Connect with us

Snapshots

Black Pearl Recruitment: Chuma Qamba-Madyibi & Busi Sibiya

Two young women turn recruitment challenges to advantages by getting to know their clients

Juliet Pitman

Published

on

Chuma Busi

Chuma Qamba-Madyibi, co-founder of BlackPearl Recruitment, describes herself as a born sales person. She’s determined,straightforward and outgoing. “My approach is far softer than Chuma’s,” saysher partner, Busi Sibiya. The combination has well worked for them in anindustry renowned for being oversaturated and extremely competitive, securingthem the likes of SABC, Barloworld and FNB as clients, to name a few.

Corporate HR departments are harassed on analmost weekly basis by new recruitment agencies. Black Pearl has succeededthrough a combination of networking, relationship-building, patience andtenacity. With previous experience as recruitment consultants, Qamba-Madyibiand Sibiya made use of the contacts they had developed over the years but, asQamba-Madyibi points out, “As much as we have networked, we have also cold-calledand knocked on new doors. You do get turned away but you can’t let itdemotivate you. You have to be a bit like a rash sometimes and just not goaway!” That said, Sibiya points to the importance of building long-termrelationships. “When we call a client, it’s not just about getting a job specthat day. It’s an opportunity to introduce ourselves to the prospect and get toknow them and their business. If you build a relationship with them, the jobspecs will eventually come.”

Before they even picked up the phone, thepartners firmed up their marketing strategy. “We knew that our profile was keyso we didn’t make one call until we were happy that it was perfect andto-the-point,” they say. “But we also knew that many companies will turn to theback page because they’re only interested in cost, so ensuring we were pricedcompetitively was also important,” adds Qamba-Madyibi.Getting job specs, however, was only halfthe battle won. There are many recruitment agencies in the industry, but thereare very few good ones; a new agency has to work hard to prove it’s not justanother appalling service provider. In this regard, Black Pearl has doneeverything right. “Face-to-face contact with the client is something we believein strongly,” says Sibiya. The company prefers to meet with clients for a newjob spec instead of getting it over the phone or via email. “Not only does itgive you a chance to cement your relationship with people, but it also offersthe opportunity to ask questions so that you can make sure you’re on the samepage as the client. And visiting a client’s offices gives you a good feel forthe corporate culture. This is so important when choosing candidates,” sheadds.

One of their challenges has been convincingbig corporates that they are up to the task, in spite of being a young, smallcompany. But youth has its plusses – it generally goes hand-in-hand withtenacious confidence and self-belief. Being small has also worked to theiradvantage – clients are assured that the partners handle each job specpersonally. “Clients know that dealing with Black Pearl means dealing with oneof us,” says Sibiya. “The thing we’re most proud of is the confidence and trustclients have developed in us. The fact that they give us repeat business is immenselysatisfying,” says Qamba-Madyibi.While they’re happy to remain small fornow, the partners have big plans for Black Pearl and want to expand theirservices to include training. “We want to be a one-stop outsourced HR partner,”explains Sibiya.

Juliet Pitman is a features writer at Entrepreneur Magazine.

Advertisement
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Snapshots

Alan Knott-Craig On Learning To Overcome Your Fears And Building Successful Businesses

After Alan Knott-Craig ran some of South Africa’s well known companies like Cellfind, iBurst and Mxit, he’s on a mission to broaden South Africa’s wireless internet network with HeroTel.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-design-alan-knott-craig

We interview entrepreneur Alan Knott-Craig, who after running well known South African companies like Cellfind, iBurst and Mxit founded HeroTel, which is a Wireless Internet Service Provider (WISP) and his strategy is to buy up smaller WISP companies to create a broader network.

Continue Reading

Snapshots

Ian Fuhr Explains Why He Likes To Launch Businesses In Unfamiliar Industries And How He Made Sorbet A Success

Ian Fuhr, a serial entrepreneur is not scared of opening businesses in industries he knows nothing about.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-designs-ian-fuhr

We interview entrepreneur Ian Fuhr, who founded the Sorbet Group in 2005 which has now grown to over 200 stores in South Africa with stores in the UK. Ian is a serial entrepreneur who has launched many successful companies in industries he knew very little about.

Continue Reading

Snapshots

How Pepe Marais Went From Bankruptcy To Founding Joe Public And Becoming An Entrepreneurial Success

After being bankrupt in 2009 Pepe, along with his partners, turned their business around to being one of the best advertising agencies in South Africa.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-design-pepe-marais

We interview entrepreneur Pepe Marais, who co-founded Joe Public, one of the biggest independently owned advertising agencies in South Africa. After being bankrupt in 2009 Pepe found his life’s purpose and not only turned his business around, but his entire life. It’s all documented in his booked titled Growing Greatness, which is a must read.

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending