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Customers Will Pay For Amazing Experiences – If You Deliver Explains Karabo Sepharatla

Karabo Sepharatla understands that at the end of the day, people will pay you for amazing experiences – you just need to know how to deliver what they want. Here’s how he found a niche and is living his passions because of it.

Nadine Todd

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Karabo-Sepharatla

Vital Stats

  • Player: Karabo Sepharatla
  • Company: Camping Khapela
  • Launched: 2014
  • What they do: Camping butler service for holidays, weekend getaways and festivals.
  • Visit: www.campingkhapela.com

For as long as I can remember, I’d wanted to be an entrepreneur. The problem was that although I knew I wanted to be a business owner, I didn’t know of what.

My first foray into entrepreneurship was instant photos at events. I left SAB, bought a camera, and started photographing kids’ parties. I’d met a guy named Bruce, and he had an instant photo booth that he set up at clubs and events. I thought this was a great idea for the black market, and for a while it was; it paid the bills. But that was all it did. It took me a few months to realise that although I was now my own boss, I was coasting along. I certainly wasn’t passionate about what I was doing.

It wasn’t an easy decision, but I closed the business and took a part-time position as a brand rep for Glenfiddich.

Related: Don’t Let People Dissuade You from Following your Dream – Polo Leteka Radebe

Find Your Passion

I realise now that I needed to figure out what I was passionate about. I’d always loved camping, but somehow I never saw any black women at campsites. It became a bit of an agenda for me: Where were the black honeys? With this percolating in the back of my mind, I went with a few friends to a festival in Mozambique in June 2014.

We packed tents and meat. That’s it. Meanwhile, we went with a group of mates who ran a VIP security business, and they were kitted out: 4×4, tents, full camping equipment — they even hired someone at the campsite to clean the camp and cook for them. They were having a full-service experience. We didn’t even have a cup of coffee.

On the way home I started taking stock of things: I knew I was passionate about people, travelling, my country and camping. There seemed to be a noticeable lack of black people camping. And camping with all the bells and whistles is infinitely more comfortable than ‘roughing’ it with nothing.

Was there a business idea here? Would the middle and upper-middle class black market pay for a full-service camping experience?

I started asking around. Why did black people not camp? It turned out that a lot of the reason lay in the misconception that camping is all about roughing it, but I knew it didn’t need to be. Another problem was lack of knowledge: Where to go? What was available? And finally, equipment. This was a market new to camping, and so investing in expensive camping equipment wasn’t an option. My business idea started to take shape.

By September I was ready to leave my job and dive in with both feet. I had one paycheque and no clear plan, but I knew that it was now or never. I’d already bought a Kombi, but that was the sum total of what I had: A vehicle and an idea.

There’s No Time Like The Present

Karabo-Sepharatla-Camping-Khapela

And then I had a stroke of luck. I was sitting in the car listening to Powerfm, and Azania Mosaka was saying that black people don’t camp. So I called in. As it happened, I had a company that helped black people camp in style. We took care of everything.

They asked me for my details. While I was live on air, I’d been updating my twitter profile and handle to Camping Khapela. I gave them my twitter account, email address and phone number. And just like that, Camping Khapela was in business.

I received my first eight enquiries within an hour. One of those would end up being my first client: A gentlemen with four friends who wanted to spend New Year’s Eve in Coffee Bay. Five nights, five people — could I do it? Absolutely I said, googling like mad and hoping that Coffee Bay was in South Africa. I told him that I was currently on a trip, but that I’d have a quote ready for him in two days. And then I got busy.

Related: 7 Up And Coming SA Businesses To Watch

The Power Of Word-Of-Mouth

Vusi Thembekwayo always says that the best businesses are built around clients who pay upfront for your product or service. With that in mind, I went out and purchased everything I needed, and then took that bill, and divided it by five people over five nights. And that was my quote.

The next day I received a deposit, with the remainder of the invoice due at the beginning of the trip. I didn’t make anything on that first trip, but my equipment was paid for, and that’s all I really needed to get started. I also set up an Instagram account and we uploaded images throughout the trip.

That’s really been how this business has grown. Word of mouth referrals and social media have been incredible tools for me. My guests post photos of their trips and tag us; you can’t pay for that kind of marketing.

In many cases this is something new for the market I’m targeting, and so referrals are all my potential guests care about. If someone they know and trust had fun, they’re willing to give me a chance. Every trip we do is a walking billboard.

Selling The Experience

At the end of the day, you need to understand what you’re selling, and what we sell is an experience. We’ve made it completely hassle-free, and take care of everything. We’ll go where you want to go, or make suggestions based on what you’re looking for. We book everything, set up the camp and cook for you.

