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How Brent Lindeque Of Chaos Theory Became ‘The Good News Guy’

In 2014, entrepreneur Brent Lindeque of Chaos Theory responded to a Nek Nomination by filming himself feeding a homeless person. This random act of kindness went viral, giving birth to #RAK, which in 2015 got 90 million views.

Nadine Todd




Vital Stats

  • Player: Brent Lindeque
  • Company: Chaos Theory, also founded #RAK
  • Est: 2009
  • Visit: 

The rise of #RAK

Nek Nominations were taking social media by storm, and people were filming themselves doing crazy, stupid and dangerous things while chugging a beer.

It seemed so pointless to me. There’s huge power in sharing positive ideas and creating awareness through social media, and I wanted to do that instead.

I got nominated and decided to post a video of myself feeding a homeless person instead. This is South Africa — I drove down the road and found someone. That’s the plight of so many South Africans, and worth drawing attention to.

The tipping point

The post went viral and it changed my life. Local and international news stations and talk shows wanted to hear more. I’ve always been a positive guy, but this really showed me that the world is hungry for good news.

We-recommend-tickWe recommend: Tétris Loses The Desk, Gains So Much More

I’ve now got a weekly radio show on CliffCentral, I host the Good Stuff Catch Up on CNBC on Fridays and I have a daily blog, where I share good news. We got 100 000 clicks in the first month as people shared our content.

Branding positivity

The only real difference between today and a few years ago is that I’ve now given my positive attitude a brand. The Facebook timehop app is often showing me old posts, and I’m the same guy, sharing the same content.

I haven’t changed; I’ve just got a bigger platform to make a difference. There’s so much you can do and achieve with the right attitude. I believe in being thankful for everything you have and paying it forward.

My email signature has always been ‘only good things’. There’s nothing better than seeing clients and suppliers starting to echo those sentiments. These aren’t just platitudes for me, I’m sincere, which I think is important. People respond to it, and it spreads.

The truth behind success


I started my brand activation, events and marketing business, Chaos Theory, six years ago from my garage. Since then I’ve worked with incredible people, both staff and clients.

I’ve learnt that you’ll be happier in business if you work with people you want to work with. Adding value to each other is more than just a business transaction. Don’t chase money. Be happy with what you do and who you are.

This means you need to be happy with who you’re helping — and what their brands stand for. You need to share values. That’s success to me.

There’s never a reason not to be kind. We’re all human, so be understanding and look for the good. You never know when someone is having a bad day. Don’t accept poor work, that’s different, but be kind.

Don’t be average

I was brought up to never do anything average. My personal mantra is to always go the extra mile. Under-promise and over-deliver.

Between that and working with brands and clients I like, the business has grown from strength to strength. We started with one rented photobooth delivering a Brutal Fruit activation.

Six years later we did the French train company L-Stem’s launch of Gibela, a local division with the tender to redo all the trains in Africa and South Africa. That’s 100 000 jobs across the continent. It’s huge for us, and the product of building relationships, always delivering on promises, and caring about clients.

Be busy to be energised

I wear five hats: Chaos Theory (which is my bread and butter, and I have an amazing team that keeps things running while I’m doing everything else I squeeze into a week), the radio show, CNBC, my blog, which requires me to wake up at 4am every morning to keep up with the writing, and my family.

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Every one of them needs focus, dedication and time. I’m at gym every morning at 6am to keep my energy levels up. It sounds like a lot, but being busy keeps me energised.

The busier I get, the easier it is for me to juggle balls. It’s when I don’t have a big project that it feels like something is missing.

Nadine Todd is the Managing Editor of Entrepreneur Magazine, the How-To guide for growing businesses. Find her on Google+.

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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton



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“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.

South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:

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Colin Timmis Says ‘Position Yourself For Success By Starting With The Numbers’

People pay first who they feel pressure from, so people will pay you when they feel pressure from you.






Entrepreneur Colin Timmis founded South Africa’s first cloud accounting practice in 2011, Real Time Accounting. Then, a few years after being appointed as South Africa’s first Xero partner Colin became Xero Country Manager South Africa. Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services.

Related: Pat Pillai On How He’s Helped Over 5000 Entrepreneurs Using 3 Key Steps

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Company Posts

Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge Connect




Vital Stats

It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.

“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.

Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.

Related: 8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion

From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.

The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.


“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.

Related: Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage

Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.

“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris

Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.

Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

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