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Lessons Learnt

7 Business Tips From The 3 Way Marketing Group Founders

Lessons learnt from Tom Goldgamer and Danny Aaron of 3 Way Marketing and Benater Production Group.

Nadine Todd




1. Even the most tech and system-based businesses can be bootstrapped

“We’re not IT guys. We couldn’t build our systems ourselves. We started out with a script, that’s it. Every extra cent we made went into system development. Today we have an extremely sophisticated IT system that’s the base of our business, but it took time and patience to build.”

2. Pivot to achieve greatness

“Our first business was an SEO business for SMEs. We still use those skills, but only internally. Our business model adjusted as the business grew, to accommodate a larger vision. Never be afraid to pivot. It’s often the only way to grow.”

Related: Less Than 10 Years Got 3 Way Marketing Crashing Through Glass Ceilings

3. Risk models work

“We work on risk, and we’ve built a R200 million+ business in under ten years. If you have enough faith in your own abilities, this is a really great way to show your clients that you mean business.”

4. Measure everything

“One of the reasons why we’re able to follow a risk model is that we measure everything. We understand the business environment we operate within and its returns. We know the importance of giving measurable value to our clients. We never do anything we can’t measure.”

5. Growing businesses need structures

“As we grow up, we’ve had to put more internal measurements in place. We come from a lenient start-up environment, but growing teams need checks and balances. Don’t be scared to create a structured environment. It protects the business, but it also protects your employees and lets them know what’s expected of them.”

6. Always have the right people on board

“We’ve never needed to borrow a cent to grow this business because we didn’t have high asset needs. Our core advantage is people. We’ve been able to create capacity as clients have come on board. But here’s the secret: We’ve focused on hiring the best people we could, because we know that this is what drives further growth. In our early years we couldn’t afford high salaries, and so we needed to find other ways to incentivise the right people, and take chances on young talent that we believed would grow with the role.”

Related: How Majozi Bros Construction Built Their Business, One Brick At A Time

7. Internalise core needs rather than outsourcing

“We’ve embraced the Bidvest philosophy that it’s better to internalise your core needs than outsource them. You need to have reached a certain size before you can do this, otherwise you’re just diluting your skills and assets, but once you’re able to embrace this strategy it’s not only a good way to scale, it gives you additional revenue streams as well, as you can offer these services to clients.”

Nadine Todd is the Managing Editor of Entrepreneur Magazine, the How-To guide for growing businesses. Find her on Google+.

Lessons Learnt

Richard Branson’s ABCs Of Business

Throughout the year, the Virgin co-founder shared what he thinks are the essential elements to success.



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If there’s one thing Richard Branson knows, it’s how to run a successful business.

Throughout last year, the Virgin founder shared what he thinks are the keys ingredients to building a successful company with each letter of the alphabet, which he slowly revealed through the 365 days.

From A for attitude to N for naivety to Z for ZZZ, check out Branson’s ABCs of success.

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Lessons Learnt

How Reflexively Apologising For Everything All The Time Undermines Your Career

How can you inspire confidence if you are constantly saying you’re sorry for doing your job?




I’m one of those weird people who gets excited about performance reviews. I like getting feedback and understanding how I can improve. A few years ago, I sat down for my first annual review as the director of communications for the Florida secretary of state, under the governor of Florida.

I had a great relationship with my chief of staff, but I had taken on a major challenge when I accepted the job a year prior. I didn’t really know what to expect.

Youth takes charge

I was 25 at the time, and everyone on my team was in their thirties and forties. I came from Washington, D.C., and was an outsider to my southern colleagues. I was asking a lot from people who had been used to very different expectations from their supervisor.

I sat down with my chief of staff who gave me some feedback about the challenges I had tackled.

She then paused and said to me, very directly,”But you have to stop apologising. You must stop saying sorry for doing your job.”

Related: 8 Valuable And Inspirational Web Series You Should Check Out

I didn’t know what to say. My reflex was to reply sheepishly, “Umm, I’m sorry?” But instead I immediately decided to be more cognisant of how often I said I was sorry. Years later, her words have stuck with me. I have what some may consider the classic female disease of apologising. When the New York Times addressed it, five of my friends and past coworkers sent it to me.

In it, writer Sloane Crosley got to the heart of the issue:

“To me, they sound like tiny acts of revolt, expressions of frustration or anger at having to ask for what should be automatic. They are employed when a situation is so clearly not our fault that we think the apology will serve as a prompt for the person who should be apologising.”

Topic of debate

I’ve talked at length with other women trying to figure out this fine balance. The Washington PostTime, and Cosmopolitan have all tackled this topic. Some say it’s OK to apologise; others criticise those who are criticising women who apologise. Clearly, I’m not alone in dealing with this issue. In fact, I’m constantly telling the people I manage that by apologising they give up a lot of their power.

Related: Want To Feel Empowered? Check Out These 17 Quotes From Successful Entrepreneurs And Leaders

Here’s the bottom line: Don’t apologise for doing your job.

If you’re following up with a coworker about something they said they’d get to you earlier, don’t say, “Sorry to bug you!” If you want to share your thoughts in a meeting, don’t start off by saying, “Sorry, I just want to add…” If you’re doing your job, you have absolutely nothing to apologise for.

That’s what I think. And I’m not even sorry about it.

This article was originally posted here on

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Lessons Learnt

10 Quotes On Following Your Dreams, Having Passion And Showing Hard Work From Tech Guru Michael Dell

If you’re in need of a little motivation, check out these quotes from Dell’s CEO, founder and chairman.



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There’s much to learn from one of the computer industry’s longest tenured CEOs and founders, Michael Dell. As an integral part of the computer revolution in the 1980s, Dell launched Dell Computer Corporation from his dorm room at the University of Texas. And it didn’t take Dell long before he’d launched one of the most successful computer companies. Indeed, by 1992 Dell was the youngest CEO of a fortune 500 company.

Dell’s success had been long foreshadowed. When he was 15, Dell showed great interest in technology, purchasing an early version of an Apple computer, only so he could take it apart and see how it was built. And once he got to college, Dell noticed a gap in the market for computers: There were no companies that were selling directly to consumers. So, he decided to cut out the middleman and began building and selling computers directly to his classmates. Before long, he dropped out of school officially to pursue Dell.

Fast forward to today. Dell is not only a tech genius and businessman, but a bestselling author, investor and philanthropist, with a networth of $24.7 billion. He continues his role as the CEO and chairman of Dell Technologies, making him one of the longest tenured CEOs in the computer industry.

So if you’re in need of some motivation or inspiration, take it from Dell.

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