We also support local communities. On the way down to wherever we’re going, we stop at the local produce markets for all of our food. It’s a great way to experience South Africa’s local communities.

And what I’ve learnt about myself and entrepreneurship is that it’s all about the passion. I always knew I wanted to run my own business, but it took finding something I’m passionate about for that dream to become a reality. Never discount the importance of passion. Once you have that, the rest will fall into place.

Related: 7 Business Tips From The 3 Way Marketing Group Founders

Remember this

Entrepreneurship can be tough and lonely. If you aren’t passionate about what you’re doing, it’s unlikely to be a success.

Nadine Todd is the Managing Editor of Entrepreneur Magazine, the How-To guide for growing businesses. Find her on Google+.

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Lessons Learnt

10 Gary Vaynerchuk-Approved Success Strategies

The VaynerMedia founder gets real about drive and ambition.

Nina Zipkin

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Gary Vaynerchuk

Perhaps the best way to describe Gary Vaynerchuk is “nonstop.” The founder of VaynerMedia, VaynerSports and Vayner/RSE is also an author, host and vlogger who records just about everything he does.

He is known for being relentless in his pursuit of the hustle and has a loyal audience of millions (2.4 million on Instagram, 1.58 million on Twitter and 2.3 million on Facebook) who take his advice to heart.

We took a deep dive into his blog archive to find some of his best tips and advice for making it as an entrepreneur.

1. On why failure shouldn’t scare you

“It’s the lack of fear of failing that has allowed me to make decisions so quick. People don’t make decisions because they are scared to lose. I make decisions because I want to know what’s going to happen, and then I use that information to help advise what I do next,” Vaynerchuk writes.

“The one thing I know for sure, is the outcome of what happens if you don’t decide. If you never make a decision, or deliberate for too long, all the upside or potential opportunity could be lost.”

Related: 5 Vital Keys To Success From The Likes Of Tony Robbins And Gary Vaynerchuk

2. On the value of patience

“The game is LONG. There’s so much opportunity. Optimism is the secret to capitalizing on this opportunity and that’s where you need to live. You need to figure out how good it really is and how much opportunity you have,” Vaynerchuk writes.

“Patience is practical. I push patience because I know life is long. Everybody around here is running around like it’s not. 24 year-olds running around like it ends tomorrow. Like they need it now. What’s wrong with being 26 or 41 or 73?”

3. On why age has nothing to do with ability

gary-vaynerchuk-entrepreneur

“The youth are the future of everything. They are the future of business, of society, of law and of government. We better pay attention, and empower them to be the best that they can be,” Vaynerchuk writes.

“My hope is that we lose the sentiment of age makes a difference in skill. There are plenty of 22 and 24 and 26 year olds in my office right now that work harder and smarter than some of the 50 year olds I know. It’s just the truth and we are going to continue to see this trend adopted in the marketplace. You can’t deny results.”

4. On how to build a lasting legacy

“I think my actions map to my ambitions. Because my ambition is to have legacy. I treat it that way. I treat everybody I interact with, with kindness and respect. These days, as my notoriety has grown, I still treat people just the same. I look them dead in the face and I’m just in it with them for that one minute or two or three or 10, and really care about they have to say! Because I am very appreciative and humbled for their attention. I will never get over it. I will never get over the fact that people actually care.”

Related: 8 Pieces Of Sage Advice From Ernest Corbett of Tintswalo Safari Lodges

5. On the importance of an open door policy

“I don’t think one can win in business without having the proper teammates and empowering them to play their role. Ideas can come from anywhere but the fact of the matter is you need an offensive line, you need a receiver, you need a quarterback, you need them all and I think any leader that doesn’t recognise that will ultimately not succeed in the long term. Obviously you can have a company that runs for six months and you sell it but over a 10, 20, 40 year period, there is no other strategy that will actually work.”

6. On why you need to prioritise your own happiness

“To truly be selfless, you have to give without expectation. It’s the mindset of giving with expectation, which kills everything. It just doesn’t work at all. Being selfish is the gateway to selflessness, because you learn to take care of your own personal needs first in order to use that as collateral later so that you can really, truly help.”

7. On why you shouldn’t think about how things “should be”

gary-vaynerchuk-entrepreneur-quote

“Navigating our society and our lives with the hope of how it ‘should be’ versus the way it actually is, is the quickest and least practical way to create success. This is something I say to myself every single day,” Vaynerchuk writes.

