Finlay, a company providing commercial real estate services, was established as a satellite of the Iscor Pension Fund. The brainchild of Marshall Finlay, the business was established in 1983 as a breakaway. It comprised a small group of property people who aimed to compete with the commercial private sector.
Its current CEO, Lynette Finlay, joined the company in 1985 after qualifying as a chartered accountant.The organisation currently has 61 staff members with offices in Gauteng, Limpopo and KwaZulu-Natal, along with an annual turnover of R10 million and a management portfolio valued at more than R2 billion.
Clients include the likes of Resilient Income Fund, Investec Property Group, Diversified Income Fund, Paladin, Capital Property Fund, Zenprop Property Holdings, City of Johannesburg Property Company and the Johannesburg Development Agency. The retail portfolio under management includes nine shopping centres in Gauteng and Limpopo.
Finlay admits that the most challenging part of running a business like Finlay is the fact that it is a male-dominated environment and opportunities are often limited to the inner circle. “Barriers to entry have had an impact on the company and influenced our decision to employ more women,” reveals Finlay.
“The result is an extraordinary workforce whose capabilities, commitment, determination and loyalty have exceeded expectations.” She believes the key to success lies in surrounding yourself with the right people. “Meaningful and insightful people spur you on to new levels,” she claims. “A friend maintains that you should take note of your past, plan for your future, but live for the present. ‘Living in the overlap’, he calls it. I subscribe to this philosophy.”
Her attitude to leadership is that it is about creating a team and an environment where people can fulfil their dreams. “It’s about guiding the ship rather than going it alone and standing out as an individual.” She strives to create a sense of belonging and achievement. Motivation and self-discipline, she maintains, should be inherent qualities.
“Motivation comes when people are able to see the purpose and reason for the direction in which the business is going and can recognise their role in the process.” Finlay is integrally involved in Noah, an organisation that mobilises communities to take on the challenge of caring for children orphaned by the Aids pandemic.
Finlay has established the Gauteng activities of Noah and spearheaded the fundraising initiative. “I could not ignore the need to get involved. Noah’s impact has been extraordinary and it has been a privilege to be involved in something like this.”
Part of Finlay’s fundraising initiatives for Noah have involved hosting authors as speakers at breakfasts. The breakfasts have been so successful that they have grown into a business all their own. The result has been the establishment of an eventing component being added to the company’s service offering. Although not strictly speaking an international company, Finlay is part of global property services network, NAI.
“The network gives us access to global information, which adds a competitive and valuable edge to the current information mix,” she says.
Going forward, Finlay recognises that the most critical factor to ensure ongoing growth is the ability to deliver services beyond clients’ expectations. “Finlay needs to grow at a pace which is sustainable from a resource platform. We are also exploring other opportunities in the property sector,” she concludes.
Watch List: 50 Top SA Small Businesses To Watch
Keep your finger on the pulse of the start-up space by using our comprehensive list of SA small business to watch.
Entrepreneurship in South Africa is at an all-time high. According to Global Entrepreneurship Monitor (GEM), total early-stage entrepreneurial activity has increased by 4.1% to 11% in 2017/2018. This means numerous new, exciting and promising small businesses are launching and growing.
To ensure you know who the innovative trailblazers are in the start-up and small business space, here are 50 of South Africa’s top establishing companies to watch, in no particular order:
- Livestock Wealth
- The Lazy Makoti
- Mimi Women
- AfriTorch Digital
- Akili Labs
- Native Décor
- Quality Solutions
- EM Guidance
- Kahvé Road
- HSE Matters
- VA Virtual Assistant
- Famram Solutions and Famram Foundation
- BioTech Africa
- Brand LAIKI
- Plus Fab
- Lenoma Legal
- Benji + Moon
- Brett Naicker Wines
- Legal Legends
- The Power Woman Project
- Aviro Health
- AnaStellar Brands
- Data Innovator
- Oolala Collection Club
- Empty Trips
- Vula Mobile
- The Katy Valentine Collection
- Pimp my Book
- ART Technologies and ART Call Management
- The Sun Exchange
How 28-Year Old Entrepreneur Adam Fine Is Leveraging The Global Phenomenon Of Five-A-Side Football
Adam Fine of Fives Futbol discusses how he leverage a global phenomenon and the value of strategic partnerships in business.
