Connect with us

Snapshots

EdgeRMS: Carel Herbst

Recently established, this information technology company is already making its mark

Entrepreneur

Published

on

Karel Herbst

A key member of Blue IQ’s Innovation Hub,EdgeRMS is also the South African partner of Canadian IT giant, LeipacTechnology Inc. Amazingly, this highly successful company was started with justR10 000, and its founder, Carel Herbst, admits to having no prior training.What Herbst did have, however, was the needto succeed – a drive stronger than the will to succeed. It was this need thatpropelled Herbst’s rapid progress through the IT industry. Having started atthe bottom of the ladder as a cable technician, he worked his way up to becomea services engineer for Microsoft, overseeing multimillion-dollar implementationsin 12 different countries.

In spite of his successes, Herbst neverrelinquished his dream of becoming an entrepreneur. “I was simply waiting forthe right time. I knew I would eventually feel the need to leave my comfortzone,” he says. He was also waiting for the right opportunity – important,because he believes that entrepreneurial failures are often the result offoisting a product on an unprepared market, rather than responding to theirneeds.It was while working on a project in Bahrain thatHerbst realised his opportunity.  “ThePrince of Bahrain requested a device facilitating asset and risk management,”Herbst recalls, and that provided the grist for him to investigate personalsafety and asset risk management solutions.

Herbst developed the software for EdgeRMS’sflagship products – EdgeLogic, Asset and Risk Management Solution.In 2004, he returned to South Africa,bringing EdgeRMS with him. “In our search for reliable hardware we startedusing the S-911, a portable personal locator with a GPS tracking and GSMcommunications device, and the Starfinder Automatic Vehicle Location System,”he says, describing the company’s growth.“The return to South Africa wasn’t easy,” Herbstadds. His absence from the country meant that many of his business contacts hadmoved on, making it difficult to find an entry into the industry. What’s more,he had to work hard at building the company’s credibility, proving to scepticalpotential clients that EdgeRMS had the ability to deliver on its promises.

Finance was also a problem, and Herbstfound himself working double shifts to fund the company’s residency at TheInnovation Hub.

However, Herbst took these challenges inhis stride. “I concentrated on overcoming one problem at a time, rather thangetting overwhelmed by the enormity of the bigger picture. I also learnt thatpersistence is a very valuable tool.”Herbst drew inspiration from his mentors,optometrist Claude Matromatteo and businessman Esmond Erasmus. “I believe every entrepreneur should have a mentor – they provide excellent,objective advice.”Nevertheless, there comes a time when everybusinessman needs to follow his own heart. That’s precisely what Herbst didwhen he agreed to travel to Canadafor a half-hour meeting with Leipac. “We first made contact with the companywhen investigating potential component manufacturers. We were also eager toestablish international representation – and Leipac provided the answer.”

Herbst’s daring paid dividends – Leipacnamed EdgeRMS its international distributor in 2005, granting the company a 40%partnership just one year later.Herbst is proud of EdgeRMS’s internationallink, particularly as such relationships are strongly encouraged by TheInnovation Hub. The relationship has also enjoyed handsome financial rewards.Today, the company that was sparked by anidea on an island on the other side of the world employs eight people, withproducts focused on the GPS, location-based services, telematics and wirelesscommunication technologies areas. “Our new alliance with Leipac assures we havegreat scope for growth. We expect rapid expansion within the next months,”Herbst says.Not that he’s about to start counting hispennies just yet. “I believe that wealth creation is the result of success, notsuccess itself. What I want more than anything is to improve people’s lives.”

Entrepreneur Magazine is South Africa's top read business publication with the highest readership per month according to AMPS. The title has won seven major publishing excellence awards since it's launch in 2006. Entrepreneur Magazine is the "how-to" handbook for growing companies. Find us on Google+ here.

Snapshots

How Nic Haralambous Launched His 6 Year In The Making, Overnight Success

Nic Haralambous launched 8 failing businesses. He used the lessons learnt from that failure to ensure the success of his new business Nic Harry.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-designs-nic-haralambous

Nic Haralambous, the founder and CEO of Nic Harry who started off selling bamboo socks online and now has brick and mortar stores with a larger product range around the country. Nic has also written a book titled Do. Fail. Learn. Repeat. which is a brutally honest look at entrepreneurship and follows Nic’s entrepreneurial journey. Learn from his failures and how he used them as the foundation of his success.

Related: (Podcast) Speak More Honestly

Continue Reading

Snapshots

Vuyo Tofile Of EntBanc Group Talks About Finding Solutions And Partnering To Offer The Most Value

Vuyo Tofile offers his advice on how to know if you’re ready to scale and how to get it right the first time.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-designs-vuyo-tofile

Vuyo Tofile, CEO of EntBanc Group (Pty) Ltd, which is a privately held enterprise and financial technology group. They empower small businesses with the right tools including products such as mySMEtools, which is used by over 46 000 small businesses. Learn about partnering for success, develop tools and resources that your customer base needs, and how can you scale?

Related: Do You Have That 1 In 100 Business That Can Scale And Land An Investor?

Continue Reading

Snapshots

Eben Uys Shares His Concept Behind Mad Giant Brewery And How You Can Make Your Business Stand Out In A Crowd

“You just need to start” says Eben Uys, don’t make up excuses why you aren’t ready. Just start.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-designs-eben-uys

Eben Uys, Co-founder and CEO of Mad Giant, a Brewery in the heart of Johannesburg, South Africa. Eben brings new life to craft beer and has made his brewery and restaurant Urbanologi, a destination hub. His advice: “You can do things that give you short-term gains, but it might not benefit you in the long term. Try a lot of things over a long period of time and build a reputation and a network.”

Related: 10 SA Entrepreneurs Who Built Their Businesses From Nothing

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending