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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton

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5. HouseME Is A Digital Real Estate Platform

houseme

This property-technology company offers Africa’s first integrated, trusted residential rental platform to tenants and landlords across SA. HouseME disrupts the agency model by offering a full automation of the letting agency process including payment collection, marketing, lease placement and management functionality.

“We’re the first kind of such type of platform that looks to genuinely serve both sides of the rental equation,” says Ben Shaw, CEO and founder of HouseME. This digital property platform also creates a fair and transparent pricing system for a fraction of the traditional price.

“The way we’ve identified that rental can be something made more efficient is a very good example of how technology can create disruption,” says Shaw. “You have to ask: is something good because it has always been done in a particular way? If that’s the reason we continue to do it, then it probably means it’s right for disruption.”

In 2017, HouseMe secured a place in Webber Wentzel’s Ignite legal incubation programme. It has since grown to twice the size of the average rental agency regional office, in the past 18 months.

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Nicole Crampton is an online writer for Entrepreneur Magazine. She has studied a BA Journalism at Monash South Africa. Nicole has also completed several courses in writing and online marketing.

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