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Majestic: Scott Cundill

This Internet Marketeer Is Changing The Way Businesses Think About Generating Sales

Juliet Pitman

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Scott Cundill of Majestic

Scott Cundill has his heart set on world micro-business domination. Not just for his own company, Majestic, but for all small businesses out there. “The statistics show that eight out of 10 smallbusinesses fail. Of the 20% that do succeed, it’s because the entrepreneurs are on their umpteenth attempt, or are highly connected. Those kinds of statistics just aren’t acceptable to me,” says the 32-year-old entrepreneur, business author and internet marketing specialist. Cundill started Majestic in 2003 as a solution to the problem that so many entrepreneurs face – how to increase sales. His approach differs radically from traditional approaches to selling. In fact, it’s almost ‘anti-sales’. But he must be doing something right because companies using Majestic are enjoying anything from a 10% to 60% response rate to their e-mail marketing campaigns.

Cundill explains that Majestic offers a mixof a technology, which is the company’s software solution, and a technique. Combined, these two items assist entrepreneurs to grow their business. Cundill outlines his approach: “One of the biggest reasons why small businesses fail is because they can’t increase their sales. To do so, they need to increase the number of relationships they have. These relationships need to be continuously nurtured and our technique is to  teach people how to do this through communication – but not communication based on selling. Rather, we teach businesses to communicate with people in a way that adds value to their lives.

“So instead of telling someone how much you can charge them for a health product, you send them information about the various aspects of holistic health, such as how stress affects the body. Not only does this establish you as an expert in your field, making you the natural person for that person to turn to when they need health products, but it helps you to establish a relationship that fosters two-way communication. In return for providing people with value-adding information, they will provide you with information about themselves that will ultimately give your business a qualified lead.”

He explains that businesses can load all the contact details of people they meet onto the Majestic software package and then create an educational journey for them via digital communication, be it e-mail, sms or fax.“The biggest problem with traditional CRM tools is that they rely on salespeople to upload data. Majestic keeps data updated automatically by e-mail communication with people. Inside the e-mails that you send are links to web forms where people can go to tell you more about themselves,” he says. These forms capture the pertinent personal information that a traditional CRM tool would, but with one difference: people willingly give it themselves.

”If you are using the right relationship-building techniques – your e-mails are well-written and provide people with value-adding information instead of hard sell about your company, they will trust you by giving you details you’d usually get through a CRM tool,” he explains. This, along with the details gleaned from the two-waycommunication with people, tells the entrepreneur all they need to know aboutthe particular needs of individuals. That’s potent stuff, as any marketer will tell you. The Majestic software was developed in-house. At first Cundill focused on larger businesses. “We needed to spend time implementing the system and teaching companies how to use it, which made the solution too expensive for small businesses.”

He eventually came up with a solution to target the market he’s so passionate about. “We wrote a book and set up a website, providing entrepreneurs with the tools to teach themselves how to use Majestic. There’s an online forum where they can learn from other users how to make the system work for them. And as we aren’t having to invest time in setting up the system and teaching them how to use it, we can offer it to the mat a fraction of the price,” he explains. He is also setting up a network of businesses to teach each other how to use Majestic. Thus, a plumber will show his electrician mate how to get leads through his database using Majestic! Cundill is as pleased with the result as his clients are. It’s a step further to his dream of an economy dominated by small businesses.

Juliet Pitman is a features writer at Entrepreneur Magazine.

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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton

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“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.

South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:

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Colin Timmis Says ‘Position Yourself For Success By Starting With The Numbers’

People pay first who they feel pressure from, so people will pay you when they feel pressure from you.

CEOwise

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Entrepreneur Colin Timmis founded South Africa’s first cloud accounting practice in 2011, Real Time Accounting. Then, a few years after being appointed as South Africa’s first Xero partner Colin became Xero Country Manager South Africa. Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services.

Related: Pat Pillai On How He’s Helped Over 5000 Entrepreneurs Using 3 Key Steps

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Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge Connect

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It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.

“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.

Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.

Related: 8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion

From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.

The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.

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“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.

Related: Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage

Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.

“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris

Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.

Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

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