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Albert Van Wyk Of Gazzaroo Gives Top Advice On How To Make Your First Million

Becoming financially free starts with a millionaire mindset. Albert van Wyk decided in his early teens that he wanted more from life, and he started working hard to achieve it.

Nadine Todd

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Vital Stats

  • Player: Albert van Wyk
  • Claim to fame: Self-made millionaire by age 22, author of How To Become a Millionaire at 22.
  • Company: Gazzaroo (online media agency) and a part-time business consultant
  • Est: 2015
  • Visit:

Having a purpose and a vision are powerful tools. They give you direction, help you stay focused when things get tough, and keep you heading in the right direction, particularly when results are slow. They’re also the foundation of a millionaire mindset. Albert van Wyk shares the journey that’s helped him develop his millionaire mindset, and the tools that will help you get there too.

‘Aha’ moments

‘Aha’ moments don’t always happen in a blinding instant. Sometimes they’re the culmination of experiences.

I grew up in a lower-middle class household. My dad was a road technician who was determined to give us a university education — something he had never had — and he worked hard, long hours, including night shifts, to make it happen. Growing up he always looked stressed, over-worked and tired. I didn’t want to work that hard and still struggle.

Related: 5 Habits That Lead To Millionaire Business Success

When I was a kid, there was a bicycle I desperately wanted. My parents couldn’t afford to buy it for me. The next month, when the coolest kid in class arrived with that bicycle, it drove me to start thinking about what I could do to ensure a different future; one where I wasn’t limited by finances. I was already considering what it meant to be financially free.

Everywhere I went, this point was being driven home. Everyone around me at school spoke about the cool jobs and cars they wanted one day, and what their families would look like. All of those things were fine, but it was becoming very clear to me that I wanted more. I wanted to change the world. I wanted to make an impact. I wanted to do big things. And the reality is that bigger dreams need bigger funding.

Finding a purpose

albert-van-wyk-millionaireI didn’t have a plan yet, but I had a purpose, and I quickly realised that dreams don’t come true by themselves. You need a goal, and you have to work towards it. I wasn’t going to delay working towards mine just because I was still at school. I was capable of earning money, and that’s what I did. I set goals for myself, and worked to achieve them.

I wasn’t scared of working hard — I’d been brought up in a household that respected hard work — but I did need patience. I also knew that every little bit made a difference. In Grade 8 I mowed lawns, washed cars and even convinced my mom to pay me per room I cleaned in our house. My goal was to buy a guitar by the end of the year, and I achieved it earlier than planned. I then taught myself to play the guitar (I’d already learnt drums at our church), and opened a guitar school, teaching other kids to play.

I bought and sold second hand PlayStations, and saved everything I made. By the time I was in Grade 11, I had a few things on the side, and then my grandfather started complaining about the fact that his 1950s Studebaker Powerhawk was never driven — which is death for a car. I didn’t have my driver’s licence, but I had an idea. I convinced my dad to be our driver, and started renting it out for matric dances. I saved up and bought a Volvo 122S a few months later for R8 000, and my dad helped me fix it up. This got added to our business.

I knew that the secret to building wealth was to get started. I needed to be trading, learning about finances, and above all, saving. It’s easy to spend money. It’s much harder to put it away.

Focusing on the future

As I got older, I became more focused. What did I want to accomplish, how was I going to get there, and what finances did I need?

I knew I was going to varsity. That had always been the plan. No one om my father’s side of the family had been before my generation, and my brother and I both knew this was a non-negotiable. I completely understand the worth of a university degree but I also wanted to work towards my goal of financial freedom, so I made a deal with my dad.

Related: 7 Motivational Habits That Drive Millionaires

If I secured a merit bursary, could I use my college fund as a deposit on a property? He agreed. I needed to work harder than ever to achieve the marks I needed. I studied straight through the school holidays. Plus, although all my aptitude tests said I shouldn’t go into engineering (anything but engineering), that’s what I was determined to do.

My great grandfather dug roads, my grandfather drove earthmoving equipment, my dad was a road technician — I saw a family legacy of growth, and I needed to become an industrial engineer to see it through.

I got the bursary, and I graduated, but I had to work extremely hard to do it. Nothing came easily. I even had to find my own rules to follow because the theory didn’t always make sense to me. I could see how natural it was for many of my peers. For me, it was hard work.

But it was the right decision. I’d chosen industrial engineering because it was all about optimising and making a business more profitable and effective. The engineering elements weren’t always easy for me, but the business side made complete sense. Today, I can go into a business and see what’s ineffective in their processes. I learnt so many terms I can apply; it’s been invaluable to me as a business consultant.

