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8 Pertinent Lessons Bos Tea Learnt That You Should Ponder

Bos Tea took some seriously calculated risks when they launched the premium iced tea brand, and they learnt some valuable lessons along the way.

Nadine Todd

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1. Investors are about more than cash

Everyone should bring something to the business in the form of knowledge and skills. The right investors bring extra expertise with them.

2. A great story and data are the two golden rules of attracting an investor

You need both if you really want to access growth funding that will take your business to the next level.

3. Marketing is a non-negotiable if you want to grow

I believe you will shrivel up if you aren’t spending cash to grow your bottom line. We have never stopped marketing. The bigger we get, the more our marketing budget grows. Stop marketing, and consumer spend stops.

Related: Grant Rushmere Is Going Bos With Iced Tea

4. Everything you do must be an asset

Don’t create anything that has only one use. Before you spend any money, ask the question: Can we use this in multiple places, and does it have multiple functions? We create things for an event, and then use them in the office.

We showcased at a Pick n Pay consumer show and then placed the furniture in our reception.

Create assets that aren’t wasteful by being disciplined and putting thought into every spending decision.

5. Choose your involvement in events wisely

Just because there’s a big crowd of people doesn’t mean your brand will benefit from being there.

  • Does it make sense to be there?
  • Are you talking to your target audience in the right space?
  • Are they receptive to your message?

You need to choose which events you attend based on the answers to these questions. Then you need to choose the right environment.

There are a lot of wrong environments, like trying to speak to people queueing for an election. No one wants to be there. They aren’t having fun. You’ll be tapping into the wrong emotions.

6. Monitor everything you do

We monitor our sales and analyse market share and data daily. Where are we lagging? Where are we gaining ground? Where have we lost ground? Everything is driven by sales metrics.

We have a full-time employee who just does data capture. The intelligence we get out of this isn’t random. The more intelligent you can be, the more your actions create cause and effect.

7. Give people the freedom to do what they love

Every person on a team is unique and useful. Learn to celebrate that instead of trying to make them conform to one ideal ‘employee’ template. Set them free from expectations.

For example, MBAs love spreadsheets. Creatives generally hate them. That’s okay. You need all sorts of people to run a successful business. If you’re not good at spreadsheets, you shouldn’t be forced to do them.

Related: 6 Of The Most Profitable Small Businesses In South Africa

8. Learn from your mistakes

Every business makes mistakes. The question is, what do you do with those mistakes? In Holland we followed a similar roll-out plan to our South African model. We went niche first, built a base through delis and cafes and grew from there.

In Belgium we went straight to the retailers and it didn’t work. Retailers can love you, but consumers need to know and love you before they will buy your product.

Nadine Todd is the Managing Editor of Entrepreneur Magazine, the How-To guide for growing businesses. Find her on Google+.

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Lessons Learnt

#Wealthiest List: 8 Self-Made Millionaires On How They Built Their Wealth

These inspirational self-made millionaires built businesses with nothing less than hard work and sheer determination.

Catherine Bristow

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1. Nick D’Aloisio Wrote a Million Dollar App At Age 15

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At the age of 15, Nick D’Aloisio wrote an app while sitting in his parent’s bedroom in the UK. At the age of 17, D’Aloisio sold his app Summly – a mobile news summarisation app to Yahoo for a staggering USD 30 million.

As one of the youngest millionaires, D’Aloisio is also the world’s youngest entrepreneur to be backed by venture capitalists – having secured seed funding from Sir Li Ka-Shing, Hong Kong’s billionaire, as well as raising USD 1.23 million from celebrity investors, including Yoko Ono and Ashton Kutcher.

“The number one thing I did that I think was wise was to get, through some of my advisers, was a Chairman; basically someone who was a very experienced business person, an industry veteran — Bart Swanson, who had been at Amazon and then Badoo. Then, myself and Bart really started finding people and growing the team.”

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7 Cannabis Industry Millionaires Making It Big In The Marijuana Business

These entrepreneurs have capitalised on a new market set to continue to grow rapidly as more countries legalise marijuana across the world.

Catherine Bristow

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1. Brendan Kennedy

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Brendan Kennedy worked on job sites as a carpenter to pay his way through university, with his eyes set firmly on becoming an architect, until the allure of Silicon Valley changed the course of his direction. While working at technology start-ups Kennedy began thinking about the possibilities that medical marijuana provided.

