself and his experiences. “I didn’t spend time on a business plan or money on getting a website up and running — that would all come later. I spent what I could afford on business cards, and hit the streets. I believed I could tell my story better than a website could, and so I focused on getting myself in front of the people I needed to sell my services to.”

Wes’ first call was to the GM of one of the fastest growing hotel groups in the country. “I introduced myself as Wes from Five-Star, told him I’d heard a lot about how good his hotel was, and that I’d love to take him out for coffee to discuss what would take them to a ten. I didn’t sell anything over the phone — I wanted a face-to-face meeting, and the opportunity to share real value. I wanted him to see why we should work together, rather than make a hard sell.”

Wes is an expert in hospitality, training and customer service. But he was also winging it. During the coffee meeting he was asked to do a mystery guest assessment, to uncover which areas could be improved upon. “I asked him if he’d like me to use their report or mine, and thank goodness he said theirs, since I didn’t have one.” Nine years later, that hotel group is Wes’ longest-standing client.

This is the tactic Wes has used to build his business and brand ever since: He focuses on face-to-face meetings, sharing his story, who he is and what he’s learnt, and really listening to his clients’ challenges so that he can offer advice and add value — even if they don’t end up doing business together.

The lesson: Entrepreneurs make things happen for themselves. Wes personally does not like cold calls, and so he’s found a sales strategy that works for him. How you sell isn’t as important as the fact that you are out there, selling yourself, your business and the solutions you can offer. If you aren’t out there selling, you’ll never build a sustainable start-up.

3. Make the most of tools

wes-boshoff-five-star

The report that the hotel gave Wes for his first mystery guest assessment became the template for a report he built for himself. Over the years he has developed numerous tools, building on his experience with Discus and other methodologies to create frameworks for his motivational talks, training and coaching programmes.

“In the early days I couldn’t afford to purchase tools, so I had to really listen to my clients and develop what they needed. There are so many resources available to us today. You just need to do your research, know your industry and be constantly tweaking your offering based on what works best.”

In Wes’ own words, he’s not a book smarts guy, but a street smarts guy. “It’s why a business plan didn’t work for me — I needed to be out there, testing my model and my theories, and tweaking and adjusting my offering. I paid my school fees, and used those learnings to develop the tools I needed to deliver results.

Related: The Journey Of Entrepreneurship: How The Tough Get Going

“I love developing models. Applied knowledge is power. But don’t overcomplicate things. There’s a simple process to learning and development: The stages of knowledge start with a revelation, new knowledge, followed by realisation — making it real — and finally a revolution, which leads to purpose and progress. That’s what I help people to do — create perspectives, interrogate the perspective, and then affect real change in their lives and businesses.”

The lesson: The more open you are to learning and adjusting your solutions, the more you’ll be able to offer to your clients. Any tools you can develop to add to the overall experience are value-adds that benefit yourself and your clients.

4. Add value before you add an invoice

Wes is a born networker. He loves meeting new people, sharing his story, and finding out more about the people he’s networking with. He’s also very good at uncovering the challenges they face and offering solutions, even if those solutions aren’t one of the products he offers.

“When you increase your network, you increase your net worth. I believe in being the go-to guy for my clients. I want them to feel comfortable picking up the phone and asking my advice on anything. I believe great businesses and brands are built when you add value before you add an invoice.”

This has been Wes’ motto throughout his career, long before he launched his own business. “I’ve always put my hand up when a new challenge or task has presented itself. I don’t believe in constantly looking for what’s wrong in what’s right. Face the reality, and determine the best way to get the opportunity out of the obstacle. You need to choose to be opportunistic. I’m a realist, but that doesn’t mean I want to live in a negative environment.

“I’ve brought this attitude to everything I do, including how I view my clients’ businesses. It’s not about what I can get from them, but what I can add to them. Some of this I can charge for, but valuable advice should be freely given. I believe in cultivating an opportunistic mindset; and I want to help my clients and their employees to do the same.”

