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10 Dynamic Black Entrepreneurs

Learn from the extraordinary stories of these 10 passionate black entrepreneurs.

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Vusi Thembekwayo says to lead, be disruptive

Vusi-Thembekwayo

“By the time you realise your competitor has moved away from you it’s too late. If you want to be a clear industry leader, you need to be the disruptor.”

Vital stats:

It’s easy to get complacent when you do well and make targets. The problem is that your competitors are trying to figure out how they can outbox you in your own markets. That’s the warning from lead strategist, advisor and investor, Vusi Thembekwayo.

At 25, Thembekwayo served on the Operations board at Metcash Africa, a R17 billion business at the time. He was tasked with launching a new division, which he built to a R461 million turnover business before leaving to launch his own company.

Today, he’s acknowledged as a leader in understanding the challenges of growing market share in a declining economy.

His advice is simple: To compete in this disruptive environment, you need to unlearn your own learnings. The single most important tool at your disposal is the ability to understand that what got you here won’t get you there.

Top Lesson:

“If you want exponential growth, you need to be disruptive. Safe strategies lead to linear growth, which for many business owners is fine. But it’s not enough if you want to be a market leader. New business models, products and solutions are quickly old and ubiquitous, and while you keep innovating, so does everyone else.

Keep this top of mind: What do people say about your brand when you’re not in the room? What sets you apart from everyone else? As brands increasingly imitate each other, how are you changing the market you operate within?”

Read more: Vusi Thembekwayo on The Art of Pursuing Crazy Ideas And Turning Them Into Profit Machines

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Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

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3 Comments

3 Comments

  1. Tebogo

    Feb 15, 2016 at 11:35

    Wow that’s amazing. No I mustsay I am moved if not shaken.

  2. Perplexed

    Feb 21, 2016 at 11:29

    What about an article on 10 dynamic White entrepreneurs? Or does that not fit society’s current politically correct mindset?

  3. Solly

    Jul 1, 2016 at 20:08

    Impressed

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