- Player: Daniel Tall
- Company: DW Bullion
- Established: 2010
- Contact: dwbullion.co.za
At last count, there were more than 54 000 South Africans living in New Zealand. Not only is it one of the safest countries in the world, but it also offers a fantastic lifestyle with lots of things to do. So why would anyone leave to come here?
Daniel Tall did that five and a half years ago and he’s loving it. Why? Because where others run from challenges, he sees only opportunity. Tall grew up on a farm in rural New Zealand. Dyslexic, he left school at 15, having hated every minute of it. He went to work as a baker, all the time wondering how he was going to get rich.
Taking the business model to SA shores
After ten years he decided it was time to hang up his apron and he started selling aluminum joinery. It turned out that he was a great salesman and his next move was into residential property development in Christchurch. He was highly successful, until the market crashed in 2008 and everything came tumbling down around him.
To survive, he and business partner William Fitzgerald bought gold from people, turning it into bullion and selling it to jewellers. They made a killing, earning NZ$11 000 in their first four hours of business — in what was already a saturated market. That prompted Fitzgerald, who is married to a South African, to suggest that they test their idea here.
“We set up our first gold buying kiosk at The Galleria Mall in Amanzimtoti in 2010,” Tall recalls. “No-one offered this service to people who had unwanted or damaged gold jewellery. Pawn shops were an option, but people generally have a negative view of them. We were the first to offer a professional gold buying service which gave customers fair value for their jewellery, in a safe environment.”
Tall and Fitzgerald discovered, to their amazement, that there were tons of gold people wanted to get rid of. They hired their first employee within two weeks, and today they have 19 kiosks in shopping centres around the country.
Determined to be wealthy
“We were not entrepreneurs who came here with a big plan,” he stresses. “We wanted to make money, and if other people could do it, so could we. After we started the business, we made decisions and changes along the way as we figured out what worked and what didn’t. It was incredible how the market embraced our concept.”
He says they had little competition when the business got off the ground. “Several companies have tried to compete with us, but our company DW Bullion has remained the biggest and most successful in nature.”
Tall puts much of the business’ success down to organic growth.
“Every time we encountered a problem, we built a system to fix it. One of the first tasks was to ensure we always remained compliant. In New Zealand, you can buy gold anywhere, but here the premises have to be licensed, and maintaining legitimacy can be difficult, which is why systems are critical.”
He says slow growth coupled with long-term goals are fundamental to any business. “After launching, we opened 12 additional kiosks within three months, almost destroying the venture in the process. We had too many stores and no control, with staff robbing us blind. Thankfully the gold price was rising so that helped to save the business, as did slowing down its growth.”
Tall is most excited about DW Bullion recently becoming an official gold refining company. His goal now is to become the second biggest in the country, after Rand Refinery, which currently refines most of Africa’s gold and serves the world gold market. Not bad for a baker.
Tall has documented his success story in his book, A Tall Order, published in 2015 and written to motivate others. In it he writes, “Your emotions dictate your decisions, which drive your actions and ultimately determine your results!”
Early success will often tempt you to scale quickly. Don’t do it. Slow, organic growth will usually lead to a more stable and sustainable business model.
How Nic Haralambous Launched His 6 Year In The Making, Overnight Success
Nic Haralambous launched 8 failing businesses. He used the lessons learnt from that failure to ensure the success of his new business Nic Harry.
Nic Haralambous, the founder and CEO of Nic Harry who started off selling bamboo socks online and now has brick and mortar stores with a larger product range around the country. Nic has also written a book titled Do. Fail. Learn. Repeat. which is a brutally honest look at entrepreneurship and follows Nic’s entrepreneurial journey. Learn from his failures and how he used them as the foundation of his success.
Related: (Podcast) Speak More Honestly
Vuyo Tofile Of EntBanc Group Talks About Finding Solutions And Partnering To Offer The Most Value
Vuyo Tofile offers his advice on how to know if you’re ready to scale and how to get it right the first time.
Vuyo Tofile, CEO of EntBanc Group (Pty) Ltd, which is a privately held enterprise and financial technology group. They empower small businesses with the right tools including products such as mySMEtools, which is used by over 46 000 small businesses. Learn about partnering for success, develop tools and resources that your customer base needs, and how can you scale?
Eben Uys Shares His Concept Behind Mad Giant Brewery And How You Can Make Your Business Stand Out In A Crowd
“You just need to start” says Eben Uys, don’t make up excuses why you aren’t ready. Just start.
Eben Uys, Co-founder and CEO of Mad Giant, a Brewery in the heart of Johannesburg, South Africa. Eben brings new life to craft beer and has made his brewery and restaurant Urbanologi, a destination hub. His advice: “You can do things that give you short-term gains, but it might not benefit you in the long term. Try a lot of things over a long period of time and build a reputation and a network.”
Lessons Learnt2 weeks ago
Lessons From The Rich And Famous: Manage Your Money Like Oprah To Avoid Going Into Debt Like Nicholas Cage
Increase Profitability2 days ago
Leon Meyer GM At Westin Cape Town Shares 4 Experience-Driven Tips On How To Keep Your Team Productive
How to Guides2 weeks ago
The 10 Most Reliable Ways To Fund A Start-up
Celebrity Businesses6 hours ago
11 Celebrities That Are Profiting From Their Investments In The Lucrative Pot Industry
Cool Offices5 days ago
6 Companies With Amazing Office Layouts To Inspire Your Office Redesign
Company Posts2 weeks ago
Building Customer Relationships
Self Development1 week ago
(Infographic) How 9 Creative Minds Got Their Ideas
Entrepreneur Today1 week ago
How Are South Africans Feeling About The Work Environment?