“I am in control of my destiny. Nobody else. I get to decide how I react and how I respond, and the greatest motivator to inspire perspective is the simple statement ‘What’s the alternative?’”

8. On why you must value the perspective you bring to the table

“Why are you taking somebody else’s opinion about yourself greater than your opinion about yourself? It’s the single greatest mistake that will keep you from finding happiness and confidence in who you are,” Vaynerchuk writes.

“And it’s not that their opinions don’t matter. You have to have an equal amount of respect for yourself as for others. It’s a democratic society and everyone gets a vote. So beyond the thought leaders, and politicians and school systems you have to have respect for yourself. You need to put yourself on your own pedestal and then start weighing the opinions of others proportionately to how you actually feel about yourself.”

9. On why the competition doesn’t matter

“I am and always have been consumer focused. The reason I don’t pay attention to my ‘competition’ is not because I’m brash or cool. It’s because it doesn’t matter when you’re obsessed with the end consumer,” Vaynerchuk writes.

“Because it starts and it ends with the end consumer and where the attention actually is. I will always do actions that bring you the most value because then I get value in return.”

10. On why your goal should be to keep working

“I didn’t need to get mine at 25. Heck, I don’t even need to ‘get mine’ at 41. This is the long, long game. I’m driven by the climb. It could be because I’m an immigrant and I just have this chip on my shoulder. Or maybe it’s in my DNA. I don’t like winning. I like losing. I like the struggle. I like people telling me that I can’t,” Vaynerchuk writes. “I don’t give a shit if my payday comes tomorrow. I want the game. The game is my life. There will never be a moment to quit. There’s no dollar amount. Nothing you can do to make me stop.”

This article was originally posted here on Entrepreneur.com.

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7 Motivational Habits That Drive Millionaires

Habits seem to rule us. They can hold you back, or you can adapt the right habits and prosper.

John Rampton

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wealthy-people

Have you ever been awed by the motivation of a successful entrepreneur, leader or athlete? I have. It’s not jealousy, either. Far from it. It’s respect for how motivated they are. Even though I consider myself fairly motivated, their examples encourage me to become even more focused and driven.

The good news is that by adopting the following seven habits, anyone can become more motivated:

1. Find your why

“Highly motivated people start with their WHY. WHY do you do what you do?” asks J.D. Meier in an article for Time.

“If you climb a mountain simply because it’s there, that’s probably not enough to keep you going when the going gets tough. If you know WHY you do what you do, and it matters deeply to you, then you will find your strength in any situation,” adds Meier.

Why do you want to start a workout regiment? Because it was suggested by your doctor? Did your spouse mutter a comment? Are you tired of feeling lethargic? Once you find your why, you can use that to motivate you to follow through with exercising.

2. Get your morning started on the right foot

sleeping-habits

One of the easiest and most powerful habits that drive motivation is kicking off your day correctly by having a morning routine. Think about it. Getting your day started on the right foot makes it a lot easier to stay motivated throughout the entire day.

To ensure that you wake up on the right side of the bed, try these tips:

  • Have a reason to get out of bed. It could be anything from walking your dog, making sure your kids are off to school, or squeezing in a workout before work.
  • Stretch and breathe deep. This gets the blood and oxygen flowing to your brain, and helps you get up.
  • Do something simple to start the day. I make my bed immediately once I’m up. It’s not because I want the bedroom to look presentable. It’s because it’s an easy task that makes me feel like I’ve already accomplished something — even though I’ve only been awake for a couple of minutes!
  • Create rote tasks. As explained by Due’s Miranda Marquit, “Look for ways you can make mornings easier by creating rote tasks that are easy to accomplish. We don’t like to face a day that starts hard. Do what you can to make it easier. Once you’re up and moving, you’ll feel better and eventually be awake enough to tackle the
    hard stuff.”
  • Set goals for the day. This doesn’t have to be lengthy. Just list your top priorities for the day.

Related: 20 Things Millionaires Aren’t Sharing With You

3. Change it up

There’s an old saying: Variety is the spice of life. Variety keeps you motivated to meet goals when you haven’t yet made much progress and risk falling into a rut.

Changing things up is like your workout routine. You can’t just work on your legs. Other parts of your body need some loving too. Keep doing the same exercises and you’ll soon plateau.

The same is true for any aspect of your life. Changing things up gives you a chance to break up the monotony, try out new skills, and have new experiences that can lead to new ideas or develop a new passion.

4. Chart your progress

This is a simple way for you to see how far you’ve come along. Sounds simple, but think about when you set a reading goal. Maybe you want to read more books. Your initial goal is to read for just five minutes a day, but once you start you’re reading for ten minutes and then 30 minutes and soon you’re flying through books.

