- Company name: Shelf Life
- Spokesperson: Nick Herbert, owner
- HQ: Cape Town, South Africa
- Industry:Retail & eCommerce
- Website: shelflife.co.za
When you can corner a premium global market from the southern tip of Africa, you don’t need much more evidence about the Internet’s power to make the world a smaller place.
This is exactly what Shelf Life has done. The streetwear and sneaker store started life as a bricks-and-mortar shop – based in Cape Town’s Longmarket Street – in 2006. It added an eCommerce channel in 2009, introducing PayPal, the safer, easier way to pay and get paid online, during a site revamp in 2012. Today, it is one of a handful of suppliers around the world of limited edition sneakers from brands such as Nike, Adidas, Puma, New Balance and Asics.
When as few as 300 pairs of exclusive collectors’ item brands might be released globally, Shelf Life has real life customers queuing overnight outside its store to get their hands on the sneakers. Online, customers do the same, setting up alerts and automated bots to tell them when gear is launched.
However, savvy customers want to be sure they are buying the real deal, especially online. They often wait for months for new releases and, with limited edition sneakers retailing for up to R4 000 plus the bragging rights of owning a pair, trust and security are essential when selling these products online.
Peace of Mind
This is where PayPal comes in. When the Shelf Life online store was revamped in 2012, PayPal was a key building block in not only allowing company to sell to a global audience, but also, thanks to PayPal’s Buyer Protection, giving customers the peace of mind that if anything did go wrong, their eligible purchases are protected.
Of course, Nick Herbert, owner of Shelf Life, and his team pride themselves on only supplying 100% authentic sneakers. They undertake to personally inspect each item before it is shipped to ensure quality and customer satisfaction. In addition, however, PayPal’s Buyer Protection gives customers around the world extra layer of protection when purchasing such in-demand, premier products from a country they might never have visited.
“We stake our reputation on the authenticity of our sneakers,” said Herbert. “PayPal’s Buyer Protection is a way to prove that to our customers: if they don’t get what they ordered, PayPal can help them to get their money back. This gives them the confidence to buy from us.”
PayPal is also easier to use, and saves time as there is no need to retype the financial information that is already stored in the account, which is important when customers are working against the clock to ensure they get the right product in the right size.
“PayPal is simply the easiest way to make a payment online,” says Herbert. “Many of our customers only use PayPal for international payments, so we would lose foreign customers if we didn’t offer it.”
“Repeat business using PayPal also shows it works and that our customers are happy.”
PayPal also offers Shelf Life, a rapidly growing small business, several advantages. For a start, payments with PayPal can be made and accepted in most major currencies, making it very easier to deal with international customers. Also, the withdraw service is available for all merchants, even those who don’t bank with FNB.
Thanks to the bank-managed withdraw service offered by FNB, South African individuals and sellers can withdraw their funds from their verified PayPal account to any qualifying South African bank account, while shoppers can top up funds to their PayPal account if they are FNB customers.
According to Herbert, using PayPal also helps to protect the company from the credit card fraud it had previously experienced thanks to PayPal’s sophisticated fraud prevention tools. Finally, PayPal and Shelf Life’s accounting software programmes are compatible, further saving the company time and money on administration.
Shelf Life’s Nick Herbert loves PayPal because:
- It’s more secure
- It’s easier to use
- Customers expect it
- It makes outgoing foreign payments easier
- It helps build trust in the authenticity of Shelf Life’s products
- It can help boost online sales
What’s Next for Shelf Life and PayPal?
Local business is thriving, thanks to the sneaker culture gaining a foothold in South Africa over the past few years. Online sales still remain strong – this channel is both more profitable and allows Shelf Life to tap into a truly global market. Locally, Herbert is looking at a second bricks-and-mortar store, and is sourcing additional brands to meet demand both here and around the world, online.
To learn more about how PayPal can help your business sell more – and connect with your customers wherever they shop – go to paypal.com/za
 Conditions apply. Please check PayPal User Agreement.
Buy Or Invest In The Next Futuredev Properties Sandton Development
Looking to buy or invest in the next up and coming Sandton residential development? Futerdev Properties are currently developing Full-Title Free standing units, perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District.
Nearly half of all the office development taking place in South Africa right now is happening in Sandton. Sandton Central is the epicentre of this development, which includes many of the most cutting-edge, exciting and innovative new buildings on the continent.
Sandton Central is well established as Africa’s financial and business capital and continues to grow with developments that embody its vibrant, high-energy ‘live, work, play’ environment. It also currently holds the title of Africa’s Riches Square Mile.
With more people looking to be part of this live, work, play environment and the number of foreigners travelling to Johannesburg for business and work, the demand for residential property around Sandton Central has grown exponentially.
Live, Work And Play: Your Home Away From Home
Futuredev Properties specialises in developing Full-Title Residential Homes in the Sandton Area – Morningside and Bryanston to be specific. The most recent surveys have listed Bryanston as one of the better performing suburbs in terms of Capital Growth.
Our properties offer family living and a home-away-from-home feeling for those working in and around Sandton on longer or shorter assignments.
FutureDev Properties was founded by Akbar Hassim. “We have established ourselves not only as an independent, but also a Turnkey Developer – being able to buy Land, Finance the Real Estate Deals, Create, Control and Orchestrate the process of the Development from beginning to end.+
“Our approach to Property Development and Investment therein involves thorough financial and delivery risk analysis, thereafter followed by focused and efficient delivery.”
This approach is underpinned by many years of experience, and an impeccable entrepreneurial spirit.
