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Majestic: Scott Cundill

This Internet Marketeer Is Changing The Way Businesses Think About Generating Sales

Juliet Pitman

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Scott Cundill of Majestic

Scott Cundill has his heart set on world micro-business domination. Not just for his own company, Majestic, but for all small businesses out there. “The statistics show that eight out of 10 smallbusinesses fail. Of the 20% that do succeed, it’s because the entrepreneurs are on their umpteenth attempt, or are highly connected. Those kinds of statistics just aren’t acceptable to me,” says the 32-year-old entrepreneur, business author and internet marketing specialist. Cundill started Majestic in 2003 as a solution to the problem that so many entrepreneurs face – how to increase sales. His approach differs radically from traditional approaches to selling. In fact, it’s almost ‘anti-sales’. But he must be doing something right because companies using Majestic are enjoying anything from a 10% to 60% response rate to their e-mail marketing campaigns.

Cundill explains that Majestic offers a mixof a technology, which is the company’s software solution, and a technique. Combined, these two items assist entrepreneurs to grow their business. Cundill outlines his approach: “One of the biggest reasons why small businesses fail is because they can’t increase their sales. To do so, they need to increase the number of relationships they have. These relationships need to be continuously nurtured and our technique is to  teach people how to do this through communication – but not communication based on selling. Rather, we teach businesses to communicate with people in a way that adds value to their lives.

“So instead of telling someone how much you can charge them for a health product, you send them information about the various aspects of holistic health, such as how stress affects the body. Not only does this establish you as an expert in your field, making you the natural person for that person to turn to when they need health products, but it helps you to establish a relationship that fosters two-way communication. In return for providing people with value-adding information, they will provide you with information about themselves that will ultimately give your business a qualified lead.”

He explains that businesses can load all the contact details of people they meet onto the Majestic software package and then create an educational journey for them via digital communication, be it e-mail, sms or fax.“The biggest problem with traditional CRM tools is that they rely on salespeople to upload data. Majestic keeps data updated automatically by e-mail communication with people. Inside the e-mails that you send are links to web forms where people can go to tell you more about themselves,” he says. These forms capture the pertinent personal information that a traditional CRM tool would, but with one difference: people willingly give it themselves.

”If you are using the right relationship-building techniques – your e-mails are well-written and provide people with value-adding information instead of hard sell about your company, they will trust you by giving you details you’d usually get through a CRM tool,” he explains. This, along with the details gleaned from the two-waycommunication with people, tells the entrepreneur all they need to know aboutthe particular needs of individuals. That’s potent stuff, as any marketer will tell you. The Majestic software was developed in-house. At first Cundill focused on larger businesses. “We needed to spend time implementing the system and teaching companies how to use it, which made the solution too expensive for small businesses.”

He eventually came up with a solution to target the market he’s so passionate about. “We wrote a book and set up a website, providing entrepreneurs with the tools to teach themselves how to use Majestic. There’s an online forum where they can learn from other users how to make the system work for them. And as we aren’t having to invest time in setting up the system and teaching them how to use it, we can offer it to the mat a fraction of the price,” he explains. He is also setting up a network of businesses to teach each other how to use Majestic. Thus, a plumber will show his electrician mate how to get leads through his database using Majestic! Cundill is as pleased with the result as his clients are. It’s a step further to his dream of an economy dominated by small businesses.

Juliet Pitman is a features writer at Entrepreneur Magazine.

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27 Of The Richest People In South Africa

Here are 27 of South Africa’s richest people, but how did they achieve this level of wealth? Find out here.

Nicole Crampton

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Learn the secrets of SA’s most successful business people, here is the list of the 27 richest people in South Africa:

In a world with growing entrepreneurship success stories, victory is often measured in terms of money. The feat of achieving a place on this list is, however, years of hard work, determination and persistence. “One has to set high standards… I can never be happy with mediocre performance,” advises Patrice Motsepe.

From the individuals that made the 27 of the richest people in South Africa list, actual entrepreneurs and self-made business people dominate the list; while those who inherited their fortunes have gone on to do even bigger and better things with their wealth. Over the years, some have slipped off the list, while others continue to climb higher and higher each year.

  1. Elisabeth Bradley
  2. Sharon Wapnick
  3. Bridgette Radebe
  4. Irene Charnley
  5. Wendy Ackerman
  6. Paul Harris
  7. Wendy Appelbaum
  8. Mark Shuttleworth
  9. Desmond Sacco
  10. Giovanni Ravazzotti
  11. Markus Jooste
  12. Gus Attridge
  13. Gerrit Thomas Ferreira
  14. Cyril Ramaphosa
  15. Adrian Gore
  16. Raymond Ackerman
  17. Michiel Le Roux
  18. Lauritz Dippenaar
  19. Jannie Mouton
  20. Stephen Saad
  21. Patrice Motsepe
  22. Allan Gray
  23. Koos Bekker
  24. Ivan Glasenberg
  25. Christoffel Wiese
  26. Johann Rupert
  27. Nicky Oppenheimer
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Watch List: 50 Top SA Black Entrepreneurs To Watch

South Africa needs more entrepreneurs to build businesses that can make a positive impact on the economy. These up-and-coming black entrepreneurs are showing how it can be done.

Nicole Crampton

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Early-stage South African entrepreneurial activity is at an all-time high of 11%, according to Global Entrepreneurship Monitor, and entrepreneurial intentions have also increased to 11.7%. With both activity and intentions growing significantly year-on-year, there are more businesses opening up around South Africa than ever before.

The increase in entrepreneurship has seen the rise of more black entrepreneurs across numerous sectors. From beauty brands to legal services and even tech start-ups, these are 50 top black entrepreneurs to watch:

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Watch List: 50 Top SA Small Businesses To Watch

Keep your finger on the pulse of the start-up space by using our comprehensive list of SA small business to watch.

Nicole Crampton

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Entrepreneurship in South Africa is at an all-time high. According to Global Entrepreneurship Monitor (GEM), total early-stage entrepreneurial activity has increased by 4.1% to 11% in 2017/2018. This means numerous new, exciting and promising small businesses are launching and growing.

To ensure you know who the innovative trailblazers are in the start-up and small business space, here are 50 of South Africa’s top establishing companies to watch, in no particular order:

  1. Livestock Wealth
  2. The Lazy Makoti
  3. Aerobuddies
  4. Mimi Women
  5. i-Pay
  6. AfriTorch Digital
  7. Akili Labs
  8. Native Décor
  9. Aerobotics
  10. Quality Solutions
  11. EM Guidance
  12. Kahvé Road
  13. HSE Matters
  14. VA Virtual Assistant
  15. Famram Solutions and Famram Foundation
  16. BioTech Africa
  17. Brand LAIKI
  18. Plus Fab
  19. LifeQ
  20. Organico
  21. 10dot
  22. Lenoma Legal
  23. Nkukhu-Box
  24. Benji + Moon
  25. Beonics
  26. Brett Naicker Wines
  27. Khalala
  28. Legal Legends
  29. The Power Woman Project
  30. Aviro Health
  31. AnaStellar Brands
  32. Data Innovator
  33. Fo-Sho
  34. Oolala Collection Club
  35. Recomed
  36. VoiceMap
  37. ClockWork
  38. Empty Trips
  39. Vula Mobile
  40. SwiitchBeauty
  41. Pineapple
  42. The Katy Valentine Collection
  43. OfferZen
  44. KHULA
  45. Incitech
  46. Pimp my Book
  47. ART Technologies and ART Call Management
  48. Prosperiprop
  49. WAXIT
  50. The Sun Exchange
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