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3 Secrets To Business Success

After 17 years in business development, director and co-founder of Slo-Jo, creator of tailor-made taste sensations for South Africa’s leading restaurant chains I have to share some of my business success ‘secrets’. In my experience, once you set structure and strategy in place, and boost this with training, success in inevitable.

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After 17 years in business development, director and co-founder of Slo-Jo, creator of tailor-made taste sensations for South Africa’s leading restaurant chains I have to share some of my business success ‘secrets’. In my experience, once you set structure and strategy in place, and boost this with training, success in inevitable.

Businesses are like families – there are different types of people that make everything work: there are some creatives, some process-driven people, some influencers, and some leaders. In the same way that you would try to accommodate all these talents to build a harmonious and successful family, so you need to work to create the time and place for different parts of your business to thrive.

A one-size-fits-all approach doesn’t work, but there are some basics that every family – and every business – need to get right.

Related: Boost Your Business Success In 2017

Secret #1: Structure

I’ve seen that many industries view manufacturing to be a very structured and process-driven side of their business, preferring to leave the research and development teams to explore in an unstructured ‘sandbox’ environment, without any restrictions on their imaginations, their creativity, or their inspiration.

I totally disagree with this approach. I believe that successful creative development only takes place within structured, systematic parameters put in place with a clear strategy in mind – similar to how you would create processes and structures for the manufacturing side of your business. If you don’t have these in place, you’re setting your company up for failure.

While the creative and manufacturing sides of our business both operate within structures and parameters, we have chosen to house them at different sites. We’ve seen this have a positive impact on our business because it gives different operations and different personality types the structures and spaces that they need to get their job done to the best of their ability – with everyone using our overall strategy to guide them in their decision-making.

Secret #2: Share your strategy

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Everybody’s going to get lost if they don’t know which direction they’re supposed to be going in, so share your vision, your passion, your dreams and your strategy for your company with all your employees, so that everyone can get on board and pull in the same direction.

We have had to find a balance between having our teams at different sites so that they have the space they need to do their jobs, and keeping communication channels open, so that our strategy is interpreted and understood properly by everyone in the company.

We’ve learned that the teams do need to get together from time to time and take a break, to make sure that everyone is aligned with the Slo-Jo vision, and that we nurture our carefully developed culture, rather than dividing it.

Related: 3 Ways to Develop a Business Success Barometer

Secret #3: Get moving with training

Apart from missing structure or strategy in a business, I believe that one of the biggest shortcomings in South African businesses is its failure to invest in training. In our business, which is all about developing beverages for the hospitality trade, at least 50 percent of our success lies in training our people, and giving them the opportunity to realise their talents and growth.

It’s for this reason that we encourage job shadowing throughout our company, with the exceptions of finance and HR. Doing so gives all our people insights into every aspect of the organisation, which helps them understand the role they play in its success, and appreciate their colleagues’ contributions too. It also shows them their potential to grow – and we’re only too happy to help them to move in their chosen direction.

Doing this was how we identified that our then-receptionist had a talent for sales – and she is now our national sales manager. Similarly, our head of beverage design started with us as a sales representative – but displayed the vision and talent that has seen her become the creative force behind our products.

Related: How To Find A Strong Mentor To Guide You To Business Success

Giving people the room – and the security – that they need to expand their skills could be a risk – but it is the only way that you can encourage people to move beyond the tunnel vision that comes with only believing that they can do one task, and the only way you can grow your business to new heights.

Geoff Prissman is a serial entrepreneur, foodie and family man. Geoff spent 13 years as CEO of a furniture manufacturing and Imports company. His business acumen and development can in large be attributed to the extensive periods he spent in Italy focusing on furniture innovation and design – this later translated into his passion for food design and creating innovative drink experiences. In 2000 Geoff, together with his business partner Johnny Davis rescued a small beverage business in liquidation and the rest is history. Geoff is a master at relationship building and creative problem solving, he has used these skills to infiltrate most major food and beverage chains and restaurants in South Africa. Visit Slo-Jo Trading for more information.

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#Wealthiest List: 8 Self-Made Millionaires On How They Built Their Wealth

These inspirational self-made millionaires built businesses with nothing less than hard work and sheer determination.

Catherine Bristow

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1. Nick D’Aloisio Wrote a Million Dollar App At Age 15

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At the age of 15, Nick D’Aloisio wrote an app while sitting in his parent’s bedroom in the UK. At the age of 17, D’Aloisio sold his app Summly – a mobile news summarisation app to Yahoo for a staggering USD 30 million.

As one of the youngest millionaires, D’Aloisio is also the world’s youngest entrepreneur to be backed by venture capitalists – having secured seed funding from Sir Li Ka-Shing, Hong Kong’s billionaire, as well as raising USD 1.23 million from celebrity investors, including Yoko Ono and Ashton Kutcher.

