Connect with us


Musician Concord Nkabinde On Treating Music Like A Business

South African jazz musician Concord Nkabinde is not only a respected bass guitarist, he has also learnt how to successfully navigate the often complex business side of the music industry.

GG van Rooyen




I got into music very early on – when I was about 10. My parents weren’t terribly happy when I told them in my late teens that I wanted to make music my career. The social perception of the arts – at least, as a career – can create a barrier.

People believe that there’s no money in it, and, unfortunately, they can often be right. Making money as a musician can be hard. You need to be clever in your approach.

Staying Focused

During these workshops, I always tell them to be patient when trying to convince family members that being a musician is a viable career path.

Related: 10 Dynamic Black Entrepreneurs

Resistance is a test of how dedicated you truly are. If you work hard and show that you take things seriously, parents will accept your choice eventually. Although my dad was the one who introduced me to music, he wasn’t ecstatic about the fact that I wanted to become a musician. In the end, though, he became my biggest supporter.

These days, it isn’t as simple as signing with a record label and selling albums. If you want to be successful as a musician, you need to have a good eye for opportunities.

The music industry is a very different beast from what it was a few decades ago. Say, for example, you’re at a large party or event, and both the CEO of a big company and the owner of a record label are in attendance. As a musician, you’ll probably gravitate towards the record exec, but that would be a mistake.

He’s being pitched by musicians all the time. Instead, focus on networking with the CEO. His company probably hosts events all the time, which means it can make use of a musician. Steady work from a corporate client can provide a nice income.

Managing of PR and Marketing

Thanks to social media, an understanding of PR and marketing is more important than ever. You need to know how to market yourself. I started out writing press releases for my own work. Before long, I was helping other musicians to craft press releases. You need to tell your story and let people know what you’re doing.

As mentioned, networking is incredibly important. You need to try to find ways of partnering with corporate institutions. Not only can this ensure steady work, but it will also allow you to expose a lot of people to your music.

Related: Podcast Series: Nunu Ntshingila On Being Fearless And Leading With Humanity

Being Professional

I’ve made it my mission to overturn that stereotype. If you want to be successful, you need to be professional and reliable. You can’t keep clients waiting.

You need to arrive on time for gigs and respond quickly to emails. But I try to go beyond that. I do everything I can to help my clients make their events a success. That means I often recommend suppliers – in fact, I’ve become something of a booking agent.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply


27 Of The Richest People In South Africa

Here are 27 of South Africa’s richest people, but how did they achieve this level of wealth? Find out here.

Nicole Crampton



Prev1 of 28


Learn the secrets of SA’s most successful business people, here is the list of the 27 richest people in South Africa:

In a world with growing entrepreneurship success stories, victory is often measured in terms of money. The feat of achieving a place on this list is, however, years of hard work, determination and persistence. “One has to set high standards… I can never be happy with mediocre performance,” advises Patrice Motsepe.

From the individuals that made the 27 of the richest people in South Africa list, actual entrepreneurs and self-made business people dominate the list; while those who inherited their fortunes have gone on to do even bigger and better things with their wealth. Over the years, some have slipped off the list, while others continue to climb higher and higher each year.

  1. Elisabeth Bradley
  2. Sharon Wapnick
  3. Bridgette Radebe
  4. Irene Charnley
  5. Wendy Ackerman
  6. Paul Harris
  7. Wendy Appelbaum
  8. Mark Shuttleworth
  9. Desmond Sacco
  10. Giovanni Ravazzotti
  11. Markus Jooste
  12. Gus Attridge
  13. Gerrit Thomas Ferreira
  14. Cyril Ramaphosa
  15. Adrian Gore
  16. Raymond Ackerman
  17. Michiel Le Roux
  18. Lauritz Dippenaar
  19. Jannie Mouton
  20. Stephen Saad
  21. Patrice Motsepe
  22. Allan Gray
  23. Koos Bekker
  24. Ivan Glasenberg
  25. Christoffel Wiese
  26. Johann Rupert
  27. Nicky Oppenheimer
Prev1 of 28

Continue Reading


Watch List: 50 Top SA Black Entrepreneurs To Watch

South Africa needs more entrepreneurs to build businesses that can make a positive impact on the economy. These up-and-coming black entrepreneurs are showing how it can be done.

Nicole Crampton



Prev1 of 51


Early-stage South African entrepreneurial activity is at an all-time high of 11%, according to Global Entrepreneurship Monitor, and entrepreneurial intentions have also increased to 11.7%. With both activity and intentions growing significantly year-on-year, there are more businesses opening up around South Africa than ever before.

The increase in entrepreneurship has seen the rise of more black entrepreneurs across numerous sectors. From beauty brands to legal services and even tech start-ups, these are 50 top black entrepreneurs to watch:

Prev1 of 51

Continue Reading


Watch List: 50 Top SA Small Businesses To Watch

Keep your finger on the pulse of the start-up space by using our comprehensive list of SA small business to watch.

Nicole Crampton



Prev1 of 51


Entrepreneurship in South Africa is at an all-time high. According to Global Entrepreneurship Monitor (GEM), total early-stage entrepreneurial activity has increased by 4.1% to 11% in 2017/2018. This means numerous new, exciting and promising small businesses are launching and growing.

To ensure you know who the innovative trailblazers are in the start-up and small business space, here are 50 of South Africa’s top establishing companies to watch, in no particular order:

  1. Livestock Wealth
  2. The Lazy Makoti
  3. Aerobuddies
  4. Mimi Women
  5. i-Pay
  6. AfriTorch Digital
  7. Akili Labs
  8. Native Décor
  9. Aerobotics
  10. Quality Solutions
  11. EM Guidance
  12. Kahvé Road
  13. HSE Matters
  14. VA Virtual Assistant
  15. Famram Solutions and Famram Foundation
  16. BioTech Africa
  17. Brand LAIKI
  18. Plus Fab
  19. LifeQ
  20. Organico
  21. 10dot
  22. Lenoma Legal
  23. Nkukhu-Box
  24. Benji + Moon
  25. Beonics
  26. Brett Naicker Wines
  27. Khalala
  28. Legal Legends
  29. The Power Woman Project
  30. Aviro Health
  31. AnaStellar Brands
  32. Data Innovator
  33. Fo-Sho
  34. Oolala Collection Club
  35. Recomed
  36. VoiceMap
  37. ClockWork
  38. Empty Trips
  39. Vula Mobile
  40. SwiitchBeauty
  41. Pineapple
  42. The Katy Valentine Collection
  43. OfferZen
  44. KHULA
  45. Incitech
  46. Pimp my Book
  47. ART Technologies and ART Call Management
  48. Prosperiprop
  49. WAXIT
  50. The Sun Exchange
Prev1 of 51

Continue Reading



Recent Posts

Follow Us

We respect your privacy. 
* indicates required.