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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton

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23. Colony Live Connecting Users Across Multiple Platforms

colony-live

“Colony is a platform that helps radio stations better understand who their audiences are. We take what is known as a traditional medium, a measurement system that only exists in survey format, and turn it into a real-time measurement medium. So, stations can know to the last second who their listeners are, that are actively engaging with them,” says Marco Broccardo, Founder of Colony Live.

In two years, this innovative business has grown from 13 stations within South Africa to 77 stations across Africa, with the aim to expand into the USA and capture it’s 16 000 radio stations and eventually the whole world. This disruptive system is web-based, which means they’ll never be offline and available to clients across the world, in any time zone, 24/7.

In 2018, Colony Live was one of eight finalists for FNB Business Innovation Awards.

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Nicole Crampton is an online writer for Entrepreneur Magazine. She has studied a BA Journalism at Monash South Africa. Nicole has also completed several courses in writing and online marketing.

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