Small steps, big rewards

Through different side businesses, driving the Volvo 122, and staying at home to save money, I paid off my first property by the time I was 22. It was my first paid-off asset, worth just over R1 million. I could have moved into my new house, but it was an asset that could now earn me passive income, which I could use to purchase a second property, so I stayed at home and that’s what I did.

I also started consulting, and started an online media company, Gazzaroo, with a friend from varisty. He had the idea, but wanted me to help him execute it. We focused on web design, social media and branding. I had taught myself PhotoShop in school to market the other businesses. We launched in 2015 with R1 500, and two years later we have seven employees and a decent turnover that is steadily growing. My friend wanted to return to engineering, so I bought most of his shares and now spearhead the company.

It’s an important and often over-looked element of wealth building — you need more than one stream of income. You need to put focus and attention into everything you do, but if you can generate multiple streams of income, you’re already building a stronger base.

albert-van-wyk-gazzarooWhat I’ve learnt

Small starts have big results

By the time I was in varisty I was studying, had a business and my first property. I’d chat to my peers and their eyes would widen. They’d always say they wished they’d started early as well, or that they’d known it was possible when they were youngsters. It’s always possible, and it’s never too late to start. You just need a goal, and you need to take the first steps — and stick with them. It’s not an overnight thing. It’s slow and steady.

Success is the result of discipline, perseverance and passion

You need all three. You can’t have discipline and no passion. When the going gets tough, you either drop out or stick it through, and often the difference between the person who gives up and the one who doesn’t is passion — how much do you love what you do, or care about the goal you’re striving to achieve? If you have the passion, you then need to develop a mindset that is disciplined and will persevere. Most results aren’t quick — you have to keep at it. That’s the secret.

Don’t start with goals — start with yourself

Before you’ve even formulated goals, you need to take a good, long look at yourself. You need to take responsibility for yourself. There’s always a legitimate reason to let yourself off the hook if you look for it. Don’t. Drop the hook. Take full responsibility for the success of your goals. Stop saying you can’t afford to do something because of the economy, your salary or the poor exchange rate. There’s always a reason not to do something, but if you really want it, you’ll find a way.

Related: 4 Ways To Become A Millionaire Even When You Start With Little

We can achieve anything we set our mind to, provided we’re willing to be disciplined and persevere to achieve our goals

Change your way of thinking and speaking. Don’t say ‘I can’t because…..’. Instead say, ‘How can I affect this?’ Once you take responsibility for something, and reframe the way you look at things, it kicks your brain into action and you will find a solution. Be proactive instead of a victim of circumstances.

Once you’ve got your mindset right, set your goals

This is where your plan comes in. People always want to reach for the stars. That’s great, you must have dreams and goals, but don’t choose a crazy dream you can’t execute without breaking it down into small, manageable bits. You need something that you can achieve today, this week, this month — otherwise you will keep postponing it. You end up letting yourself off the hook — ‘I can’t achieve it today anyway, so I may as well start tomorrow, tomorrow, tomorrow…’

Start with small goals to reach your bigger goals

For me, I want to be an international public speaker. That’s not going to happen tomorrow. So, what can I do now? I need to start with becoming a national public speaker. Even that’s not going to happen right now, it’s still too big. Okay, I need to be knowledgeable about the topic — that I can do today. I can read a blog, watch a YouTube video, secure a gig — my big goal is suddenly broken down into small, achievable, daily goals, and there’s no reason to postpone because I can do something today.

Create a sense of urgency, put the pressure on and take responsibility

That’s how you’ll get there. Put in the hours, and then celebrate the small wins and stick with it.

You need the mental tools to persevere so that you don’t get derailed

This is so important. Make your goals your phone and PC wallpaper. Stimulate yourself with positive inputs — find motivational posts that are specific to you, and surround yourself with people that can support you and invest in them — when you need them, they will be there. I have an amazing support system, but it goes both ways. They can support you and uplift you, and you need to do the same for them.

Related: 12 Millionaire Habits To Start Making Serious Money Soon And Build Wealth In A Hurry

You also need to give yourself reality checks

Pay attention so that you can recognise bad vibes creeping up on you. It happens to everyone, so develop the tools to recognise them and check yourself. Empower the people close to you to be able to tell you when you’re being negative. We have a saying at Gazzaroo: When things are bad, they will go better; when things are good, that’s great, but they might go wrong. Stay grounded so that you can handle the curveballs, but stay positive.


a-guidebook-for-building-wealthRead This

A Guidebook for Building Wealth

Fuelled by dreams and the destination, Albert van Wyk has written and self-published a collection of the tools he has developed in his quest to achieve financial freedom.

