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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton

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19. Snapplify Is Offering Students Access To Textbooks

Snapplify

Snapplify offers digital publishing solutions that are changing the way South African students learn. This innovative business is tackling the challenge a large percentage of students have; access to textbooks. Using this disruptive platform, users can now download eBooks without an Internet connection.

Snapplify is a mobile solution that also allows content producers or distributors such as authors, artists, publishers, retailers and corporates to sell their content in custom-branded mobile applications.

Wesley Lynch founded Snapplify to address a gap in the digital publishing industry. “The current technology is too expensive for emerging markets,” he says. “And Kindle is great, but it’s far more likely that mobile devices will be the way to reach people in developing countries.”

He launched Snapplify at the Frankfurt Book Fair in 2011. “Frankfurt is a massive event and people come with their business hats on so we had a captive audience,” says Lynch. “We set up meetings and demos and let the product speak for itself. One Australian publisher was so impressed that he gave us his content there and then.”

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Nicole Crampton is an online writer for Entrepreneur Magazine. She has studied a BA Journalism at Monash South Africa. Nicole has also completed several courses in writing and online marketing.

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