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Six Fundamental Business Lessons Every Entrepreneur Can Learn From Walt Disney

His success is all the more amazing when you learn how many times Walt Disney failed.

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Walt Disney

Everyone knows Walt Disney. Almost everyone has been to a Disney park somewhere, seen a Disney movie (live action or a cartoon) or knows some Disney character. Some people even go on Disney cruises.

Disney the man

I think in some ways people know more about Disney, fewer people about Disney the man. Walt Disney, the man, has somewhat faded into the background for many people. It is understandable since he died fifty-one years ago, in 1966. Walt was a visionary, an entrepreneur and a creative genius. There are some invaluable lessons every entrepreneur can learn from what he was able to accomplish in his life.

1Never give up

Many people don’t know that Walt Disney was not an overnight success. He started several companies that went bankrupt. He started a commercial art studio, and it tanked. He tried to create advertisements, and they also failed due to lack of revenue. Instead of giving in or giving up, Walt always just tried the next thing.

As Walt said, “All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me. You may not realise it when it happens, but a kick in the teeth may be the best thing in the world for you.”

Related: 7 Profound Business Lessons From The Founder Of Planet Fitness

2Be a problem solver

disney-cartoon

Walt Disney was the consummate problem solver. He was very observant and was always looking for ways to solve a problem and how it could be an opportunity in the marketplace.

He took his daughter to a park to ride some rides, and he noticed the rides were dirty and in bad shape, and the people operating the rides were rude.

Walt thought about this problem – and it became Disneyland. He wanted a place that was safe and clean, where parents could take their kids.

As Jason Kilar once said, “When I was 10, we drove to Disney World. When we arrived, what impressed me most was the meticulous attention to detail; there wasn’t a gum wrapper anyplace.”

3Be willing to reinvent yourself

Many people don’t know that Disney’s first major cartoon star was not Mickey Mouse – it was Oswald the Lucky Rabbit. He had signed a contract with a distributor for the short cartoons and was thrilled with their success.

When he went to renew the contract, they fired Walt. The distributor said (unknown to Walt) that they legally owned Oswald, and that Walt Disney didn’t, as outlined in the contract.

Even worse, all of Walt’s animators left Walt and went to work for the other company.

Walt went home having lost his biggest success. He had to start over.  As Walt said, “Mickey Mouse popped out of my mind onto a drawing pad 20 years ago on a train ride from Manhattan to Hollywood at a time when the business fortunes of my brother Roy and myself were at lowest ebb and disaster seemed right around the corner.”

Related: The 7 Business Lessons You Should Learn by 30

4Surround yourself with talent

walt-disney-drawings

Walt Disney admitted he was not the most talented at drawing or animation. As he once said, “I started, actually, to make my first animated cartoon in 1920. Of course, they were very crude things then and I used sort of little puppet things.” He was brilliant at knowing what he did best and was able to hire the best artists and animators in the world.

The person who animated Mickey in the early was not Walt but an animator named Ub Iwerks. Walt didn’t have to have the talent for drawing, but he had the vision. It’s like being an architect – you don’t have to be the general contractor. You just have to know what you want the project to look like when it is done.

5Be curious

Walt was an inquisitive soul and always wanted to learn new things. In animation, this led to some stunning developments in the early years.

He is famous for making the first sound cartoon, the first live action and animation mix film, the first full-length cartoon movie. Until then, Walt’s cartoons were fluffy, short, mindless entertainment people watched that came on before the main feature.

Here is the point and don’t miss it – he didn’t know how to do any of those things. His curiosity led him to investigate how to do these things and figure out how to get it all done. Walt said, “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

Related: 3 Inspiring Business Lessons From Billionaire Media Mogul Oprah Winfrey

6Diversify

Walt was smart enough after building a successful animation studio to get into live action movies, documentaries, television, amusement parks and tons of products. He could have just been an animation studio, but that would not have created the kind of success his company had.

