Connect with us

Company Posts

Giraffe Sticks Its Neck Out For Job Seekers

To date more, than 120 000 South Africans have registered on Giraffe, a job-finding app designed and developed by two entrepreneurs who took the frustrations of jobseekers and employers alike to heart.

Standard Bank

Published

on

anish-shivdasani-giraffe-south-africa

In a country where the official unemployment rate is running at about 26%, finding out about jobs and then working out how to get your head above the crowd of other applicants can seem like an impossible task. If only there was a better way.

Well, now there is: To date more, than 120 000 South Africans have registered on Giraffe, a job-finding app designed and developed by two entrepreneurs who took the frustrations of jobseekers and employers alike to heart.

When social entrepreneurs Anish Shivdasani and Shafin Anwarsha created a mobile platform on a shoestring budget in 2014, they had two things in common; neither had any experience in HR recruitment and, secondly, neither could have anticipated the excitement and demand that their mobile application would generate.

Their success can be measured by the fact that the service, originally offered only in Gauteng, is now available in Cape Town and Durban where job seekers are already benefiting from the advantages of simple, fast online recruitment.

Related: Trading A Cup Of Coffee For A Day At School

According to Anish, the use of a giraffe as their company’s logo is significant.

“It emphasises that we are an African company and that, like a giraffe with its long neck searching for the best leaves on a tree, we help people lift themselves to new heights where they can find new opportunities. It also emphasises the qualities of a giraffe; it projects an image that is friendly, warm and reliable – it is all reflective of our brand and what it delivers.”

The idea of Giraffe didn’t come about all of a sudden. Anish and Shafin identified that there was a gap in the market, and that they could use technology to solve one of South African’s biggest challenges – unemployment.

The idea was born and the two took the plunge, cashed up what resources they could and began researching and building the Giraffe application.

It was in Gauteng, the centre of commerce and industry in South Africa, that the Giraffe application underwent development. However, the partners had to address the major challenge of getting Giraffe known and trusted in the market.

Not afraid to get stuck in, and with a limited budget, the two took to the streets, townships, major taxi ranks, supermarkets and cafes to take the message to their audience.

Reaching people meant printing and handing out thousands of leaflets telling them how to access the app and register. Good results from happy Giraffe users and word-of-mouth did the rest.

giraffe_twitter_800x320

For employees, the major benefit offered by Giraffe is that they can register and create a simple CV using their cellphone at no cost. Employers are able to submit their vacancies online and the intelligent matching algorithm does the rest, verifying IDs, screening CVs and even scheduling interviews within 48 hours.

Due to the fact that the algorithm has removed the manual process, Giraffe has passed on this cost and time saving to employers, and so delivers candidates at a fraction of the cost and ten times faster than a recruitment agency or employment service.

Related: Female-Power Getting On With The Business Of Building The Nation

Since initial development, the Giraffe offering has undergone a number of changes. Customer feedback and requests regarding the service provided most of the input needed for improvements to be made. These included features that allowed interviews to be scheduled online.

“Ultimately, we learned that we should let our customers design our product for us,” comments Anish.

Among the other lessons learned at Giraffe as it adapted its products and built a following, were:

  • The value of research. “Most start-ups don’t do enough research. It’s great to have an idea, but it’s research that will tell you whether your idea is valid and if there is a market for your service,” says Anish.
  • That focus is essential. Without determination and paying continual attention to detail, things can go wrong.
  • You have to be prepared for the long haul. Success does not come overnight and, as it can take some time for a company to achieve critical mass, entrepreneurs should be ready for the inevitable hardships and challenges that can arise.

Anish shares advice to other entrepreneurs, commenting that when you are creating a company from the ground, you have to wear multiple hats.

“You cannot have an ego. The CEO must go from strategic planning, to talking to managers and HR firms, to delivering the mail. Every day is different. When there are only three of you, you all have to get involved,” he said.

Keeping the business on track has meant that both founders have devoted most of their efforts to ensuring that the business remains relevant and up to date. Their persistence has been rewarded by appreciation not only from the public, but also from the broader business world.

Two major events have put Giraffe firmly on the map. The first major achievement was Giraffe’s win of the ultimate accolade for start-ups; taking the Seedstars Global Award for social entrepreneurs in the face of competition from 63 other international competitors. For the two entrepreneurs who left behind the corporate world and the security of good salaries, the prize of US$500 000 (R7.2 million) in equity investment within Giraffe was a dream come true.

The publicity that followed Giraffe’s win at the Seedstars Global Award event enabled them to spread the message further and faster. Subsequent radio and TV interviews had an astounding impact, with a single radio interview generating 3 000 registrations on the Giraffe app in three hours.

