Connect with us

Snapshots

ITEC: Jacque Duyver

Collective energy and enthusiasm have driven the success of the ITEC brand

Juliet Pitman

Published

on

Jacques Duyver

One day it wasn’t there; the next day it seemed to be everywhere. This describes the launch of the ITEC brand. Although it may seem a simple thing to achieve, many companies manage to get it wrong. ITEC happens to be one of the companies that got it right – without the help of an advertising agency or any knowledge of brand-building or marketing. But the story behind the success of the brand and what it has allowed the company to do goes beyond achieving maximum exposure and visibility overnight. It’s a story about passion, people and true entrepreneurial spirit.

ITEC started off trading as Konica, but when Konica and Minolta merged to form what is now Konica-Minolta, using the Konica name was no longer an option. Undeterred, Jacques Duyver, founder and CEO, describes how they made the change work for them: “It was the catalyst that allowed us to put an idea that had been brewing for a while into action. ”We had seen a change in the market coming for some time – the rapid convergence of technology meant that customers were demanding a complete solution, and there is no single manufacturing company out there that can provide it because each has its area of specialisation.

Trading under one brand name didn’t allow us to offer the total solution clients were asking for, namely the best products from all the different brands.” The company went from being an office automation provider to one that offers clients the full range of solutions. After the launch campaign, ITEC grew its office automation division by 30%, but its biggest growth has been in new product areas. So how exactly did a company that had never even had a marketing department get it right? Duyver talks about the collective effort, energy and enthusiasm that got all employees behind the campaign. Gripped with ITEC enthusiasm, employees increased the output of promotional material and relationship marketing events, dressed their technicians in branded clothing and branded all the paper they delivered to clients.

Staff, in their passion for the brand, even agreed to have their cars branded – Duyver was the first in line with his Mercedes SLK. “We figured that when people see an ad on TV they forget it, but they start to realise you are there when they then see all these other things everywhere they look,” he explains. The colour orange was the first thing to be decided on. “In the IT industry you want something that is slick and professional, but also ‘with it’,” says Duyver. “In the past, red has been one of the most popular corporate colours, but we felt it was tired and wanted something with a younger, hipper feel.”

So orange, with its stand-out factor and funky energy, became the new red. The payoff line, ‘Quality People, Smart Office Solutions’ puts people first and combines this with the company’s core business. “We originally had it as Smart People, Quality Document Solutions, but we thought this sounded a little arrogant, so we changed it around and changed ‘Document’ to ‘Office’ when we went into complete solutions,” he explains. “And once we had the payoff line, the logo was easy,” says Duyver.

“The funky stick-man with a document for a head represents the two important sides of our business – people and business solutions. It’s our passion.” The creativity and passion have paid off. ITEC does an annual turnover of R750 million and Duyver is bullish about what’s to come: “I think that in the next two years we’ll be closer to a R3 billion organisation,” he says, hinting at a major deal yet to be announced. The future looks as bright as ITEC’s orange.

Juliet Pitman is a features writer at Entrepreneur Magazine.

Snapshots

25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton

Published

on

Prev1 of 26

50-top-sa-business-women-to-watch

“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.

South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:

Prev1 of 26

Continue Reading

Snapshots

Colin Timmis Says ‘Position Yourself For Success By Starting With The Numbers’

People pay first who they feel pressure from, so people will pay you when they feel pressure from you.

CEOwise

Published

on

By

ceowise-entrepreneur-magazine-thumbnail-design-colin-timmis

Entrepreneur Colin Timmis founded South Africa’s first cloud accounting practice in 2011, Real Time Accounting. Then, a few years after being appointed as South Africa’s first Xero partner Colin became Xero Country Manager South Africa. Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services.

Related: Pat Pillai On How He’s Helped Over 5000 Entrepreneurs Using 3 Key Steps

Continue Reading

Company Posts

Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge Connect

Published

on

merge-connect-zander-matthee-and-brandon-bate

Vital Stats

It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.

“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.

Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.

Related: 8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion

From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.

The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.

merge-app

“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.

Related: Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage

Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.

“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris

Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.

Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending