I got into music very early on – when I was about 10. My parents weren’t terribly happy when I told them in my late teens that I wanted to make music my career. The social perception of the arts – at least, as a career – can create a barrier.
People believe that there’s no money in it, and, unfortunately, they can often be right. Making money as a musician can be hard. You need to be clever in your approach.
During these workshops, I always tell them to be patient when trying to convince family members that being a musician is a viable career path.
Related: 10 Dynamic Black Entrepreneurs
Resistance is a test of how dedicated you truly are. If you work hard and show that you take things seriously, parents will accept your choice eventually. Although my dad was the one who introduced me to music, he wasn’t ecstatic about the fact that I wanted to become a musician. In the end, though, he became my biggest supporter.
These days, it isn’t as simple as signing with a record label and selling albums. If you want to be successful as a musician, you need to have a good eye for opportunities.
The music industry is a very different beast from what it was a few decades ago. Say, for example, you’re at a large party or event, and both the CEO of a big company and the owner of a record label are in attendance. As a musician, you’ll probably gravitate towards the record exec, but that would be a mistake.
He’s being pitched by musicians all the time. Instead, focus on networking with the CEO. His company probably hosts events all the time, which means it can make use of a musician. Steady work from a corporate client can provide a nice income.
Managing of PR and Marketing
Thanks to social media, an understanding of PR and marketing is more important than ever. You need to know how to market yourself. I started out writing press releases for my own work. Before long, I was helping other musicians to craft press releases. You need to tell your story and let people know what you’re doing.
As mentioned, networking is incredibly important. You need to try to find ways of partnering with corporate institutions. Not only can this ensure steady work, but it will also allow you to expose a lot of people to your music.
I’ve made it my mission to overturn that stereotype. If you want to be successful, you need to be professional and reliable. You can’t keep clients waiting.
You need to arrive on time for gigs and respond quickly to emails. But I try to go beyond that. I do everything I can to help my clients make their events a success. That means I often recommend suppliers – in fact, I’ve become something of a booking agent.
How Nic Haralambous Launched His 6 Year In The Making, Overnight Success
Nic Haralambous launched 8 failing businesses. He used the lessons learnt from that failure to ensure the success of his new business Nic Harry.
Nic Haralambous, the founder and CEO of Nic Harry who started off selling bamboo socks online and now has brick and mortar stores with a larger product range around the country. Nic has also written a book titled Do. Fail. Learn. Repeat. which is a brutally honest look at entrepreneurship and follows Nic’s entrepreneurial journey. Learn from his failures and how he used them as the foundation of his success.
Related: (Podcast) Speak More Honestly
Vuyo Tofile Of EntBanc Group Talks About Finding Solutions And Partnering To Offer The Most Value
Vuyo Tofile offers his advice on how to know if you’re ready to scale and how to get it right the first time.
Vuyo Tofile, CEO of EntBanc Group (Pty) Ltd, which is a privately held enterprise and financial technology group. They empower small businesses with the right tools including products such as mySMEtools, which is used by over 46 000 small businesses. Learn about partnering for success, develop tools and resources that your customer base needs, and how can you scale?
Eben Uys Shares His Concept Behind Mad Giant Brewery And How You Can Make Your Business Stand Out In A Crowd
“You just need to start” says Eben Uys, don’t make up excuses why you aren’t ready. Just start.
Eben Uys, Co-founder and CEO of Mad Giant, a Brewery in the heart of Johannesburg, South Africa. Eben brings new life to craft beer and has made his brewery and restaurant Urbanologi, a destination hub. His advice: “You can do things that give you short-term gains, but it might not benefit you in the long term. Try a lot of things over a long period of time and build a reputation and a network.”
Entrepreneur Profiles7 days ago
8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion
Technology6 days ago
3 Things Africa Must Get Right If It Wants To Leapfrog Into The 4th Industrial Revolution
Business Ideas Directory7 days ago
10 Cannabis Business Opportunities You Can Start From Home
Branding5 days ago
Why You Should Prioritise Brand Image
Entrepreneur Today2 weeks ago
Lyle Malander Scoops Top Prize In The SAICA Top-35-Under-35 CA(SA) Competition
Setting & Achieving Goals2 weeks ago
Your Worth Is Not Measured By Your Productivity
Start-up Advice7 days ago
7 Top Lessons You Can Learn From The US Cannabis Market
Innovation2 weeks ago
Innovate For Change – Think Like A Social Entrepreneur