The second major milestone was the announcement that the Silicon Valley-based Omidyar Network – whose founder is Pierre Omidyar, the man who started eBay – had closed a venture capital funding deal with Giraffe. Very gratifying results for people whose automated mobile recruitment application has performed a vital social service by bringing businesses and the ‘medium-skilled’ staff they require together.

Related: 10 South African Apps For Our One-of-a-Kind Country

It is on the subject of funding that Anish is most vocal. For tech start-ups in South Africa, one of the most difficult things to accept is that investment is hard to source.

“Although money and investment is the lifeblood of any company, investors will often be hesitant to part with their money and invest in a start-up. However, they are attracted to success. If you concentrate on getting traction for your business and show what you can do, the investors will come to you,” he says.

This may well be the case, but Giraffe’s most significant testimonial is the thousands of South Africans who have had employers come to them and now, because of a cheap and easy process, are able to support themselves and their families.
Related: Free Job Description Template Download

standard-bank-full-logo

Standard Bank SA is the largest operating entity of Standard Bank Group, Africa’s largest bank by assets. Standard Bank SA provides the full spectrum of financial services, with more than 720 branches and over 7 100 ATMs. Independent surveys of customer satisfaction consistently place Standard Bank at or near the top of their rankings. The personal and business banking unit offers banking and other financial services to individuals and small-to-medium enterprises. For further information, go to community.standardbank.co.za

Advertisement
Comments

Company Posts

The Alfa Romeo Stelvio – More Than An SUV

The All-New Alfa Romeo Stelvio draws inspiration from the legendary mountain pass linking Italy to Switzerland, with 48 hairpins in quick succession.

Alfa Romeo

Published

on

alfa-romeo-stelvio_3
Prev1 of 5

The All-New Alfa Romeo Stelvio draws inspiration from the legendary mountain pass linking Italy to Switzerland, with 48 hairpins in quick succession. The Stelvio pass is widely seen as one of the most beautiful and engaging roads on the planet.

Prev1 of 5

Continue Reading

Company Posts

Enhance Your Entrepreneurial Flair With An Online Postgraduate Diploma From The University Of Pretoria

The Department of Business Management at the University of Pretoria, a leader in business management education, will be offering an Online Postgraduate Diploma in Entrepreneurship for the 2018 academic year with some seminars to enrich your action learning experience.

Dr Alex Antonites

Published

on

department-of-business-management-at-the-university-of-pretoria

The Department of Business Management at the University of Pretoria, a leader in business management education, will be offering an Online Postgraduate Diploma in Entrepreneurship for the 2018 academic year with some seminars to enrich your action learning experience.

The programme content focuses on the start-up processes, creativity and opportunity recognition, business planning and marketing as well as financial management. Furthermore, the programme emphasises entrepreneurial growth and small business policy development with relevance to the enabling environment.

Who should enrol?

The programme is designed for pre-, nascent and start-up entrepreneurs who want to attain an advanced degree in entrepreneurship. It is also intended for individuals who work in an entrepreneurial environment and are involved with small business policy development. Although many students in the programme have academic credentials in entrepreneurship or business management, the programme is also appropriate if your education and/or experience may be in other disciplines (e.g. engineering or medicine).

Admission requirements

A relevant bachelor’s degree.

Related: This Enterprises UP Expert Explains Why Start-Ups Really Fail

Additional programme information

The duration of the course is one year. The language of tuition is English and the course will be presented in two blocks by means of the blended learning method (70% online and 30% contact sessions). Students need continuous access to the internet to complete the course.

Course Contents

Overview of modules for Block A

  • Ideation-to-market: Starting up
  • International Business Venturing
  • Venturing Strategy Building (Part 1)

Overview of modules for Block B

  • Entrepreneurial Marketing
  • Entrepreneurial Supply Chain Management
  • Entrepreneurial Finance
  • Venturing Strategy Building (Part 2)

Click here for more information.

Continue Reading

Company Posts

Win A Business Makeover With Retail Capital To The Value Of R250 000

Retail Capital is giving SMEs an opportunity to win a makeover to build their brand with an investment of R250,000.

Retail Capital

Published

on

share-your-vision

Retail Capital is giving SMEs an opportunity to win a makeover to build their brand with an investment of R250,000. During the summer campaign, SMEs are encouraged to share the vision of how they would like to see their business grow, and led by a team of experts, Retail Capital will work with the winning SME to help make their vision come true.