I think Walt said it best: “Times and conditions change so rapidly that we must keep our aim constantly focused on the future.”

Every business needs to keep looking at ways to grow and diversify.

This article was originally posted here on Entrepreneur.com.

Shawn Doyle is a professional speaker, author, executive and life coach. Two of his books have been Amazon number-one bestsellers, and his books have been translated into 10 languages. He is the president of New Light Learning and Development, a company that specializes in leadership-development programs and executive coaching. Some of his clients include NBC, NASA, Disney, Comcast, Kraft, Microsoft, The Marines and Lockheed Martin.

Lessons Learnt

(Podcast) ‘Bizarre Foods’ Andrew Zimmern: ‘I’m Addicted To The Hustle’

How this week’s ‘How Success Happens’ guest overcame personal struggles and built an empire.

Dan Bova

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I didn’t know what to expect when we scheduled an interview over breakfast with today’s guest Andrew Zimmern. As you may know, the chef, writer, restaurateur and TV personality made a name for himself traveling the world and eating some, well, bizarre foods on his hit travel/food show, Bizarre Foods.

Turns out our breakfast was pretty normal – we didn’t dig into a fresh plate of scrambled brains or anything – but the conversation was anything but typical.

Over the past couple of years, Zimmern has built a true empire around his name with books, TV shows, restaurants (including his new Twin Cities joint Lucky Cricket), and a production company, but as he very candidly told me, the road to success has not been easy. He has gone through a lot of personal pain on his journey, and he says it is a daily endeavour to keep himself moving on the right track.

As Zimmern explained, over the course of his life, he’s had problems with substance abuse, depression – even homelessness – and he was very open about sharing the lessons he’s learned along the way about coping and finding redemption. We also spoke about his dear friend, Anthony Bourdain, and about the struggles of feeling overwhelmed that most of us face.

Related: Gareth Cliff Shares His Tips For Starting Your Very Own Podcast

But don’t get me wrong, he’s really funny, too! There’s nothing “normal” about Andrew Zimmern. Hope you’ll enjoy our conversation, thanks for listening.

This article was originally posted here on Entrepreneur.com.

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Lessons Learnt

How BrightRock Is Disrupting The Insurance Industry With These 2 Pivotal Strategies

Developments in technology, and clear communication are positioning BrightRock to disrupt their industry and transform the consumer experience.

Monique Verduyn

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Vital Stats

  • Players: Sean Hanlon, Leopold Malan, Schalk Malan, Suzanne Stevens
  • Company: BrightRock
  • Est: 2011
  • Visit: www.brightrock.co.za

BrightRock was started around a dining room table in 2011 by four people with years of industry experience and — importantly — a diverse set of complementary skills.  They wanted to make changes to an industry with an age-old methodology by allowing customers to co-create a solution that precisely meets their individual needs, and adjusts as those needs change. Today, BrightRock is the fastest-growing insurer in the intermediated individual life risk market. It also provides underwriting management services to funeral parlour businesses and, more recently, has entered the group risk insurance market, offering its needs-matched approach to employees.

The founders of BrightRock, established in 2011, knew the life insurance industry all too well, and they found its methodology wanting. “Traditional life insurance lumps all the individual’s needs into one policy,” says CEO Schalk Malan.

“It’s a methodology that has been around for centuries. We started afresh and looked at how we could design life insurance based on individual requirements. Our cover is designed to exactly match each specific financial need. Because there is no waste, it’s more cost efficient and sustainable. And if circumstances change and our customer needs more cover, it’s easy to get it because needs-matched design enables the policy to change in line with changing needs.”

1. Embracing digital technology to provide needs-matched insurance

Suzanne Stevens, marketing executive director at BrightRock, points out that this type of innovation achieves efficiency (cost savings) and effectiveness (higher returns). “By harnessing digital technology, we have made our operations more efficient, and aggressively lowered costs by up to 30% for our customers. Every rand they spend with us works harder for them. That’s the benefit of a solution designed around the customer.”