Buy And Invest In The Latest Residential Developments
We have a number of Residential Developments currently underway, each at various stages. These Full-Title Free standing units, afford residents space and comfort within the security of cluster/ estate living. Perfectly located just a few km’s away from the hustle and bustle of Sandton’s Central Business District, and within close proximity to all major Malls & Shopping Centres, Schools, Hospitals, Gyms and places of worship.
We afford buyers and investors an opportunity to buy or invest in Prim Residential Real Estate, that provide the perfect balance of Excellent Capital Growth and Steady Income Yields.
Our Offering For Investors & Buyers
- Full-Title Free-Hold Residential Cluster Developments
- Prime locations, close to all essential amenities
- Perfect balance of high Capital Appreciation and Steady Income Yields
- Investor buyers can purchase with Rental Guarantees
*Limited number of investor units available
Smoothie Franchise Opportunity: Puré Frooty Is A One-Of-A-Kind Smoothie Franchise Business
Looking for the next greatest franchise opportunity? Puré Frooty Smoothie is a highly perfected Australian business model launching in the South African market that doesn’t require extensive shop fitting or a large workforce.
- Brand: Puré Frooty
- Established: 2017
- Website: www.purefrooty.co.za
Puré Frooty Smoothie is a unique business model to the South African market. A delicious, fruit filled smoothie will be created at the touch of a few buttons.
An Innovative Franchising Concept
This innovation in the healthy smoothie industry is ground breaking for South Africa. The machine is manufactured in Australia by a highly skilled team. It took six years to perfect this business model for the consumer market.
The vision of Puré Frooty Smoothie is to offer convenient on-the-go smoothies for anyone. The experience and quality will always be of the highest standard. We aim to be a staple convenience in malls, schools, office parks and hospitals. This is a platform that will allow for self-growth for passionate entrepreneurs.
Our mission is to create a unique customer experience. We want to satisfy the nutritional needs of customers by providing quality smoothies. Puré Frooty Smoothie will be packed with all the goodness a smoothie should offer.
The four values we pride ourselves in are:
- Customer Satisfaction.
Why Consider This Franchising Opportunity
Extensive research into the business model and market
Puré Frooty Smoothie was an idea, researched widely, by people looking to simplify the business process for the consumer and business owner. There was a gap in the market for simplified customer service and a demand for a quicker turnaround time.
Simplified process for setting up a business
For an entrepreneur it can be very overwhelming to start or buy a new or existing business. There are so many crucial decisions that need to be made from the beginning and new concepts to adapt to.
Puré Frooty Smoothie simplifies that drastically:
- Free-standing machines: The business model revolves around a free-standing vending machine which needs to be visited to refill and maintenance.
- No shop-fitting required: There is no need for shop fittings or a large work force. All that is required is an inside space for the machine with a power supply.
- Minimal human resources needed: In terms of a work force, you could either do it yourself or have one person to assist you. There is also a part time involvement where refill station teams can refill and maintain the machine.
- Cashless business: The business is completely cashless so there are no worries of a note jam, full cash canister or insufficient denomination rand values. More importantly the machines would do a higher turnover than an ordinary vending machine so safety of no cash is important.
- Easy tracking of stock and performance: A cloud-based system is linked to the point of sale which allows you to monitor your performance and stock from the back-office platform at any given time.
- Efficient handling of maintenance: With a live point of sale system, the business is linked to a software which monitors the operations of the machine. Should anything malfunction an immediate notification will be sent with a diagnostics report.
- Human error is eliminated: Everything is done with a computer which leaves little to no room for errors. It is self-order and very user friendly.
Related: SA Fast Food Franchising On The Rise
Why Will Customers Love It
Puré Frooty Smoothie offers a vending machine that can produce a delicious smoothie in forty seconds. An informative touch screen ordering panel which displays all the nutritional information of the smoothie ordered and has the current news and weather.
No time wasted for the consumer. In fact, it’s a learning session disguised as a waiting period. The machine has two wash cycles after every smoothie is made to be freshly prepared for the next smoothie, business hygiene is important.
Consumers live in the fast lane. We are looking for something quick and most times we would like to be healthier. With the hustle and bustle of today’s life every little bit helps. Puré Frooty Smoothie fills that gap in the market.
Interested in Becoming A Franchisee?
Visit our Franchise Info Page for everything you need to know about how to become information a Puré Frooty Smoothie Franchisee owner.
You can also call or write to us:
Phone / 012-942 6360
Email / firstname.lastname@example.org
Want to know more about this franchise? Watch the video below for more.
Enter The Total Startupper Of The Year Challenge
Are you a young entrepreneur? Do you have a project you believe in? Is it innovative and does it address a social or community challenge in your country or for your fellow citizens? Register and apply now. You could be the Startupper of the Year!
After the success of the first Challenge in 34 African countries, this year’s has been extended to a total of 55 countries around the world.
3 winners from each country will receive financial support, extensive publicity and coaching. From among these 3 winners per country, we will select grand winners by region, who will be provided with exposure.
This year, a Top Female Entrepreneur category has been introduced. During the first Challenge, women accounted for almost 25% of the winners, even though they only made up 13% of the applicants.
Related: Business Plan Format Guide
With this special award this year, we hope to give the women entrepreneurs an extra push to take part. It is also aligned with other Total initiatives for women.
The 2018/19 Challenge
We aim to support good ideas and projects that help address a widespread problem affecting communities in your country. It could be about providing educational opportunities, reducing child mortality, improving public health, developing access to electricity in rural areas, improving road safety on the roads or building houses with eco-friendly materials — in fact, anything that could make life better in your country.
Tell us how your project will help more and more people over time, at home or even abroad. Tell us how it empowers people, improves living conditions, and contributes to overall economic well-being.
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