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20 Questions With Ben Huh, Founder of Cheezburger

The man behind the LOLcats phenomenon shares his first business idea, what he learned from his worst boss and why he hopes Momofuku’s David Chang will invite him to dinner.

Kathleen Davis

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Ben-Huh

It could be argued that Ben Huh, 35, has changed the lexicon of the internet. The founder and CEO of Cheezburger acquired the I Can Has Cheezburger? site in 2007 and has transformed it into a media company that now includes more than 50 online humour sites, including FAIL Blog, The Daily What and Cheezburger, that generate more than 400 million page views every month.

Related: The Guy Who’s Made Millions on LOL Online Cat Pics

The Cheezburger brand has also released five books and was the focus of Bravo’s 2012 LOLwork reality television series. Huh is also a co-founder of Circa, on online journalism startup.

Huh has been credited with bringing making the meme mainstream, has been featured in The New York Times, Wired and Time and has addressed crowds at South by Southwest and the Web 2.0 Summit. But it hasn’t been all smooth sailing for the internet culture king; Huh cut about 35 percent of its staff (24 employees) earlier this year amid lagging ad revenue as audiences have begun to favor mobile over desktop.

We asked Huh a series of 20 questions ranging from silly to serious in an effort to provide greater insight into the creative mind of this innovative and interesting entrepreneur. What follows is an edited version of the interview.

1. When you were a kid what did you want to be when you grew up?

When I was a little kid, younger than 10 years old, I wanted to be an architect. I wanted to make buildings.

2. What was your first business idea and what did you do with it?

When I was 14, I advertised a typing service around the apartment complex I was living in. I had one very nice gentleman who took me up on the offer and tipped me very generously; he owed me less than $10 and he gave me a $20 bill.

3. What do you wish you knew before you started your first business?

My first actual money-earning business was when I was in college in Chicago in 1997. I was 19 and I created a front-end web development company. I sent out an email to every one of the department heads at Northwestern University and said “I don’t think that your website is all that great – let me fix it.” I basically started with an insult, even though I didn’t mean it that way, but I ended up winning over two clients.

I didn’t know this, but polarising marketing creates strong responses good or bad and you can actually use that to your advantage. I wish I knew how to put myself in the shoes of my customers – the first thing you do as a bad marketer is say here’s who I am and what I can do. I got lucky.

4. What did you learn from your biggest failure?

That it’s OK to fail. I had a startup in 2000 and it folded 18 months later. It was a train wreck; it was the worst time of my life. It’s a pretty difficult road back. The thing that needed to be repaired the most wasn’t my finances – even though they were pretty terrible – it was my self-confidence. During that time I struggled with thoughts of suicide and I didn’t leave my house for two weeks. It was a pretty terrible moment. It starts with having something to live for; I needed someone who depended on me to do something.

5. What did you learn from the worst boss you ever had?

I had a terrible boss that was phenomenally good at recruiting talented people, but he was a tyrant — he would storm in your office and scream at you. He paid generously for the right to be an asshole, so people put up with him, but it didn’t last.

I learned that that’s one way to run a business, but there is a cost to being an asshole, and it’s not just financial. The costs were so culturally terrifying for the company — no one respected him or trusted him.

Related: Grumpy Cat and the Thriving Cat Meme Marketplace

6. What is the strangest or most unexpected marketing experiment you ever did? 

For South by Southwest in 2011, we partnered with Friskies. They flew out a master cheese carver from Wisconsin, and he carved several life-sized LOLcats out of cheese. It’s really hard to get noticed at South by Southwest because it’s so big, but we broke into the top 20 most mentioned brands because of this one event. People were lining up to take photos.

7. How do you know you’ve found a star hire?

A lot of reference checks. A lot of smart people know how they appear and they know how to sell themselves, so using reference checks and people that you know in common and asking them for an honest confidential opinion is a super good way to know how someone will perform.

8. How do you use social media (how much, what sites, on what devices)?

Social media is like salt: you have to use a little bit on everything. It’s become a fabric of how the internet works – it is everything that we do. I’m constantly on; I mostly use Twitter. I try to think my audience and that we are giving them what they would find fascinating. Eighty percent is for your audience and 20 percent for yourself.

