Connect with us

Snapshots

ShowLove Keeps Customers Coming Back, And For Good Reason

Tebello ‘Tibz’ Motsoane has created a unique business that is built on solid relationships. Here’s how he ensures clients keep coming back.

GG van Rooyen

Published

on

Tebello-Tibz-Motsoane-ShowLove

Vital Stats

  • Player: Tebello ‘Tibz’ Motsoane
  • Company: ShowLove
  • Established: 2006
  • Visit: showlove.co.za

ShowLove is an urban youth marketing agency. It organises events (read: parties) for trendy brands, handles social media campaigns and even represents some of South Africa’s hottest talent. In other words, it is very much in the business of setting trends and creating ‘cool’.

So how did Tebello ‘Tibz’ Motsoane manage to turn a penchant for hosting massive parties into a solid business? Well, despite what the lavish trappings of the party scene might suggest, it all came down to hard work. Underneath the glitz and glamour you’ll find a whole lot of blood, sweat and tears.

Related: How Blue Label Telecoms Manages Stratospheric Growth Without Losing The Entrepreneurial Edge

Relationships are incredibly important

When I turned 21, I organised a massive party for myself. Soon, others were asking me to organise parties for them. And before I knew it, I was running a business. I developed relationships with young brand managers back then. Today they sit in senior positions, so these relationships have matured and expanded over time.

That said, you can’t know everyone

So I hand out a lot of business cards. I also follow up leads, though I try to never become so persistent that it starts to irritate people. You need to walk a fine line.

A lot of people ask for money too quickly

I believe that before you ask a new client for money, you first need to prove that you can offer real value. If I can suggest a good social media strategy ahead of an event, I provide it to a client for free. I let them experience the traction.

By the time I submit a quote, a client is generally happy to pay what I ask. They know that I can offer value, so they don’t ask me to drop my price.

Related: Where Others Run From Challenges Daniel Tall Is Running Towards Them

We create a lot of online content

Even though ShowLove is not a traditional media company, there is a lot of value in creating content around the events that we host. An 18-year-old might not be able to attend a fancy event, but he or she can feel like a part of the action through our blog posts.

Creating content also provides the company with a certain amount of credibility. Through it ShowLove is positioned as a tastemaker that has its pulse on the latest trends.

ShowLove-founder

You can’t be a brand slut

If I work with a sneaker brand, I’m not going to work with one of its competitors. Consumers aren’t stupid — they can tell when engagement is inauthentic. I only work with brands that I believe in, and where I think there’s real synergy. I’m not afraid to say no to work if I don’t think my vision aligns with that of a client.

There is an opportunity cost to every job you take on

I’ve stopped taking on one-off jobs. I think it’s better to create a long-term relationship with a client. When considering a new job, you have to ask if the job is worth your time.

Is it big enough, or will it only be diverting you from jobs that are potentially more lucrative?

You need a plan B, C and D

Things go wrong. It’s inevitable. Because of this, you need a contingency plan. You need to just deal with any problem that arises. Always remember this: It’s not the client’s problem — it’s your problem. You need to find a solution.

You also need to draft contracts with clients and suppliers that protect you, should something go horribly wrong. As I said, it is pretty much guaranteed that something will go wrong, and there’s often nothing sinister behind it. A car might simply break down or someone might get sick, but a lot of hassle can still arise from it.

Related: Farah Fortune Of African Star Communications On Choosing The Right Clients

Outsource as little as possible

A great way to ensure you deliver a certain level of service is to bring as many functions in-house as you can. ShowLove owns a lot of event equipment, because this makes it less dependent on suppliers. Doing stuff in-house gives you more control.

Being authentic doesn’t mean being critical

ShowLove is about exactly that — showing love. I only promote things that I really like on social media, but at the same time I won’t be critical of things I don’t like. I never post negative reviews.

I also ask a lot of questions on social media

Too many businesses forget that social media communication should be two-way. It’s not just about talking to consumers, but about listening to them as well.

Social media is a great place to discover the latest trends.

Go beyond the brief

If you want to build a real relationship with a client, you need to go beyond the simple limitations of the brief he or she provides. It is all about adding value. How can you help a client reach an audience or make an event a huge success? It might mean recommending a great supplier or performer. I started representing AKA, for example, because I was always booking him for events. 

Remember this

Getting repeat work is not about being the cheapest, but about being the best. If you can show that you really add value, clients will be more than willing to pay.

Snapshots

27 Of The Richest People In South Africa

Here are 27 of South Africa’s richest people, but how did they achieve this level of wealth? Find out here.

