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Phadima Group Holdings: Rali Mampeule

Rali Mampeule is blazing a new trail for BEE in the real estate sector

Juliet Pitman



Rali Mapeule of Phadima Group Holdings

When asked what he believes led to hisaward as the Nedbank Property Professional of the Year for 2006/2007, RaliMampeule, CEO of Phadima Group Holdings, mentions four things: “I have alwaystried to include leadership, professionalism, service ethics and a commitmentto BEE in the work that I do.” Phadima, a black-owned and managed investmentholding company with interests in financial services, property and consultingin the real estate, infrastructure, industrial and construction sectors of themarket, is the first black-owned company to own a Chas Everitt Internationalfranchise and Mampeule has plans for it to become the pre-eminent black-ownedplayer in the real estate industry.

To achieve that goal, Mampeule has focusedhis efforts on building a strong, skilled team. “In our industry, I think thedifference between a good salesperson and a great one is training. The fact isthat you can’t sell property without training but so often you find thishappening. You have to understand your product before you can sell it becauseonly then can you advise your customers properly; this understanding can onlycome through training,” he says. His passion for training has coincided withhis desire to open up the real estate industry to previously disadvantagedindividuals. To this end, he has created a learnership to help grow the skillsbase.“Franchising within the property marketwould be a good avenue for BEE. With the high success rate of this form ofbusiness already proven in our country, and the fact that franchised businessesdefinitely create around 10 to 15 new jobs per franchise, all stakeholders needto push for the right conditions to be put in place to promote franchise modelsin the emerging market,” says Mampeule. Phadima’s success in the real estatefranchise market provides an example of how it can be done. It’s success thatrelies heavily on having the right people.

On this point, Mampeule handpicks themembers of his team, relying on a tried-and-tested recruitment and selectionprocess. “We want people who come into the organisation to be with us for along time,” he explains, “so we go through a very lengthy process before hiringsomeone. We first conduct a telephonic interview to ascertain the person’stelephone skills, something that’s very important in this business. Then, welet team members meet the candidate and we get recommendations from them,especially from our senior sales team members. Following that, the candidatesundergo a formal interview and are sent to an independent company who puttogether a personal profile on them.” This profile is then compared with onecompiled from the individual profiles of Phadima’s top-performing agents.What Mampeule is looking for in potentialteam members is a combination of entrepreneurial skills, technical know-how andindustry fit. “I choose people who think like entrepreneurs because I believethat this industry is all about entrepreneurship. I also ask myself if I wouldtrust the person to sell my own house,” he adds. In addition to skills andaptitude, Mampeule is also aware of the important role motivation andincentives play in any successful sales team. “At Phadima we try to have apersonal relationship with our sales team. Motivating them starts withunderstanding who they are and what is important to them as individuals –because people are not necessarily driven by the same things,” he explains,adding, “We have incentives and quarterly and annual awards that ensure werecognise when people are doing well.”

To lead the sales team, Mampeule looks forsales managers who embody a combination of good administrative, people andselling skills. True to the company’s focus on training, Mampeule points out,“All our staff and managers have gone through estate agency training and agentshave to have been actively selling for at least six months before they can beconsidered for sales managerial positions. Apart from someone whounderstandings turnover and targets, I am looking for people who can go outthere and do what they are asking their team of agents to do.”The formula – proper training, motivatedagents and skilled sales managers – is completed with a strong emphasis onsystems. “A company that doesn’t have a proper system won’t perform,” saysMampeule. “All the elements of a successful business relate back to followingthe processes of a good system. I believe it’s what sets a great agency apartfrom a good one.”

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25 Of The Most Successful Business Ideas In South Africa

Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.

Nicole Crampton



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“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.

South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:

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Colin Timmis Says ‘Position Yourself For Success By Starting With The Numbers’

People pay first who they feel pressure from, so people will pay you when they feel pressure from you.






Entrepreneur Colin Timmis founded South Africa’s first cloud accounting practice in 2011, Real Time Accounting. Then, a few years after being appointed as South Africa’s first Xero partner Colin became Xero Country Manager South Africa. Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services.

Related: Pat Pillai On How He’s Helped Over 5000 Entrepreneurs Using 3 Key Steps

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Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge Connect




Vital Stats

It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.

“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.

Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.

Related: 8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion

From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.

The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.


“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.

Related: Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage

Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.

“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris

Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.

Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

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