If you can do 30 minutes, then why not bump up to 40? Just imagine all the books you’ll be able to read. Mark this on your calendar each and every day.

5. Create environmental anchors

working-environment

This is simply writing your goals or inspiring quotes on a Post-it or 3×5 card and placing it on the wall of your office, the inside of your car, bathroom mirror or calendar. A daily reminder of your goal will push you to accomplish it.

6. Develop gratitude

Just by identifying the one thing every day that you’re grateful for is powerful enough in helping you achieve both mini-goals and your big goals, since it develops the ability to look for a daily opportunity that you can grow from.

For example, if you’re grateful that you just landed a new client today, use that feeling and experience to secure two new clients tomorrow.

Related: The One Habit of Self-Made Millionaires

7. Discover your passion

Obsession can be an extremely powerful motivator since it creates its own motivational might. In fact, the most successful individuals are those who chased their passion and are doing what they love to do.

When you become passionate, whether it’s at work, exercising, or volunteering, it no longer becomes laborious. It becomes something that you enjoy, look forward to, and want to get better at.

This article was originally posted here on Entrepreneur.com.

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From Local To Global: Bruce Mackenzie CA(SA) Shares Top Tips On Being A Successful Entrepreneur

Managing Director of W.Consulting, Bruce Mackenzie CA(SA), has done exactly that and shares his top tips.

SAICA

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How do you grow your own SME into a global consultancy? Managing Director of W.Consulting, Bruce Mackenzie CA(SA), has done exactly that and shares his top tips.

“I started W.Consulting with the aim of providing an independent, high-quality alternative for corporates and audit firms looking for advice on International Financial Reporting Standards (IFRS). The business has grown substantially to more than 40 people working globally, providing advisory services on IFRS, audit risk and corporate finance, training and IT product development.” These are Bruce’s five top tips for achieving growth.

1. Take the risk as soon as possible

It was a nerve-wracking decision to go on my own, as CAs(SA) are taught to be risk-averse. It’s very tough to throw away a CV, but rather than spend a life regretting not taking a chance, if you have thoughts of running your own business, do so sooner rather than later, as the decision only gets tougher with each passing year.

Related: Better Thinking For A Better World

flights-to-london-long-day2. Work hard and persevere

One point seldom emphasised enough when talking of entrepreneurs is that it is very hard work and requires a great deal of energy and perseverance. I attribute my success in large measure to high energy levels. You need that.

It’s exhausting — long days, early flights to London to deliver training, and sometimes back again the same day. So, yes, you need a surplus of energy.

3. Know how to sell yourself and your business

You also need a predisposition towards selling, as any business requires sales in order to expand. Selling is something that’s in my DNA.

Especially when selling advice, it requires persistence because I know that a potential client will at some point need services like ours, so I make sure W.Consulting is top of mind when that day comes. I achieve this by keeping up the relationship, sending new ideas with no sales angle connected, mailing interesting books, and checking on how things are with the client. It’s a matter of having genuine interest. 

4. Hire trustworthy people who share your passion

There are many risks in establishing your own business and one of the first challenges stems from the need to expand beyond a one-man operation. There’s a certain comfort in doing all the work and seeing all the cash in the business as yours, but it puts a fairly low ceiling on the business’s prospects and potential income.

The decision to expand and hire your first employee is both a big decision in itself and important as to the individual you select. It’s the biggest single decision most entrepreneurs have to make — and one that most don’t make early enough. You need to scale up a business to release resources at the top. That process never really ends — whatever you’re currently doing, you have to continually ask yourself: “Could this be done down the line?”

In an SME, each hire, but especially your first, has to be somebody you can trust, someone with the same objectives as you. Instead of having 9 to 5 people, rather employ someone who will do whatever is necessary, regardless of what time of day it is.

My philosophy is to hire people with passion and who preferably know what they’re doing, and then pay well to get them.

Related: 10 Things Successful People Tell Themselves Every Day

5. Continue to innovate

Most businesses fail not for want of an entrepreneurial idea, but because of management and accounting basics like cash flow. CAs(SA) already understand these basics and so arguably can concentrate on the actual operations of the business. However, because CAs(SA) can earn good money in the corporate world, most opt for the easy route in the corporate environment.

The future and success of any business is to keep on doing what it’s doing well. Bruce attributes the success of the business to its culture of continuous innovation: “It’s easier to sell something new,”  he concludes.

Visit www.saica.co.za

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