Nicole Crampton

Published

on

Prev1 of 28

27-of-the-richest-people-in-south-africa

Learn the secrets of SA’s most successful business people, here is the list of the 27 richest people in South Africa:

In a world with growing entrepreneurship success stories, victory is often measured in terms of money. The feat of achieving a place on this list is, however, years of hard work, determination and persistence. “One has to set high standards… I can never be happy with mediocre performance,” advises Patrice Motsepe.

From the individuals that made the 27 of the richest people in South Africa list, actual entrepreneurs and self-made business people dominate the list; while those who inherited their fortunes have gone on to do even bigger and better things with their wealth. Over the years, some have slipped off the list, while others continue to climb higher and higher each year.

  1. Elisabeth Bradley
  2. Sharon Wapnick
  3. Bridgette Radebe
  4. Irene Charnley
  5. Wendy Ackerman
  6. Paul Harris
  7. Wendy Appelbaum
  8. Mark Shuttleworth
  9. Desmond Sacco
  10. Giovanni Ravazzotti
  11. Markus Jooste
  12. Gus Attridge
  13. Gerrit Thomas Ferreira
  14. Cyril Ramaphosa
  15. Adrian Gore
  16. Raymond Ackerman
  17. Michiel Le Roux
  18. Lauritz Dippenaar
  19. Jannie Mouton
  20. Stephen Saad
  21. Patrice Motsepe
  22. Allan Gray
  23. Koos Bekker
  24. Ivan Glasenberg
  25. Christoffel Wiese
  26. Johann Rupert
  27. Nicky Oppenheimer
Prev1 of 28

Continue Reading

Snapshots

Watch List: 50 Top SA Black Entrepreneurs To Watch

South Africa needs more entrepreneurs to build businesses that can make a positive impact on the economy. These up-and-coming black entrepreneurs are showing how it can be done.

Nicole Crampton

Published

on

Prev1 of 51

top-black-entrepreneurs-to-watch

Early-stage South African entrepreneurial activity is at an all-time high of 11%, according to Global Entrepreneurship Monitor, and entrepreneurial intentions have also increased to 11.7%. With both activity and intentions growing significantly year-on-year, there are more businesses opening up around South Africa than ever before.

The increase in entrepreneurship has seen the rise of more black entrepreneurs across numerous sectors. From beauty brands to legal services and even tech start-ups, these are 50 top black entrepreneurs to watch:

Prev1 of 51

Continue Reading

Snapshots

Watch List: 50 Top SA Small Businesses To Watch

Keep your finger on the pulse of the start-up space by using our comprehensive list of SA small business to watch.

Nicole Crampton

Published

on

Prev1 of 51

50-top-sa-small-businesses-to-watch

Entrepreneurship in South Africa is at an all-time high. According to Global Entrepreneurship Monitor (GEM), total early-stage entrepreneurial activity has increased by 4.1% to 11% in 2017/2018. This means numerous new, exciting and promising small businesses are launching and growing.

To ensure you know who the innovative trailblazers are in the start-up and small business space, here are 50 of South Africa’s top establishing companies to watch, in no particular order:

  1. Livestock Wealth
  2. The Lazy Makoti
  3. Aerobuddies
  4. Mimi Women
  5. i-Pay
  6. AfriTorch Digital
  7. Akili Labs
  8. Native Décor
  9. Aerobotics
  10. Quality Solutions
  11. EM Guidance
  12. Kahvé Road
  13. HSE Matters
  14. VA Virtual Assistant
  15. Famram Solutions and Famram Foundation
  16. BioTech Africa
  17. Brand LAIKI
  18. Plus Fab
  19. LifeQ
  20. Organico
  21. 10dot
  22. Lenoma Legal
  23. Nkukhu-Box
  24. Benji + Moon
  25. Beonics
  26. Brett Naicker Wines
  27. Khalala
  28. Legal Legends
  29. The Power Woman Project
  30. Aviro Health
  31. AnaStellar Brands
  32. Data Innovator
  33. Fo-Sho
  34. Oolala Collection Club
  35. Recomed
  36. VoiceMap
  37. ClockWork
  38. Empty Trips
  39. Vula Mobile
  40. SwiitchBeauty
  41. Pineapple
  42. The Katy Valentine Collection
  43. OfferZen
  44. KHULA
  45. Incitech
  46. Pimp my Book
  47. ART Technologies and ART Call Management
  48. Prosperiprop
  49. WAXIT
  50. The Sun Exchange
Prev1 of 51

Continue Reading
Advertisement

SPOTLIGHT

Advertisement

Recent Posts

Follow Us

Entrepreneur-Newsletters
*
We respect your privacy. 
* indicates required.
Advertisement

Trending