9. What do you admire most about your mom or dad?

My mom who has a high school education has always been tenacious. She never gives up, she will suffer through whatever needs to get done. She has an amazing work ethic.

10. What’s your favorite book and why do you love it?

It changes all the time, but I try to read fiction. Being in business you get a lot of business book recommendations, but fiction gives you a clear sense of what the future could be instead of what has happened in the past.

LOL-Cats-Blinds-ben-Huh

11. How do you find inspiration?

By talking to other really smart people who have personal views on my industry or something related to my industry, or even something totally different — and it’s like “holy crap — this is a side of the universe that I’ve never seen before.”

12. What was the best piece of advice you ever received?

I can’t remember who told me this, but I think it’s a paraphrasing of a quote: “You are never as good as you think you are, and you are never as bad as people say you are.” For someone who is out in the public a lot, that phase is something that I think about all the time. It means, keep your ego in check, and it’s easy to tear someone down without even thinking about it.

13. What’s your productivity secret?

It’s about doing the important, not the urgent, which was advice from Stephen Covey’s 7 Habits of Highly Effective People. I think writing it down helps you see what’s important.

14. How do you cope with nerves before public speaking?

I don’t think about of who the audience is, I treat every audience exactly the same. I don’t care if it’s the president or a class of kindergarteners – the level of importance does not matter. It makes every situation normal. I once had to present in front of a bunch of investors who had just heard from a Nobel Laureate who was trying to cure cancer, and I was up next talking about funny things on the internet. But if you think about that stuff it will trick you. I tell myself this is normal, you are just telling a story – and if you are telling a story about something you care about you’ll do a good job.

20 Questions With Ben Huh, Founder of Cheezburger Media
An example of the “invisible x” meme on Cheezburger’s “Know Your Meme” website

15. What’s your favourite quote?

Fred Wilson, co-founder of Union Square Ventures, a New York City-based venture capital firm, wrote a blog post on what it takes to be a great CEO, and he talks about the core three things you have to do well:

1. Recruit and retain the best people.
2. Make sure you never run out of money.
3. Make sure you have a clear vision that you articulate to all the stakeholders.

16. What is your biggest pet peeve?

When I was younger I had more pet peeves, but as I get older I’m more tolerant. I don’t have many now. Those things don’t really matter — that person, who you find annoying, is just trying to accomplish things, they have complex needs and challenges, and there is probably stuff that’s going on in their lives that you can’t see that’s causing them to act that way, and that’s OK.

17. What’s your favorite vacation spot?

Hawaii. I know it’s kind of cheesy because it’s so popular, and I didn’t know what the big deal was before I went, but it is paradise.

20 Questions With Ben Huh, Founder of Cheezburger Media
An example of the popular LOLcat meme from I Can Has Cheezburger

18. What do you think is the most important innovation of your lifetime?

It has to be the internet — the ability to connect every human brain with every other human brain.

19. Who would you most like to have dinner with?

People might say Warren Buffett, but I’m a foodie, so David Chang – he’s the chef and founder of chef/founder of Momofuku. I think chefs are artists, and dining with a chef would be a rare moment where you would get to see an artist in action. He lives in New York, so there’s a chance he’ll read this and invite me to dinner.

20. What was your favorite class in college/high school?

The most useful class is an accounting class I took in high school. It’s been phenomenally helpful in business.

Kathleen Davis is an associate editor at Entrepreneur.com. Previously, she has worked as an editor at Howcast.com, WomansDay.com and Popular Photography magazine. Her freelance work has appeared in AAA New York, American Photo, Popular Science, and Time Out New York magazines. She is also a registered Vinyasa yoga teacher. She lives in Brooklyn, N.Y.

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27 Of The Richest People In South Africa

Here are 27 of South Africa’s richest people, but how did they achieve this level of wealth? Find out here.