Available at all good bookstores and through Albert’s website, www.millionaireat22.com.

Lessons Learnt

The Daily Schedules Of 10 Famous Business Billionaires

Get inspired by the daily schedules of Jeff Bezos, Elon Musk, Oprah Winfrey and other seven-figure leaders.

Entrepreneur

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What do some of the world’s most famous billionaire business leaders have in common? Clearly, they’re all intelligent, driven, hard-working and have lots of digits in their account balances, but the similarities mostly stop when you compare their daily routines.

If you want to know how long you should sleep, when you should wake up, how long and whether you should work out or other lifestyle choices, you won’t find a consensus among the business elite. What you will find is a fascinating glimpse into the lives of individuals who have more money than most of the people on Earth combined.

Click through the slides to read about the daily routines of billionaires including Jeff Bezos, Elon Musk and Oprah Winfrey, as gleaned from clues they’ve dropped throughout the years in interviews and speeches.

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Lessons Learnt

Critical Lessons Dan Newman Took From CEOwise Interviews And Applied In His Own Business

When I reached the point in my business where I realised I needed to make a change if I wanted to achieve real scale, I turned to other successful entrepreneurs. What I learnt has changed my business, and helped me launch new companies with stronger foundations.

CEOwise

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After running my agency, Druff Interactive for over 15 years, I came to the stark realisation that I should have been in a different position with my business. It should have been bigger, more successful. Don’t get me wrong. It wasn’t a bad business — quite the opposite. But it could have been more.

Determined to become a better entrepreneur, I decided to start learning from the best. I figured the best way to access the knowledge, experience and lessons I was looking for was by interviewing successful entrepreneurs with the goal of implementing what I learnt in my own business. The result is CEOwise, a collection of interviews and videos that not only document my journey of learning, but lessons I can share with fellow entrepreneurs as well.

Living up to potential

I began my entrepreneurial journey in 2001 when I launched my web and design agency, Druff Interactive. From the very beginning I thought my business would grow organically. I believed my turnover would increase each year, as would my profits, and that I would keep moving forward, year on year, until I reached 40 and could retire comfortably. In this rosy future, I’d never have financial stress again. I couldn’t have been more off the mark.

Being an entrepreneur is like being a new parent. In the beginning, it’s all excitement and butterflies. But then you get home from the hospital and realise you’re living with much more responsibility on less sleep. Such is a new business, and the reality is that you just have to deal with it and make it work.

In our first eight years, Druff grew from just me working from a spare room in our townhouse to a staff complement of 11 by 2010. I was growing organically (as planned), but in a lot of ways, that was actually a risk, at least when it came to growth. Entrepreneurs who do experience organic growth often become complacent. Although Druff was a successful business, I wasn’t pushing it as much as I should have and we began to stagnate.

The very first entrepreneur I interviewed for CEOwise, Rich Mullholland, said that “Success is only important when measured on potential, and the company has not grown according to potential at all, therefore it’s a failure.” He was speaking about his own company, Missing Link, but the lesson really struck a chord with me. I too believed that Druff hadn’t lived up to its potential.

It was one of my biggest issues. When times were great I should have been innovating and pushing my business into different areas. Allon Raiz, founder of Raizcorp, says that he’s seen too many entrepreneurs take their foot off the pedal, become complacent and their success becomes the seed of their failure.

Related: How Dinesh Patel Pivoted OrderIn Into A Successful Food Delivery App

Focused on growth

These were lessons I only started articulating after I began CEOwise, but the truth of them was already becoming apparent to me before I launched the series. Between 2010 and 2016 we worked with great clients and built an awesome portfolio of work. I was proud of what we’d achieved. And yet I knew that after 15 years the business should have been in a different position.

In hindsight, another mistake I made was not having a proper sales force to bring in the clients. We relied mainly on word-of-mouth referrals and Google Adwords to bring in sales and grow organically. Adwords was great in the beginning and the cost per click (CPC) was cheap, but as more companies got on board, CPC became more costly and less effective. And yet I didn’t adjust my strategy. Allon also says that 10% of your team should be dedicated to sales full time. Mine was not.

