- Player: Tebello ‘Tibz’ Motsoane
- Company: ShowLove
- Established: 2006
- Visit: showlove.co.za
ShowLove is an urban youth marketing agency. It organises events (read: parties) for trendy brands, handles social media campaigns and even represents some of South Africa’s hottest talent. In other words, it is very much in the business of setting trends and creating ‘cool’.
So how did Tebello ‘Tibz’ Motsoane manage to turn a penchant for hosting massive parties into a solid business? Well, despite what the lavish trappings of the party scene might suggest, it all came down to hard work. Underneath the glitz and glamour you’ll find a whole lot of blood, sweat and tears.
Relationships are incredibly important
When I turned 21, I organised a massive party for myself. Soon, others were asking me to organise parties for them. And before I knew it, I was running a business. I developed relationships with young brand managers back then. Today they sit in senior positions, so these relationships have matured and expanded over time.
That said, you can’t know everyone
So I hand out a lot of business cards. I also follow up leads, though I try to never become so persistent that it starts to irritate people. You need to walk a fine line.
A lot of people ask for money too quickly
I believe that before you ask a new client for money, you first need to prove that you can offer real value. If I can suggest a good social media strategy ahead of an event, I provide it to a client for free. I let them experience the traction.
By the time I submit a quote, a client is generally happy to pay what I ask. They know that I can offer value, so they don’t ask me to drop my price.
We create a lot of online content
Even though ShowLove is not a traditional media company, there is a lot of value in creating content around the events that we host. An 18-year-old might not be able to attend a fancy event, but he or she can feel like a part of the action through our blog posts.
Creating content also provides the company with a certain amount of credibility. Through it ShowLove is positioned as a tastemaker that has its pulse on the latest trends.
You can’t be a brand slut
If I work with a sneaker brand, I’m not going to work with one of its competitors. Consumers aren’t stupid — they can tell when engagement is inauthentic. I only work with brands that I believe in, and where I think there’s real synergy. I’m not afraid to say no to work if I don’t think my vision aligns with that of a client.
There is an opportunity cost to every job you take on
I’ve stopped taking on one-off jobs. I think it’s better to create a long-term relationship with a client. When considering a new job, you have to ask if the job is worth your time.
Is it big enough, or will it only be diverting you from jobs that are potentially more lucrative?
You need a plan B, C and D
Things go wrong. It’s inevitable. Because of this, you need a contingency plan. You need to just deal with any problem that arises. Always remember this: It’s not the client’s problem — it’s your problem. You need to find a solution.
You also need to draft contracts with clients and suppliers that protect you, should something go horribly wrong. As I said, it is pretty much guaranteed that something will go wrong, and there’s often nothing sinister behind it. A car might simply break down or someone might get sick, but a lot of hassle can still arise from it.
Outsource as little as possible
A great way to ensure you deliver a certain level of service is to bring as many functions in-house as you can. ShowLove owns a lot of event equipment, because this makes it less dependent on suppliers. Doing stuff in-house gives you more control.
Being authentic doesn’t mean being critical
ShowLove is about exactly that — showing love. I only promote things that I really like on social media, but at the same time I won’t be critical of things I don’t like. I never post negative reviews.
I also ask a lot of questions on social media
Too many businesses forget that social media communication should be two-way. It’s not just about talking to consumers, but about listening to them as well.
Social media is a great place to discover the latest trends.
Go beyond the brief
If you want to build a real relationship with a client, you need to go beyond the simple limitations of the brief he or she provides. It is all about adding value. How can you help a client reach an audience or make an event a huge success? It might mean recommending a great supplier or performer. I started representing AKA, for example, because I was always booking him for events.
Getting repeat work is not about being the cheapest, but about being the best. If you can show that you really add value, clients will be more than willing to pay.
27 Of The Richest People In South Africa
Here are 27 of South Africa’s richest people, but how did they achieve this level of wealth? Find out here.
Learn the secrets of SA’s most successful business people, here is the list of the 27 richest people in South Africa:
In a world with growing entrepreneurship success stories, victory is often measured in terms of money. The feat of achieving a place on this list is, however, years of hard work, determination and persistence. “One has to set high standards… I can never be happy with mediocre performance,” advises Patrice Motsepe.
From the individuals that made the 27 of the richest people in South Africa list, actual entrepreneurs and self-made business people dominate the list; while those who inherited their fortunes have gone on to do even bigger and better things with their wealth. Over the years, some have slipped off the list, while others continue to climb higher and higher each year.