Nicole Crampton

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Learn the secrets of SA’s most successful business people, here is the list of the 27 richest people in South Africa:

In a world with growing entrepreneurship success stories, victory is often measured in terms of money. The feat of achieving a place on this list is, however, years of hard work, determination and persistence. “One has to set high standards… I can never be happy with mediocre performance,” advises Patrice Motsepe.

From the individuals that made the 27 of the richest people in South Africa list, actual entrepreneurs and self-made business people dominate the list; while those who inherited their fortunes have gone on to do even bigger and better things with their wealth. Over the years, some have slipped off the list, while others continue to climb higher and higher each year.

  1. Elisabeth Bradley
  2. Sharon Wapnick
  3. Bridgette Radebe
  4. Irene Charnley
  5. Wendy Ackerman
  6. Paul Harris
  7. Wendy Appelbaum
  8. Mark Shuttleworth
  9. Desmond Sacco
  10. Giovanni Ravazzotti
  11. Markus Jooste
  12. Gus Attridge
  13. Gerrit Thomas Ferreira
  14. Cyril Ramaphosa
  15. Adrian Gore
  16. Raymond Ackerman
  17. Michiel Le Roux
  18. Lauritz Dippenaar
  19. Jannie Mouton
  20. Stephen Saad
  21. Patrice Motsepe
  22. Allan Gray
  23. Koos Bekker
  24. Ivan Glasenberg
  25. Christoffel Wiese
  26. Johann Rupert
  27. Nicky Oppenheimer
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Watch List: 50 Top SA Black Entrepreneurs To Watch

South Africa needs more entrepreneurs to build businesses that can make a positive impact on the economy. These up-and-coming black entrepreneurs are showing how it can be done.

Nicole Crampton

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top-black-entrepreneurs-to-watch

Early-stage South African entrepreneurial activity is at an all-time high of 11%, according to Global Entrepreneurship Monitor, and entrepreneurial intentions have also increased to 11.7%. With both activity and intentions growing significantly year-on-year, there are more businesses opening up around South Africa than ever before.

The increase in entrepreneurship has seen the rise of more black entrepreneurs across numerous sectors. From beauty brands to legal services and even tech start-ups, these are 50 top black entrepreneurs to watch:

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Watch List: 50 Top SA Small Businesses To Watch

Keep your finger on the pulse of the start-up space by using our comprehensive list of SA small business to watch.

Nicole Crampton

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Entrepreneurship in South Africa is at an all-time high. According to Global Entrepreneurship Monitor (GEM), total early-stage entrepreneurial activity has increased by 4.1% to 11% in 2017/2018. This means numerous new, exciting and promising small businesses are launching and growing.

To ensure you know who the innovative trailblazers are in the start-up and small business space, here are 50 of South Africa’s top establishing companies to watch, in no particular order:

  1. Livestock Wealth
  2. The Lazy Makoti
  3. Aerobuddies
  4. Mimi Women
  5. i-Pay
  6. AfriTorch Digital
  7. Akili Labs
  8. Native Décor
  9. Aerobotics
  10. Quality Solutions
  11. EM Guidance
  12. Kahvé Road
  13. HSE Matters
  14. VA Virtual Assistant
  15. Famram Solutions and Famram Foundation
  16. BioTech Africa
  17. Brand LAIKI
  18. Plus Fab
  19. LifeQ
  20. Organico
  21. 10dot
  22. Lenoma Legal
  23. Nkukhu-Box
  24. Benji + Moon
  25. Beonics
  26. Brett Naicker Wines
  27. Khalala
  28. Legal Legends
  29. The Power Woman Project
  30. Aviro Health
  31. AnaStellar Brands
  32. Data Innovator
  33. Fo-Sho
  34. Oolala Collection Club
  35. Recomed
  36. VoiceMap
  37. ClockWork
  38. Empty Trips
  39. Vula Mobile
  40. SwiitchBeauty
  41. Pineapple
  42. The Katy Valentine Collection
  43. OfferZen
  44. KHULA
  45. Incitech
  46. Pimp my Book
  47. ART Technologies and ART Call Management
  48. Prosperiprop
  49. WAXIT
  50. The Sun Exchange
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