The lesson: As an entrepreneur, you need to walk the talk. If you truly care about your customers, add real value without always expecting something in return. You’ll build long-term relationships built on trust and mutual respect.

5. Don’t lose Focus

It’s a common problem amongst start-up entrepreneurs. Early wins leave you feeling overly confident and eager for more. It’s at this stage that many business owners start looking for new challenges, and where else they can divest their energy for new and exciting wins.

For Wes, this diversion was cars. “I’d been accepted into the Branson Centre for Entrepreneurship, but instead of focusing on Five-Star, I was looking for a way to combine my passion for cars with business.”

Related: 8 Entrepreneurs Share Their Best Advice For When The Going Gets Tough

What Wes found was Plastic Dip, a US-based product used to wrap cars. “I stopped focusing on Five-Star and launched Plastispray,” he recalls. “I had this massive vision, with not much support. I forgot the cardinal rule that I’d learnt in Samuel Chand’s book, Who’s Holding Your Ladder, and that’s the importance of support. We might be the sole founders of our businesses, but that doesn’t mean we don’t need support systems. Who is holding your ladder? Who won’t get bored and walk away?

“I ended up in a situation where my focus was completely scattered, I wasn’t managing my personal life, and the business I was trying to build just didn’t have legs. I even landed this incredible project, building a Mini Cooper for the launch of Virgin Mobile. We turned it into a photo-booth and broke a world record for the most people squeezed into a Mini — which was 25.

“I thought, that’s it, after this project, the business will just take off. And nothing happened. It opened no doors.”

It was a hard lesson to learn, and one that took its toll on Wes emotionally. “2013 was the lowest year of my life,” he says. “I started seeing a psychologist, and spent 2014 rebuilding myself. I realised I needed to work on my attitude, my fears and my business. I also needed to learn how to focus again. We can’t achieve anything in life if we aren’t focused.

“I failed hard, but it also gave me perspective. When you learn you win — which means that failure isn’t actually losing. It’s important to understand that, and it’s what pushed me through the tough times. Sometimes you win, sometimes you learn.”

Once Wes regrouped and renewed his focus on Five-Star, the business started taking off. “People outside of the hospitality industry started asking me for help. I was invited to speak at international leadership conferences, and work with businesses on turnaround strategies. From there the business has just grown from strength to strength.”

The lesson: Focus is essential. It’s easy to get distracted and chase the next trend or hot idea, but real success takes time to build, and sticking to anything long-term takes focus. The more focused you are, the higher your chances of success.

6. Understand your brand

For nine years Wes has operated the business under the Five-Star name. The longer he’s been in the industry however, the clearer it’s become that his brand isn’t the business, it’s himself, and his ideas.

“I’m always, unapologetically, ‘just Wes’,” he says. “You’ll never be everything to everyone. The best thing you can be is authentic. Some people will love you, others won’t. That’s okay. Just be true to yourself. I’m not a suits guy. I arrive how I am, share my story, my lessons, and give the best advice I can. I share tools and tips to become the best version of you. I wouldn’t be able to do that if I wasn’t completely myself when I work with my clients.”

It’s for this reason that Wes has recently rebranded the business to ‘Wes’, with the tagline, Imagine Thinking. It’s an ideal closely linked with his talks, his philosophy, and his name in the market. “I’m becoming a thought leader, and that comes with risks,” he says. “When you put yourself out there, you need to have enough confidence for people to disagree with you, because that’s hard. Not everyone will like what you’re saying or agree with you on a particular issue. You put yourself out there in the public domain and if you aren’t sure of who you are and what you stand for, insecurities can come to haunt you.

“I tell everyone I speak to, ‘disagree with everything I say…’ I can’t change the way people think, or what they think — I just want to challenge them to think for a change. I want you to consider your opinions and question them. Imagine thinking. Thinking is a verb. You have to do something — you need to disagree to set your own thoughts in motion. Be brave; share your thoughts so that we all benefit together.

“I used to take myself seriously; I don’t anymore. I don’t want to offend, but I’m okay if you don’t agree with me.”