By December 2016 I reached the decision to start making major changes in my business. I knew I needed to learn from the best of the best, which meant tapping into South Africa’s most successful entrepreneurs. I also realised that if I was in this position, perhaps many other entrepreneurs were too. CEOwise documents my journey of learning, but it also allows me to share it. My vision is to help more people become CEO ‘wise’, so they can become wiser CEOs.

My idea was never to have a boring sit-down, boardroom interview. When I started, I wanted each interview to be centred around an activity. I contacted my first entrepreneur, Rich Mullholland, whom I’d known for many years, and asked him if he’d go SCAD free falling with me, while doing an interview on all the insights on entrepreneurship he’s learnt over the years. He was in! We ended up suspended inside one of the Soweto towers, dropping 50 metres into a net, discussing entrepreneurship. It was a complete win. At the time, Rich was just about to launch his own vlog called ‘The Get Rich Quick Show’, which I still follow to this day (and suggest you do too).

Related: Benji Coetzee Never Worked In Logistics, Find Out How She Launched Empty Trips A Successful Logistics Marketplace

Finding solutions

Since launching CEOwise in March 2017, I have interviewed over 30 entrepreneurs, each with their own story and advice. One of the biggest lessons I’ve learnt is that there are many ways to solve a problem. This led to the creation of a segment called ‘CEOwise Advice’, in which I ask each entrepreneur to answer the same question. The variety of answers to the same question is fascinating, and proves that there are many ways to approach a situation. I’m now in the process of creating CEOwise Mentors, which asks five entrepreneurs the same question.

Over the past two years I’ve learnt even more than I hoped for. I’ve been inspired to make changes in Druff, and I’ve also started new businesses that I’ve brought my new-found knowledge into, with the goal to do things correctly from the beginning.

I’ve also fallen in love with learning, which is why I’ve read more books in the past year than I have in my entire life. I’m on a mission to become a raging success. I know I’m going to make mistakes along the way. That’s how we learn. But I’m also a better entrepreneur since I started this journey.

One of the biggest lessons I’ve learnt is not to be scared of competition, but to embrace competitors instead. When I met Gary Leicher, founder of Smudge, at a Suits & Sneakers networking event, I decided to put this particular lesson into action. Smudge had been a competitor of ours in the web design and development space for many years. Gary said he’d wanted to meet me for a while and I suggested we get together for a coffee the following week. We sat down for lunch and four hours later, after discussing the industry and processes we used, we swopped notes and left wiser than when we arrived. Don’t be scared of competition, embrace it. There is always something to learn from your fellow entrepreneurs. You just have to be open to the lessons.

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Lessons Learnt

Entrepreneur Erik Kruger On The Importance Of Clarity And Embracing Failure

Erik Kruger has walked his own personal development journey, and now he’s helping other entrepreneurs find their ‘best’.

Nadine Todd

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Vital Stats

How does a physiotherapist who dreamed of touring the world with sports teams become a mental performance coach for high-impact entrepreneurs? Ask Erik Kruger and the term he’ll use is ‘accretion’, the process of growing and adding layers through experiences.

The point is key: No journey is ever a straight line from point A to point B. Most of us spend years figuring out what we want to do through a process of elimination. It’s by doing that we figure out what we like and don’t like; what ignites passion in us, and what we’re good at.

Erik’s journey began in physiotherapy. He graduated in 2007 and started his own private practice with a friend in 2009. He was quickly realising that his dream wasn’t aligning with reality though. “My goal was to be the physio who toured with the springboks. Instead, I was locuming at hospitals and travelling two hours a day to reach my private practice offices,” says Erik. “I couldn’t see my future in it.”

It’s an interesting lesson: Until you do something, you won’t always know if it aligns with your expectations and goals. But no experience is ever a waste. “Physiotherapy ended up allowing me to have a side hustle. I could pay the bills while I figured out my entrepreneurial journey, because I had no idea what I wanted to do when I started. I registered 45 domain names before I settled on Better Man, and Better Man led me to the Mental Performance Lab and my coaching business.”

Launches and lessons

While he was still in private practice, Erik met fellow entrepreneur and Shark Tank investor, Marnus Broodryk. “Marnus was still in his own start-up phase. We were at FTV and he was handing out business cards for his accounting business, The Beancounter, to everyone he met. I took one, but only ended up contacting him months later because I needed to set up a website, and I thought he’d be able to give me some guidance.”

The website was for the practice, and Marnus helped Erik via skype to set up his first WordPress site. In Erik’s own words, it was a terrible website, but the bug bit. From that moment onwards, Erik’s newfound love affair with the digital space began.