“I was really sceptical of medical cannabis,” he says. “It took a year of having conversations with patients and physicians and hearing the same story, repackaged but essentially the same, over and over and over again, where my scepticism eroded and I became a believer.”

In 2013, Kennedy and his partners applied for a licence from Health Canada and launched Lafitte Ventures, which was later renamed Tilray. Today, the company is a global leader in medical cannabis research, cultivation, processing and distribution.

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Scaleup Learnings From Our Top Clients – What The Most Successful Entrepreneurs Do Right

So, how do our successful clients move through these constraints to scaling up? We see four key drivers of success, and they are: people, strategy, flawless execution and finance.

Louw Barnardt

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You’re out of your start-up boots, staff is increasing, your client base is growing, revenue is up and you’ve proven your case to the market. Now it’s time to scale up. The challenges of this vital growth phase are different and it’s a time that demands different mindsets and different actions. In a world littered with small business failures, it helps to be well-prepared for scaling up using a proven methodology. At Outsourced CFO, we get an inside look at the success factors of our clients who are mastering the transition.

On the one hand, scaling up is a really exciting phase; this is what moves you into real job creation and making an impactful contribution to economic growth. On the other hand, it is really hard to scale up successfully. We see three major constraints that limit companies’ transition from start-up to scale-up:

Leadership

The business has to have the leadership that can take it to the next level. When you start scaling up, especially rapidly, the founders can no longer do everything themselves. The team must grow and include new leadership talent that can take charge and execute so that the founders are working on the business instead of in the business.

Infrastructure

The processes, procedures, networks, systems and workflows of the business all need to be scalable. This is imperative when it comes to your infrastructure for the financial management of your business. You’re only ready for growth when your infrastructure can seamlessly keep pace.

Market access

Scaling up demands more innovative marketing and storytelling so that you can more easily connect and engage with the new employees, clients, network partners, investors and mentors that need to come along with you on your scale-up journey.

Businesses that build a market conversation and a compelling brand narrative during their start-up phase are better positioned to have this kind of market access when they need to scale up.

People

It is critical to have the right people on your team. Our successful entrepreneurs have what it takes to attract, inspire and retain top talent. A strong team of smart, ambitious and purpose-driven people who love the company and want to see it succeed contribute greatly to a world class company culture. They are adept at communicating a compelling vision and establishing core values that people can take on. These entrepreneurs are tuned into the aspirations of their people and focus on developing leaders in their teams who can in turn develop more leaders.

Strategy

It is planning that ensures that the right things are happening at the right times. At successful scale-ups strategies and action plans are devised to ensure that the most important thing always remains the most important thing.

Strategy includes input from all team members and setting of good priorities for the short, medium and long term. Goals are clear and everyone always knows what they are working towards. The needle is continuously moved because 90-day action plans are implemented each quarter to achieve targets and goals that are over and above people doing their daily jobs.

Flawless execution

Top entrepreneurs are not just focused on what operations need to achieve, but how the business operates. They have the right procedures, processes and tools in place so that everyone can deliver along the line on the company’s brand promise. Frequent, quick successive meetings ensure the rapid flow of effective communication. Problems are solved without drama. There is no chaos in the office environment. Everyone is empowered to execute flawlessly to an array of consistently happy clients.

Finance

Everyone knows that growth burns cash. A rapidly scaling business faces the challenge of needing a scalable financial infrastructure to keep the company healthy. Our successful entrepreneurs pay close attention to finance as the heartbeat of the business, ensuring that everything else functions. They look at the tech they are using for financial management and for the ways that their financial systems can be automated so that they can be brought rapidly to scale. The capital to grow is another vital finance issue.

The best way to finance a business is through paying clients on the shortest possible cash flow cycle. However, when you are scaling up and making heavier investments in the resources you need for growth, it is likely that you will need a workable plan for raising capital. Our scale-up clients know the value of accessing innovative financial management that provides high level services to drive their business growth.

Navigating the scale-up journey of a growing private company is one of the hardest but most rewarding of careers to pursue. Having people in your corner who have been through this journey before helps take a lot of pain out of the process. No growth journey looks the same, but there are tried and tested methods that will – if applied diligently – lead to definite success. Happy scaling!

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