BrightRock’s founders took a similar approach. ‘We ditched legacy thinking in favour of creating a product that is intuitive and easy to navigate. An enormous amount of time and effort went into writing and designing that system, and creating the optimal customer journey.”

Related: How BrightRock Is Rocking The (Industry) Boat In Only 5 Years Since Launch

Unlike clunky legacy systems, BrightRock’s platform is modularised, and was built according to the agile principle of rapid delivery cycles. The result is a technology stack with longevity, that is also flexible enough to be tweaked when needed.

“The advantage of the technology available today is that you can plug things in and pull them out as required,” says Suzanne. “That’s one of the enablers of a truly disruptive mindset. To step away from accepted norms and find new solutions requires curiosity and creativity, as well as a lot of courage to go up against large incumbents in the market. There is always resistance to new technology, although we are fortunate in this country to have one of the most innovative insurance sectors in the world.”

2. Effective communication is critical

These disruptors have set themselves above the rest through one surprisingly simple tactic —  effective communication. They agree that it simply doesn’t matter how world-changing your product or service is if you don’t communicate it to the right audience at the right time. New companies that fail to communicate their remarkable new development will quickly be pushed aside by other disruptors. Without a clear communication strategy that reaches the audience in the industry you’re trying to disrupt, you’ll set yourself up for failure. A key question to ask when you are developing your communication strategy is simply whether people understand what you do.

“Because the premise for our product was fundamentally different from anything on the market, communication and clear messaging were critical to convincing our clients to put their trust in us,” says Schalk.

“It was especially important to educate insurance advisors so they would understand what we were doing, why we were doing it, and how it was better than the other options available. That was key to disrupting the individual life market.”

Currently, BrightRock employs 380 staff, has experienced 40% year-on-year growth, and has an annualised premium income of more than R1,3 billion. The company has recently entered the group risk environment with a similar offering that addresses many of the same shortcomings of traditional group risk products. “The inefficiencies of the structuring of group products has meant that, to remain competitive, insurers have cut the benefits offered to employees, undermining their sense of financial security. Change is needed, and we believe our needs-matched philosophy positions us to change the group risk market too.”

‘We ditched legacy thinking in favour of creating a product that is intuitive and easy to navigate. An enormous amount of time and effort went into writing and designing that system, and creating the optimal customer journey.”

Unlike clunky legacy systems, the BrightRock’s platform is modularised, and was built according to the agile principle of rapid delivery cycles. The result is a technology stack with longevity, that is also flexible enough to be tweaked when needed.

Related: BrightRock’s 5 Entrepreneurial Tips For Start-ups

This iterative, modular approach typically begins with defining the strategy and programme plan upfront, delivering a core capability fast so it can provide benefits immediately, and then continuously improving with regular, incremental capability improvements to achieve the objectives of the strategy. It’s an approach that fosters closer collaboration between stakeholders, improved transparency, earlier delivery, greater allowance for change and more focus on the business outcomes.

“The advantage of the technology available today is that you can plug things in and pull them out as required,” says Suzanne. “That’s one of the enablers of a truly disruptive mindset. To step away from accepted norms and find new solutions requires curiosity and creativity, as well as a lot of courage to go up against large incumbents in the market. There is always resistance to new technology, although we are fortunate in this country to have one of the most innovative insurance sectors in the world.”

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Lessons Learnt

The 9 Obsessions You Need To Have To Become A Self-Made Millionaire

Here’s how to stay focused on your millionaire goals.

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elon-musk

The ones who succeed weren’t handed a golden ticket; it wasn’t chance that helped them cultivate their fortune. To reach millionaire status, you must be driven to reach your dreams. You must be obsessed in order to be successful.

These are the nine obsessions that give every self-made millionaire an edge in creating success and wealth.

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