While South Africa’s economy is not faring well, Retail Capital CEO Karl Westvig remains optimistic about the country’s retail and hospitality sectors. “We are seeing some green shoots, with an increase in turnover in these sectors – starting from the end of September. Economic conditions remain very tough, but businesses seem to be trading well into October and we’re hoping this continues into the festive season trading.”

According to recent statistics from Statistics South Africa (Stats SA), South Africa’s retail sales rose by 5.5% year-on-year in August 2017, following a downwardly revised 1.6% gain in the previous month and above market expectations of 2.3%. It is the biggest gain in retail trade since August of 2012.

Related: How To Raise Working Capital Finance

“I do believe that these sectors will see an improvement during the summer season. But, key to this will be for small business owners to ensure that they have the right amount of stock, adequate cash flow, as well as other systems in place to meet the ever-changing needs of customers,” says Westvig.

For many small businesses, however, continually adapting to market changes requires cash injections that they don’t often have.

The prize includes the following:

  • Business plan/consulting
  • Marketing strategy
  • Design and branding
  • Website and social Media and,
  • R50k capital to gear your business.

Westvig explains that the summer campaign tagline ‘Your Vision. Our Belief’ really speaks to why Retail Capital first opened its doors. “Our goal is to see the potential of small businesses and to work with them in making these become a reality.”

He adds that the idea is not to simply help one business during the campaign either. Westvig points out that one of the biggest challenges that small businesses face in the sluggish economy is enough foot traffic through their doors. “Generally, the main hurdle in creating brand awareness and projecting credibility of their establishments boils down to establishing a strong online presence.”

“One of the first ways that South Africans identify a business or service provider that they want to work with is over social media – even in a country where the digital divide has traditionally separated the technological haves from the have-nots,” he says.

He explains that companies that don’t have a social media presence are running the risk of being overlooked entirely. “They may attract customers in their own community with signage or word of mouth, but to grow a business, they need to expand their reach – and that’s where social media comes in.”

But, the reality is that resource and time constraints mean that for many SMEs, social media is not prioritised. “Unfortunately for the average small business owner, they don’t have the time or expertise to get connected.”

Understanding the importance of having an online presence, Retail Capital has also committed to developing the digital presence of all campaign entrants. This would include setting up each entrant’s digital presence on platforms such as Google, Facebook, Twitter, Tripadvisor, Zomato and any others that may be relevant to their specific market or industry.

“As a partner to many SMEs in South Africa, we are continually looking at new and innovative ways to help provide them with the much-needed support in order for them to realise their visions. SMEs need to be supported with initiatives like targeted education and training, supportive legislation, and funding opportunities that collectively help them grow our national economy,” says Westvig.

Related: 6 Great Tips For A Successful Shark Tank Pitch

Who we are and what we do:

“More than R1.25 billion has been extended to a range of businesses including food trucks, hair salons, restaurants, spas and franchised retail stores. Many of these businesses have not been able to raise funding in any other way, other than to go to unscrupulous lenders,”says Karl Westvig, the CEO Retail Capital, a company that provides working capital with the help of innovative lending technology.

“We have also estimated that for every R160 000 we lend, we create a new job. This means that 625 jobs have been created purely by enabling small businesses to get the funding they need for working capital requirements or expansion opportunities.”

Retail Capital’s system, which enables it to advance funding to small businesses, based on real time information on credit card transactions, is providing a new funding alternative to entrepreneurs who have previously been turned away by banks. Because it is able to get actual sales information, it can approve funding immediately, and allow for flexible repayment options based on sales cycles of the particular businesses it is funding.

“This creates significant opportunity for small business owners to focus on their business and grow volumes or look for expansion opportunities rather than spend their time frantically trying to repay debt or keep the business alive after debt repayments have eaten away at any cash reserves they might have had.”

Retail Capital funding is repaid by it taking a percentage of a business’s recorded credit or debit card sales, with repayments fluctuating in line with their business cycle. This has the effect of ensuring that it isn’t overburdened with debt.

“In the past six years since starting the business, small businesses have had the benefit of R1 billion in funding they would have been unable to get through traditional channels,”says Westvig.

Against the backdrop of recessionary conditions in South Africa, Retail Capital’s client information reveals growth in informal sector turnover across a number of industries.

“We believe that growth in the informal sector is outstripping that of the formal sector,”says Westvig.

As a large proportion of the businesses it funds are women- and black-owned, there is evidence that entrepreneurs who have previously been excluded from access to finance are now enjoying success now that their access to finance problem has been solved.

Win A Business Makeover with Retail Capital

Continue Reading

Trending

FREE E-BOOK: How to Build an Entrepreneurial Mindset

Sign up now for Entrepreneur's Daily Newsletters to Download​​