The lesson: Your personal and business brands tell a story. They let your customers know who you are, what you stand for, and what your values are. People do business with people, not companies, so don’t be afraid to authentically share your story.

Related: How To Start A Business With (Almost) No Money

7. Have a vision that scares you

For Wes, too many organisations have a vision that’s external and designed for clients. But he believes vision is an internal thing. “As an entrepreneur, your vision should be for you and your employees. It should be your guiding light. It’s your future, and it should consistently grow.

“If you don’t achieve your vision, it’s because you don’t have an appetite for the mission. If you’re only looking two to five years into the future, that’s a goal, not a vision. Your vision should scare you. It should wake you up and keep you up. It should drive you.”

“The mission is how you achieve the vision. You need to know what it will take to get there, and this usually includes a lot of hard work, stress, fear, and living on the edge. But that’s okay, because we’re designed to stretch ourselves. That’s when we discover our full potential.”

The lesson: Don’t ever be too scared to think big. Thinking small isn’t what entrepreneurs are built for. Big hairy audacious goals (or BHAGs) are the foundation of successful, game changing businesses — and successful, fulfilled entrepreneurs.

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Lessons Learnt

Successful People Always Chase the Impossible – Here’s Why

Achieving perfection may never happen, but the attempt can lead to results you never imagined.

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Vince Lombardi said it best: “We will chase perfection, knowing all the while we can never attain it. But along the way, we shall catch excellence.”


Successful people are always in the chase for perfection. As Lombardi knew, however, and as I’ve discovered more than once myself, what we chase is often very different from what we catch.

Early in my career, I planned on being a pharmacist, then making partner at a PR firm. Both goals were within reach, but I never caught them — as they came close I found myself rethinking my ambitions, then changing direction. I had to let go of the goals that had motivated me for years, and find different ones, chasing perfection in new and often unexpected ways.

If you are looking to catch the best in excellence, while not letting yourself get boxed in by chasing perfection, it is important to remember a few key guidelines.

Changing your path isn’t failing

Successful people – and entrepreneurs especially – are driven by their goals. It’s a fine line, though, between goals that inspire and goals that trap. The best stories about entrepreneurs are full of fresh starts and unexpected detours. If you find yourself disliking what you’re doing, or feeling frustrated even when things are going well, think about making a new plan.

Changing your path isn’t bad or wrong or failing – it’s simply a new choice, and often the right one.

Related: 7 Rules To Master Your Start-Up Success This Year

Never perceive anything as a setback

Circumstances can spiral out of control – plans tank, products fail, companies come apart. When something is running off the road you can be consumed by it, or you can realise that what you took to heart before isn’t your reality anymore, and the seeming chaos around you disguises a new reality. Don’t beat yourself up about it, don’t mourn the wasted time and the discarded mission. Negative experiences aren’t a setback, they’re a chance to make new decisions that are right for you.

However bad the situation, there’s always an angle

bad-situationWhen things get rough, take five minutes and give free rein to let it all out. Find a private place, get mad or cry, let whatever’s struggling inside you get out. Then get to work finding the angle. There’s always an angle, and a path forward to success. Usually, it involves getting over yourself. Whatever your emotions, stop thinking it’s about you.

Recognise that you’re in service to something larger than yourself – your company, your staff, the people who depend on you. That’s where you’ll find the angle you need, beyond your emotions, and outside of yourself.

Related: Elon Musk’s Formula For Successfully Growing Companies Faster

Success looks different to different people

We can all relate to the true believer who challenges conventional wisdom and beats the odds. When we make these challenges, our parents, bosses, society at large – insert appropriate authority figure – sometimes just won’t see it our way. But often it’s our own internal schoolmaster that’s the barrier we need to overcome. We persist in judging ourselves by standards that once seemed essential, but have outlived their usefulness. In fact, there are many different ways to succeed. The important thing is being comfortable with knowing there is more than one right answer.

