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Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

The Merge vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge Connect

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Vital Stats

It’s no secret that finding the right investor for your venture is a challenge that most entrepreneurs face. The current process of finding investment is one that is outdated, and limits entrepreneurs due to a lack of time, and network that is needed to find the right investor. But, this doesn’t have to be the case in today’s digital society, says Zander Matthee and Brandon Bate, co-founders of Merge.

“By making the Internet the middleman, we are able to connect with each other much simpler and faster than before” was Zander’s response. “We have taken advantage of this, and have created a digital meeting place for entrepreneurs and investors” added Brandon.

Merge is a social platform that connects entrepreneurs and investors. It aims to simplify, refine and accelerate the process of finding investment for entrepreneurs, and the process of finding investment opportunities for investors. From idea to developed, the platform allows entrepreneurs to present a brief outline of their venture to a network of all investor types. While doing this, entrepreneurs are able to browse through, and connect with investor profiles that suit their requirements.

Related: 8 Codes Of Success That Helped Priven Reddy of Kagiso Interactive Media Achieve A Networth Of Over R4 Billion

From Private Investors to Venture Capital, and everything in between, Merge allows all investor types to join. Investors have the opportunity to personalise their feed to suit their investment preferences, and will be able to connect with innovative businesses – that are looking for investment – at their fingertips. Only once there is a mutual interest in each other, are users able to enter a secure private chat where they can discuss further and share documents under the protection of a digital NDA.

The two boys became good friends during their time in high school at St Stithians Boys College. However, it was only in their last year, 2016, that they decided to pursue their dreams and create the platform. They didn’t know how to code, so rather ironically, they needed some form of investment to get the platform off the ground.

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“We knew we had a mountain to climb, but we believed in our vision and that we were really trying to make a difference, and if we could get others to see that, they would be onboard.” said Zander.

Related: Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage

Chris Peters is one of these individuals that bought into their vision, and became Merge’s first investor. As a successful entrepreneur and part time investor , Chris saw how much value the platform could bring to all entrepreneurs and investors alike. His marketing and strategic background gave him insight into how Merge could play a vital role in a lucrative space, Brand involvement.

“Entrepreneurship and SME development are two key factors that drive economic growth in developing countries like South Africa. That is why brands are currently getting involved, and looking to support entrepreneurs through various means. We have built a platform that allows these brands to successfully market, and execute on the programmes they have created to assist entrepreneurs.” said Chris

Merge was created to assist all entrepreneurs and investors in finding exactly what they are looking for, regardless of age, race, sex, financial position or social status. That is why anybody can sign-up as an entrepreneur. As long as you are determined and willing to work for your dreams. For too long has the investor space been seen as an “elite club for the select few”, and Merge is here to change that. Whether you’ve gotten your bonus at the end of the year and looking for new investment opportunities, or are an active investor, you can sign-up. Whether you’re currently working, or a retired industry leader, you can join as a mentor.

Their vision is to become the ‘go to’, digital meeting place for entrepreneurs and investors, and to truly make a difference in the world.

Merge is the go to global platform that connects all entrepreneurs with all investors. It simplifies, refines and accelerates the process of both, finding investment for entrepreneurs and finding investment opportunity for investors.

Company Posts

Smoothie Franchise Opportunity: Puré Frooty Is A One-Of-A-Kind Smoothie Franchise Business

Looking for the next greatest franchise opportunity? Puré Frooty Smoothie is a highly perfected Australian business model launching in the South African market that doesn’t require extensive shop fitting or a large workforce.

Pure Frooty Smoothie

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Vital Stats

Puré Frooty Smoothie is a unique business model to the South African market. A delicious, fruit filled smoothie will be created at the touch of a few buttons.

An Innovative Franchising Concept

This innovation in the healthy smoothie industry is ground breaking for South Africa. The machine is manufactured in Australia by a highly skilled team. It took six years to perfect this business model for the consumer market.

The vision of Puré Frooty Smoothie is to offer convenient on-the-go smoothies for anyone. The experience and quality will always be of the highest standard. We aim to be a staple convenience in malls, schools, office parks and hospitals. This is a platform that will allow for self-growth for passionate entrepreneurs.

