Connect with us


Musician Concord Nkabinde On Treating Music Like A Business

South African jazz musician Concord Nkabinde is not only a respected bass guitarist, he has also learnt how to successfully navigate the often complex business side of the music industry.

GG van Rooyen




I got into music very early on – when I was about 10. My parents weren’t terribly happy when I told them in my late teens that I wanted to make music my career. The social perception of the arts – at least, as a career – can create a barrier.

People believe that there’s no money in it, and, unfortunately, they can often be right. Making money as a musician can be hard. You need to be clever in your approach.

Staying Focused

During these workshops, I always tell them to be patient when trying to convince family members that being a musician is a viable career path.

Related: 10 Dynamic Black Entrepreneurs

Resistance is a test of how dedicated you truly are. If you work hard and show that you take things seriously, parents will accept your choice eventually. Although my dad was the one who introduced me to music, he wasn’t ecstatic about the fact that I wanted to become a musician. In the end, though, he became my biggest supporter.

These days, it isn’t as simple as signing with a record label and selling albums. If you want to be successful as a musician, you need to have a good eye for opportunities.

The music industry is a very different beast from what it was a few decades ago. Say, for example, you’re at a large party or event, and both the CEO of a big company and the owner of a record label are in attendance. As a musician, you’ll probably gravitate towards the record exec, but that would be a mistake.

He’s being pitched by musicians all the time. Instead, focus on networking with the CEO. His company probably hosts events all the time, which means it can make use of a musician. Steady work from a corporate client can provide a nice income.

Managing of PR and Marketing

Thanks to social media, an understanding of PR and marketing is more important than ever. You need to know how to market yourself. I started out writing press releases for my own work. Before long, I was helping other musicians to craft press releases. You need to tell your story and let people know what you’re doing.

As mentioned, networking is incredibly important. You need to try to find ways of partnering with corporate institutions. Not only can this ensure steady work, but it will also allow you to expose a lot of people to your music.

Related: Podcast Series: Nunu Ntshingila On Being Fearless And Leading With Humanity

Being Professional

I’ve made it my mission to overturn that stereotype. If you want to be successful, you need to be professional and reliable. You can’t keep clients waiting.

You need to arrive on time for gigs and respond quickly to emails. But I try to go beyond that. I do everything I can to help my clients make their events a success. That means I often recommend suppliers – in fact, I’ve become something of a booking agent.

Click to comment

You must be logged in to post a comment Login

Leave a Reply


25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton



Prev1 of 26


“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.

South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:

Prev1 of 26

Continue Reading


Colin Timmis Says ‘Position Yourself For Success By Starting With The Numbers’

People pay first who they feel pressure from, so people will pay you when they feel pressure from you.






Entrepreneur Colin Timmis founded South Africa’s first cloud accounting practice in 2011, Real Time Accounting. Then, a few years after being appointed as South Africa’s first Xero partner Colin became Xero Country Manager South Africa. Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services.

Related: Pat Pillai On How He’s Helped Over 5000 Entrepreneurs Using 3 Key Steps

Continue Reading

Company Posts

Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge Connect




Vital Stats

It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.

“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.

Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.

Related: 8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion

From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.

The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.


“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.

Related: Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage

Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.

“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris

Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.

Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Continue Reading



Recent Posts

Follow Us

We respect your privacy. 
* indicates required.