“The number one thing I did that I think was wise was to get, through some of my advisers, was a Chairman; basically someone who was a very experienced business person, an industry veteran — Bart Swanson, who had been at Amazon and then Badoo. Then, myself and Bart really started finding people and growing the team.”

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7 Cannabis Industry Millionaires Making It Big In The Marijuana Business

These entrepreneurs have capitalised on a new market set to continue to grow rapidly as more countries legalise marijuana across the world.

Catherine Bristow

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1. Brendan Kennedy

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Brendan Kennedy worked on job sites as a carpenter to pay his way through university, with his eyes set firmly on becoming an architect, until the allure of Silicon Valley changed the course of his direction. While working at technology start-ups Kennedy began thinking about the possibilities that medical marijuana provided.

“I was really sceptical of medical cannabis,” he says. “It took a year of having conversations with patients and physicians and hearing the same story, repackaged but essentially the same, over and over and over again, where my scepticism eroded and I became a believer.”

In 2013, Kennedy and his partners applied for a licence from Health Canada and launched Lafitte Ventures, which was later renamed Tilray. Today, the company is a global leader in medical cannabis research, cultivation, processing and distribution.

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Scaleup Learnings From Our Top Clients – What The Most Successful Entrepreneurs Do Right

So, how do our successful clients move through these constraints to scaling up? We see four key drivers of success, and they are: people, strategy, flawless execution and finance.

Louw Barnardt

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You’re out of your start-up boots, staff is increasing, your client base is growing, revenue is up and you’ve proven your case to the market. Now it’s time to scale up. The challenges of this vital growth phase are different and it’s a time that demands different mindsets and different actions. In a world littered with small business failures, it helps to be well-prepared for scaling up using a proven methodology. At Outsourced CFO, we get an inside look at the success factors of our clients who are mastering the transition.

On the one hand, scaling up is a really exciting phase; this is what moves you into real job creation and making an impactful contribution to economic growth. On the other hand, it is really hard to scale up successfully. We see three major constraints that limit companies’ transition from start-up to scale-up:

Leadership

The business has to have the leadership that can take it to the next level. When you start scaling up, especially rapidly, the founders can no longer do everything themselves. The team must grow and include new leadership talent that can take charge and execute so that the founders are working on the business instead of in the business.

Infrastructure

The processes, procedures, networks, systems and workflows of the business all need to be scalable. This is imperative when it comes to your infrastructure for the financial management of your business. You’re only ready for growth when your infrastructure can seamlessly keep pace.

Market access

Scaling up demands more innovative marketing and storytelling so that you can more easily connect and engage with the new employees, clients, network partners, investors and mentors that need to come along with you on your scale-up journey.

Businesses that build a market conversation and a compelling brand narrative during their start-up phase are better positioned to have this kind of market access when they need to scale up.

People

It is critical to have the right people on your team. Our successful entrepreneurs have what it takes to attract, inspire and retain top talent. A strong team of smart, ambitious and purpose-driven people who love the company and want to see it succeed contribute greatly to a world class company culture. They are adept at communicating a compelling vision and establishing core values that people can take on. These entrepreneurs are tuned into the aspirations of their people and focus on developing leaders in their teams who can in turn develop more leaders.

Strategy

It is planning that ensures that the right things are happening at the right times. At successful scale-ups strategies and action plans are devised to ensure that the most important thing always remains the most important thing.

Strategy includes input from all team members and setting of good priorities for the short, medium and long term. Goals are clear and everyone always knows what they are working towards. The needle is continuously moved because 90-day action plans are implemented each quarter to achieve targets and goals that are over and above people doing their daily jobs.

Flawless execution

Top entrepreneurs are not just focused on what operations need to achieve, but how the business operates. They have the right procedures, processes and tools in place so that everyone can deliver along the line on the company’s brand promise. Frequent, quick successive meetings ensure the rapid flow of effective communication. Problems are solved without drama. There is no chaos in the office environment. Everyone is empowered to execute flawlessly to an array of consistently happy clients.

Finance

Everyone knows that growth burns cash. A rapidly scaling business faces the challenge of needing a scalable financial infrastructure to keep the company healthy. Our successful entrepreneurs pay close attention to finance as the heartbeat of the business, ensuring that everything else functions. They look at the tech they are using for financial management and for the ways that their financial systems can be automated so that they can be brought rapidly to scale. The capital to grow is another vital finance issue.

The best way to finance a business is through paying clients on the shortest possible cash flow cycle. However, when you are scaling up and making heavier investments in the resources you need for growth, it is likely that you will need a workable plan for raising capital. Our scale-up clients know the value of accessing innovative financial management that provides high level services to drive their business growth.

Navigating the scale-up journey of a growing private company is one of the hardest but most rewarding of careers to pursue. Having people in your corner who have been through this journey before helps take a lot of pain out of the process. No growth journey looks the same, but there are tried and tested methods that will – if applied diligently – lead to definite success. Happy scaling!

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