Our mission is to create a unique customer experience. We want to satisfy the nutritional needs of customers by providing quality smoothies. Puré Frooty Smoothie will be packed with all the goodness a smoothie should offer.

Related: Why Your Franchise Should Adopt A Shared Value Business Model

The four values we pride ourselves in are:

  1. Convenience
  2. Consistency
  3. Quality
  4. Customer Satisfaction.

Why Consider This Franchising Opportunity

healthy-smoothie-franchise

Extensive research into the business model and market

Puré Frooty Smoothie was an idea, researched widely, by people looking to simplify the business process for the consumer and business owner. There was a gap in the market for simplified customer service and a demand for a quicker turnaround time.

Simplified process for setting up a business

For an entrepreneur it can be very overwhelming to start or buy a new or existing business. There are so many crucial decisions that need to be made from the beginning and new concepts to adapt to.

Puré Frooty Smoothie simplifies that drastically:

  • Free-standing machines: The business model revolves around a free-standing vending machine which needs to be visited to refill and maintenance.
  • No shop-fitting required: There is no need for shop fittings or a large work force. All that is required is an inside space for the machine with a power supply.
  • Minimal human resources needed: In terms of a work force, you could either do it yourself or have one person to assist you. There is also a part time involvement where refill station teams can refill and maintain the machine.
  • Cashless business: The business is completely cashless so there are no worries of a note jam, full cash canister or insufficient denomination rand values. More importantly the machines would do a higher turnover than an ordinary vending machine so safety of no cash is important.
  • Easy tracking of stock and performance: A cloud-based system is linked to the point of sale which allows you to monitor your performance and stock from the back-office platform at any given time.
  • Efficient handling of maintenance: With a live point of sale system, the business is linked to a software which monitors the operations of the machine. Should anything malfunction an immediate notification will be sent with a diagnostics report.
  • Human error is eliminated: Everything is done with a computer which leaves little to no room for errors. It is self-order and very user friendly.

Related: SA Fast Food Franchising On The Rise

Why Will Customers Love It

Puré Frooty Smoothie offers a vending machine that can produce a delicious smoothie in forty seconds. An informative touch screen ordering panel which displays all the nutritional information of the smoothie ordered and has the current news and weather.

No time wasted for the consumer. In fact, it’s a learning session disguised as a waiting period. The machine has two wash cycles after every smoothie is made to be freshly prepared for the next smoothie, business hygiene is important.

Consumers live in the fast lane. We are looking for something quick and most times we would like to be healthier. With the hustle and bustle of today’s life every little bit helps. Puré Frooty Smoothie fills that gap in the market.

Interested in Becoming A Franchisee?

Visit our Franchise Info Page for everything you need to know about how to become information a Puré Frooty Smoothie Franchisee owner.

You can also call or write to us:

Phone / 012-942 6360
Email / info@purefrooty.co.za 

Want to know more about this franchise? Watch the video below for more.

 

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Company Posts

Enter The Total Startupper Of The Year Challenge

Are you a young entrepreneur? Do you have a project you believe in? Is it innovative and does it address a social or community challenge in your country or for your fellow citizens? Register and apply now. You could be the Startupper of the Year!

Total South Africa

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Startupper of the year challenge

After the success of the first Challenge in 34 African countries, this year’s has been extended to a total of 55 countries around the world.

3 winners from each country will receive financial support, extensive publicity and coaching. From among these 3 winners per country, we will select grand winners by region, who will be provided with exposure.

This year, a Top Female Entrepreneur category has been introduced. During the first Challenge, women accounted for almost 25% of the winners, even though they only made up 13% of the applicants.

Related: Business Plan Format Guide

With this special award this year, we hope to give the women entrepreneurs an extra push to take part. It is also aligned with other Total initiatives for women.

The 2018/19 Challenge

We aim to support good ideas and projects that help address a widespread problem affecting communities in your country. It could be about providing educational opportunities, reducing child mortality, improving public health, developing access to electricity in rural areas, improving road safety on the roads or building houses with eco-friendly materials — in fact, anything that could make life better in your country.

