Even though I was a performer, I wanted to do something more
I wanted to create a platform that would give other local artists an opportunity to showcase their talents. That’s how Cashtime Life came about — it’s a management company and a record label.
It was really just a management company at first (and we still view it primarily as a management company) but it also became a label in 2014 because we realised the importance of owning what was produced. It’s important not to relinquish control of your intellectual property.
Being at the head of a business has forced me to grow as an individual
When you run a company, there are a lot of sacrifices that need to be made. Moreover, a lot of these sacrifices go unnoticed. It’s a humbling experience, but it also gives you an opportunity to grow. I’ve learnt some very tough lessons. I’ve had my share of failures, but thankfully I was able to learn from them and apply these lessons to other ventures.
I’m not a businessman. I am an artist
Because of this, I realised the importance of partnering with someone who had real business acumen. I have a partner named Thabiso Khati who is the CEO of the organisation. He runs the day-to-day aspects of Cashtime, which allows me to focus on the creative side of things.
If you want to be successful, you need to be true to yourself
It is important to be authentic. There can be only one Dr Dre, Kanye West or Steve Jobs. And no one cares how well you can impersonate someone else. You need to tell your unique story.
A good reputation is priceless
You need to be conscious of how you present yourself and always treat people with respect. When it comes to my work, I always try to engage sincerely with people and put real effort into my work.
No one is great at everything
We all have our limitations and shortcomings. As mentioned, I depend on my business partner a lot when it comes to running Cashtime Life. What’s important is to make up for your shortcomings in other areas. What unique skills and abilities do you bring to the table? In what areas are you invaluable? You need to find that area where you can offer real value.
Social media is becoming an indispensable tool
It doesn’t matter if you’re running a business or trying to build a personal brand: Social media is important. It allows you to tell your story. No one can afford to ignore platforms such as Instagram and Twitter.
Everyone is now a publisher
We’re not just passively consuming content these days. We are now creating it as well. There are people out there with 40 million Twitter followers who have tremendous power when it comes to promoting products or services. You need to look at how you can leverage technology to create your own audience and extend your sphere of influence.
I have a motto I live by
Those who matter do not judge, and those who judge do not matter. I always keep this saying in mind. You will inevitably find those individuals who are negative and judgemental, and it’s important not to let them get you down. That said, it is also important to be honest and realistic about your limitations and take legitimate criticisms to heart. Nobody is perfect.
Alan Knott-Craig On Learning To Overcome Your Fears And Building Successful Businesses
After Alan Knott-Craig ran some of South Africa’s well known companies like Cellfind, iBurst and Mxit, he’s on a mission to broaden South Africa’s wireless internet network with HeroTel.
We interview entrepreneur Alan Knott-Craig, who after running well known South African companies like Cellfind, iBurst and Mxit founded HeroTel, which is a Wireless Internet Service Provider (WISP) and his strategy is to buy up smaller WISP companies to create a broader network.
Ian Fuhr Explains Why He Likes To Launch Businesses In Unfamiliar Industries And How He Made Sorbet A Success
Ian Fuhr, a serial entrepreneur is not scared of opening businesses in industries he knows nothing about.
We interview entrepreneur Ian Fuhr, who founded the Sorbet Group in 2005 which has now grown to over 200 stores in South Africa with stores in the UK. Ian is a serial entrepreneur who has launched many successful companies in industries he knew very little about.
How Pepe Marais Went From Bankruptcy To Founding Joe Public And Becoming An Entrepreneurial Success
After being bankrupt in 2009 Pepe, along with his partners, turned their business around to being one of the best advertising agencies in South Africa.
We interview entrepreneur Pepe Marais, who co-founded Joe Public, one of the biggest independently owned advertising agencies in South Africa. After being bankrupt in 2009 Pepe found his life’s purpose and not only turned his business around, but his entire life. It’s all documented in his booked titled Growing Greatness, which is a must read.