Never discount the power of being in the right place at the right time
When I started out I was 14 DJing at parties. I’d charge R200 per gig, and pay my dad R100 to ‘rent’ his sound system and pay back equipment that he’d bought for me. I had R100 left to buy music.
Even then, everything I earned went back into the business. As I grew older, I started going to clubs, always paying attention to the latest acts and introducing myself to managers and club owners.
My big break came because I was at a big club in Midrand when the DJ didn’t pitch. I had all my gear in my car (I always did), and the manager asked if I could fill in. After that, I finally started securing gigs myself, and the rest is history.
I set up my business in 2005
I’ll only be an in-demand DJ for so long, and I need to think about what comes next. Euphonik Productions is therefore about much more than just the artist.
I pay myself a salary, and everything goes through the business, from endorsements to albums, gigs and even events. I understand how events should work and what goes into them, so this is a big area that the business focuses on, and has nothing to do with me as an artist.
It also means we have multiple revenue streams, as I could be playing in one venue, but an event is taking place simultaneously with artists who we’ve hired. I’m leveraging off my brand now to build a sustainable business for the future.
I’m all about seizing the moment
I believe you need to be constantly staying on top of trends. One of the things I noticed for example, was that whenever we did under-18 parties, everyone was wearing Superga footwear.
I approached the brand and pitched an idea about co-branded sneakers. My philosophy is to catch them while they’re young, and they’ll support you later. I’m also a big believer in brands leveraging off each other. If there’s a synergy, find it and make it work for you and the consumer.
I like to watch other industries and find solutions that aren’t the norm in my own
For example, big brands buy billboards at the airport, so why don’t we? As DJs, we’re always waiting for someone else to promote us, but we never promote ourselves.
I’ve purchased billboard space at the airport out of my own pocket to build personal brand awareness. The ROI is hard to track, but I’m determined to do everything I can to grow my image.
We haven’t always gotten everything right
I’ve lost R800 000 on events in the past because we were still learning and we made mistakes. The trick is to take those losses, learn the mistakes, and never do them again.
I’ve also realised how important it is to ask questions. You can’t make mistakes if they’ve happened before and you’ve asked the right people
You don’t always get things right the first time
For example, based on the popularity of skopas (popcorn snacks sold on the side of the road), I launched Yank Snacks with a partner. We produce high-quality skopas called disco pops and launched them at schools.
Everyone liked the taste of the product, but we’d essentially taken a cheap product and made it a premium offering with a price tag to match. It didn’t work. We’ve realised we need to take a popular snack and create a new market, not try and sell a more expensive version to an existing market.
Always test your offering before you invest too much in it
On the other hand, I’ve been selling a T-shirt range through Facebook for two years and it’s doing well. It was a great low-cost way of testing the concept, and now we’ve launched a store in Braamfontein.
Related: The Anatomy of John Vlismas
My mantra is love what you do and do what you love
It might sound like a cliché, but I’ve turned down deals and offers that were only about the money. If your gut says no and you do it anyway, it’s hard to get over the experience, but if your gut says yes and it was a mistake, I can reconcile with the fact that that was clearly a lesson I was meant to learn.
25 Of The Most Successful Business Ideas In South Africa
Find out who’s making waves in numerous industries and how they managed to differentiate themselves in local and international industries.
“Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there,” says Richard Branson.
South Africa has its fair share of innovative and disruptive businesses taking both local and international industries by storm. From cutting edge space technology to reimagined logistics, and innovative business models, here are 25 of the most successful business ideas in South Africa:
- I Am Emerge Provides An App For Township Spaza Bulk Purchasing
- Tuluntulu Offers High Quality Video Streaming On Low Data Speeds
- SSG Consulting Developed KEY360: A Cloud-Based And Web-Enabled Platform For Managing Large-Scale Construction Projects
- Pargo Solving Last-Mile Distribution Challenges
- HouseME Is A Digital Real Estate Platform
- Olympic Paints Has Developed A Built-In Paint Tray Causing An Unexpected Industry Shift
- Passion4Performance Developed A Recognition of Prior Learning Assessment Concept
- NewSpace Systems Delivers High Quality Components At Lower Costs
- My Online Presence Creates End-To-End Solutions For Online Brand Presence
- Skynamo Offering Insights To Sales Teams In The Field
- RecruitMyMom Creating A Platform For Job-Seeking Moms
- GAAP Provides A Hardware And Software Point-Of Sale And Enterprise Solution For The Hospitality Industry
- HeroTel Bringing Wi-Fi To Low Income Communities
- Saryx Engineering Offers Digitised Compliance and Safety For Companies
- BrightBlack Is An Energy Providing Innovative Solar Energy Solutions
- Howler Is An Event Technology Platform
- execMobile’s PocketWifi Keeps Business Travellers Connected
- Rhino Africa Provides Online Touring Assistance
- Snapplify Is Offering Students Access To Textbooks
- GoMetro A Commuter-Driven Mobile App
- Domestly Connecting Cleaning Professionals and Homeowners
- NMRQL Using AI To Deliver Consistent Returns
- Colony Live Connecting Users Across Multiple Platforms
- codeX Is Growing The Work Experience Of Coders In Africa
- This Is Me – Disrupting By Offering A Unique Business Model
Colin Timmis Says ‘Position Yourself For Success By Starting With The Numbers’
People pay first who they feel pressure from, so people will pay you when they feel pressure from you.
Entrepreneur Colin Timmis founded South Africa’s first cloud accounting practice in 2011, Real Time Accounting. Then, a few years after being appointed as South Africa’s first Xero partner Colin became Xero Country Manager South Africa. Xero is the emerging global leader of online accounting software that connects small businesses to their advisors and other services.
Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform
The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.
- Instagram: https://www.instagram.com/mergeconnect/
- Facebook: https://www.facebook.com/mergeconnect/
- Website: http://www.mergeconnect.co/
- Email: Hello@mergeconnect.co
- Number: 072 458 2182
It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.
“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.
Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.
From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.
The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.
“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.
Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.
“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris
Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.
Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.
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