Tell us how your project will help more and more people over time, at home or even abroad. Tell us how it empowers people, improves living conditions, and contributes to overall economic well-being.

Anyone can change the world — teenagers or graduates, men or women. As long as you believe in your project and want to make things better, take this opportunity to participate. You could be the next Startupper of the Year or the Top Female Entrepreneur!

Enter the Total Startupper Of The Year Challenge Here

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Why SA’s Latest Tech Start-up ‘Merge,’ Is Going To Disrupt The Current Entrepreneur And Investment Landscape

Merge aims to level the playing field.

Merge Connect

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Vital Stats

In the world that we live in today entrepreneurs and investors are seen as the pioneers of the future. Together, they have the ability to not only shape our current society, but construct a future with endless possibilities. The problem however lies in the process of becoming either one of the two.

The current entrepreneur and investor landscape in South Africa is a bit of an exclusive club. From an entrepreneur point of view, if you don’t have immediate access to a strong personal network then you are immediately at a huge disadvantage. For investors, more often than not there is a minimum net-worth requirement to be able to join an angel network or even be considered as a serious investor. This minimum net-worth figure is usually so high that it excludes thousands of potential investors that can potentially fund or provide mentorship to entrepreneurs.

Merge aims to level the playing field.

“There are so many people in South Africa with access to capital or who can be great mentors through skills transfer. These individuals can contribute to the growth of entrepreneurship but many of them have not considered investing into entrepreneurs as they haven’t had the access to do so. Entrepreneurs and investors can contribute heavily to the economy but we want to encourage and facilitate inclusive economic growth, giving more people access to opportunities.” – Christopher Watt-Pringle, Investor and Operations Director at Merge

What is Merge?

Merge is South Africa’s latest app and web-based platform where entrepreneurs and investors meet online. Think of it as on online version of the popular television series; ‘Shark Tank’, or ‘Dragons Den’, where entrepreneurs get the chance to engage with investors to potentially secure funding or mentorship for their venture.

How Does it Work?

Much like ‘Tinder’ where there needs to be a mutual interest from both parties; entrepreneurs can add their venture to the Merge platform and then immediately scroll through a network of investors. Once they identify the right investor they can send them a ‘Merge request’.

Investors also create a profile, either as a private or corporate investor. After completing their profile, they too are able to immediately scroll through all ventures until they identify an opportunity that suits their investment portfolio. Once they have done this they will also send a ‘Merge request’ to the entrepreneur. If there is a mutual interest, both parties will receive a notification whereby they will be taken to the Merge chat feature known as the ‘Boardroom’ in order to take the discussions further.

“A lot of existing ways to find funding are very one dimensional. Normally the entrepreneur will find a website, fill out a long application form and sit and wait for someone to reply to them via email (if they’re lucky). We designed Merge to be social and more community-based for easier two way communication between investors and entrepreneurs. Being an app-based platform was also important in terms of increasing usage and making the exercise of seeking investment a frictionless daily routine with faster feedback loops” – Christopher Peters, Investor and UX Director at Merge 

Related: Two 20 Year Olds Reshape Entrepreneur Landscape With New Social Investment Platform

Who Can use Merge?

All entrepreneurs are encouraged to join Merge should they be seeking investment or want to grow their business through mentorship. Merge’s aim is not to replace current avenues where entrepreneurs can find investment, it is to use technology to accelerate the process for both parties.

“We intend to work with existing capital investment firms and investor networks to ensure that there is a strong investor presence on the platform. It’s important to have credible investors on the platform to increase the chances of success for entrepreneurs, so we will have a strong focus on nurturing these relationships and forming strategic partnerships” – Brandon Bate, Co-founder of Merge 

What About the Protection of User Information?

“Protecting the interests of the entrepreneurs and investors on Merge is our number one priority. We have designed some specific features to protect information and make entrepreneurs feel comfortable with sharing their ideas on the platform. We also want to make sure we protect the investors and make Merge a safe place to for them to find investment opportunities. One example of this is in the ‘Boardroom’ where before engaging in discussion, both parties have to sign a mutual NDA in the app” – Zander Matthee, Co-founder of Merge 

Watch the video for more features:

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