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Derek Thomas from Letsema Holdings on Learning from your Mistakes

How applying actionable strategies learnt the hard way from one business to the next can accelerate your successful growth.

Catherine Bristow

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Vital Stats:

  • Player: Derek Thomas
  • Company: Letsema Holdings
  • What they do: Business starters, transformation consultancy and private equity.
  • Est: 1995
  • Visit: letsema.co.za

Running multiple businesses under an investment holding company hasn’t always been an easy ride for privately-owned Letsema Holdings, and CEO Derek Thomas is the first to admit that growing Letsema’s private equity portfolio has been a challenge at the best of times.

Despite these trials Thomas and his partner, chairman Isaac Shongwe, have grown and developed several successful businesses from the manufacturing of wax microspheres for the global cosmetics industry to base chemicals trading and industrial welding.

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What’s the secret to multiple business growth?

An unconventional but effective strategy that involves conquering devils and hunting rock rabbits while avoiding the Frankensteins on the road to business success.

Face your devils

While growing and investing in multiple businesses it is inevitable that some will fail while others flourish along the way, and business failure is followed by consequences that business owners are often not prepared to face.

Ten years back Letsema Holdings invested in a greenfield investment when the market suddenly turned, leaving the business in a precarious financial state that could have led to bankruptcy. Instead of avoiding the inevitable, Thomas proactively set up a meeting with his company’s bank to discuss the situation.

“I had to say to the financial institution, ‘here I am, we owe you this money, and we can’t repay it.’” They were impressed, as tracing bad debt often took them up to three years to recover, and they would rack up expensive costs along the way. Some debtors would duck and dive instead of coming clean. Thomas and the bank discussed what they would be able to pay and the company was eventually able to make a settlement.

“You have to stare the devil in the face. Business is a collection of these inflection points and if you run away once from a difficult situation, you will always run away.”

Over-invest in your back office

When he joined his business partner, Isaac Shongwe in 1996, Thomas was given the task of managing the business’s administration. He registered it, ordered the accounting package and handed out the first laptop, but as the business grew he had to hand the function over, with dire consequences.

“A year or two later we owed tax when we thought we were doing well simply because we did not take the time to sort out the back office. This took many years to rectify and gave us invaluable insight – these days we over-invest in our back office and it’s now so effective that we use it as a shared service centre across all our businesses.”

Tiki Taka to build your team

One business under the umbrella of Letsema Holdings has successfully cracked the code for retaining staff without having to pay salary market premiums. The magic formula? Build confidence while developing competence.

“We developed a system that is similar to a soccer technique called ‘tiki taka’. Basically it’s a strategy of receiving the ball, and passing the ball so you can make yourself available to receive it again. Translated into business terms this is a process of receiving responsibility for a role in the business for one year, taking another year to master the role and a third year to hand it over to the next person.”

In a business that hires more graduates than professionals this has allowed for faster upskilling of employees. “It’s a system that allows us to build the confidence of our younger staff while increasing their competence. The output that we generate is incredible given the general inexperience within this team.

Respect the rock rabbit hunter

Your business growth is based on bringing in larger contracts and bigger client accounts, and businesses often celebrate the established staff that bring in the bigger deals. But Thomas has witnessed that this company culture can lead to an alienation of younger employees in the business who might not yet have established their networks or mastered the art of bringing in bigger clients.

Thomas recognises that it is important to respect the younger staff who he refers to as the ‘rock rabbit hunters.’ “If your culture is one of only celebrating the mammoth hunters in your tribe then you will have an unbalanced company. Your business will never succeed because the youngsters will feel alienated,” Thomas cautions.

“Today’s rock rabbit hunter is tomorrow’s woolly mammoth hunter. No employee starts out as a woolly mammoth hunter; rather you begin by bringing in the smaller accounts – hunting rock rabbits – slowly building up to the bigger prey.”

Don’t outsource your salvation

As Letsema Holdings continued to grow, a decision was made to bring in executive leaders with expertise to help take the business to the next level. It was a decision that they eventually regretted.

“We brought in a succession of people who were going to grow us into a much bigger company. One executive turned out to be a crook who defrauded us; another was all talk and no action.

“If you are going to outsource your salvation, and hire the great saviour while compromising on your values and ethics in pursuit of growth, you may end up creating a Frankenstein-type environment.”

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The company found that its culture had substantially shifted, creating a divide between the non-performing executives and employees on the ground who were adding actual value to the business.

“We made decisions that we weren’t ready to make. Instead we should have continued to grow our company while building quality relationships instead of chasing after what we thought would be our business saviours.”

Catherine Bristow is the online editor and content marketing manager for Entrepreneur Magazine. She brings to the mix a BJourn from Rhodes University, Honours in Psychology as well as a certificate in Accounting and Commercial Law.

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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton

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“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.

South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:

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27 Of The Richest People In South Africa

Here are 27 of South Africa’s richest people, but how did they achieve this level of wealth? Find out here.

Nicole Crampton

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Learn the secrets of SA’s most successful business people, here is the list of the 27 richest people in South Africa:

In a world with growing entrepreneurship success stories, victory is often measured in terms of money. The feat of achieving a place on this list is, however, years of hard work, determination and persistence. “One has to set high standards… I can never be happy with mediocre performance,” advises Patrice Motsepe.

From the individuals that made the 27 of the richest people in South Africa list, actual entrepreneurs and self-made business people dominate the list; while those who inherited their fortunes have gone on to do even bigger and better things with their wealth. Over the years, some have slipped off the list, while others continue to climb higher and higher each year.

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  2. Sharon Wapnick
  3. Bridgette Radebe
  4. Irene Charnley
  5. Wendy Ackerman
  6. Paul Harris
  7. Wendy Appelbaum
  8. Mark Shuttleworth
  9. Desmond Sacco
  10. Giovanni Ravazzotti
  11. Markus Jooste
  12. Gus Attridge
  13. Gerrit Thomas Ferreira
  14. Cyril Ramaphosa
  15. Adrian Gore
  16. Raymond Ackerman
  17. Michiel Le Roux
  18. Lauritz Dippenaar
  19. Jannie Mouton
  20. Stephen Saad
  21. Patrice Motsepe
  22. Allan Gray
  23. Koos Bekker
  24. Ivan Glasenberg
  25. Christoffel Wiese
  26. Johann Rupert
  27. Nicky Oppenheimer
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Watch List: 50 Top SA Black Entrepreneurs To Watch

South Africa needs more entrepreneurs to build businesses that can make a positive impact on the economy. These up-and-coming black entrepreneurs are showing how it can be done.

Nicole Crampton

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Early-stage South African entrepreneurial activity is at an all-time high of 11%, according to Global Entrepreneurship Monitor, and entrepreneurial intentions have also increased to 11.7%. With both activity and intentions growing significantly year-on-year, there are more businesses opening up around South Africa than ever before.

The increase in entrepreneurship has seen the rise of more black entrepreneurs across numerous sectors. From beauty brands to legal services and even tech start-ups, these are 50 top black entrepreneurs to watch:

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