“I liked the idea that you could just create something and people would come,” he says. “I found out very quickly that’s not how it works at all, but by then I was playing around with as many website ideas as I could think of.”

Related: Erik Kruger Explains How You Can Become A BetterMan And What That Means For Your Business

Marnus and Erik played around with some ideas, and settled on directory sites. “The idea was that people would pay a monthly retainer to be on the website and that’s all you’d need to create annuity income. You also wouldn’t need advertising revenue, which requires ongoing sales.”

Because of his own area of expertise, Erik thought a directory for physiotherapists would work well — one of the regulating bodies disagreed. They viewed the monthly retainer as a kickback, which is illegal in the medical profession.

So, Erik moved on to his next idea. “I was doing everything over eLance and Odesk, from web development to graphic design. I started thinking that we needed a local freelance community that entrepreneurs could tap into. My brother agreed to invest in the idea and we hired developers from India to build the site. I directed them to a few sites I liked and briefed them on what we wanted.”

Six months and R70 000 later, Erik received a cease and desist call from one of the big players in the freelance space. “He was furious. It turned out that the developers we had hired had copied his website, section for section, header for header. I had been focused on client acquisition, not the development of the site — I hadn’t even checked what they were doing. I’d only focused on the feedback from beta testing. Faced with being sued for infringement, we took the site down immediately. I was trying different things and failing miserably, but I was also okay with that.”

Finding a niche

erik-kruger

Erik didn’t let his failures deter him. “I was trying to figure out how to make money from digital assets. I registered 45 domain names, and for every one of them I built a WordPress site and developed a marketing strategy. I’d go to work, get home and just do digital for the rest of the day.”

To upskill himself, Erik also took courses on digital marketing, Facebook, Google marketing, WordPress and DNS set-ups. “I created a fitness website for brides-to-be, a mentor site for models and websites for girlfriends to help them run their businesses. Each website would be up and running for a few weeks, and then I’d lose interest, close it and move on.”

And this is where the foundation of Erik’s journey really begins. The fact that he hadn’t yet found what he was looking for was a lesson in itself. “Clarity is a process; I can see it with my clients all the time,” he says. “I didn’t know it then, but I can see it now. Clarity only really comes from wanting to find clarity, trying to find clarity. We often talk about evolution in entrepreneurial circles, but the reality is that evolution can only happen when something already exists, which means you have to be out there trying new things to find your purpose, or big idea.

“When I started coaching, what I was doing with my clients back then versus now is vastly different. No matter how much I read about coaching, thought about what coaching should be like, or listened to different coaches and how they do it, I would never have reached the point I’m at now, if I hadn’t been doing it myself. That’s how we learn and evolve.”

For Erik, the 45 websites he created led him to Better Man, and that’s where his journey started to pivot. “Better Man was the idea I stuck with. Up until that point, I’d been looking for things to do and ways to monetise them, but they were all external and not what really came naturally to me. There’s no such thing as a lightning bolt idea that hits you and that’s it. Amazing, masterful ideas are the result of trial and error.

“People think clarity is a switch, illuminating everything. But it’s actually like striking a match, and that match keeps burning, and you strike another and another and another, and slowly the room fills with light. Even then, you have clarity for a moment, and then the matches burn out, and you have to start again.”

In the case of Better Man, Erik was tired of trying to find something that would work, and instead decided to create something for himself. “I’ve always been into self-development and the idea evolved from there. I decided to create a website based on interviews I’d do with successful South Africans — I’d learn from them, and share the interviews online.”

Erik’s first interview was with Maps Maponyane, followed by Tim Noakes. The site wasn’t getting a lot of traction, but Erik was having fun. “It was the first thing I’d done where I didn’t have any real plans to monetise the site. I was just doing something I enjoyed and figuring it out.”

Erik did want to grow a community though, and so he concentrated on Facebook and email marketing to build up a Better Man database.

“I wanted to experiment with different mediums of communication,” he explains. “The two things that really moved the needle were the group, which was 18 000-strong, and the daily emails I started, which quickly reached 16 500 people.”

Through the community he had built up, Erik then found a way to monetise the business through events. “I was sharing content and ideas that struck a chord with me, which meant they were valuable to other people. That’s how I built up a community, and from there I could offer access to that community to brands.”

For 18 months, there were regular Better Man events, all sponsored by top lifestyle brands. The business was doing well, but through the platform and the community, Erik discovered a new direction: Coaching.

