Spark ATM Systems had its genesis in a late-night need to draw cash. This led to an independent network of some 1 000 cash machines just a couple of years later. That’s despite the fact that operating ATMs in such an apparently mature market seems like a crazy idea.
Company founder and managing director Marc Sternberg, who had returned to South Africa from several years working in Sydney, explains that when he needed some money at a hotel, he assumed that there would be a cash machine readily available. “In Australia, there are ATMs everywhere. In bars, hotels, grocery stores – but I was laughed at when I asked, ‘Well, where is it’.” As he walked down the street to the nearest petrol station, he realised that opportunity was staring him in the face. “The penny dropped. Why should there not be an ATM in every place where there are 500 or more people?” As far as the traditional operators of ATM networks – the banks – are concerned, the reason for that is pretty simple. It’s a cost thing; an ATM has to pay for its presence and they are very expensive devices. Or are they?
New Business Model
Sternberg explains: “The model used by the banks is expensive. They have leased line or satellite connectivity and the hardware itself costs a bundle. Then there is the cost of cash replenishment. When you have Fidelity or Coin running around, you need very high volumes to make that site pay for itself.” His answer was to source far lower cost equipment and connectivity, which turned out to be readily available. But the real master stroke came in the cash replenishment model.
“Instead of a dedicated service, our sites operate in ‘cash rich’ environments. Pool halls, butcheries, pharmacies and pubs – anywhere there is a till which is taking a lot of cash. We partner with the proprietor, who earns a fee from each withdrawal. Now, instead of depositing his cash at the bank, which itself attracts a handsome fee, the proprietor puts his takings into the ATM and receives an electronic payment back into his bank account. When customers draw it out, they earn even more.”
The reception from banks has not been adverse, either, Sternberg says. “We play in a very different space, serving predominantly the lower value transactions of a couple of hundred Rand and niche areas where banks can’t justify an ATM of their own,” he explains, adding that his Spark ATMs cost approximately one tenth to purchase and operate compared to those of the banks.
Financing the Company
Like many entrepreneurs who have complete faith in their business ideas, Sternberg explains that he and partner, Russell Berman, funded and grew the business from their personal savings, reinvestment of profits and a rental-purchase structure for equipment finance. “Giving away equity means giving away control. We want to stay nimble and able to respond to the market needs very quickly,” he says.
Although he’s a CA, Sternberg has experience in the retail sector. Hence, the company is built on principles such as customer service and rapid response. “ATMs are all we do. The ATM is an asset for our retailers who host them, so we make sure that the machine is up and running, not only to serve the customer drawing cash, but also to serve the store owner where it is located.”
Expanding the Network
The opportunity for growth is considerable, Sternberg believes, while risk is minimal. “We’ve had very little vandalism and no incidences of ATM bombings, as our machines are located in high foot-traffic areas, very often under the nose of a store owner or operator. The machines add value to the businesses where they are located and to people who need cash.” Spark’s research indicates that in South Africa, there are presently some 200 to 250 ATMs per million people, while in Canada, Australia and Mexico, that number is closer to 1 000 machines per million. “We think there is headroom for that many machines in this country. And we intend to make sure that most of them will be Spark ATMs.”
Spark ATM Systems
Player: Marc Sternberg
086 111 4751
Alan Knott-Craig On Learning To Overcome Your Fears And Building Successful Businesses
After Alan Knott-Craig ran some of South Africa’s well known companies like Cellfind, iBurst and Mxit, he’s on a mission to broaden South Africa’s wireless internet network with HeroTel.
We interview entrepreneur Alan Knott-Craig, who after running well known South African companies like Cellfind, iBurst and Mxit founded HeroTel, which is a Wireless Internet Service Provider (WISP) and his strategy is to buy up smaller WISP companies to create a broader network.
Ian Fuhr Explains Why He Likes To Launch Businesses In Unfamiliar Industries And How He Made Sorbet A Success
Ian Fuhr, a serial entrepreneur is not scared of opening businesses in industries he knows nothing about.
We interview entrepreneur Ian Fuhr, who founded the Sorbet Group in 2005 which has now grown to over 200 stores in South Africa with stores in the UK. Ian is a serial entrepreneur who has launched many successful companies in industries he knew very little about.
How Pepe Marais Went From Bankruptcy To Founding Joe Public And Becoming An Entrepreneurial Success
After being bankrupt in 2009 Pepe, along with his partners, turned their business around to being one of the best advertising agencies in South Africa.
We interview entrepreneur Pepe Marais, who co-founded Joe Public, one of the biggest independently owned advertising agencies in South Africa. After being bankrupt in 2009 Pepe found his life’s purpose and not only turned his business around, but his entire life. It’s all documented in his booked titled Growing Greatness, which is a must read.