- Player: Adam Fine
- Company: Fives Futbol
- Est: 2011
- Visit: www.fivesfutbol.co.za
Nothing about Adam Fine is by-the-book. The 28-year-old entrepreneur describes himself as a slightly big child. He’s the CEO of one of the most exciting start-ups in South Africa, having leveraged the global phenomenon of five-a-side football to start a business that has grown almost as fast as the game itself. Not bad for a venture that was launched with the princely sum of R85 000 — Fine’s life savings at the time.
He started it in 2011, with a strong focus on corporate social investment and making a positive social impact. It was by forming strategic partnerships that Adam really managed to grow Fives Futbol. He’s opened pitches in prime locations that serve both the school and corporate markets, while still being accessible for social impact interventions in local communities.
Pivoting at the right time is key to growth
In the last 18 months, Fives Futbol has trebled in size, and achieved some amazing milestones — it now employs 50 full-time staff, and 80 part-timers. It’s one of the factors that drives Adam, as many of his employees support up to eight family members. It’s now also represented in four provinces and 15 locations around the country. By September, there will be 18.
Quick growth means you have to be able to pivot quickly when things do not go according to plan, and mostly they don’t, Adam says. “If things are not working you should be able to ‘pivot’, to shift your focus. And do it fast. It’s not a sign that things have gone wrong by any means, on the contrary, it means you have the insight to recognise that there is a problem with the assumptions on which you have built your business model. The decision to pivot is a big one, and not something to be taken lightly. It requires you to take a hard look at your reallocation of resources, and to do it with an open mind.”
In Adam’s case, construction delays, councils taking their time to approve, or having to put money into rolling out sites as opposed to marketing, means the promotion of a new site will slow down, for example, because the business does not yet have a large marketing budget.
“When we run behind on the construction of a new site, R40 000 can suddenly become R100 000 — but here’s the thing: If a deal comes along that will probably harm your business in the short-term but enable significant long-term growth, sometimes you have to juggle what you have so you can make it work.”
The Lesson: Choose your investors carefully
Fine says he’s lucky to have a solid group of investors that he has cultivated over six years. “Their input is invaluable. They’ll say, ‘slow down’ or ‘have you thought of this?’, ‘have you factored in that?’ The ability to develop a good relationship with our investors has had a significant impact on the success of the company. Over and above money, they provide wisdom, guidance and connections.”
His relationship with his investors is key. While many entrepreneurs make it just about the money, Adam understood something else — he has a pretty cool brand with a great cause behind it. So, while investors are asked for money all the time, he was able to offer something more than just a business idea — alignment. He generated enthusiasm for the ‘why,’ behind the business. Like most of us, it makes investors happy to know that they are helping to make a positive difference.
And while it’s easy to bandy about the word ‘partnership’, Adam has worked hard to make that a reality. He set out to find like-minded people who are passionate about the business and the cause, which is why they are able to serve as great resources for advice and insight.
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“The best way to ensure that you and your investors have a valuable and lengthy partnership is to make sure that everyone is aligned on the vision.”
This includes Adam’s team. The internal culture of an organisation is vital to its strength and growth. “Without our team we don’t have a business for investors to support — our people are critical to our success. They’re the executors of the vision at the end of the day.”
The Lesson: The value of strategic partnerships
Much of the growth of Fives Futbol has been fuelled by finding the right sponsorship partners in key industries. To overcome the challenge of a limited marketing budget, Adam has secured sponsorships with big brands like Adidas, Total Sports, Debonairs, and Klipdrift, allowing Fives Futbol to use their access to communities as a marketing platform to derive income as well as scale. And it works both ways.
“Because we have a national footprint and a team of people, we run activations for our partners, which also provides us with an ancillary revenue stream,” he says. “Knowing how to join forces with other businesses has been a key factor in making the business successful. Our strategic partners have enabled the business to leverage their brand to give us more exposure. When it works well, a strategic partnership can be just what you need to speed up the growth of your business.”
Watch List: 15 SA eCommerce Entrepreneurs Who Have Built Successful Online Businesses
The advent and advancement of the online marketplace has led these entrepreneurs to successfully build and grow their ecommerce empires.
South Africa’s ecommerce market is worth R10 billion per year. By 2021, the number of online shoppers is expected to have reached 24.79 million.
“Our recent research on SA shows people are browsing three hours or more on their mobile phones and 25% shop online. They trust local brands,” says Geraldine Mitchley, Visa senior director for digital solutions in sub-Sahara Africa.
These entrepreneurs have cashed in on ecommerce and launched successful online stores that have either established their dominance in the market, or are taking the e-tailing world by storm.
Here’s how these 15 ecommerce capitalists are making money using the Internet:
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