“Once I’d built up the community, I played around with a few different ideas, looking for ways to monetise the platform over and above events. We launched a fitness eBook, an apparel line and partnered with brands for events, but the one thing the community kept asking for was coaching. The events worked as marketing platforms — the next morning I’d sign up clients — and even though I hadn’t known that this was where Better Man would lead, I discovered it was a direction I wanted to explore.”

Related: Fear As Foe And Friend: How To Master This Important Relationship

Focused direction

Up until that point, Erik had been trying a lot of different avenues to see what stuck. He also admits he had shiny object syndrome — even with Better Man. “I was too responsive to every question and query. You can’t just jump around and hope you’ll find success; you need focus and direction.”

Interestingly, even coaching didn’t offer that at first. Erik tried group coaching and Mastermind groups before realising he needed to really focus. It meant stopping the events and even pulling back from the community he’d built, although his daily emails continue, and all group members are the first to hear about workshops and seminars.

“Finding my path required me to sit down and take a long look at what was — and wasn’t — working for me personally. You can try and figure out what people want, and that’s important, but you also need to understand your personal drivers, or you’ll never stick with something long enough to make it a success.

“I was trying out mentor calls through the Better Man community, and I realised that they weren’t working for me. They felt superficial; like I wasn’t driving results. When I spoke to someone, I’d get off the call and I wouldn’t feel good. I’d feel like I’d just spent time telling someone what to do, but where were the results?”

Once Erik made the decision to be a coach though, his focus shifted to being the best coach in South Africa. It was that decision and direction that made all the difference. “I went out and bought every book I could find on coaching. Then I wrote all the models that spoke to me up on white boards and started creating my own coaching framework.”

From there, Erik, signed up for his Master’s Degree in Management, with a focus on business and executive coaching. By 2017 he was coaching full time.

“I had to build up my confidence, which is evident in my early pricing models, but my masters has been the biggest game-changer for me. It shifted a few fundamental things for me, from my coaching approach to developing better listening skills. Ultimately though, internal drive is the biggest differentiator. I want to be the best coach I can be, and that’s making all the difference.”

Because of that drive, Erik has also found his niche. “I want to have a big impact on the world, which means I need to help people who in turn impact the lives of others. CEOs and entrepreneurs are my focus area. My influence and impact are amplified when I’m coaching a CEO of 500 people.”

Since finding his niche, Erik has worked with a number of high-calibre clients, including some of South Africa’s top executives and entrepreneurs.

Action, not words

Better Man gave Erik the platform he needed to launch his coaching business. Although the journey has been organic, once he made the decision about what he wanted to focus on, each step forward has been far more intentional. “I believe in visualisation and intention. Intention is determining where you want to go and then breaking that down into goals. My intention is to become the most sought-after speaker and coach in South Africa. Everything I do works towards that goal.”

In line with this goal are Erik’s own experiences. “Everything we do and think is the culmination of our experiences. In my case, it’s personal experiences as well as what I learn from my clients. Coaching is a gift for me. I can spend time with the CEO of a multi-national and come up with solutions and insights that I can then share with the owner of a 30-man business. With an outsider’s perspective you can start seeing patterns. Coaching is practical, and it draws on the human experience, even in a business context.

“It’s easy to believe that you’re too busy for a morning routine for example. When I see someone who does have the time and still isn’t following a routine, I ask why. What is the deeper value or belief that they aren’t tapping into or living? What experiences of highly busy people who still find the time can I draw from and share? Every experience that is shared broadens our collective exposure.”

Personally, Erik follows many of these practices himself. “I learn about them and implement them. It makes me a better coach. We’re all human, but at the top of the business ladder, we need to perform optimally. There’s a metrics side to business, and a human side, and you can’t ignore either.

“Founding the Mental Performance Lab has been about developing a high-performance state of mind. It’s not just about smashing metrics, but functioning at an optimal level. You need to do the right thing at the right time, and to achieve that, mindfulness is key. You can function flat out, always racing ahead, stressed and busy, or you can function optimally. That’s my focus.” EM


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Acta Non Verba: The Playbook For Creating, Achieving And Performing At Your Highest Level

Erik Kruger’s first book is a collection of 160 thoughtful reflections on what it takes to live a life of action and not words. Acta Non Verba’s purpose is to get people moving, creating, and generating an unstoppable drive in both their business and personal journeys.

This is not a book to read from cover to cover, in one sitting. Each day there is a new chapter waiting to be read. Put this book on your bedside table, and read a new chapter with your first cup of coffee every morning. Each message is short so you can read it quickly, in the moment, and then reflect and act on it for the entire day. It’s a book that demands action.

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