- Elisabeth Bradley
- Sharon Wapnick
- Bridgette Radebe
- Irene Charnley
- Wendy Ackerman
- Paul Harris
- Wendy Appelbaum
- Mark Shuttleworth
- Desmond Sacco
- Giovanni Ravazzotti
- Markus Jooste
- Gus Attridge
- Gerrit Thomas Ferreira
- Cyril Ramaphosa
- Adrian Gore
- Raymond Ackerman
- Michiel Le Roux
- Lauritz Dippenaar
- Jannie Mouton
- Stephen Saad
- Patrice Motsepe
- Allan Gray
- Koos Bekker
- Ivan Glasenberg
- Christoffel Wiese
- Johann Rupert
- Nicky Oppenheimer
Watch List: 50 Top SA Black Entrepreneurs To Watch
South Africa needs more entrepreneurs to build businesses that can make a positive impact on the economy. These up-and-coming black entrepreneurs are showing how it can be done.
Early-stage South African entrepreneurial activity is at an all-time high of 11%, according to Global Entrepreneurship Monitor, and entrepreneurial intentions have also increased to 11.7%. With both activity and intentions growing significantly year-on-year, there are more businesses opening up around South Africa than ever before.
The increase in entrepreneurship has seen the rise of more black entrepreneurs across numerous sectors. From beauty brands to legal services and even tech start-ups, these are 50 top black entrepreneurs to watch:
- Joe Phalwane
- Nandi Dlepu
- Sonto Pooe
- Michel M. Katuta and Thabo Mphate
- Naledi Sibisi
- Reabetswe Ngwane
- Neo Lekgabo
- Vusani Ravele
- Lulo Rubushe
- Samke Mhlongo
- Sizwe Nzima
- Nicolas Bereng
- Lebo Mphela
- Monalisa Molefe
- Siya Kolisi
- Leah Molatseli
- Nhlanhla Dlamini
- Fhumulani Nemukula
- Itumeleng Mpatlanyana
- Nozipho Dube
- Sarinah Matema-Morgans
- Nneile Nkholise
- Mahadi Granier
- Shalton Mothwa
- Theo Mothoa-Frendo
- Bakani Ngulani
- Ndabenhle Junior Ngulube
- Sandra Mwiihangele
- Constance Mapule Bhebhe
- Ignatious Nkwinika, Mbulelo Mpofana, Shane Curran
- Karidas Tshintsholo
- Mutoda Mahamba and Gavin Waldeck
- Ntuthuko Shezi
- Botlhale Tshetlo
- Dineo Lioma, Loretta Magagula, Danisa Nkuna and Lindiwe Nkosi
- Neo Ratau
- Mpodumo Doubada
- Obakeng Moepya
- Ouma Tema
- Lucky Kgwadi
- Nyakallo Mokoena
- Sibongile Sambo
- Mogau Seshoene
- Sibongile Booi
- Khanya Mzongwana
- Nkazi Sokhulu and Tlalane Ntuli
- Nothando Moleketi
- Nthabiseng Ramaboa
- Lilian Muhammed
- Sunshine Shibambo
Watch List: 50 Top SA Small Businesses To Watch
Keep your finger on the pulse of the start-up space by using our comprehensive list of SA small business to watch.
Entrepreneurship in South Africa is at an all-time high. According to Global Entrepreneurship Monitor (GEM), total early-stage entrepreneurial activity has increased by 4.1% to 11% in 2017/2018. This means numerous new, exciting and promising small businesses are launching and growing.
To ensure you know who the innovative trailblazers are in the start-up and small business space, here are 50 of South Africa’s top establishing companies to watch, in no particular order:
- Livestock Wealth
- The Lazy Makoti
- Mimi Women
- AfriTorch Digital
- Akili Labs
- Native Décor
- Quality Solutions
- EM Guidance
- Kahvé Road
- HSE Matters
- VA Virtual Assistant
- Famram Solutions and Famram Foundation
- BioTech Africa
- Brand LAIKI
- Plus Fab
- Lenoma Legal
- Benji + Moon
- Brett Naicker Wines
- Legal Legends
- The Power Woman Project
- Aviro Health
- AnaStellar Brands
- Data Innovator
- Oolala Collection Club
- Empty Trips
- Vula Mobile
- The Katy Valentine Collection
- Pimp my Book
- ART Technologies and ART Call Management
- The Sun Exchange
Self Development1 week ago
5 Inspiring Quotes From Madiba To Stir You Into Action On Mandela Day
Entrepreneur Profiles2 days ago
Karl Westvig Of Retail Capital Shares His Insights Into A Year-On-Year Double-Digit Growth Business
Angel Investors7 days ago
A Comprehensive List Of Angel Investors That Fund South African Start-Ups
Ongoing Learning4 days ago
15 Of The Best And Most Unusual Online Courses For Entrepreneurs
Lessons Learnt4 days ago
11 Things Very Successful People Do That 99% Of People Don’t
Small Business1 week ago
Even SMEs Can Use Big Data: Here’s How
Company Posts2 weeks ago
We Want To Invite You To Join Us On The Hi-Q Journey And Become A Franchisee
Strategy1 week ago
There’s More To Team Management Than Leadership