It’s a never-ending experience

Is it ever time to stop chasing perfection? No. Chasing perfection is the opposite of a hamster wheel or rat race. It’s about your never-ending pursuit of happiness. The sooner in life that we master the flexible mindset needed for continuous evolution, the better.

My career has had enough twists and turns all ready to make a running back proud. At those times when I had no control over my external situation, I could see that the one path I thought I would take wasn’t the only path – or even the right path.

Related: To Be Successful Stay Far Away From These 7 Types of Toxic People

I’ve never come close to attaining perfection, but Mr. Lombardi was right. By chasing it, from my days studying to be a pharmacist to my current role as VP of Marketing and Communications at Intel, I’ve caught excellence again and again along the way.

This article was originally posted here on Entrepreneur.com.

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Why Grit Is The True Determining Factor Of Success

How grit and determination helped Bertus Albertse take control of his destiny and build an award-winning franchise brand.

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Vital Stats

  • Player:Bertus Albertse
  • Company: Body20
  • Established:2014
  • Contact:+27 (0)872310359
  • Visit: body20.co.za

What does it take to open a successful business, franchise it, and then take it global? In many instances, the answer is grit, determination and the ability to get back up when life knocks you down.

In fact, Angela Lee Duckworth, an academic and psychologist based at the University of Pennsylvania, where she studies concepts such as self-control and grit to determine how they might predict academic and professional success, believes that the single biggest predictor of success isn’t social intelligence, good looks, physical health or even IQ.

The single biggest predictor of success is grit.

According to Duckworth, grit is passion and perseverance for very long-term goals. It’s having stamina. Grit is sticking with your future, day in, day out, not just for the week or the month, but for

Years. It’s about working hard to make that future a reality. Grit is living life like it’s a marathon, not a sprint.

Related: The Wolf Within Bertus Albertse: Body20’s CEO

Finding self-worth

To find the epitome of grit, we need look no further than Bertus Albertse, the founder and CEO of Body20 Global, a local franchise that is now making international waves.

As a youngster, Bertus was used to living in the unpredictable. His parents divorced when he was just nine months old and his mother, walking with both him and his sister on her hips, moved from house to house whenever his alcoholic grandfather took to the rod.

He realised early in his life that material things come and go as his mother had to return worn clothes and used toys not long after they have been purchased.

In fact, it happened so often that at some point even Bertus and his sister had to return items at retail stores at a young age in order to have money for food or petrol.

“To this day I’ve never forgotten where I come from and how retailers looked at me and my sister with pity and shame in their eyes,” he recalls.

Going the distance

Instead of letting the experience bow him down, Bertus learnt to be comfortable with the uncomfortable, taking control and responsibility over his own life. As an excelling young sportsman, he soon realised how he could control his own destiny by consistently putting in huge effort.

One of his favourite quotes is “You are what you repeatedly do, therefore excellence is not an act but rather a habit.”

It’s a mantra he lives by. Through pure grit and determination, he went from a small, skinny kid from the ‘platteland’ in the West Coast to be the first Head Boy of both the school and boy’s residents at the prestigious high school, Jan van Riebeeck, situated in the heart of Cape Town.

Related: From Body20 Member To Franchisee Of The Year 2017

Stay hungry and make a real impact

Bertus also has numerous sports achievements, including national and international Body Building and Fitness titles. With his passionate and optimistic outlook on life, he soon realised that people are drawn to the ideas and things that inspire him and this has given him a flair for business, enabling him to share that passion with his community.

He started his first business in his second year of University in Stellenbosch with a R20 000 loan from his father, which he subsequently paid back three months later.

Today, Bertus is the founder and CEO of the award-winning global fitness franchise network, Body20. He strives to impact those around him by inspiring them to take control of their lives and encourages people to believe in the impossible, but to always remember to take consistent, daily actions to make it possible.

“A rabbit will always outrun the fox, because while the fox runs for its lunch the rabbit runs for its life.” He likes to be reminded of how hungry you have to be to truly make an impact in the world.

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